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Volkswagen Commercial Vehicles - PDF - PDF

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					                            Volkswagen Commercial Vehicles
                                                                  Dr. Bernd Wiedemann
                                                                  Chief Executive Officer
                                                         Volkswagen Commercial Vehicles
                                                                  Mr. Harald Schomburg
                                                         Chief Sales and Marketing Officer
                                                         Volkswagen Commercial Vehicles
                                                                    Mr. Frank Fiedler
                                                                 Chief Financial Officer
                                                       Volkswagen Commercial Vehicles
                                                                          Birmingham, 25th April 2006

                                                            1




Volume of Utility and Leisure Vehicles 2005
Market worldwide
            Utility Vehicles
            Utility Vehicles            Pickups
                                        Pickups             Leisure Vehicles
                                                            Leisure Vehicles        Passenger Cars
                                                                                    Passenger Cars

                7.9 Mio. units        5.1 Mio. units            10.3 Mio. units      39.0 Mio. units
Previous year       ( 7.7 Mio. )        ( 5.0 Mio. )              ( 10.1 Mio. )         ( 37.9 Mio. )

                 BUS 2.1%
                                                                             MPV
Trucks>6t
                26.2%                                                 24.2 %
                             TRP
                12.3%         50.7%                         75.8%
      SLW
                   8.8%
 Passenger Cars                                           SUV
   with Truck
    License


                         23.3 Mio. units
        thereof Volkswagen Group: 0.54 Mio. units = 2.3 %                                    (as at Feb 9th 2006)

                                                            2
Volkswagen Commercial Vehicles
Worldwide Production

     Hanover
     Hannover                   Poznań                      Resende                  Changchun
                                                                                       China
                T5 Multivan               T5 Kombi
                                         T5 Kombi
                                                                    Lkw 7- 45 t
                                                                      Trucks
                T5 Kasten/                                            5.5 - 45 t
                   Kombi                  T5 Offene
                                         T5 Pick Up
                                          Aufbauten
                LT 3/Crafter
                Düsseldorf/
                Ludwigsfelde            Stadtliefer-                Bus 8 - 16 t
                                        City Van
                                        wagen
                T5 Camper               Caddy                                               Caddy
                                                            incl.     for
                                                            inkl. CKD für Mexico

     Volkswagen do Brasil              VW of South Africa                          Mexico
 Saveiro   T2                  Caddy
                                                            Truck                             Truck
                                                             Bus                               Bus



                                                   3




New Product range - VW Commercial Vehicles
           Former Product Range                 Current Product Range


    Caddy                                                               City Van




    T4                                                                    T5



    LT- 2                                                               Crafter



    Trucks                                                             Constellation

                                                   4
Location Advantages
Volkswagen Commercial Vehicles
                    Hanover     Individual made to order manufacturing within
                                mass production
                    plant
                                High-tech and highly trained employees in Germany
                                New processes and flexible working-time models
                                Supplier park with just in time delivery for reduced
                                inventory levels within the factory.

                    Poznan      Possibility for ”state of the art” modular extension
                    plant       Manufacturing at a low-wage location
                                Automation of production can be increased
                                depending on wage drift


                    Resende      Manufacturing with supplier integration
                                 Advantages for small series productions
                    plant /
                                 Worldwide “off the shelf” use of components
                    consórcio    Keeping investment low in emerging markets
                    modular      with high cost of capital (risk sharing)


                                       5




Turntable Hanover - Poznan

      Hanover                                                  Poznań
                      Kombi                    Shuttle



                                                              Caravelle




Multivan



           Kasten    Camper                     Pick up                  DoKa

                                       6
50th year anniversary Hanover site




                                            7




Market Leader in Brazil from 2003 - 2005
                         Tons 43 Ton
                       8 Ton –– 43 Tons
        Ton
Below 8 Tons                                                       Above 43 Ton
                                                                            Tons
               7.110 8.120
               7,110 8,120   8.150 13.150
                             8,150 13,150       13.180
                                                13,180    13.190
                                                          13,190



               15.190 15.190 17.210 17.210 17.220
               15,190 15,190 17,210 17,210 17,220         17.310
                                                          17,310



               23.210 23.210 23.220
               23,210 23,210 23,220   23.310 26.220 26.260
                                      23,310 26,220 26,260



               26.310 18.310 5.140
               26,310 18,310 5,140      8.150
                                        8,150    8.120
                                                 8,120    9.150
                                                          9,150


                  15.180
                  15,180       17.210
                               17,210      17.260
                                           17,260        18.310
                                                         18,310




                                            8
                   Some chosen examples for
                      innovative approaches
                                 in order to
                     increase sales volume…



                            9




The New Face of the Brand




                            10
  Business Unit – Special Purpose Vehicles

                                                                      Work organization
 Process                                                              • New salary models, e.g.
• Medium-sized structure                                                AutoVision, Auto5000

