"CRG-Achieving Brand Results"
HOW CAN CRG HELP YOU AND YOUR BRAND? At CRG, we use our unique and relevant experiences to create a distinct and legitimate sales, marketing and distribution network to facilitate your company’s goals without straining your company’s budget. HOW CAN CRG HELP YOU AND YOUR BRAND? Brand Analysis Sales forecasting BRAND Creating the correct Creating engaging pricing model promotions and promotional Promotions UNDERSTANDING Distributors schedules Choosing the right distributors Marketing Strategies and tactics Broker identification and management Placements Retailers Getting on shelf Retailer targeting CRG identifies the critical areas to create successful brands and creates solutions for Product, Pricing, Placements and Promotions specific to your brand and your brands needs. HOW CAN CRG HELP YOU AND YOUR BRAND? CRG works with you and your brand to create an Promotion in-depth specific sales and marketing strategy and then implements Placement the tactics needed to Price build your stairway to success. Product ™ PRODUCT DEVELOPMENT Ideation Launch Research Creating sales materials Market and category studies Pricing and gross margin models Product Development Life-Cycle Training and Sales/Marketing Development & Engineering Strategies Packaging design Identifying capabilities, capacities and execution Prototypes Identifying co-packers CRG has extensive experience in product development, bringing dozens of products to market. All Natural, Organic, Gluten Free, Vitamin enriched, Frozen, Shelf Stable, Entrée, Snack, side dish, bakery are product areas that CRG has developed and brought to store shelves. WHAT WE DO… • Sales Strategies • Brand Analysis • Product Ideation • Sales Management • Marketing Strategies • Product Development • Broker identification • Marketing Tactics • Co Packer management • Broker Management • Marketing • Co Packer identification • Distributor Identification implementation • Sales Material creation • Distributor Management • Package Design • Inventory Management • Pricing Strategies Management & Models • Promotional Strategies • Retail Targeting & Tactics • Sales Forecasting • Category Analysis WE WORK WITH YOU TO IDENTIFY WHAT YOUR BRAND NEEDS TO GET TO THE NEXT LEVEL… CRG brings their years of experience to your brand, adding to the depth of your team without the costly overhead. CRG works on either a monthly retainer or on a per project basis depending upon the needs of the brand. WHO WE ARE Jeff Canner – Jeff has been in the food industry for the past 30 years in relevant roles and channels. Jeff has worked as SVP and VP in sales, marketing, brand launches and product development in the retail food channel and as a Senior Director in the food service channel. Some of the brands that are on the list are Glutino, Ian’s Natural Foods, Good Tastes, Snap Infusion SuperCandy and several others. Jeff has also worked with large Food Service establishments including Aramark and Sodexho. Hillary Canner-Hughes – Hillary is head of research at CRG. Hillary has been involved in research projects that span from food categories to television documentaries. Hillary has been in research for over ten years. And a cast of thousands! - CRG has team members that bring their specialties into your brand in product development, photography, package design, operations, logistics, etc… TESTIMONIALS ABOUT JEFF AND CRG “Being a small company with a small budget it was required of Jeff to get a great bang for every buck he spent and Jeff did exactly that. Jeff wore many hats in the beginning and was a major asset in getting Ian's off “Jeff's understanding of his brands' consumers, and the the ground.” many forward-thinking programs that Jeff created and John Maggiore, Owner, Maggiore's Sales managed with his team to engage them, are no doubt the keys to the success of these niche brands. Jeff is a genuinely good guy, brilliant marketer, engaged “Jeff was working on a new line of cookies and innovator, and enthusiastic collaborator. I'm grateful to crackers, he had a vision and plan as well as a count him among my favorite clients, as well as a great passion for the products that I was fortunate enough friend.” to witness first hand. Because of his foresight and Bill Goodwin, Founder & CEO, Goodwin Design planning the launch was a huge success. Group, Inc Jeff is an intelligent and motivated individual who is more than capable of managing projects large and small. I was fortunate to have worked with him and hope to again in the future. “ Jerry Rumker, Business Development Manager, Organic Milling Please contact us for a free brand consultation. THANK YOU! Jeff Canner CRG - Canner Research Group firstname.lastname@example.org 978.884.0771 tel 978.864.9659 fax