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					Milestone Presentation
CS 410
Red Team
Presenters: Olga Stubbs, Adrian Clark
7 April 2005
                            Team Members
                                               Mrs. J. Brunelle
                                             (General Manager)




                                                Neal Porter
                                             (Project Manager/
                                               Web designer)



        James Mauldin     Adrian Clark        Brandon Vause           Olga Stubbs      Omar Rahimi
       (3D Technology   (Documentation/         (Database/            (Financing/      (Marketing/
           Expert)      Graphics Design)      Network Expert)        Presentation)   Graphics Design)




7 April 2005                               Red Team - Smart Design                                      2
                   Presentation Outline
                  Problem and Solution
                  Objectives
                  Design
                  Risks and Mitigation
                  Project Phases
                  Management Plan
                  Evaluation Plan
                  Marketing Plan
                  Funding Plan
                  Conclusion


7 April 2005                 Red Team - Smart Design   3
               Design Process




7 April 2005       Red Team - Smart Design   4
                    Design Process
                  Initial Discussion
                  Expert Consultation
                  Design Approval
                  Design Implementation
                  Final Discussion



7 April 2005             Red Team - Smart Design   5
               Design Process




7 April 2005     Red Team - Smart Design   6
                  Design Process Breakdown
                                                            Initial Discussion,
                        Final Discussion                  Expert Consultation,
                                4%                        and Design Approval
                                                                 36%




                   Design
               Implementation
                    60%



                www.salary.com and www.rkdesigns.ie
7 April 2005                    Red Team - Smart Design                   7
                  Problem Statement

           Currently creating preliminary 3D renderings
           for commercial Interior/Architectural design
              is a complicated, time-consuming, and
                    difficult to duplicate process.




7 April 2005              Red Team - Smart Design     8
                        Problem Characteristics

                        Time

                        Money

                        Designer’s Clients
               Ann Orwig, Director of Tidewater Operations for Gwaltney Fleming, Inc.

7 April 2005                           Red Team - Smart Design                          9
                    Our Solution
                     Smart Design

        A software package that renders a room (or
        more) in 3D to allow ‘on the spot’
        preliminary designs through a company
        oriented, customizable database for instant
        customer feedback.

7 April 2005             Red Team - Smart Design      10
               Design Process




7 April 2005     Red Team - Smart Design   11
                   Solution Characteristics

                  Contains Customizable Database
                  Gives Immediate Prototyping
                  Performs 3D Object Rendering
                  Models Lighting Styles
                  Renders Rooms Via User Input


7 April 2005               Red Team - Smart Design   12
                                      Pros

                   Saves Time
                        1-2 weeks per design on average

                   Saves Money
                        $6,000+ per design on average


         Ann Orwig, Director of Tidewater Operations for Gwaltney Fleming, Inc.
7 April 2005                       Red Team - Smart Design                        13
                             Cons

                  Software Development Complexities

                  3D Modeling of Database Objects




7 April 2005               Red Team - Smart Design     14
                    Project Objectives




                  Build Customizable Database
                  Provide Database Object Updates
                  Integrate 3D Rendering Software
                   with Database
7 April 2005                Red Team - Smart Design   15
                          Customizable Database
SD user finds
new furniture
design and
wants to
incorporate it                                                                                  The new
into SD...                                                                                      furniture design
                                                                                                is rendered into
                                                                                                3D form and
                                                                                                stored into the
                                                                                                user’s database.




                 Laptop                                               Database

                                Server



                                                                                                                    Images/
                          Previous                                                                                  Flooring/
                                           Suppliers          Products           Categories        Colors
                          Designs                                                                                  Wallcovering


                                         -ID                -ID                                  -Hue
                 -ID                     -Name              -Description         -ID             -Saturation
                                                                                 -Description                      -3D version
                 -Designer               -Contact           -Category                            -Lum
                                                                                 -Category                         of product
                 -Date                   Name               -Price                               -Red
                                                                                 -Price                            image
                 -Customer               -Contact           -Image                               -Green
                                         Info               -Color/Style         -Image          -Blue
                                                            Options



7 April 2005                                           Red Team - Smart Design                                               16
               Smart Design Process                                                            Pt.1 – New Design

                         Load Existing Design



               Download New Images         New Design
                                            DL New             Enter Room
                                             Images
                                          Load Existing
                                                               Dimensions


                                         Create New Design



                                                                 Choose
                                                                  Color             3D
                                                                 Scheme         Rendering of
                                                                                  Room



