Toast to Humanity by ewghwehws

VIEWS: 3 PAGES: 13

									 Toast to
Humanity
2008 Media Kit
          A Toast to Progressive Discounts in
          USA TODAY and on USATODAY.com
Unrivaled exposure combining print and online

USA TODAY is providing a premium space in the Friday
edition of the Life Destinations and Diversions section
for Toast to Humanity advertisers, offering unique
exposure at a 25% discount off standard rates.

The USA TODAY brand reaches over 2 million readers
who enjoy wine and fine food. These readers enjoy
the finer luxuries in life.

The USA TODAY brand reaches a network of affluent
food and wine lovers.

•   2,023,000 USA TODAY brand readers drank wine in past 6
    months, exceeding the Wall Street Journal or the daily New
    York Times

•   73% [4 million] of brand readers enjoy trying different types of
    food.

•   77% [4.3 million] of brand readers prefer cooking with fresh
    food rather than frozen or canned.
        USA TODAY Readers Have a Reason to
               Raise Their Glasses
Total alcoholic beverages USA TODAY brand readers have consumed/served
in the past week:

 •       USA Today                                                 31,396,000
 •       The Wall Street Journal                                   24,806,000
 •       Food & Wine                                               24,334,000
 •       The New York Times Sunday                                 21,202,000
 •       The New York Times (Weekdays)                             16,644,000
 •       Wine Spectator                                            14,416,000

Percentage of USA TODAY’s unduplicated audience:

 •       79% of USA TODAY readers do not read The Wall Street Journal
 •       94% of USA TODAY readers do not read Wine Spectator
 •       90% of USA TODAY readers do not read Food & Wine

USA TODAY’s affluent female audience:

 •       1.6 million affluent female heads of household
 •       Have a median HHI of $129,742.
 •       Consumed/Served 9,806,000 alcoholic beverages in the past week.
Source: 2007 Mendelsohn Affluent Survey, HOH, HHI $85K, MMR 2007
               The USA TODAY Reader Community
                      In Print and Online

  USA TODAY                                                            USATODAY.com:

  •        Over 1.7 million                                            •       10.9 million unique visitors each month

  •       Average HHI: $75,842                                         •      Average HHI: $84,199

  •       Average age: 46                                              •      Average age: 45.8

  •       68% male; 32% female                                         •       54.3% male; 45.7% female

  •       Over 70% attended college                                    •       Over 85% attended college

  •       34% are professional/managerial                              •       44% are professional/managerial




USA TODAY Source: 2007 Mendelsohn Affluent Survey, HHI $85K+ . USATODAY.com Source: 2007 @Plan Summer 2007 Reader Profile.
                       USA TODAY Print Opportunities
The USA TODAY Life Destinations and Diversions
section is the place to go for lifestyle content.

Loaded with interesting, relevant stories, reviews
and columns, now including writer Jerry Shriver’s
Food, Wine & Entertaining .

Additionally, Weekend Wine Watch®- Vignettes
of Life and Wine is a special editorial content
developed by Toast to Humanity to attract and
build up readership in proximity to each Toast
partner’s advertisement .
                                                     Cause-Branding Messaging
USA TODAY Weekend Wine Watch®                        Primary messaging that connects
                                                     your brand’s charitable positioning
Advertisements
                                                     with the Toast to Humanity initiative
Unit Size:
 •      1/4 page: 5 11/16” x 10 ½”
 •      1/6 page: 3 3/4 “ x 10 ½” *                  Product-focused Messaging
                                                     Combined with dominant product
            Anchoring to a Reader                    visibility, the advertisement offers
            Destination                              opportunity to include product and
            Weekend Wine Watch®, regular             brand-specific messaging
            wine- and spirits-focused editorial
            content attracts and builds targeted
            readership within proximity of
            advertising
*Space is available in either color or BW
                 Food, Wine and Entertaining
From trends and tastings to vineyards and restaurants, the good
life is celebrated in the pages of USA TODAY with the weekly
feature LIFE Food, wine and entertaining. Every Friday, USA
TODAY’s reporters take readers on an epicurean adventure.

