LVMH_Rides_Luxury_Boom.20703352 by cuiliqing


									LVMH Moët Hennessy Louis Vuitton posted a 25 percent increase in first-half profits,
confirming the strength of the luxury sector amid booming global demand for high-end goods
such as leather handbags and luxury watches.

“We approach the second half of the year with confidence and are relying upon the creativity and
quality of our products as well as the effectiveness of our teams to pursue further market share
gains in our historical markets as well as in high potential emerging markets,” stated Bernard
Arnault, president and chief executive officer of the French luxury conglomerate.

The first half was marked by LVMH’s $6 billion deal to absorb the Roman jeweler Bulgari,
which was cleared by the European Commission last month. In a conference call with analysts,
LVMH chief financial officer Jean-Jacques Guiony said the luxury group had also increased its
stake in rival luxury firm Hermès International to 21.4 percent in the first half from the 20.2
percent it declared last December.

For the six months ended June 30, net profits rose to 1.31 billion euros, or $1.84 billion, from
1.05 billion euros, or $1.39 billion, a year earlier. Currency conversions were made at average
exchange rates for the periods to which they refer.

Revenues rose 13 percent during the period to 10.3 billion euros, or $14.4 billion, from 9.1
billion euros, or $12.1 billion, in the same period last year, said LVMH, whose brands range
from Celine and Givenchy in fashion to Tag Heuer watches and cosmetics retail chain Sephora.

LVMH said it would pay an interim dividend of 0.80 euros, or $1.15 at current exchange, on
Dec. 2.

The better-than-expected figures follow strong first-half results from other European luxury
brands. Hermès reported a 17.9 percent rise in sales in the second quarter, while revenues at
Burberry increased 30 percent in its fiscal first quarter. French retail-to-luxury group PPR could
reinforce the trend when it reports first-half profits and sales Friday.

LVMH again declined to provide specific earnings or sales guidance for the year as a whole.
“Our main markets are well oriented and we see no evidence of a slowdown, be it in Asia or in
the U.S. The European markets have proven so far this year a bit softer, but we expect both
domestic consumption and touristic flows to hold up,” Guiony said.

The Louis Vuitton brand continued to power ahead, with waiting lists for a number of products,
remaining the star performer in the fashion and leather goods division. The segment’s sales rose
13 percent in the first half, helped also by sustained revenue and profit growth at Fendi and
Donna Karan, and the strong development of Celine under artistic director Phoebe Philo.

Revenues increased in all geographical regions with strong gains recorded in Asia and the United
States. In local currencies, sales in the first half rose 26 percent in Asia, 17 percent in the United
States and 8 percent in Europe, LVMH said.
Sales in Japan were down 6 percent in the wake of the earthquake, tsunami and nuclear crisis that
struck the country in March. Guiony said sales of fashion and leather goods in Japan increased in
June following a double-digit drop in the first quarter and a 1 or 2 percent decrease in the second
quarter. “We saw two or three months being deeply affected by the disaster, and things coming
back to normal thereafter,” he noted.

Group revenues rose 9 percent in the second quarter, a slowdown from the 17 percent sales
increase recorded in the first three months of the year, LVMH reported. It said second-quarter
sales totaled 5.04 billion euros, or $7.26 billion, up from 4.63 billion euros, or $5.9 billion, in the
same period last year.

In organic terms, meaning with like-for-like structure and at constant exchange rates, revenues
were up 15 percent in the first half.

Guiony said there was a negative impact of 1.4 percent stemming from currency fluctuations and
the disposals in 2010 of Champagne maker Montaudon and La Brosse et Dupont, a maker of
beauty and personal care products.

“We started the year with a positive currency impact which shrank and reversed as the dollar
softened and went away from last year’s level,” he said. “The currency impact should be
significantly negative for the rest of the year if currencies stay where they are today.”

By division, sales during the period were up 30 percent for watches and jewelry; 17 percent for
selective retailing; 10 percent for wines and spirits, and 5 percent for perfumes and cosmetics.
Like-for-like sales at Sephora advanced 12 percent in the U.S. and 8 percent in Europe.

The Bulgari purchase helped increase LVMH’s gearing as of June 30 to 19 percent, with net debt
of 4.01 billion euros, or $5.8 billion. LVMH has purchased a controlling stake in Bulgari in a
cash-and-share swap and is due to launch a tender offer for the remaining shares at 12.25 euros
per share, probably in late August, Guiony said.

Bulgari’s former chief executive officer Francesco Trapani assumed his new post as head of the
watch and jewelry division at LVMH on July 1.

Shares in LVMH fell 0.42 percent Tuesday to close at 130.00 euros, or $188.33 at current
exchange, on the Paris Bourse before the publication of the first-half results.

Separately on Tuesday, Christian Dior SA, parent of LVMH and the Dior fashion house, released
sales data broadly in line with LVMH, up 13 percent. Net profit in the first half increased 29.5
percent to 1.44 billion euros, or $2.02 billion, from 1.11 billion euros, or $1.48 billion, during the
same period in 2010.

The Dior fashion house saw first-half revenues rise 19 percent to 445 million euros, or $624.3
million, reflecting its continued momentum despite the publicity surrounding the March firing of
its star couturier, John Galliano. Sales in Dior’s retail network increased 27 percent in the period
at constant exchange rates.
Christian Dior will pay out an interim dividend of 0.98 euros, or $1.42 at current exchange, on
Dec. 2, it said.

C Luxury

London office

July 27, 2011

Luxury market Monitoring & Analysis

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