2008 Sponsorship Proposal by Anarbor

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									             Than k You Can
                               $X,XXX,XX
          Thanks to all the volunteers and citizens who helped make Raise-a-Reader a huge succes
          fundraised throughout the year and at special events on Raise-a-Reader Day, September
          breaking national total. All proceeds raised stay in the communities to support local fam




 2008
 Sponsorship Proposal
                                                                                2
                                    1
                                   2009                   Sponsorship
                                                          Proposal

                                   “Few children learn to love books by themselves. Someone has to lead them into
                                   the wonderful world of the written word: someone has to show them the way.”
                                                                                                   Orville Prescott
Wednesday September 23, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       2009                                                                                                 Sponsorship
      R4        Wednesday, September 24, 2008                                                                                                                                                                                                                                                                             Breaking news at calgaryherald.com




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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Proposal
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                                                                                                              CHAPTER 1: Trevor, Nick and Robyn are back on their next adventure
                                                                                                                When Robyn persuades Trevor and                                             protest with three tough-looking rebels                                      ally become a rock star? And how much                                           NEXT WEEK:
                                                                                                              Nick to help at the zoo, they stumble                                         who have a plan of their own. Can the                                        poop can an elephant produce, anyway?                                           Watch for




                Famil
                                                                                                              onto more than an angry grizzly bear                                          kids discover the facts about an illegal                                        Find out with Trevor, Nick and Robyn                                         Chapter 2 of
                                                                                                              looking for some lunch. They find them-                                       grizzly hunt in time to stop more poach-                                     in the new Raise-a-Reader adventure,                                            ZooLoo Tuesday,
                                                                                                              selves in the middle of an animal rights                                      ers from killing the bears? Will Trevor re-                                  ZooLoo.                                                                         Sept. 30.




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    rhythmic roar that grew louder                         and dashed toward the zoo en- g                                                                                                                                       me l ing cird s puw dre worl my
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                                                           watched the three guysrald’s 2008 m the
                                                                                                                     fro                l                                                                                                                                                            els. LA                                                                                                                                                             Living by Wiley dinary Ba                                                                                              clu inclu k lis mak




                                                                                                                                                                                                                                                                                                                 RA
                                                                                        er                                                                                                              dg m                                 Pl o                        ti                                                                                                                                                                              y.                                                                                                                                                                                  IE
    the exit of the underpass, I                                                                    sprint                                                                                    nwa
                                                                                                                                                                                              th , it is to Mo othe an muc en on ilies
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       ER




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         C
                                                                                  He liter




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             AN S E
                                                                                                                                                      But                  Ca                                      s                                      oh                                        geared PS prog                                                                                                                                                  his life in a lig                Mille            sil
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              ho bs. B de t and e the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ALD
                                                           through the gate. child acy campa Raise-a-                                            co-d Elaine Calgary aloe ide ana rythey’re r, doing hsculthe
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             r




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            A
                                                                             no r “They’re go-
    found myself surrounded by a                                                                                                                                                                                                                                                                                                                                                                                                                                                             hth
                                                                                                                                                                                            lea nett wds
                                                                                                                                                                                                     li                      fo n
                                                                                                                                                                                                                                  o                  Ba
                                                                                                                                                                                                                                                          iley to ptur                                             to sp rams                                                                                                                                      hot-a is just pla ouse, Ba
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            lau use th ut thd in a it ce New




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               LG
                                                                                                                                                                                                                                                                                                                  so wr re
                                                                                                 ’s                                                       ire                                                                                                                                      clu
                                                                                                                                                                                                                                                                                                                   u c on lliin ng




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                it
                                                           ing to the da t just a pl school be ign.                                             dem ctor fo irns, exec ed le mo the e ae wgood at. An , C takhi es of ne ding ab ecific gr can also
                                                                                                                                                                                                                          lik r y as                          somet
                                                                                                                                                                                                                                                                                                                   so w re
                                                                                                                                                                                         alo rn .
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           ir
    mob of people. Most of them                                              bear enclosure!” I
                                                                                                                                                                                                                                                                                                                   u c n n ng                                                                                                                                     him off balloon in ordina sil thinks




                                                                                                                                                                                                                                                                                                                   IS



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    LG
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                gh                      n
                                                                                                                                                        an                  r                                                       gu m                           a e. ng                                                                                                                                                                                                                                                                                                                         ter. at n ere’s y co rtain York




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    A
                                                                                ught            ace to                                                                                                                       des,” essin fa                                                           s, and origina oups                                         be
                                                                                                                                              easil d is so hi the me ng w ive userapictu ars. B yg ga d it lgary
                                                                                                                       came                                                                         ut th                                                                                                                                                                                                                                                                                ap               ry.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                 There to a sec pears an Until a




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   B
    carried signs, and all of them                                          Nick’s ear. “Comelearn
                                                           yelped inplac er, bu                              on,                                                                       so                                                                            be




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       R
                                                                                                                                                                                                                                                                                                                                         ls, fra in-                                                                                                                                                                                                                                                          ev




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   D H
                                                           we have othe e to mee t a social with he
                                                                                                                                                       y tripl                gh c ciety, sa e sto on res ysefo vou e, lik comes
                                                                                                                                                                                             m                              “It sa Ca m
                                                                                                                                                                                                                                                                                                langu              En
                                                                                                                                                                                                                                                                                                            age pa glish-as-a- ncopho
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        ret
                                                                                                                                                                                                                                                                                                                                                                                                                                                               a dang, Basil finds city in d whisks                                                                                                               er a mu mmu ly wo Tim




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Y
                                                                                                                                                                                    they be hile                                                                                                                                                                                                                                                                                                                                                                                           “Jim




                                                                                                                                                                                                                                                                                                                     E-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       • Over $200,000 in
    were shouting.                                                                                                                           m




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       R
                                                                          to stop them!”
                                                                                                                                    r go ing. But e that in over,coulth ys w ry, oueach st— lo re I c rite e cha-
                                                                                                                                                                                                    r d it ar I s ’s ju ab irns.