                                                              Choose Wall
                                                               Coverings

                                     Database




                                                                 Choose
                                                                 Flooring
                                                                  Styles




                                                                 Choose
                                                                 Images




7 April 2005                                          Red Team - Smart Design                                17
               Smart Design Process                                                        Pt.2 – Existing Design

                                                  Choose
                                                                            Choose Wall
                                                   Color
                                                                             Coverings
                                                  Scheme




                                                                               Choose
                                                Enter Room                     Flooring
                                                Dimensions                      Styles



                 Database


                                                                               Choose
                                               Open Design
                                                                               Images




                                                                                3D
                                               Enter Search
                                                                            Rendering of
                                                 Criteria
                                                                              Room



                                 Load Existing Design

                                                                   Create New Design
                                                    New Design
                                                     DL New
                                                      Images
                                                   Load Existing
                            Download New Images




7 April 2005                                   Red Team - Smart Design                                      18
               Smart Design Process                                                       Pt.3 – Download Images
                                                                         Load Existing Design


                Customer finds                                     Download New Images
                 furniture item
                they would like
               incorporated into
                 Smart Design                                                                              Create New Design
                                                               Search/                      New Design
                                                                                             DL New
                                                               Select                         Images
                                                                                           Load Existing
                                                               Image


                                                 Database


                Picture of item is
                 outsourced for                                Download
                  3D modeling
                                                               3D Image
                                          3D model is stored
                                           into database for
                                            downloading to
                                          customer’s laptop
                                          and Smart Design




7 April 2005                         Red Team - Smart Design                                                               19
               Preliminary Design
                  Bush




7 April 2005             Red Team - Smart Design   20
                   Risk Management Plan

1.        Customers’ Acceptance
2.        User Interface Complexity
3.        Data Loss
4.        Insufficient Funding
5.        Integration of GUI, DB, and the COTS
6.        DB Server Hard Drive Failure
7.        Schedule Delays


7 April 2005                  Red Team - Smart Design   21
                          Risk Mitigation
                  Customers’ Acceptance
                      Likelihood - 4
                      Consequence - 4
                      Mitigation – market the product as a short-term time and
                       money saver
                  User Interface Complexity
                      Likelihood - 3
                      Consequence - 5
                      Mitigation – keep the GUI simple and easy to use, collect
                       beta test feedback on ease of use


7 April 2005                    Red Team - Smart Design                      22
                          Risk Mitigation
                  Data Loss
                      Likelihood - 3
                      Consequence - 4
                      Mitigation – employ UPS

                  Insufficient Funding
                      Likelihood - 2
                      Consequence - 5
                      Mitigation – follow a strict budget with weekly
                       budget reviews


7 April 2005                    Red Team - Smart Design                  23
               Phase 0: Inception




7 April 2005         Red Team - Smart Design   24
                   Phase 0: Milestones

                  Determine Project
                  Prove Feasibility
                  Make Project Plan
                  Create SBIR Proposal
                  Deliver Final Presentation
                  Develop Professional Website
7 April 2005               Red Team - Smart Design   25
                   Phase 0: Deliverables
                  Major Functional Component Diagram
                  Work Breakdown Structure
                  Competition Matrix
                  Gantt Charts
                  Management Plan
                  Evaluation Plan
                  Marketing Plan
                  Funding Plan
                  Solution Description
                  Research Documents
7 April 2005                 Red Team - Smart Design    26
               Phase I: Prototype Development




7 April 2005           Red Team - Smart Design   27
                   Phase I: Milestones
                  Revise Project
                  Work on Further Research
                  Create Related Documentation
                  Create Prototype
                  Market Product
                  Revise SBIR Phase I
                  Hire Technical Support
                  Revise Website
7 April 2005               Red Team - Smart Design   28
                   Phase I: Deliverables
                  Revised Major Functional
                   Component Diagram
                  Constructed User Manual
                  Assembled Prototype
                  Documented Second Phase of Grant
                   Proposal
                  Updated Future Markets
                  Updated Website
7 April 2005              Red Team - Smart Design     29
               Phase II: Critical Design




7 April 2005           Red Team - Smart Design   30
                   Phase II: Milestones

                  Setup Workplace
                  Revise Phase I
                  Attain Legal Information
                  Acquire Beta Testers and Customers
                  Design Software
                  Review Manuals
7 April 2005               Red Team - Smart Design      31
                   Phase II: Deliverables

