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Cross-reference-and-margin-matrix

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					                                  ZEBRA Cross Reference and Margin Matrix
Competition           Competitor Item #   List Price/Dz   Cost       Zebra Item #                          Zebra Product         List Price/Dz   Cost   Margin Improvement
                                                                 GEL PENS
Pilot G-2            PIL-31256              $25.68                      46610       SARASA GEL RETRACTABLE ( 1.0mm) Black          $19.08                    #DIV/0!
Pilot G-2            PIL-31257              $25.68                      46620       SARASA GEL RETRACTABLE ( 1.0mm) Blue           $19.08                    #DIV/0!
Pilot G-2            PIL-31258              $25.68                      46630       SARASA GEL RETRACTABLE ( 1.0mm) Red            $19.08                    #DIV/0!
Pilot G-2            PIL-31020              $25.68                      46810       SARASA GEL RETRACTABLE ( 0.7mm) Black          $19.08                    #DIV/0!
Pilot G-2            PIL-31021              $25.68                      46820       SARASA GEL RETRACTABLE ( 0.7mm) Blue           $19.08                    #DIV/0!
Pilot G-2            PIL-31022              $25.68                      45830       SARASA GEL RETRACTABLE ( 0.7mm) Red            $19.08                    #DIV/0!

Pilot G-2            PIL-31002              $25.68                      46710       SARASA GEL RETRACTABLE ( 0.5 mm) Black         $19.08                    #DIV/0!
Pilot G-2            PIL-31003              $25.68                      46720       SARASA GEL RETRACTABLE ( 0.5 mm) Blue          $19.08                    #DIV/0!
Pilot G-2            PIL-31004              $25.68                      46730       SARASA GEL RETRACTABLE ( 0.5 mm) Red           $19.08                    #DIV/0!




Pilot G-2            PIL-31020              $25.68                      46410       SARASA SE GEL RETRACTABLE ( 0.7 mm), Black     $23.88                    #DIV/0!
Pilot G-2            PIL-31021              $25.68                      46420       SARASA SE GEL RETRACTABLE ( 0.7 mm), Blue      $23.88                    #DIV/0!
Pilot G-2            PIL-31022              $25.68                      46430       SARASA SE GEL RETRACTABLE ( 0.7 mm), Red       $23.88                    #DIV/0!




Uni-ball 207              SAN-33590         $27.00                      46410       SARASA SE GEL RETRACTABLE ( 0.7 mm), Black     $23.88                    #DIV/0!
Uni-ball 207              SAN-33951         $27.00                      46420       SARASA SE GEL RETRACTABLE ( 0.7 mm), Blue      $23.88                    #DIV/0!
Uni-ball 207              SAN-33952         $27.00                      46430       SARASA SE GEL RETRACTABLE ( 0.7 mm), Red       $23.88                    #DIV/0!




Bic Triumph 730 RT        BIC-34067         $32.64                      46410       SARASA SE GEL RETRACTABLE ( 0.7 mm), Black     $23.88                    #DIV/0!
Bic Triumph 730 RT        BIC-34068         $32.64                      46420       SARASA SE GEL RETRACTABLE ( 0.7 mm), Blue      $23.88                    #DIV/0!
Bic Triumph 730 RT        BIC-34069         $32.64                      46430       SARASA SE GEL RETRACTABLE ( 0.7 mm), Red       $23.88                    #DIV/0!




Pentel Oh! Gel            PEN-K497-A        $16.55                      42410       Z-GRIP GEL RETRACTABLE ( 0.7 mm), Black        $13.08                    #DIV/0!
Pentel Oh! Gel            PEN-K497-C        $16.55                      42420       Z-GRIP GEL RETRACTABLE ( 0.7 mm), Blue         $13.08                    #DIV/0!
Pentel Oh! Gel            PEN-K497-B        $16.55                      42430       Z-GRIP GEL RETRACTABLE ( 0.7 mm), Red          $13.08                    #DIV/0!