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     pr
                                                                                               t andthe outle                                                                                                                                                                                                                                                                                                                                                                               himsel the sky.                                                                                                           fail st- nit n’t es




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             S
                                                                                  rs                                                                                                                                                                                                               Activ                  rent                 seco                -                                                                                                      erous                                                                                                         Pic my
       “What the heck . . ?” Nick                                        lar liv who we
                                                              I dragged Nick through laugh                                t, a                                   fund Mprog fro e                                                                                                                                                                                                                                                                             scien                                                                                                                                                       s to re y b be




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            E
                                                                                                                                                                                                                     as tart lit a out buou                                                  abou ities in s.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   adve




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                IN
                                                                                                                                                 vern                                y                                         nd p                                                                                                                     nd-                                                                                                                                          f mi
                                                                                                                                                                                                                                           ge okin ildin                                                                                                                                                                                                                                                                                                                               T kin p
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      tis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                eli ad in ook




                                                                                                                                                                                                                                                                                                                       A-
                                                           crowd as the es and ofre leadi with                                             dono ment gr ing, provdram- m chew read teed eracy. Pl g fo ld g sk
                                                                                                                                                                              co da                 m                and in
                                                                                                                                                                                                                                                                                            posit t disciplinclude les
                                                                                                                                                                                                                                                                                                                                                                                                                                                             chan ts, flying nture inv xed up
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  thu hou g yo icks b




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                A
    said, scrambling to stay next to                                   chall throngfac people,




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                                                                                                                                                                         an o uple ided y
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     in                                                                                                            cit
                                                                                                                                                                                                                      ed tora to fo. As I ay r
                                                                                                                                                                                               ga                                                                                                                                                                                                                                                                   ical arm           dinos           olv
                                                                                                                                                     rs,                                                                                                                                                                                                                                                                                                                                                                                                                                                                               rio my
                                                                                                                                                                                                                                                                                                                        iis iitth

                                                                                                                ng                                                          m                                                                                                ill                                                                                                                                                                                                                aurs, ing evil                                                                        m g             u       o
                                                           ignoring“T enges in of the e simi-                                                Som is limite ts st d pra ve m muc Barthele cting with ing gam s




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       E
                                                                           the protests ing th                                                                                     an ye by                                                                                                build ive reinfo e, time ou ns
                                                                                                                                                                                                                                                                                                                                               so                                                                                                                                ies.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Do b h it's r noseogers
    me as a teenage girl with short,
                                                                                                                                                                                                                                                                                                                         an e w g

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     K
                                                                                                                                                                                                                           -o
                                                                                                                                                                                      am ivate e a fond ff c mtteI llow yo
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        and me
                                                                                                                                                                                                                                                                                                                          an e g                                                                                                                                                                                                                                                                                                          tou




                                                                                                                                                                                                                                                                                                                          RE

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           18
                                                                               he past the gates. sa                                                                                                                                                                                                                                                                                                                                                        Pee-y
    black hair and a placard that                          staff, jammedy’ve m raising th me                                            prog e of the d.                                         rs                   h ly o e. s                                            es,
                                                                                                                                                                                                                                                                                         dren self-este rcement, ts,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   -                                                                   n’t            go                                      s
                                                                     ence                                                                                                                                         co yo whrne remem ur kids.”                                                                                                                                                                                                                        ew
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          od is re — li




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          IN
                                                                                                                                                  ra                                        a         a                                                                                                                                                                                                                                                         Anim ! The Sti
                                                                                                                                      for yo ms inclumore popu zing go, a hadyto ungeen r o e ll re bers                                       ti                                                                                                                                                                                                                                                                                                                                          get




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               8
                                                                                             ad all eir




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      AR
                                                           Robyn wasin our livforeus inside kids.




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    RO T ws
    read Protect Wildlife acciden-                                  gave waiting                                                                                                                                      p wr                 sh an -                                      child and how em in yourhow to                                                                                                                                                   als, Ins nkies                                                                                       I                              to               st
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 ha ally d en c




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  3
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               yo


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          paper advertising
                                                                                                         the                                                                                          g         nd                                                                                                                                                                                                                                                                                                                                                        Sil adm




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         d
                                                           one of themy daug es. The pr differ-                                      for Ba ung kids ade heerac lar — ifts. aboutof th iteda in the d her kid
                                                                                                                                                                        Wlit                                         it w ea a r th f gs
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                t, Sm                                                                                             urs




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     G S O HO ge
                                                                                                                                                                                                                                                                                                  .                    to re                                                                                                                                                        ec                                                                                                                               ve
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              on Ea ts and Pla elliest




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                                                                                                                                                                  R                                                                                                                                                              ad to chil-                                                                                                                                                                                                                             Ka ly D it th                                  a g umb hum




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      LL O iP , Pa
    tally elbowed him in the chest.                                get ah ticket kiosks. As                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Jim




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               OO UT N A6
       “Stop killing our animals!”                               cial she an
                                                           soon as in saw d  ead, us, sheahter
                                                                                                    burst      ogra                 teachebies/JuupsuchisreBoy help Bra “I saws o tothes. . . they lik s
                                                                                                                                                                      wls
                                                                                                                                                                              as Th                                         a ch bo y                                                      “Paren                                            a                                                                                                                           by Mi rth!                    nts                                                                 ty illy at                      my               ree
                                                                                                                        ms




