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CRG-Achieving Brand Results

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CRG-Achieving Brand Results Powered By Docstoc
					HOW CAN CRG HELP YOU AND YOUR BRAND?
 At CRG, we use our unique and relevant experiences to
    create a distinct and legitimate sales, marketing and
    distribution network to facilitate your company’s goals
    without straining your company’s budget.
        HOW CAN CRG HELP YOU AND YOUR BRAND?
                                                          Brand Analysis
            Sales forecasting
                                            BRAND                          Creating the correct
Creating engaging                                                          pricing model
 promotions and
   promotional      Promotions
                                          UNDERSTANDING
                                                                        Distributors
    schedules
                                                                                       Choosing the right
                                                                                          distributors
Marketing Strategies
and tactics                                                                   Broker identification
                                                                               and management
                             Placements                     Retailers
   Getting on shelf
                                                                             Retailer targeting

           CRG identifies the critical areas to create successful brands and creates
           solutions for Product, Pricing, Placements and Promotions specific to your
           brand and your brands needs.
  HOW CAN CRG HELP YOU AND YOUR BRAND?
CRG works with you and
 your brand to create an
                                                         Promotion
 in-depth specific sales
 and marketing strategy
 and then implements                         Placement


 the tactics needed to
                                     Price
 build your stairway to
 success.
                           Product




                                                                     ™
                          PRODUCT DEVELOPMENT
                                                         Ideation


                                 Launch                     Research
        Creating sales
        materials


                                                                                Market and category studies
Pricing and gross
margin models                               Product
                                          Development
                                           Life-Cycle
                      Training and
                    Sales/Marketing                                 Development &
                                                                     Engineering
                       Strategies




            Packaging design                                        Identifying capabilities, capacities
            and execution
                                            Prototypes                 Identifying co-packers

      CRG has extensive experience in product development, bringing dozens of
      products to market. All Natural, Organic, Gluten Free, Vitamin enriched,
      Frozen, Shelf Stable, Entrée, Snack, side dish, bakery are product areas
      that CRG has developed and brought to store shelves.
              WHAT WE DO…

• Sales Strategies             • Brand Analysis           •   Product Ideation
• Sales Management             • Marketing Strategies     •   Product Development
• Broker identification        • Marketing Tactics        •   Co Packer management
• Broker Management            • Marketing                •   Co Packer identification
• Distributor Identification     implementation           •   Sales Material creation
• Distributor Management       • Package Design           •   Inventory Management
• Pricing Strategies             Management
     & Models                  • Promotional Strategies
• Retail Targeting               & Tactics
• Sales Forecasting            • Category Analysis


WE WORK WITH YOU TO IDENTIFY WHAT YOUR BRAND
NEEDS TO GET TO THE NEXT LEVEL…
      CRG brings their years of experience to your brand, adding to the depth of
      your team without the costly overhead. CRG works on either a monthly
      retainer or on a per project basis depending upon the needs of the brand.
     WHO WE ARE
Jeff Canner – Jeff has been in the food industry for the past 30 years in relevant roles and
     channels. Jeff has worked as SVP and VP in sales, marketing, brand launches and
     product development in the retail food channel and as a Senior Director in the food
     service channel. Some of the brands that are on the list are Glutino, Ian’s Natural
     Foods, Good Tastes, Snap Infusion SuperCandy and several others. Jeff has also
     worked with large Food Service establishments including Aramark and Sodexho.
Hillary Canner-Hughes – Hillary is head of research at CRG. Hillary has been involved in
     research projects that span from food categories to television documentaries. Hillary
     has been in research for over ten years.

And a cast of thousands! - CRG has team members that bring their specialties into your
    brand in product development, photography, package design, operations, logistics,
    etc…
                  TESTIMONIALS ABOUT JEFF AND CRG
“Being a small company with a small budget it was
required of Jeff to get a great bang for every buck he
spent and Jeff did exactly that. Jeff wore many hats in
the beginning and was a major asset in getting Ian's off   “Jeff's understanding of his brands' consumers, and the
the ground.”                                               many forward-thinking programs that Jeff created and
 John Maggiore, Owner, Maggiore's Sales                    managed with his team to engage them, are no doubt
                                                           the keys to the success of these niche brands. Jeff is a
                                                           genuinely good guy, brilliant marketer, engaged
 “Jeff was working on a new line of cookies and            innovator, and enthusiastic collaborator. I'm grateful to
 crackers, he had a vision and plan as well as a           count him among my favorite clients, as well as a great
 passion for the products that I was fortunate enough      friend.”
 to witness first hand. Because of his foresight and         Bill Goodwin, Founder & CEO, Goodwin Design
 planning the launch was a huge success.                   Group, Inc
 Jeff is an intelligent and motivated individual who is
 more than capable of managing projects large and
 small. I was fortunate to have worked with him and
 hope to again in the future. “
  Jerry Rumker, Business Development Manager,
 Organic Milling
 Please contact us for a free brand consultation.


THANK YOU!
Jeff Canner
CRG - Canner Research Group
jcanner1@yahoo.com
978.884.0771 tel
978.864.9659 fax

				
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