Simple Marketing Tactics that Drive Sales by TengkuKimiTengkuHakimie


									                           Simple Marketing Tactics that Drive Sales

Marketing tactics can be extremely complex or quite simple. Ironically, the simple tactics are
the ones that are most effective and successful. Value-added headlines, informative content,
and visual appeal are simple tactics that can drive conversions and sales.

For example, one simple tactic is to make it quick and easy for web visitors and customers to
view information on your website. Allowing adequate white space, creating short sentences,
and keeping enough space between words, sentences, and paragraphs will make your site more

In addition, the strategic use of keywords and keyword phrases will attract search engines and
keep site visitors scanning your content. Words that demonstrate how your product adds value
will capture attention and focus the reader on “what’s in it for them”.

And these are also valuable search engine optimization techniques that will drive visitors to
your website.

Simple marketing tactics

A very important tactic is to make everything simple. Some recommended options include:

   1. Bulleted or numbered lists (like this one)
   2. Use of bold to highlight keywords or important benefits (use sparingly to ensure
      emphasis without over-use)
   3. Subheadings to create a logical flow and to break large blocks of content
   4. Titles and subheadings in ‘sentence case’ since capitalizing most words tends to break
      attention span and create confusion
   5. Graphics or pictures that are clearly relevant to the product and that showcase benefits
      and value
   6. Highlighting unique information, benefits and value by using ‘call out boxes’, ‘pull
      quotes’ and other design elements
   7. Since people tend to scan web pages rather than read them, snippets or short phrases
      with important information become vital for website content. People need to get the
      message quickly without having to think hard about what is being presented. Making
      sentences overly long or complex tends to be a distraction and you’ll lose the site
      visitor’s attention quickly.

These are just some of the recommended options when creating website content.

Not only is it important to integrate many of the basic and advanced marketing tactics into your
marketing plan, it is also vital to include methods of testing their effectiveness. Watching and
monitoring statistics that indicate how long visitors remain on your pages, among other
measures of success, will help you refine marketing tactics and improve your marketing

Once you deploy some of the more advanced marketing tactics that are proven effective you
will begin to see conversions increase quickly. And increased conversion rates lead to higher
sales and repeat business.

Advanced marketing tactics include options such as the use of powerful copy that attracts
readers, inclusion of questions that help you lead customers toward sales, and using authority
positioning to increase site integrity and credibility.

If you’re searching for ways to grow your business, you don’t want to miss an opportunity to
evaluate marketing tactics that will put you on the super-highway to success. Evaluate what
others have already tested and proven successful. Create the winning formula for your website
and enjoy the success that comes from hard work and vision.

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