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              DE
                                                                                                      chan                                                     m                                                              a com okr. .                         ed               first               ts are                                                                                                                                           Lea                                                                                                          pa
                                                                                                                                   act wi s parent upstart, abo oks
                                                                                                                                                            h his m wh e R                                    sidi
                                                                                                                                                                                                               nde                ne                                                                                                                                                                                                                                                                                                                                          a         M A
                                                                                                                                                                                                                                                                                                                             w



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  ke                                                                                                                            ’s w             n




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                                                                                           th




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 GL RI E
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Atwre to nd D ann re Y




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Ne
                                                           out of the teraction.” ey gave ce to                                                                                                                                                                                               te
                                                                                                                                                                                                                                                                                   don’t achers. their child                                                                                                                                        while rn about the Artell
                                                                                                                                                                                                                                                                                                                             w



    she screamed into the crowd.                                    The cubicle, her freckled                                                  th th th os nd be on ich ed Fe abou toemy kid of th tely dif          Re                 ple a                                                                                                                                               Ages                                                                                                                                                                                                                     ay
                                                           face wearing a ty, of shock.me so-
                                                                                                                                                                   to                  ut                                                                                                       alway But so
                                                                                                                                                                                                                                                                                                                             he h                                                                         2 to 3                                              grossi
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  hil oo Roh avid ers ou Q




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                E
                                                                ganiza socie look                                                Pare
                                                                                                                                                                                                                                                                                                                             he h                                                                                                                                                 sense




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   E VA
       “Stop . . ! Stop . . ! Stop . . !                                                                                                               eir em s tteey a y rn                                         t s              s, th e              feren                                                                           ren’s                                                                                                   provid             ng yo                                                                                                                                             !”
                                                                                         a                                                 nt          hu ba hes,
                                                                                                                                which -Child M biimvia a r inter-oun things th e, r, Ca I’m ings they t      Gro m othat                                                              “W                   s ha                 me                                                                                                                anim es fun fac urself ou smell
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            of
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      ari d, b into Ca So uit
                                                                                                                                                                             as weto bu




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                R
                                                              “They tion deve charitabl




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  W
                                                                                                                                                                                                                                                                                                                                                                               Clip
    STOP . . !” the mob chanted.                              partn aren’t really going to                                                                  ntiot                                        g bat w ey lga                                       sa                 that, hen we ca ve confid parents by Kathryn Molcak, Calgary Herald
                                                                                                                                                                                                                                                                                                                                     Illustration                                      Clop                                                               als, ins          ts ab           t! Pee-Y                                                               A      ou ut                  tro ngs e P
                                                                        er               lo
                                                           let the ge ship with ped in 19 or-
                                                             Colle bears out, are they?” she                e                  give teacno-g ng c rself catalo y tw thoy Trs by said ab fun . . . or id
                                                                                                                                                     hes pa he Go. ll as                                                                  ry                                    more the family n help bu ence.
                                                                                                                                                                                                                                                                                                                                                                         Cat,
                                                                                                                                                                                                                                                                                                                                                                    grante Dog, Pig
                                                                                                                                                                                                                                                                                                                                                                                                  by Nic                                         obvio              ects,          out fou            ew                                                       be nd s.              for n M w                b       o
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           fou istr can y Ala lite,




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    S
       I edged between knots of                                                                                                         to                                                               ange w ist W                                                                                                                                                                                       ola Sm                                       us
                                                                                                                                                                                                                                                                                                                                                                                                                                                (turke (skunks) and plants l-smellin                                                                         wit the k more




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    CA
                                                                                                                             early ddlive an od at nte ose, g again.” an an loves out ea
                                                                                                                                                 lerIt w o re os ho He




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Y
                                                                                                                                                                                                         o                                                                                                                                                                                    ,
                                                           asked. , offers ov Bow Va 96 in “Born free,very free,” nntthestopthe ue ad redb hohe ilso the co ch othe over the safetyecte cabefore ild have gotten out any time Duck are                                                      conn fence n tak                                                      on Mr d permiss and it




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        L
                                                                                                                                                                                                                                                                                                                                                                                                                        ee
    people, trying to get to the zoo                                                                                                                  s ad e                                                                                                                  ea                                                                                                                                                              toons y vultures to the su , from the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          g                                                                                    r-y y or ’t co n
                                                                                                                                        lit                                                                “I cao d sa’severy                                                                                                                                                                                                                                                                                                                                    h       e




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       W DI ALB & R e B1
                                                                                                         lle                    The erac s s ex es h t, ato
                                                                                                                                              yo The pr inside c         ig w                                                                                       r, ex ch othe                                               e                                           . Horse             ion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              B re y to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 im




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 A
                                                                                                                                                                                                                                     n                                                                                                                                                                                                                                                                                                                                                             ear- M m
    entrance. Before I could reach                            “Sounds like it,” ersaid, run-
                                                                                          I 30 diffe y                    of his lungs.u y skbearcit chootheh n enI didn’t ne c vto heartis lour or- the bear could paw at uslea off, get wanted?”rse’s clip ’s back,eyes for a all
                                                                                                                                                                                                            a n’t
                                                                                                                                                                                                      te nd tr waito s ar more. I                                                                 r,” sa d and                                                   Ho Nick said, his to go                                                                                ).
                                                                                                                                                                                                                                                                                                                                                                                                                                             fact in and photo Full-colo ising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        rpr
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          so ook adin a li porta                        old arga -


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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        OR NO E eg
                                                                                                                           which parent-c aill p in bouler
                                                                                                            rent enclosureaswungd ss.headgfrom s alle much tha even expl thetic.
                                                                                                                                                                                                                                                                                  ecut
                                                                                                                                                                                                                                                                            socie ive co-d id                                     rn




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      T
                                                                                                                                           h ng hiits                                                                       o                                          through the bars. Sue Phill fromwide. gri passeng -clopping t as Mr. e
                                                                                                                                                                                                                                                                                                                                                                his                                  bu                rid                              all of         gra             ur
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        tiv ngs, s th g.




