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Marketing Tactics Begin with the End

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									                              Marketing Tactics Begin with the End

Successful marketing tactics begin with the end in mind. After all, if you don’t know where
you’re going, how do you expect to know how to get there? That makes it essential to
understand exactly what the customer wants and anticipate their needs long before they begin
a search for a product or service.

But how do you really know how to visualize the future?

What can you do to turn your small business into a huge business with high profits, high
conversions, and high profits?

Start by knowing your customer.

This is the #1 marketing tactic that every marketer must know, believe, and understand. It’s not
enough to have a general knowledge of the market and the customer. It’s vital to know the
audience and relate directly to their needs. It’s about anticipating their next move and then
their next move after that.

And it’s about appealing to their emotional needs.

Understanding the customer begins with a clear picture of who they are and what key
characteristics they share. It is those key characteristics or idiosyncrasies that make them the
best prospects for your product or service. That’s why they are so important to your future
success – because they have a need for what you have to offer.

Once you are able to clearly identify the customer and what they want, it’s essential to craft
and create a message that speaks directly to them. A general message about a product and the
features it offers is never enough.

Customers want to know “what’s in it for me”.

They are seeking value and looking for benefits or products. Your message must clearly
articulate the benefits and advantages of what you have to offer. The message must appeal
directly to the customer’s needs and appeal to him in a very unique way.

What are most customers looking for in terms of benefits?

People are always looking to save both time and money. If they can find a product that saves
time, fills a need, and is appropriately priced, they will buy it.

They’ll even pay more for a product if they truly believe it offers significant or multiple benefits
over other similar products. They’re not as interested in features as they are benefits so focus
the message towards their emotional buying needs. And don’t be afraid to highlight multiple
benefits of a product to really engage the customer.

In today’s fast-paced world and advanced technology, people are always looking for the best
and the fastest. They are also looking for ease of purchase. Marketing tactics must respond to
this need and your message must be emotionally appealing and soundly convincing.

Back it up!

But just as importantly, be sure you can back up your claims of benefits and value to the
customer. It’s not just a customer you want to attract. It’s a ‘repeat customer’ that can help
your business soar too. Provide the customer with quality products and follow-up to make sure
they are satisfied. Learn from your customers and use that valuable knowledge to anticipate
the next need that will surface from customers.

Proactively create a marketing plan that integrates multiple marketing tactics to help ensure
optimal success. Deploying effective tactics will quickly result in higher conversions and more
sales. And with more sales, you’ll have a thriving business that grows exponentially as word
spreads virally about your products and service.

Don’t under-estimate the value of utilizing proven, successful marketing tactics when it comes
to marketing your products. Know where you want to go before you start the journey. Start
with the end in mind.

Envision success and visualize the sale. Take advantage of tried and proven tactics to create a
successful business and a secure future.

Success awaits those who can see ahead of the crowd.

								
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