                  Office Workspace and Workstations
                  Legal Documentation
                  Functional Implementation
                  User Reports
                  Bug Reports
                  Updated Website
7 April 2005               Red Team - Smart Design     32
               Phase III: Production & Out Years




7 April 2005            Red Team - Smart Design   33
                   Phase III: Milestones

                  Continued Development
                  Marketing
                  Maintenance




7 April 2005              Red Team - Smart Design   34
                   Phase III: Deliverables

                  Updated Software
                  Custom Database Updates
                  Customer Feedback Reports
                  Bug Reports
                  Increased Profits


7 April 2005              Red Team - Smart Design   35
                  Management Structure
                                           Neal Porter
                                        (Project Manager)


                     Ann Orwig                                    Chutima Boonthum
                Director of Tidewater                                PhD Student
                     Operations                                     ODU CS Dept.
                     Consultant                                    Database Expert




                 Ann Orwig                                            G. Hill Price
               Interior Design                                       3D Rendering
                   Expert                                                Expert


7 April 2005                            Red Team - Smart Design                       36
                   Management Plan

                  Use a Mixed Organizational Structure
                  Control Finances to Meet Budget
                   Requirements
                  Execute a Robust Market Strategy
                   that will Yield High Profits
                  Communicate with Customers to
                   Ensure All their Needs are Met
7 April 2005               Red Team - Smart Design    37
                                  Evaluation Plan
                                                Smart
                                                Design

                                                             ...

                                                 GUI




               Design                       Implementation                  Testing



  Plan         Create   Inspect                                    Create   Inspect    Test

                                        Code           Inspect

 Pages         Pages    Pages                                      Number   Number    Number

                                        KLOC           KLOC

  Time         Time      Time                                       Time     Time      Time

                                         Time            Time




                                           Earned Value




7 April 2005                          Red Team - Smart Design                                 38
                         Marketing Plan
                  Contract with CS Department for Testing
                  Contract with Other Financial Departments
                   at ODU
                  Advertise at Design Conventions
                  Solicit Upscale Commercial Design
                   Companies
                  Advertise through Interior Design
                   Publications

7 April 2005                Red Team - Smart Design        39
                          Market Analysis
                    24,643 Commercial Design Firms in the U.S.




                   Direct Media, Inc. & newyork.construction.com
7 April 2005                       Red Team - Smart Design         40
               Potential Market




                  Direct Media, Inc
7 April 2005       Red Team - Smart Design   41
               Deployment Plan




7 April 2005       Red Team - Smart Design   42
                                                    Competition
                                                                                       Products
                                                                                             4/6/2005




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                                                                                                                                      Sm
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                                       Lighting
                                        Styles

                                        Video
                                       Tutorial


                                       Framing
                          4/6/2005
               Features




                                         Cost
                                      Estimation

                                      Mechanical
                                       Design

                                       Custom
                                      Database

                                       Instant
                                     Prototyping

                                         3D
                                      Rendering

                                     Commercially
                                       Targeted




7 April 2005                                                  Red Team - Smart Design                                                              43
                        Funding Plan
                  Obtain Small Business Innovation
                   Research Funding from National Science
                   Foundation
                      Topic: Information-Based Technologies (IT)
                      Subtopic: Applications, Data Mining and
                       Management

                  SBIR Funding Proposal Goal
                      Phase I: $100,000
                      Phase II: $750,000

7 April 2005                  Red Team - Smart Design               44
                     Phase I: Hard Resources
                                                        Part        # of units Cost
                           DSL Internet                 Workstations       5   $ 5,395.00
                           Workstations
                           Software License
                                                        DSL Internet       1   $    29.95
                           MS Office 2003               3D Software        1   $ 800.00
          $799.99 $29.95
                           MS Visual Studio .NET
   $499.99                                              MySQL              1         Free
                                                        MS Office 2003     1   $ 499.99
                                                        MS Visual Studio   1   $ 799.99
  $800
                              $5,395.00                 Total                  $ 7,524.93




7 April 2005                              Red Team - Smart Design                       45
                        Phase II: Hard Resources
                                            RAID Storage
                                            RAID Controller
                                                              Part        # of units        Cost
                                            Database          Raid Storage      1      $   1,187.96
                                            DSL Internet
                                            Server            Raid Controller   1      $     647.56
                                            Workstations
                                            High-end Laptop
                                                              Database          2      $   9,990.00
          $3,785.00   $1,187.96
                                  $647.56                     DSL Internet      1      $      29.95
                                                              Server            2      $   1,463.96
                                                              Workstations      5      $   5,395.00
                                             $9,990.00        High-end Laptop   1      $   3,785.00
$5,395.00
        $1,463.96 $29.95
                                                              Total                    $22,499.43




