The Secrets of Content Marketing by digitalsynergy


									The Secrets of Content Marketing
By: Martin Armstrong

                                                       If content is king, then content marketing must
                                                       be the army keeping the king in power. As more
                                                       and more businesses find their way online,
                                                       consumers are inundated with more and more
                                                       choices. Rather than making them happier, this
                                                       simply makes them more impatient because they
                                                       know that they are the ones in power.

                                                      The speed of information has also increased
                                                      since the rise of the Internet. The amount of
                                                      information that a person receives from a
                                                      business is also accelerating. For instance, a busy
doctor can now use Twitter to advertise cancelled appointments and fill them immediately rather than
having to chalk up that time to a missed opportunity.

Content marketing is a form of "whole marketing" that endeavors to bring in customers without a hard
sell. This is the preferred method in which most customers find new businesses, as hard selling is
becoming less and less acceptable in the world of commerce. However, in order to compete with other
businesses in content marketing, your business must have an up-to-date, accelerated way of
disseminating information to your audience.

This kind of superfast content marketing relies upon two disciplines – accelerated content production
and widespread content publication. There are many ways to accentuate your own ability to both
produce and publish content, and these can be done in a professional manner no matter the budget of
the business.

Content Production

Content production means the amount of relevant information that your business routinely gives to
your audience. This can include not only the latest updates within your business, but also the latest
updates and technological advancements of your industry. People want to know that they are coming to
a place for the latest news when they attend your website. Once you are known as an expert in your
industry, it is a short leap to see you as the number one provider of solutions for customers.

You can accentuate your own efforts with RSS feeds from relevant blogs in your industry, news tickers
that can be embedded for free, and guest bloggers as well. As long as the content is up-to-date and
accurate, you stand to improve your rankings with human visitors and with search engines along with
increased content.

Content Publication

There are many services both paid and free that you can use to disseminate your information to your
audience. No matter the route you choose, the goal should be to eventually lead your customers into an
organic dissemination of your content. This means that after a certain period of time of pushing
dissemination through publication channels, your audience should look to your website directly for
information. In short, you create your own channel of dissemination by drawing people into direct
contact with your company.

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