Features include:
     • Q&A with up-and-coming chefs
     • Sips with Jerry Shriver
     • Entertaining tips and trends
     • Gourmet cooking
     • Vineyard hot spots
     • Wine news and reviews
Based on overall spending level, added-value opportunities
may include:
     • Blue chip hotel inserts at top-tier luxury hotels
     • Distribution and sampling opportunities including the
       Hampton Jitney and United Airlines airport lounges
RUN DATE: Friday
SECTION: Life Destinations & Diversions
AD UNITS:
    • Up to half-page BW on page
    • Full-page 4C opposite
    • Online opportunities include targeting the Life section, State
    Geo-Targeting, or Behavioral Targeting
               USATODAY.com Online Opportunities
Extend your message from the newspaper
to an online audience of over 4.8 million Life
section readers.

Your message will be targeted to the Life
section on the day the print ad appears in
Life Destinations & Diversions.

The banner ad unit is a 300x250p, and it will
be served Run of the Life section. Or, speak
with your Toast to Humanity representative to
learn about State Geo-Targeting and custom
Behavioral Targeting opportunities.

Online Life Demographics*:
 •   53.4% Female / 46.6% Male
 •   Ages 25-54: 75.8%
 •   Married: 68.2%
 •   HHI $50,000+:72.8 %
 •   57.4% have had alcohol in the past month
 •   58.8% have entertained informally at home in the past month
*Source: @Plan Summer 2007 Site Channels Report.
                       USTODAY.com Online Rates
                                                     USATODAY.com Value       TTH price     Savings
Life Run of Section
250,000 Life Poster (300x250p) Impressions                       $6,750       $5,062.50    $1,687.50
750,000 Life Poster (300x250p) Impressions                       $20,250      $15,187.50   $5,062.50
1,500,000 Life Poster (300x250p) Impressions                     $40,500      $30,375      $10,125
3,000,000 Life Poster (300x250p) Impressions                     $81,000      $60,750      $21,050

State Geo-Targeting
Reach your core audience with state geo-targeting. Any number of states may be targeted. To reach the
selected readers, a mix of three ad units (300x250p, 160x600p, and 728x90p) are served Run of Site. State
geo-targeted campaigns will need to run over one week or longer time frames depending on the number of states
included in the campaign.
                                                      USATODAY.com Value TTH price          Savings
250,000 State Geo-Targeted Impressions                             $5,500      $4,125       $1,375
750,000 State Geo-Targeted Impressions                             $16,500     $12,375      $4,125
1,500,000 State Geo-Targeted Impressions                           $33,000     $24,750      $8,250
3,000,000 State Geo-Targeted Impressions                           $66,000     $49,500      $16,500
          USA TODAY Weekend Wine Watch®
                  Regional Rates
Print Circulation                                Regional Adverting Rates
MARKETS                MON-THURS      FRIDAY
                                                 ¼ page, BW
Atlanta…………………..95,630………………….107,635
                                                 One ¼ page ad                                                                            $8,533
Boston…………………..94,510…………………...109,699
                                                 One ¼ page ad + One Day Online*                                                          $13,595.50
Carolinas……………….139,279…………………..164,149
Chicago…………………145,462………………….165,353
                                                 ½ page, BW
Cincinnati………………58,654……………………67,810
                                                 One ¼ page ad                                                                            $12,208
Cleveland……………….51,445…………………...59,921
                                                 One ¼ page ad + One Day Online*                                                          $17,270.50
Dallas……………………95,402……………………105,749
Denver…………………..72,711……………………87,573
                                                 Full page, BW
Detroit…………………...79,784…………………...95,754
                                                 One page ad                                                                              $19,950
Houston…………………65,018……………………72,538
                                                 One page ad + One Day Online*                                                            $25,012.50
Kansas City…………….55,780……………………63,603
Los Angeles……………160,789…………………..186,694
Minneapolis…………….54,287……………………63,423
                                                 Full page, color
                                                 One page 4C ad                                                                           $26,908
Nashville………………..65,736…………………....76,873
                                                 One page 4C ad + One Day Online*                                                         $31,970.50
New Orleans……………50,,268……………………58,447
New York……………….155,969…………………..177,087
                                                 Regional Print Rates are based on a 350,000
No. Cent. Florida……...137,207…………………..158,972
                                                 Circulation. Rates are per insertion and include
Philadelphia……………108,954………………….126,286
                                                 the Toast to Humanity discount.
Phoenix…………………74,825……………………87,475
Pittsburg………………..60,819……………………70,817
                                                 *Online Ad Program Details:
San Francisco………….96,818……………………110,897
                                                 The online campaign equates to 250,000 Poster
Seattle…………………...60,094……………………75,497
                                                 (300x250p) impressions served Run of the Life
South Florida…………...48,286……………………56,466
                                                 section per run date.
St Louis………………….55,900…………………….66,330
                                                 Guaranteed placement requires 350,000 in circulation or more. Space subject to
Wash/Baltimore………..136,627…………………...152,333      availability. Fees for creative services (if requested) are extra. Toast’s design firm
                                                 of record is Aegis (www.aegisbrand.net). Rates above guarantee day or section:
Total Circulation……….2,220,254…………………2,567,381   1. If you guarantee date, 3 section flexibility required. 2. If you guarantee section,
                                                 3 day flexibility required. 3. The News section can not be guaranteed.
            USA TODAY Weekend Wine Watch®
                    National Rates
                                              USA TODAY Value   TTH price     Savings
1/6 page, BW                                         $40,200     $30,150      $10,050
One 1/6 page ad + Online Life front poster*          $46,950     $35,212.50   $11,737.50
1/6 page, color                                      $62,500     $46,875      $15,625
One 1/6 page ad + Online Life front poster*          $69,250     $51,937.50   $17,312.50
1/4 page, BW                                         $55,100     $41,325      $13,775
One 1/4 page ad + Online Life front poster*          $61,850     $46,387.50   $15,462.50
1/4 page, color                                      $85,500     $64,125      $21,375
One 1/4 page ad + Online Life front poster*          $92,250     $69,187.50   $23,062.50