7 April 2005                                  Red Team - Smart Design                             46
                Phase III: Hard Resources
Part                          # of units           Cost
Backup Database Server                       1     $ 731.98
Backup Web Server                            1     $ 731.98
DSL Internet                                 1     $ 29.95

Total                                              $1,493.91




7 April 2005             Red Team - Smart Design               47
                                Phase I Staffing
                                                           Employment Duration
Title                       Needed   Salary (Yearly)            (Days)           Cost of Employment

CS Intern                        1   $     24,960.00                 50          $       2,600.00

Software Engineer Level 1        1   $     68,569.00                 50          $       7,142.60

Software Engineer Lead           1   $     87,572.00                 55          $      10,034.29

Project Manager                  1   $ 102,099.00                    90          $      19,143.56

Technical Writer                 1   $     58,903.00                 10          $       1,227.15

Graphic Model Developers         3   $     41,561.00                 10          $         865.85




40% Overhead                                                                     $      16,405.38



Total Employee Budget                                                            $      57,418.83


7 April 2005                             Red Team - Smart Design                                    48
                                Phase II Staffing
                                                                   Employment
Title                       Needed   Salary (Yearly)               Duration (Days)   Cost of Employment
CS Intern                        1   $            24,960.00               90         $       4,680.00
Software Engineer Level 1        1   $            68,569.00               90         $      12,856.69
Software Engineer Lead           1   $            87,572.00              120         $      21,893.00
Project Manager                  1   $           102,099.00              360         $      76,574.25
Technical Writer                 1   $            58,903.00               30         $       3,681.44
Graphic Model Developers         3   $            41,561.00               10         $         865.85
Quality Assurance Manager        1   $            53,926.00              120         $      13,481.50
Marketing Manager                1   $            62,410.00              120         $      15,602.50



40% Overhead                                                                         $      59,854.09



Total Employee Budget                                                                $     209,489.32



7 April 2005                             Red Team - Smart Design                                        49
                                Phase III Staffing
                                                                   Employment
Title                       Needed   Salary (Yearly)               Duration (Days)   Cost of Employment
Cs Intern                        1   $            24,960.00             annual       $      24,960.00
Software Engineer Level 1        1   $            68,569.00             annual       $      68,569.00
Software Engineer Lead           1   $            87,572.00             annual       $      87,572.00
Project Manager                  1   $           102,099.00             annual       $     102,099.00
Technical Writer                 1   $            58,903.00             annual       $      58,903.00
Graphic Model Developers         1   $            41,561.00             annual       $      41,561.00
Quality Assurance Manager        1   $            53,926.00             annual       $      53,926.00
Marketing Manager                1   $            62,410.00             annual       $      62,410.00
Technical Support                5   $           120 per Hour         300 hours      $      36,000.00



40% Overhead                                                                         $     214,400.00



Total Employee Budget                                                                $     750,400.00

7 April 2005                             Red Team - Smart Design                                        50
               Return on Investment
  )




7 April 2005         Red Team - Smart Design   51
               Break Even Analysis




7 April 2005         Red Team - Smart Design   52
                     Conclusion
                  Problem and Solution
                  Objectives
                  Design
                  Risks and Mitigation
                  Project Phases
                  Management Plan
                  Evaluation Plan
                  Marketing Plan
                  Funding Plan
                  Conclusion
7 April 2005             Red Team - Smart Design   53
               Questions




7 April 2005    Red Team - Smart Design   54
                       Experts
        Interior/Architectural Design:
           Ann Orwig, Director of Tidewater
           Operations for Gwaltney Fleming, Inc.

        Database Expert:
         Chutima Boonthum, PhD Student, ODU, CS
          Dept.

7 April 2005            Red Team - Smart Design    55
                         References
       http://newyork.construction.com/people/toplists/2004TopDesi
        gnFirms.pdf
       http://www.gwaltneyfleming.com/
       http://www.3drender.com/glossary/3drendering.htm
       http://www.rkdesigns.ie/services.htm
       http://www.punchsoftware.com/products/as18.htm
       http://www.i-d-
        d.com/interior_design_software/interior_design_software.htm
       http://www.punchsoftware.com/products/as3000.htm
       http://www.remodeling.hw.net
       http://www.real3d.com/about.php
       http://bps-interiors.com
7 April 2005                 Red Team - Smart Design             56

				
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