Using Twitter to Promote Your Site
You may already be on Twitter, but are you using it for promoting your website -
and to get targeted visitors to your site? Twitter is a real powerhouse of traffic if
you take a little time to learn how to do it.
How Does Twitter Work?
Twitter allows users to post messages up to a total of 140 characters, which
includes punctuation and spaces. Not only can you tweet via your computer but
also through your mobile telephone networks as well. And given that most
telephone services limits texting on your cell phones to 160 characters, Twitter
opted to limit it to 140 leaving you with 20 characters for your username. The
messages that you post are public and can be read by anyone who signs up to
“follow” your twits.
Get to know Twitter a bit first – Be sure to read through the Twitter Rules and
Terms of Service to stay out of trouble.
Create your company profile – Go to twitter.com and click sign up now. Enter
your company name just as you want it to appear in the “Full Name” field. This is
your user name or “handle” by which you will be known on Twitter. Use the
shortest name that describes your company. Preferably your company or
website name (without the .com) if its available and not over 20 characters.
Learn the Twitter lingo – Although Twitter seems easy enough, understanding
the special terms used to communicate will make using this social network much
more effective. Read Twitter 101 ( http://business.twitter.com/twitter101/learning)
to learn about each of the terms used in with your Twitter account.
Personalize your profile - Go into Settings and give your company or website a
face. Upload a picture, such as your logo or homepage screenshot. Then add
the names of those who will be tweeting on the account. Its especially important
to pay attention to to bio section. It is limited to 160 characters so you need to
determine the best way to describe your website and/or what you do. Use some
of your most important keywords. Space is limited to one line in the bio section,
but you can go to the design tab and utilize the background image on your profile
to post additional information.
Begin tweeting - Remember Twitter allows you to post messages only up to 140
characters long, including punctuation and spaces. Its also best to use a casual,
friendly tone, or even some humor to keep your tweets from being too dry or
boring. a good idea is to make your followers feel like insiders with behind the
scenes looks at your company. Write tweets about breaking business news, post
links to your website, as well as to other sites or articles you think your followers
may be interested in.
Retweet Posts - especially tweets by others that you feel will be of interest to
your followers. Always make sure your retweets provide value to your followers.
This will eventually make you more visible to others who may not have found
Make Connections- Twitter isn’t just an advertising medium, its a Social
Medium. Get out and communicate. Use the search box on your Twitter
homepage to search for other professionals in your field. Use key terms, specific
to your website such to search for mentions of these keywords by other websites,
your visitors and potential visitors. When you find interesting tweets you can
choose to follow those individuals who posted the tweets. Say hello to be
personable. Twitter also has a Find People section to search for specific
people, companies or websites by name.
Find out what people are saying about you -Type your company name,
website name or products into the search box on your Twitter home page and
discover where your company and products are mentioned.
Building Relationships – Respond immediately to any complaints posted and
send thank you notes to those who give praise. Offer helpful hints and quickly
answer any questions or issues about your site or services.
Promote your Twitter account – Promote your twitter account wherever you
can. Post a Twitter badge on your website, connect your Twitter and Facebook
accounts. Add your Twitter URL to your signature line for your email.
Tips to help you get the most out of Twitter:
• Be sure your posts are interesting! – Its just as easy to choose to un-
follow you as to follow you.
• Follow others – The more people you follow, the more people will follow
• Know your goals – Knowing your goals helps you determine what to post
and when to post it.
• Use shortened URL’s - You only have 140 characters, and can often use
more than the allotted space for the URL alone. Use the Bit.ly
(http://bit.ly) to shorten the links you post..
• Use DMs (Direct Messages) to send private messages to other
Twitterers who are following you to personally address concerns.
• Retweet Often, but make it good stuff! Retweeting is a common form of
communicating on Twitter.
• Pay attention to the Trending Topics on your Twitter search page.
These most mentioned terms show you what most people are paying
attention to right now and can be used for topics on your own Tweets.
• Don’t spam people by sending unsolicited @messages or DM’s.
• Don’t post the same messages to a multitude of accounts, or tweet the
same things over and over, or to a multitude of accounts.
• Do not “follow churn” or follow and unfollow the same people over and
• Ask for feedback – ask friends and followers to give you feedback on
your website or products/services.
• Put a Twitter icon on your homepage.