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      M
    the gate, an older woman stood                         ning toward the paved trail that                                                                                          r
                                                                                                                          week usuae a child prog , he boys headedra ose toward ain how            me rs
                                                                                                                                                                                                  ng e, a back mn-                                 first                                                                                                                                                                                                        its sti phs illustrart, car-                                                                                        felo ntl                s, it ret
                                                                                                                                                                                                                                                                                                                                 h



                                                                                                                                               v             ld irit                                                   ins




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          LD FO RTA ion
                                                                                                                                                                                                                                                                                      ty.                  ire                                                                                                                                                                                                                                                                           ng y, it

                                                           Litera                                                                                                                                                                                                                                                                p o                                                                                                                                                                                                                  is fuely remem at ma




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          AT ty ag
                                                                                                                          side to en lly do to w Herams, rt . gate. but itcwa in the ts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        nking
                                                                                                                                                                                                                                 om                                         Two policemen ctor for ips,                                                                                                                                                                                                                                                                                                           ’s
                                                                                                                                                                                                                                                                                                                                                                                                     picks
                                                                                                                                    s, side, grunting. ualdidn’t                                                                                                                                                                                      “No. The gate ersstill secure, spee
                                                                                                                                                                                                                                                                                                                                                                   p. Do                                                                                                         glory. ate each




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           D’ O A n,
    on a rock and waved her hands                          veered left into the North                                                                  six                           a                     b The o
                                                                                                                                                                                                       Any s cbear am en enclosure                                                                              and a se-                                    shou n’t beis gin to
                                                                                                                                                                                                                                                                                                                                                                                          be




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             C
                                                                                                                                             ga            g id eight e                                                                                                       Cairn                                                                                                                             up                                                                                                                                                                           lov ma




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       PA
                                                                                                                                                                     h                                                       s                 m                                                                                  th                                                                                                                                                                                                                             info ori ke k
                                                                                                                          look happy.ge familie o w ndin -warm up her his hindSing.”now, to curitynguard grappled withe
                                                                                                                                                                                                Literaotomepopu azus eant                                                we ca s adds,




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             S T UN DI
                                                                                                                                                                                                                  on on                                                                                                                                                              su
                                                                                                                                                                                                                                                                                                                                                 but the latch couldrprised iflose their d,
                                                                                                                                                                                                                                                                                                                                                                      ts of
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Tu n.                                     ea yw




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             A & e
    above the crowd. Her grey hair                         American habitat area.                                                                                                               was                                     legs                                                                                                                                  “again be pried




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 A
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            ze




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Cii
                                                                                                                                                                  estiup ishe g snorting. He larra with                                                                                                 “if be                                                                                                                                                                                                                                                         rce an         ids            ffa
                                                                                                                                                                   n                                                                                                                                                                                                                                                                                                                                                                                                                                     ir ell




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                                                                 cy go
                                                                                                                              ATzookeeper rushed in inte s , and ich cy and swipedn an Bone
                                                                                                                                       I re                                                    whing,                               g pr                               thernin provideFace yond on
                                                                                                                                                                                                                                                                        lea protester.                                                                                                   !” aft            yo                                                                                                                                    he rn




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                IN D G
    was long, almost to her waist,                            “But someone could get                                                                                    fie just                                                                                                                                   down                          open from the outside, sinceu hear                                                                                                                                                                                        the d m lau




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      L
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               pa lpin ing
                                                                                                                                   w m                                                                                                                                                                                                                                                            er rea
                                                                                                                                                                            s                      ev show Parent toogra a is
                                                                                                                                                                      — witr- they paw, coming close ingthe miley                                                     thinkin g, to ha officers that,   a




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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Wednesday September 23, 2009
                                                                                                                                                                                                                                                                        68
                                                                                                                                                                                                                                                                           00
                                                                                                                                                                                                                                                                             56




2008 Call to donate
(60% of actual size)


                                                                                                                                                                                                                                                                                                                                                                                                                       Words for a brighter future.                                       Look for volunteers with a special edition of
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         the Calgary Herald and make your donation:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Canwest Raise-a-Reader Day
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Wednesday, September 24




AA687000
                                                                                                                                                                                                                                                                                                                                                                          To donate online go to www.raiseareader.com or call 1-866-637-READ
                                                                                                                                                                                                                                                                                                                                            Investment
2009                                                               Sponsorship
                                                                   Proposal                                                                                                                                                                                                                                                               Opportunities
Calgary Herald Raise-a-Reader
$
  2,500 Bronze
Sponsorship


Corporate category exclusivity                                                                                                                                                                                                                                                                                                                                          sor
                                                                                                                                                                                                                                                                                                                                                           Proud spon
                                                                                                                                                                                                                                                                                                                                                                    ary Herald
                                                                                                                                                                                                                                                                                                                                                      of the Calg
Logo placement in a $200,000 in-paper promotional ad campaign in support of the
                                                                                                                                                                                                                                                                                                                                                                               ,
Raise-a-Reader campaign, with the objective to drive donations and raise awareness.                                                                                                                                                                                                                                                                                der program
The ad campaign will include pre-promotion of Raise-a-Reader Day, a special edition                                                                                                                                                                                                                                                                  Raise-a-Rea
                                                                                                                                                                                                                                                                                                                                                                       family
Raise-a-Reader Day Calgary Herald, and a full page, full colour post-event thank you ad.                                                                                                                                                                                                                                                                 supporting
                                                                                                                                                                                                                                                                                                                                                                       grams
Two (2) “proud to be a sponsor”, business card size, full colour ads that feature just                                                                                                                                                                                                                                                                    literacy pro
the organization’s logo (Value: $6,916.40)                                                                                                                                                                                                                                                                                                                     in Calgary.
Opportunity for company volunteers to participate
in Raise-a-Reader Day

