How To Start A Discount Furniture
Choosing to learn how to start a discount furniture business is the first step toward
owning your own exciting and profitable small business. Discount furniture remains one
of the strongest industries, even when economic times are tough.
There are many facets to the discount furniture industry. The wide range of choices
includes discount office furniture, discount imported furniture, and discount specialty
furniture types, such as handcrafted, unfinished or wood.
How to Start a Discount Furniture Business
Begin by deciding whether you want to buy a franchise or start a discount furniture on
your own. If you have any kind of previous retail or business experience, starting your
own store is a great way to put those skills to use. If you are new to the business world, a
franchise might be a better choice.
Franchising provides ample training and a proven business model. You will be required
to adhere to the company standards and practices.
After deciding how to start a discount furniture business, it is advisable to conduct
research on the local market. By investigating the number and types of furniture stores in
your area, you may discover an area that is not being served or is under-served. For
example, if there are one or more discount office furniture stores in town, but no discount
imported furniture stores, the option with the least direct competition is the better choice.
Also investigate the services, prices, and general quality of the competition. If you can
find a marketable way to do better, choosing to open the same type of discount may still
be a viable choice. Finding your niche in the current market is essential for success.
Your location should be in a well-traveled area and have ample parking. One plus to
running a discount store is that people expect a warehouse-like atmosphere. There will
not be a need to purchase decorative items to enhance the showroom. Space for furniture
displays, along with cash registers, and a supply/office area are the minimum
You will need discount furniture suppliers to stock your store. If you are opening a
franchise, your company will assist you in finding suppliers. If not, form partnerships
with suppliers that offer the quality and type of furniture you require.
Contact the city or county clerk, the state Department of Revenue, and the state licensing
board to apply for your business license and related permits.
How to Become a Successful Discount Furniture
Before opening, advertise your Grand Opening by using ads and fliers. If you specialize,
sent out direct mailings, targeting those who might be most interested in your discount
furniture. For example, if you sell discount office furniture, send direct mailings to the
purchasing officers of surrounding businesses.
After opening, a continued marketing campaign will be needed. If your budget allows,
television and radio ads can be purchased. Donations of furniture to local charities, such
as the homeless shelters, will not only help the needy, it will advertise your business.
Make sure the quality of your merchandise always meets or exceeds the highest
standards. This means that you will have to spend extra time up front to line up the best
suppliers possible. Customers who make an initial purchase that they are happy with, will
often come back time and again.
Expanding Your Furniture Business
After learning how to start a discount furniture business and becoming successful, you
may look at expanding. Branching out of your original niche and adding other types of
furniture is one way to increase sales. Keep an eye out for furniture stores that are
closing. It might be possible to purchase their inventory at a discount and have another
niche market available to you.
National Home Furnishings Association
Unfinished Furniture Association
Office Furniture Dealers Alliance