Uni-ball RT Pens          SAN-65940          $22.80                     42410       Z-GRIP GEL RETRACTABLE ( 0.7 mm), Black        $13.08                    #DIV/0!
Uni-ball RT Pens          SAN-65941          $22.80                     42420       Z-GRIP GEL RETRACTABLE ( 0.7 mm), Blue         $13.08                    #DIV/0!
Uni-ball RT Pens          SAN-65942          $22.80                     42430       Z-GRIP GEL RETRACTABLE ( 0.7 mm), Red          $13.08                    #DIV/0!
Competition              Competitor Item #   List Price/Dz   Cost       Zebra Item #                          Zebra Product            List Price/Dz   Cost   Margin Improvement
                                                                    BALLPOINT PENS
Bic Clic Stic              BIC-CSM11-BE        $10.20                      22210       Z-GRIP BALLPT PEN RETRACTABLE (1.0 mm), Black      $6.84                    #DIV/0!
Bic Clic Stic              BIC-CSM11-BK        $10.20                      22220       Z-GRIP BALLPT PEN RETRACTABLE (1.0 mm), Blue       $6.84                    #DIV/0!




Bic Soft Feel               BIC-91436          $12.00                      22210       Z-GRIP BALLPT PEN RETRACTABLE (1.0 mm), Black      $6.84                    #DIV/0!
Bic Soft Feel               BIC-91434          $12.00                      22220       Z-GRIP BALLPT PEN RETRACTABLE (1.0 mm), Blue       $6.84                    #DIV/0!




Pentel Wow                  PEN-K440A           $7.80                      22210       Z-GRIP BALLPT PEN RETRACTABLE (1.0 mm), Black      $6.84                    #DIV/0!
Pentel Wow                  PEN-K440C           $7.80                      22220       Z-GRIP BALLPT PEN RETRACTABLE (1.0 mm), Blue       $6.84                    #DIV/0!
Pentel Wow                  PEN-K440B           $7.80                      22230       Z-GRIP BALLPT PEN RETRACTABLE (1.0 mm), Red        $6.84                    #DIV/0!




Bic Atlantis                BIC-14347          $14.40                      22410       Z-GRIP MAX BALLPOINT PEN ( 1.0 mm), Black         $11.04                    #DIV/0!
Bic Atlantis                BIC-14408          $14.40                      22420       Z-GRIP MAX BALLPOINT PEN ( 1.0 mm), Blue          $11.04                    #DIV/0!
Bic Atlantis                BIC-14504          $14.40                      22430       Z-GRIP MAX BALLPOINT PEN ( 1.0 mm), Red           $11.04                    #DIV/0!




Pentel R.S.V.P. RT Pen      PEN-BK93-A         $15.60                      22410       Z-GRIP MAX BALLPOINT PEN ( 1.0 mm), Black         $11.04                    #DIV/0!
Pentel R.S.V.P. RT Pen      PEN-BK93-C         $15.60                      22420       Z-GRIP MAX BALLPOINT PEN ( 1.0 mm), Blue          $11.04                    #DIV/0!
Pentel R.S.V.P. RT Pen      PEN-BK93-B         $15.60                      22430       Z-GRIP MAX BALLPOINT PEN ( 1.0 mm), Red           $11.04                    #DIV/0!




Bic Velocity                BIC-16264          $12.60                      21410       LUNAR RT BALLPOINT PEN ( 1.0 mm), Black           $10.80                    #DIV/0!
Bic Velocity                BIC-16263          $12.60                      21420       LUNAR RT BALLPOINT PEN ( 1.0 mm), Blue            $10.80                    #DIV/0!




Pentel RSVP Stick           PEN-BK91-A         $13.20                      23810       Z-1 BALLPOINT STICK W/GRIP (1.0 mm), Black         $8.28                    #DIV/0!
Pentel RSVP Stick           PEN-BK91-C         $13.20                      23820       Z-1 BALLPOINT STICK W/GRIP (1.0 mm), Blue          $8.28                    #DIV/0!
Pentel RSVP Stick           PEN-BK91-B         $13.20                      23830       Z-1 BALLPOINT STICK W/GRIP (1.0 mm), Red           $8.28                    #DIV/0!