Company name recognition in the recipients’
annual reports



Selected literacy charities receive
100% of all proceeds raised.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     AA686908
                                                                                                                                                       Wednesday September 23, 2009                                                                                                                                                                                                                                                                                                              actual size




                                                                                                                                                                                                                                                                                                                                                     Ad Examples
                                                                                                                                                                                                                                                                                                                                                                                Please take a moment to give whatever you can.
                                                                                                                                                                                                                                                                                                                                                                                    How to Contribute:                     Last Name: __________________________________________      First name: _________________________________________


                                                                                                                                                                                                                                                                                                                                                                                                  Call
                                                                                                                                                                                                                                                                                                                                                                                                                           Company Name (if applicable) ________________________________________________________________________________

                                                                                                                                                                                                                                                                                                                                                                                                                           Address:____________________________________________________________ Phone: _______________________________

                                                                                                                                                                                                                                                                                                                                                                                                 (403) 235-7238            City _______________________________________     Province: _____________    Postal Code: _________________________


                                                                                                                                                                                                                                                                                                                                                                                                            Visit


                                                                                                                      rtnership
                                                                                                                                                                                                                                                                                                                                                                                                                           Enclosed is my donation of $__________________       Mastercard      VISA        American Express

                                                                                                                                                                                                                                                                                                                                                                                                                           Credit Card Number _____________________________________________________ Expiry Date _______________________




                                                                                                 Raising Readers in Pa
                                                                                                                                                                                                                                                                                                                                                                                     www.raiseareader.com                  *Tax receipts will be issued for gifts of $10 and over.
                                                                                                                                                                                                                                                                                                                                                                                                                           Mail or drop off to: Raise-a-Reader c/o Calgary Herald, PO Box 1515 Station M
                                                                                                                                                                                                                                                                                                                                                                                                 Clip & Mail               Calgary, AB T2P 4K2 • Please make cheque or money order payable to: Calgary Herald
                                                                                                                                                                                                                                                                                                                                                                                                      to the right         Raise-a-Reader




                                                                                                                                                                                                                                                                                                                              lp Raise a Re                                                                                                                                                            ader
                                                                                                                                                                             ORS
                                                                                                                                                                  GOLD SPONS
                                                                                                                                             ORS




                                                                                                                                                                                                                                                                                                            w simple words: He
                                                                                                                                SILVER SPONS
                                                                                                                   ORS
                                                                                                      BRONZE SPONS




   Reading
                                                                                                                                                                                                                                                                                                        A fe                                                                                Since 2002, your support of the Calgary Herald
                                                                                                                                                                                                                                                                                                                                                                       Raise-a-Reader campaign has raised more than $654,000 for family
                                                                                                                                                                                                                                                                                                                                                                 literacy programs in our community. This year we celebrate our 7th year in
                                                                                                                                                                                                                                                                                                                                                                       building awareness and funds in support of family literacy programs.
   Inspires                    Jeff Evans and
                               Raise-a-Reader
                               funds for their
                                               Roy Willis are
                                               and lend a hand
                                                               proud to suppo
                                                                             rt
                                                                                                            NATIONAL SPONSORS



                                                                                                                                                                                                                                                                                                               2008 Calgary Herald Raise-A-Reader Beneficiaries:
   Dreams
   The ability to read is fundamental to a
                                                community.
                                                                in raising liter
                                                                                acy
                                                                                                  To donate online go to www.raiseareader.com or call 1-866-637-READ
                                                                                                                                                                                                                                                                                                               Calgary Bridge Foundation for Youth
                                                                                                                                                                                                                                                                                                               Programs and services are provided to assist immigrant youth and their families in
                                                                                                                                                                                                                                                                                                                                                                                                          CNIB
                                                                                                                                                                                                                                                                                                                                                                                                          Funds received from Raise-A-Reader will support the That All May Read: Empowering
                                                                                                                                                                                                                                                                                                               overcoming language, social, academic and cultural barriers, and developing cross-         Children and Youth with Vision Loss Program. This program provides CNIB Library
   child’s confidence and a cornerstone for success in life.                                                                                                                                                                                                                                                   cultural understanding. Funds will be used to extend the Foundation’s reach and            Services and Braille instruction to many Calgary children and youth, specialized books
                                                                                                                                             Please take a moment to give whatever you can.                                                                                                                    allow more immigrant youth to participate in its Junior High and Elementary Summer         and videos for CNIB’s Early Childhood Intervention Library and Assistive Technology
   As national sponsor of the Canwest Raise-a-Reader program since 2004,                                                                                                                                                                                                                                       Literacy Program, The Homework Club, and the After School Program.                         for youth with vision loss to boost school studies.
                                                                                                                                             How to Contribute:              Last Name: __________________________________________    First name: ________________________________________

   Assante Wealth Management and many of the 1,000 Assante advisors                                                                                        Call
                                                                                                                                                                             Company Name (if applicable) _____________________________________________________________________________



   from coast-to-coast, understand the role that literacy plays in helping                                                                                (403) 235-7238
                                                                                                                                                                             Address:___________________________________________________________ Phone: ______________________________

