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Carson Howton Blue Angels Media Relations Policy Sarah Darden 1. Policy Statement 2. Role of Media Relations 3. Designated Spokesperson, Guidelines and Procedures for Employees, Who may speak to the media 4. Procedures for Journalists 5. Social Media 6. When the Media Relations office should be notified 7. When Organizational Management should be notified 8. Organizational Information not for release 9. List of equipment in the Media Relations office 10. Media Relations Library 11. Evaluation of Media Policy 1. Policy Statement- The Blue Angles policy is to be open and active with the media and the organization publics. The Blue Angels serve as positive role models and ambassadors for the United States Navy and Marine Corps. We represent the naval service to the United States and illustrate the pinnacle of precision flying. Just like our like our fast-paced high performance jets, we too inform the media and our public with the same fast and accurate up to date information. We strive to enrich the lives of others by building mutually beneficial relationships and always providing a memorable performance for the community. 2. The role of media relations is To be open and available to journalists. To answer any question asked that may be answered in a positive and truthful way in a timely manner. To prepare, advise and help the spokesperson of the Blue Angels. To assist any employee in media interviews and media encounters. To be an open line of communication to the publics of our organization that is mutually beneficial. To be a gatekeeper to incoming and exiting stories. To be a spokesperson for the Blue Angels when the situation arises. Carson Howton Blue Angels Media Relations Policy Sarah Darden 3. The Blue Angels Public Affairs Officer serves as the official Blue Angels spokesperson and will communicate with the media and inform the public on any issues of importance or any situation that involves the Blue Angels. Inquires about issues by the media should be referred first to the Public Affairs Officer and depending on the specific circumstance, the Public Affairs Officer may assign another Blue Angels employee to serve as spokesperson on a particular issue. Any solicitation by the media to any of the departments of the Blue Angels or the team mates themselves should be directed back to the office of Public Affairs. We do encourage other Blue Angels employees to engage with the media so long as their commentary is on topics within their areas of expertise and it has been approved by the office of Public Affairs. The following is the procedure that should be followed when contacted by the media. • Obtain the name of the reporter calling, the name of the organization, and if available, the expected time of release of information, and whether it will be released in print or broadcast. This information should be included when notifying the office of Public Affairs • Issues that should not be discussed with reporters are legal issues, ethical issues and personal issues. Any question of this sort should be directed to the office of Public Affairs. • Make sure you understand every question from the media before answering. If you cannot answer the question, or are uncomfortable providing a response, take the reporter’s number and advise him/her that someone can who provide the information will contact him/her as soon as possible. Then contact the office of Public Affairs and notify them of the situation. Carson Howton Blue Angels Media Relations Policy Sarah Darden • If an interview is approved by the office of Public Affairs, do not offer speculation or personal opinion. Never answer a question with "no comment." • Do not speak to reporters in a condescending manner. Always ensure that the reporter understands your responses. Always provide the reporter with your contact information for follow-up information. • When responding to the media you are representing and speaking on behalf of the United State Navy’s Blue Angels. Any personal opinions should be clearly and carefully identified as such. • Any media inquiries regarding Blue Angels team mates should be referred to the office of Public Affairs. Any information released will be done so by the office in charge of personnel and it will only be public information. 4. On-site Interview-Journalists are asked to follow particular procedures when contacting the Blue Angels for media inquiries. Journalists are asked to arrange a proper meeting time with our media relations staff. Please call 1800 GO BLUE. All journalists must check in with security at the front gate of the base and have all appropriate press credetionals. Journalists are asked to keep name badges or ID cards in plain view to be recognizable by all military personnel. The Blue Angels would ask that all journalists contact the Media Relations department before coming on base to make sure that no problems are encountered on base. Phone Interview- Please call 1800 GO BLUE for a phone interview during regular business hours. Monday-Friday 8-5 Carson Howton Blue Angels Media Relations Policy Sarah Darden 5. Social Media The Blue Angels use Facebook and other social media outlets such as YouTube to post events, videos and news releases. The videos and news releases can be shared with others and inform the public of upcoming events. All employees are welcome to engage in any of the Blue Angels social media pages so long as they adhere to the Blue Angel’s policy on social media expressed in this document. • Any statements made on behalf of the Blue Angles using social media are to be made only by authorized spokespersons appointed by the Public Affairs Officer. • By no means are the employees to use social media to deprecate or undermine the Blue Angels and all statements should be made clear that they are expressing their own personal opinions and do not reflect the views of the Blue Angels at large. 6. The Media Relations is asked to be notified when: Before and immediately after a media interview or encounter If the you believe that the Media Relations needs to address an issue For any advice and guidelines when dealing with the media If an article or broadcast needs attention of the Media Relations department. 7. The Blue Angels command group should be notified when a journalist asks for a specific interview with one of the organizations management. The Blue Angels command group should also be notified in the event of a crisis. Blue Angels management wants to be well informed and involved with the rest of the staff of the Blues and asks to be notified by the Carson Howton Blue Angels Media Relations Policy Sarah Darden media relations director based upon a situation severity and at the discretion of the media relations director. 8. The Blue Angles along with the United States Navy will not release any names of military personnel if this information could possible harm or interfere with military operations. The Blue Angels will not release any security plans or confidential information. The Blue Angels reserve the right to protect the pilots and its demonstration crew at any time under any circumstance. The Blue Angels will not release information while an investigation is ongoing. 9. List of equipment in Media Relations office Organizational History B-role Social Media New Releases Interviews Letters to the Editor News Conference Public Service Announcements(PSA) Press Kit (Bio of CEO, FAQ) 10. Media Relations Library Media Directory Fact Sheets Backgrounders Press kits B-roll Newspaper Copy of speeches Crisis plan Key messages Speaker list Key Journalist List of Key organizations Carson Howton Blue Angels Media Relations Policy Sarah Darden 11. Evaluation of Media Policy Measurement of Media Production The Media Policy was sent to all employees via email, also all department heads received a print copy. The policy was placed on the Blue Angels website for access to all. The policy was delivered to all local media outlets. A meeting was head for all journalists to be informed of the policy and so that any questions could be answered. A mandatory meeting was held for all employees to attend informing them of the new policy and all questions will be answered at this time. Measurement of Exposure The policy was exposed in any different ways to many different sources including all employees and local area journalists.
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