1/6 page, BW
Three 1/6 page ads + Online Life front posters*      $140,850   $105,637.50   $35,212.50
Six 1/6 page ads + Online Life front posters*        $281,700   $211,275      $70,426
Nine 1/6 page ads + Online Life front posters*       $422,550   $316,912.50   $105,637.50
Twelve 1/6 page ads + Online Life front posters*     $563,400   $422,550      $140,850

1/6 page, color
Three 1/6 page ads + Online Life front posters*      $207,750   $155,812.50   $51,937.50
Six 1/6 page ads + Online Life front posters*        $415,500   $311,626      $103,874
Nine 1/6 page ads + Online Life front posters*       $623,250   $467,437.50   $155,912.50
Twelve 1/6 page ads + Online Life front posters*     $831,000   $623,250      $207,750

*Online Campaign Details: The online campaign equates to 250,000 Poster (300x250p)
impressions served Run of the Life section per run date.
             USA TODAY Weekend Wine Watch®
                National Rates (continued)
                                                           USA TODAY Value       TTH price         Savings
1/4 page, BW
Three 1/4 page ads + 3 Days Online with Life Posters *           $185,550         $139,162.50      $46,387.50
Six 1/4 page ads + 6 Days Online with Life Posters*              $371,100         $278,325         $92,775
Nine 1/4 page ads + 9 Days Online with Life Posters*             $556,650         $417,487.50      $139,162.50
Twelve 1/4 page ads + 12 Days Online with Life Posters *         $742,200         $556,650         $185,550

1/4 page, color
Three 1/4 page ads + 3 Days Online with Life Posters*            $276,750        $207,562.50       $69,187.50
Six 1/4 page ads + 6 Days Online with Life Posters*              $553,500        $415,125          $138,375
Nine 1/4 page ads + 9 Days Online with Life Posters*             $830,250        $622,687.50       $207,652.50
Twelve 1/4 page ads + 12 Days Online with Life Posters*          $1,107,000      $830,250          $276,750