BicAtlantis                 BIC-14783          $13.80                      23810       Z-1 BALLPOINT STICK W/GRIP (1.0 mm), Black         $8.28                    #DIV/0!
Bic Atlantis                BIC-14784          $13.80                      23820       Z-1 BALLPOINT STICK W/GRIP (1.0 mm), Blue          $8.28                    #DIV/0!
Competition            Competitor Item #   List Price/Dz   Cost   Zebra Item #                         Zebra Product           List Price/Dz   Cost   Margin Improvement
                                                                  MECH PENCILS
Bic Stic Grip Pencil      BIC-40987           $8.15                  52310       Z-GRIP MECHANICAL PENCIL (0.5 mm)-Black          $6.84                    #DIV/0!
Bic Matic Grip            BIC-40473           $9.36                  52410       Z-GRIP MECHANICAL PENCIL (0.5 mm)-Black          $6.84                    #DIV/0!




Bic Stic Grip Pencil      BIC-40987           $8.15                  52410       Z-GRIP MECHANICAL PENCIL (0.7 mm)-Black          $6.84                    #DIV/0!
Bic Matic Grip            BIC-40473           $9.36                  52420       Z-GRIP MECHANICAL PENCIL (0.7 mm)-Blue           $6.84                    #DIV/0!




Pilot G-2 Pencil           PIL-51015         $25.68                  52610       Z-GRIP MAX MECHANICAL PENCIL (0.7 mm)-Black     $11.04                    #DIV/0!
Competition                   Competitor Item #   List Price/Dz   Cost    Zebra Item #                        Zebra Product       List Price/Dz   Cost   Margin Improvement
                                                                         HIGHLIGHTERS
Staples Hype DZ YW               STP-10401           $9.63                   70150       ZAZZLE TANK HIGHLIGHTER YELLOW              $9.48                    #DIV/0!




Sanford Accent Blue              SAN-25010          $12.24                  70120        ZAZZLE TANK HIGHLIGHTER   BLUE              $9.48                    #DIV/0!
Sanford Accent Green             SAN-25026          $12.24                  70140        ZAZZLE TANK HIGHLIGHTER   GREEN             $9.48
Sanford Accent Yellow            SAN-25005          $12.24                  70150        ZAZZLE TANK HIGHLIGHTER   YELLOW            $9.48
Sanford Accent Pink              SAN-25009          $12.24                  70170        ZAZZLE TANK HIGHLIGHTER   PINK              $9.48
Sanford Accent Orange            SAN-25006          $12.24                  70190        ZAZZLE TANK HIGHLIGHTER   ORANGE            $9.48
Sanford Accent 6pk Asst          SAN-25076          $6.43                   70105        ZAZZLE TANK HIGHLIGHTER   5PK ASSORTED      $3.95                    #DIV/0!




Avery Desk Style Blue            AVE-24016          $12.00                  70120        ZAZZLE TANK HIGHLIGHTER   BLUE              $9.48                    #DIV/0!
Avery Desk Style Green           AVE-24020          $12.00                  70140        ZAZZLE TANK HIGHLIGHTER   GREEN             $9.48
Avery Desk Style Yellow          AVE-24000          $12.00                  70150        ZAZZLE TANK HIGHLIGHTER   YELLOW            $9.48
Avery Desk Style Pink            AVE-24010          $12.00                  70170        ZAZZLE TANK HIGHLIGHTER   PINK              $9.48
Avery Desk Style Orange          AVE-24050          $12.00                  70190        ZAZZLE TANK HIGHLIGHTER   ORANGE            $9.48
Avery Desk Style 4pk Ast         AVE-17752          $4.00                   70105        ZAZZLE TANK HIGHLIGHTER   5PK ASSORTED      $3.95                    #DIV/0!




Integra Highlighters Blue         ITA-01524         $11.40                  70120        ZAZZLE TANK HIGHLIGHTER   BLUE              $9.48                    #DIV/0!
Integra Highlighters Green        ITA-01525         $11.40                  70140        ZAZZLE TANK HIGHLIGHTER   GREEN             $9.48
Integra Highlighters Yellow       ITA-01522         $11.40                  70150        ZAZZLE TANK HIGHLIGHTER   YELLOW            $9.48
Integra Highlighters Pink         ITA-01523         $11.40                  70170        ZAZZLE TANK HIGHLIGHTER   PINK              $9.48
                                                                            70190        ZAZZLE TANK HIGHLIGHTER   ORANGE            $9.48
Integra Highliters 4PK Asst       ITA-01526          $3.85                  70105        ZAZZLE TANK HIGHLIGHTER   5PK ASSORTED      $3.95                    #DIV/0!

				
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