                                                                                                                                                                             City _______________________________________   Province: _____________     Postal Code: ________________________
                                                                                                                                                                                                                                                                                                               Calgary Public Library                                                                     Further Education Society of Alberta (FESA)
   create wealth and prosperity for Canadian families.                                                                                                                                                                                                                                                         Funds from Raise-a-Reader will be used to support the Calgary Public Library Read          In Calgary, FESA offers literacy and parenting programs across the city, free of charge,
                                                                                                                                                                  Visit      Enclosed is my donation of $________________       Mastercard            VISA         American Express

                                                                                                                                                                             Credit Card Number ___________________________________________________          Expiry Date ______________________
                                                                                                                                                                                                                                                                                                               With Me program which focuses on children in grades 1-6. The program pairs children        so that Calgarians can build their own skills while becoming more confident in helping
                                                                                                                                                   www.raiseareader.com      *Tax receipts will be issued for gifts of $10 and over.
                                                                                                                                                                             Mail or drop off to: Raise-a-Reader c/o Calgary Herald, PO Box 1515 Station M                                                     with adult volunteer mentors who, under the direction of Library staff, help their young   their children learn. Funds will be used to increase instructional hours and reach an
   By helping others improve their reading skills, we are making an investment                                                                            Clip & Mail        Calgary, AB T2P 4K2 • Please make cheque or money order payable to: Calgary Herald                                                partners develop strong literacy, learning and reading habits.                             estimated 200 parents and 300 children.
   in our community – now and for the future.                                                                                                                to the right    Raise-a-Reader



                                                                                                                                                                                                                                   receive                                                                     Calgary Reads                                                                      GOLD SPONSORS                      SILVER SPONSORS                                             BRONZE SPONSORS
                                                                                                                                                                                                                     acy charities
                                                                                                                                                                                                      Selected liter     proceeds raise
                                                                                                                                                                                                                                         d.                                                                    Calgary Reads pairs trained volunteer
                                                                                                                                                                                                           100% of all
                                                                                                                                                                                                                                                                                                                                                                         NATIONAL
                                                                                                                                                                                                                                                                                                               tutors with struggling readers in grade                   SPONSORS

                                                                                                                                                                                                                                                                                                               two. Each child and tutor work together
                                                                                                                                                   We invite every one of you to join in our campaign.                                                                                                         for 16 weeks, twice weekly during the
                                                                                                                                                                                                                                                                                             AA680054
                                                                                                                                                                                                                                                                                                               school day, using a well-researched
                                                                                                                                                                                                                                                                                                               framework. Funds will be directed this
                                                                                                                                                                            50% of actual size                                                                                                                 year to our newest program, serving
                                                                                                                                                                                                                                                                                                               ESL children.



                                                                                                                                                                                                                                                                                                                                                                                                                                                                             s receive
                                                                                                                                                                                                                                                                                                                                                                                                                                                                racy charitie
                                                                                                                                                                                                                                                                                                                                                                                                                                                   Selected lite     proceeds rais
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ed.
                                                                                                                                                                                                                                                                                                                                                                                                                                                        100% of all
                                                                                                                                                                                                                                                                                                         We invite every one of you to join in our campaign.
          Raise-a-Reader Day
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          AA686910




       Wednesday, September 24                                                                                                                                                                                                                                                                                                                                                                Call to donate 50% of actual size
                  1-866-637-READ
                www.raiseareader.com



                                                                                      AA683513




   National Sponsor Ad 33% of actual size
                                                                                                            Investment
2009                     Sponsorship
                         Proposal                                                                         Opportunities
Calgary Herald Raise-a-Reader
$
  5,000 Silver
Sponsorship




                                                                                ghter future
Corporate category exclusivity


                                                                 Words for a bri
Logo placement in a $200,000 in-paper promotional
ad campaign in support of the Raise-a-Reader
campaign, with the objective to drive donations and                                                                   “Words and
raise awareness. The ad campaign will include pre-
promotion of Raise-a-Reader Day, a special edition                                                                     reading are the
Raise-a-Reader Day Calgary Herald, and a full page,
full colour post-event thank you ad.                                                                                   gateway to

One (1) quarter page, full colour, Raise A Reader                                                                       knowledge. It’s
ad profiling a senior executive with a quote on
reading and featuring just organization’s logo                                                                           about expanding
(Value: $7,726.75)
                                                                                                                         your horizons.
Three (3) “proud to be a sponsor”, business
card size, full colour ads that feature just the                                                                          It’s important
organization’s logo (Value: $11,449.20)
                                                                                             ingarten Calgary              and it’s fun.”
Designated Raise-a-Reader Day area with signage.                              rv y P. We
                                                                       Dr. Haande ce-Chancellor, Universi
                                                                                                         ty of
                                                                            t   Vi                .  de
                                                                        Presiden           lle and Ca
                                                                                 amin, Brie
                                                                        with Benj
Opportunity for company
volunteers to participate in
Raise-a-Reader Day

Optional delivery of
Raise-a-Reader Day
newspapers to your business
                                                                                                                                   ou can,
                                                                                                               h tever y
                                                                                                      give wa spaial edition of the Calgary Herald.
                                                                                     ment to you are offered ec
Company name recognition
                                                         sor
                                            Proud spon                t e a mo
in the recipients’ annual
                                                            Please deak Wednesday, September 24, when
                                                                 ld                                            eareader.
                                                                                                                                 com
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                                                                Ra
                                                                                      e go to     www.rais
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                                                             on
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                                                                                                                                               gary
                                                                 s                                           literacy pro
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                                           literacy pro
                                                                                                                                                AA669277