• Financial classification as a                                       • Labor costs at the stage of
  Business Unit                                                         area tariffs

• Reduced process of                                                  • Labor time model for
  development and release                                               seasonal movements
  (Time to market)
                                                                      • Qualification


 Sales                                                                 Production
•Heterogenous structure of                                            • Heavily fluctuating
 customers                                                              volumes and workload
 (Public authorities, major and                                         at high variant diversity
  private customers)
                                                                      • High flexibility
• Immediate customer contact
                                                                      • Use of extended
• Market trend research                                                 workbenches


                                                    11




  Sales growth – Special purpose vehicles
                                                                                    33,000
         Sales

                                                                                              + 26 %

                                                         26,150



                                                                  + 40 %

                                  18,716



                                           + 75 %

             10,680




              2003                2004                   2005                        2006
                                                    12
Care Port




     Mobility           Check              Safety           Finance      Value



                    Individual Mobility for everyone.



                                               13




VW Used Car and Service Company (VGSG)
measures

 Real Market „Buy-Back“- promises as an instrument for ensuring new
 car sales


 Establishment of an international Used Car-TurnTable with its own
 corporate identity and Used Cars standards and trademarketing measures


  Setting-up of own "Retail"- TradePorts



VGSG: Volkswagen Gebrauchtfahrzeughandels und Service GmbH
      [Volkswagen Used Car and Service Company with limited liability]

                                               14
Business area VGSG – Sales growth
                       25,000




                       20,000

                                                                                           x
  number of vehicles




                       15,000




                                                                                   x2
                       10,000




                                                                   x 1.6
                        5,000

                                               x 2.8                       6,700
                                                        4,143
                                38     1,461
                            0
                                2002   2003                 2004           2005         VS 2006


                                                       15




New Sales & Marketing Channels
                       Why?
                         To extend our business platform
                         To create brand and product awareness
                         To attract new target groups

                       How?
                         Teleshopping
                         Cross media activities
                         Internet promotions
                         European wide Used Vehicle Sales
                         Consumer Related Marketing (CRM)

                                                       16
Cross Media Activities




 Special editorial offer in cooperation with most popular daily newspaper
 for a limited period of time
 Flanked by integrated marketing mix and dealership activities in
 order to generate product awareness and trial
                                       17




European wide Used Vehicle Sale
   Purchase/Re-Sales of fleet buybacks through VW-
   TurnTable.com Internet platform
   Stabilization of pricing level
                                                                Retail
   Reduced stock risk for dealerships                         • authorised
                                                               VW dealers

                                    www.VW-TurnTable.com
            • fleet buybacks
Market      • Leasing vehicles




                                                               Wholesale
                                                                 • own LCV
                                      “virtual market place      Tradeports
                                         for used LCVs“
                                       18
New Sales Channels - VW CV speaks turkish…




                        19




Caddy Ecofuel




                        20
The new Crafter
                                     •     Engine: Common Rail TDI
                                           65-120kW, 5 cylinders in line,
                                           220-350Nm
                                     •     Gear:
                                           6 gears SG / 6 gears Shiftmatic
                                     •     Tires: 195 – 285/65R16
                                     •     Empty weight: 1,698 – 2,612 kg
                                     •     Permissible total weight. 3,000 kg /
                                           5,000 kg

Measures:
   – Wheel base: 3,250 – 4,325 mm
   – Length: 5,240 mm – 7,340 mm
   – Width: 1,993 mm
   – Height: 2,415 – 3,045 mm


                                    21




Strategy




           Increase                                     Strategy
              of                Product-
                                                            of
          Productivity          strategy
                                                   Internationalization




                                    22
Productivity enhancement measures

     Continuous improvement workshops
     Error avoidance in the line to improve direct run
     Improvement tool-uptime (TPM)
     Reduction of quality tasks in body-shop/paint-shop
     Optimization trim and final assembly structure lines
     Improvement equipment availability
     Implementation of project-teams
     Development engineers/planner working temporary in the lines
     Implementation project „pearl-chain“
     Implementation of actions from Harbour plant assessments
     Implementation of Process-System Hanover
     Cross-linked target-tracking of all business areas
     PCO (Product Cost Optimization)

                                     23




Product Range




                                     24
„Nutcracker“- Strategy
                                                              Closed
Light CV                                                      Pick Up




                                                    Robust      Low Cost
Truck & Bus                                         Pick Up     Alternatives

                                      25




Summary
VWN has the most modern model range of commercial vehicles
VWN targets the most promising segment of the world car market
VWN is successful in emerging markets like South Africa amd Latin America
VWN is the fastest growing commercial vehicles brand in Europe
VWN is increasing manufacturing productivity by more than 10 percent
annually
VWN has increased operating profit on a three digit annual rate




                                      26

				
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posted:8/22/2012
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