Details of Ad Program:
*The online campaign equates to 250,000 Poster (300x250p) impressions served Run of the Life section per run date.
A 1/4 page measures 5 11/16” x 10/12”. A 1/6 page measures 3 ¾” x 101/2” or 5 11/16” x 7”
Please refer to USA TODAY’s 2008 rate card for additional information.
           USA TODAY Weekend Wine Watch®
                 Incentive Programs
$50,000+ level (total media buy in USA TODAY/WWW national or regional ad program)                          Dollar Value
•     Advertising banner on the home page of the Toast to Humanity website                                 $3,000
      5,000 unique visitors per month
•     Branded presence with link on sponsor page of the Toast to Humanity website, presence on
      www.golfersguide.com, www.greatgolfcommunities.com, www.hamptongolfclubs.com, and
      www.bestballchallenge.com                                                                            $500
•    Sponsorship and invitation to the Palm Coast Pro-Am Golf Tournament & Experience Week (April 20-24)   $5,000
•    One full-page color advertisement in Golfer’s Guide (South and West Florida regional editions         $9,000
      343,750 circulation
•     Opportunity to participate in one major Toast to Humanity event (product required)                   $15,000
TOTAL ADDED VALUE                                                                                .         $32,500

$100,000+level (total media buy in USA TODAY/WWW national or regional ad program)                          Dollar Value
•     Advertising banner on the home page of the Toast to Humanity website
      5,000 unique visitors per month                                                                      $3,000
•     Branded presence with link on sponsor page of the Toast to Humanity website, presence on
•     www.golfersguide.com, www.greatgolfcommunities.com, www.hamptongolfclubs.com, and
•     www.bestballchallenge.com.                                                                           $500
•     Brands used in recipes on the Toast to Humanity website                                              $500
•     Advertising banner in two Toast to Humanity email newsletters                                        $2,000
      43,500 addresses x two issues
•     One full-page color advertisement in Golfer’s Guide (South and West Florida regional editions        $9,000
      343,750 circulation
•    Sponsorship and invitation to the Palm Coast Pro-Am Golf Tournament & Experience Week (April 20-24)   $5,000
•    Inclusion in the Toast to Humanity Wine & Golf Travel Packages
       –     Participation in full-page co-op advertising in Golfers Guide                                 $20,000
            (multiple insertions over a one-year period)
       –     Advertising banners on the websites www.golfersguide.com & www.golfersguidetravel.com         $9,200
            200,000 unique visitors per month
       –     Advertising banner in Golfers Guide and Resort Travel Connection e-newsletter                 $15,000
            40,000 circulation x 52 issues
TOTAL ADDED VALUE                                                                                          $64,200
    USA TODAY Weekend Wine Watch®
          Incentive Programs
$200,000+ level (total media buy in USA TODAY/WWW national or regional ad program)                         Dollar Value
•     One bonus USA TODAY WeekendWineWatch ®*                                                              $45,000
      and one bonus advertising banner on usatoday.com 6.1 combined circulation
•     Advertising banner on the home page of the Toast to Humanity website, presence on
     www.golfersguide.com, www.greatgolfcommunities.com, www.hamptongolfclubs.com,
     and www.bestballchallenge.com                                                                         $500
•     Branded presence with link on the sponsor page of the Toast to Humanity website                      $500
•     Brands used in recipes on the Toast to Humanity website                                              $500
•     Advertising banner in two Toast to Humanity email newsletters                                        $2,000
      43,500 addresses x two issues
•     One full-page color advertisement in each regional edition of Golfers Guide                          $28,000
      1.5 million combined circulation, 22 regional editions in US
•    Sponsorship and invitation to the Palm Coast Pro-Am Golf Tournament & Experience Week (April 20-24)   $5,000
•    Inclusion in the Toast to Humanity Wine & Golf Travel Packages
       –     Participation in full-page co-op advertising in Golfers Guide                                 $20,000
             (multiple insertions over a one-year period)
       –     Advertising banners on the websites www.golfersguide.com & www.golfersguidetravel.com         $9,200
             200,000 unique visitors per month
       –     Advertising banner in Golfers Guide and Resort Travel Connection e-newsletter                 $15,000
            40.000 circulation x 52 issues

TOTAL ADDED VALUE                                                                                          $128,200




   *Limited to 1/4 page black and white

								
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