                                                in Calgary.
                                                                                                                                 60% of actual size




                                                                        AA669276
                                                                        AA686908      actual size


Selected literacy charities receive 100% of all proceeds raised.                                                 Wednesday September 23, 2009
                                                                                                         Investment
2009                    Sponsorship
                        Proposal                                                                       Opportunities
Calgary Herald Raise-a-Reader
$
  10,000 Gold
Sponsorship




                                                                              ighter Future
Corporate category exclusivity
Prominent logo placement in a $200,000 in-paper
promotional ad campaign in support of the Raise-
a-Reader campaign, with the objective to drive
                                                                Words for a Br
donations and raise awareness. The ad campaign
will include pre-promotion of Raise-a-Reader                                                                       “Reading together,
Day, a special edition Raise-a-Reader Day Calgary
Herald, and a full page, full colour post-event                                                                     brings us together
thank you ad.
                                                                                                                     and creates the
Two (2) quarter page, full colour, Raise A Reader
ad profiling a senior executive with a quote on                                                                      memories that
reading and featuring just organization’s logo
(Value: $15,453.50) (see example to the right)
                                                                                                                      last a lifetime.”

Four (4) “proud to be a sponsor”, business
card size, full colour ads that featured just the
organization’s logo (Value: $15,265.60) (see example                      Davidson
                                                                      Camandchildren Quinn and Myles
below)                                                                with gr


Designated Raise-a-Reader
Day area with signage.

Opportunity for company
volunteers to participate in
Raise-a-Reader Day
                                                                                                                                  ou can,
Optional delivery of                                                                                            h tever y
                                                                                                     give wa spaial edition of the Calgary Herald.
                                                        sor                                  ment to
                                           Proud spon Please take a mo ptember 24, when you are offered
Raise-a-Reader Day                                                                                                ec
                                                                                                                          er.com
newspapers to your business
                                                 algary H eon Rald -Reader Day, Wednesd
                                                            ra ise-A                   ay, Se
                                                                                                    www.r  aisearead
                                      of the C                                                go to
                                                                  m, donate online -866-637-READ
Company name recognition
                                     Raise-a-R  eader progra To                         or call 1                                    ort family
in the recipients’ annual
                                                          mily                                                      ed will supp
                                                       fa                                              f funds rais                          lgary
reports                                  supporting                                              100% o
                                                                                                            literacy pro
                                                                                                                          grams in Ca
                                                       grams
                                          literacy pro
                                                                                                                                             AA686938


                                                                                                                                60% of actual size
                                               in Calgary.




                                                                       AA686939   actual size


Selected literacy charities receive 100% of all proceeds raised.                                             Wednesday September 23, 2009
                                                                                                                           Investment
2009                    Sponsorship
                        Proposal                                                                                         Opportunities
Calgary Herald Raise-a-Reader
$
  20,000 Platinum
Sponsorship




                                                                            pires dreams
Corporate category exclusivity
Prominent logo placement in a $200,000 in-paper
promotional ad campaign in support of the Raise-
a-Reader campaign, with the objective to drive
donations and raise awareness. The ad campaign
                                                                 Reading ins                                                                  “The Calgary Motor
will include pre-promotion of Raise-a-Reader
                                                                                                                                              Dealers Association
Day, a special edition Raise-a-Reader Day Calgary
Herald, and a full page, full colour post-event                                                                                               strongly supports
thank you ad.
                                                                                                                                               Raise-a-Reader.
Three (3) quarter page, full colour, Raise A Reader
ads profiling a senior executive complete with a                                                                                               Reading well, will
quote on reading and featuring just the company’s
logo (Value $23,180.25) (see example to the right)                                                                                              be the “keys” to
Seven (7) full colour, business card sized “proud to                                                                                            your future.”
be a sponsor” ads that featured just the company
                                                                                                                                       tion
                                                                                                                            ers Associa
logo (Value $26,714.80) (see example below)                                                            Calgary M
                                                                                                                   otor Deal
                                                                                                                             or, left.
                                                                                s,          President,             , and Conn
                                                                       Greg Bate   ildren Miya
                                                                                              , front, Al
                                                                                                         lie, right

Interviews during Global                                                with his ch

Calgary Raise A Reader Day
coverage

Company name mention
at the Raise-a-Reader Day
launch.
                                                                                                                                   ou can,
Designated Raise-a-Reader                                                                                        h tever y
                                                                                                      give wa spaial edition of the Calgary Herald.
                                                         sor                                  ment to
                                            Proud spon Please take a mo ptember 24, when you are offered
Day area with signage.                                                                                             ec
                                                                                                                           er.com
                                                  algary H eon Rald -Reader Day, Wednesd
                                                             ra ise-A                   ay, Se
                                                                                                     www.r  aisearead
Opportunity for company
                                       of the C                                                go to
                                                                   m, donate online -866-637-READ
volunteers to participate in
                                      Raise-a-R  eader progra To                         or call 1                                    ort family
Raise-a-Reader Day and if                                                                                            ed will supp
                                                        family                                          f funds rais                          lgary
participate candid photos of              supporting                                              100% o
                                                                                                             literacy pro
                                                                                                                           grams in Ca
                                                        grams
the employees in the Calgary               literacy pro
                                                                                                                                                                   AA680051


                                                                                                                                 60% of actual size
Herald thank you ad                             in Calgary.
Optional delivery of Raise-
a-Reader Day special edition
newspapers to your business

Company name recognition in
the recipients’ annual reports




                                                                        AA680050       actual size


Selected literacy charities receive 100% of all proceeds raised.                                                                   Wednesday September 23, 2009
                                                                                                                                 Past Recipients
2009                       Sponsorship
                           Proposal




