Marketing Director Technology Content in Dallas Fort Worth TX Resume Mark Piper by MarkPiper2

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									                                      MARK PIPER
                                Richardson, Texas 75082
             972-669-2456 (Home) 972-215-8216 (Mobile) mpiper@sbcglobal.net
                             http://www.linkedin.com/in/markpiper

                               MARKETING DIRECTOR

      Accomplished marketing leader with a flair for understanding the big picture,
      embracing new methods, driving thought leadership and customer engagement.

Primary           Strategic Marketing Plans • Market Segmentation and Targeting
Strengths         Marketing Mix Optimization • Marketing Effectiveness Measurement
                  Sales and Business Development • Media, Press, Agency Relations

Major               Commanded $1 billion/year flagship product at all stages of global life
Accomplishments      cycle
                    Realized targeted email click thru rate of 8%
                    Reinvented web presence with new modern look, blog and social
                     media content
                    Drove successful launch of new product family via creative execution
                     of integrated marketing campaign
                    Established benchmark and received public commendation from VP of
                     Marketing for excellence by initiating/executing strategic tradeshow.

Experience        Marketing Leadership, 2000-2012
                  SSG Limited, Nokia, Siemens, Fujitsu Network Communications

                  Director of Marketing: Drove the development of “thought leadership”
                  through creation of website and social media content. Wrote press
                  releases, managed webinar presentations and creative agency. Managed
                  email campaigns using Salesforce.com and Vertical Response. Developed
                  marketing processes, requirements and schedules.
                  Senior Marketing Manager: Go-To-Market strategy and services for
                  mobility applications. Managed creation of success stories and highlighted
                  applications, website updates, marketing materials, and tradeshows.
                  Managed external vendors consisting of creative services agencies,
                  integrated marketing providers, and print suppliers.
                  Market Development Manager: Conducted market research, identified
                  business drivers, and defined communication requirements of target
                  market. Aligned sales efforts with end-user specifications to generate pull-
                  through sales.
                  Product Marketing Manager: Led cross functional team in the
                  development of product messaging, wrote marketing collateral, tradeshow
                  presentations and scripts, press releases, and webpage content. Joined
                  with partners to co-market solutions. Analyzed competitors’
                  products/solutions. Authored 2 white papers and allied presentations.
               Program and Product Management Leadership, 1997-2000
               Fujitsu Network Communications, Alcatel USA

               Product Manager: Provided guidance to engineering regarding scope,
               scheduling, and cost trade-offs during development. Served as single point
               of contact to sales and customer for all product issues. Eliminated obstacles
               to winning approval/generating sales by resolving over 50 outstanding
               action items.
               Program Manager:          Obtained, interpreted, documented,
               communicated, and coordinated implementation of customer
               requirements. Managed cross functional team, drove schedules,
               and delivered weekly, monthly, quarterly progress reports.

Affiliations   Metroplex Technology Business Council (MTBC): Marketing Advisory
               Committee
               Dallas Content Strategy Networking Group
               North Texas Area Professionals Networking Group
               DFW Internet Marketing Group
               DFW Social Media Marketing Group

Education      Master of Business Administration in Marketing and International
               Business Management
               University of Texas at Dallas, Richardson, Texas

               Bachelor of Science in Electrical Engineering
               University of New Hampshire, Durham, New Hampshire

Professional   Effective Negotiation, Team and Meeting Facilitation, Media/Analyst
Training       Training, Presentation Training

								
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