“Children learn from adults. If you don’t



                                                                    lp Raise a Reader
read for fun, why would your kids.”
                           Robert Munsch

                                                few simple words: H
                                                                   e
                                            A                                                                     r cam
                                                                                                                        Since 2002, your support of the Calgary Herald
                                                                                                   Raise-a-Reader campaign has raised more than $654,000 for family
                                                                                             literacy programs in our community. This year we celebrate our 7th year in
                                            2008 Calgary Herald                                    building awareness and funds in support of family literacy programs.
Past recipients of the                      Raise-A-Reader
                                            Beneficiaries:
Raise-a-Reader proceeds:                                                                                     We invite every one of you to join in our campaign.
                                                                 Calgary Reads Most reading problems are preventable with early school-age intervention. Calgary Reads pairs trained volunteer
• Calgary Board of Education                                     tutors with struggling readers in grade two. Each child and tutor work together for 16 weeks, twice weekly during the school day, using a
                                                                 well-researched framework. On average Calgary Reads students not only make a year’s gain in their reading ability but also a huge increase in
• Calgary Educational Partnership                                confidence and school success. Volunteers find the experience hugely satisfying. Training and ongoing support for our volunteers is provided.
                                                                 Funds will be directed this year to our newest program, serving ESL children.
 Foundation
                                                                 The Calgary Public Library will utilize funds from Raise-a-Reader to support their Read With Me program which focuses on
• Calgary Learning Centre                                        children in grades 1-6. The program pair children with adult volunteer mentors who, under the direction of Library staff, help their young
                                                                 partners develop strong literacy, learning and reading habits. Resource kits and new books for children’s collections will be used to enhance
                                                                 the pair’s reading and learning experience.
• Calgary Public Library
                                                                 The Calgary Bridge Foundation for Youth provides programs and services to assist immigrant youth and their families
• Calgary Reads                                                  in overcoming language, social, academic and cultural barriers, and developing cross-cultural understanding. They draw their clients from the
                                                                 lower socio-economic areas of the city and run their programs locally. Their youth clients range in age from 5 to 18 years. In 2007, they served
                                                                 about 2200 children and youth and about 400 adults. Funds will be used to extend its reach and allow more immigrant youth to participate in
• Calgary Catholic School District                               its Junior High and Elementary Summer Literacy Program, The Homework Club, and the After School Program.

• CNIB                                                           CNIB’s That All May Read: Empowering Children and Youth with Vision Loss Program
                                                                 provides access to information and greatly increases young students’ levels of literacy. Funds received from Raise-A-Reader will provide
• Further Education Society of Alberta                           CNIB Library Services and Braille instruction to many Calgary children and youth, specialized books and videos for CNIB’s Early Childhood
                                                                 Intervention Library and Assistive Technology for youth with vision loss to boost school studies.

• Alberta Children’s Hospital Foundation                         The Further Education Society (FESA) believes that all Canadians should have access to educational opportunities.
                                                                 In Calgary, FESA offers literacy and parenting programs across the city, free of charge, so that Calgarians can build their own skills while
• Literacy Alberta                                               becoming more confident in helping their children learn. FESA works collaboratively with over 40 community partners to invite and support
                                                                 learners. Their partners include family resource centers, women’s shelters, immigrant-serving organizations, First Nations groups, and
                                                                 community schools. Families take part in a continuum of programs including Books for Babies/Jumpstart, Literacy and Parenting Skills (LAPS),
                                                                 Homespun, and Parent-Child Mother Goose. Many low-literate parents take the first steps in their educational journeys within our programs,
                                                                 where they build confidence and recognize their capabilities as learners and parents, building their own literacy skills and those of their
                                                                 children. Funds will be used to increase instructional hours and reach an estimated 200 parents and 300 children.


Selected literacy                                                                   GOLD SPONSORS                            SILVER SPONSORS                                BRONZE SPONSORS



charities receive
100% of all                                           NATIONAL
                                                      SPONSORS




proceeds raised.



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The Canwest Raise-                                                                                                           Partner with the Calgary Herald Raise-a-Reader campaign
a-Reader campaign                                                                                                           and receive immediate return on your investment with
is an award-winning national fundraising initiative of The                                                                 these key benefits:
Canwest Global Foundation. It is a unique philanthropic                                                                    • Opportunity to become a community leader in the area of
program that increases awareness and raises money and                                                                       children’s and family literacy. 100% of the full sponsorship
other resources in support of family literacy programs                                                                      payment is contributed to beneficiaries.
throughout Canada. Since 2002, this national campaign has
                                                                                                                           • Guaranteed exposure in the Calgary Herald’s marketing
raised more than $12.7 million for literacy programs across
                                                                                                                            campaign that included more than $200,000 of in-paper
Canada and has grown into a year-round initiative with
                                                                                                                            promotional support.
important fundraising events taking place throughout the
year across Canada, leading up to Canwest Raise-a-Reader                                                                   • Involvement in a prestigious event that attracts local
Day.                                                                                                                        celebrities, sport
                                                                                                                            personalities, politicians
The Calgary Herald Raise-a-Reader campaign offers                                                                           and business leaders.
organizations an exceptional opportunity to be a part of an
                                                                                                                           • Enhance your corporate
award-winning and highly regarded multi-media campaign
                                                                                                                            image and foster
with the message of improving children’s and family literacy
                                                                                                                            employee
in Calgary and surrounding areas. In addition, 100% of your
                                                                                                                            goodwill and teamwork.
investment goes directly to reputable literacy charities.



Selected literacy charities receive 100% of all proceeds raised.                                                                                                                                                  Wednesday September 23, 2009

								
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