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Aqua Optima has been developed to deliver the purest filtered water quickly – removing high levels
of impurities, herbicides, pesticides, chlorine and metals that can remain in your water even after
boiling.

In addition to kettles, Aqua Optima cartridges can also be used with compatible cold water
appliances, including counter top and fridge jug models.

      Filter and boil at the same time – the fastest route to purer water (refers to kettles)

The Aqua Optima unique fast-flow feature allows water to be filtered and boiled simultaneously fast
enough even for 3kW electric kettles.

      Reduces chlorine by up to 80% - for purer, better tasting water

Ideal for use in hard and soft water areas, Aqua Optima water filter cartridges remove harmful and
bad tasting compounds, such as chlorine, but leave behind those that are essential for a healthy
body.

      Reduces limescale by up to 70%, extending appliance life

Calcium carbonate, common in hard water areas, causes limescale build-up in domestic
appliances. Aqua Optima uses a special ion exchange resin that substantially reduces this,
providing clean, clear water.

      Hot and cold drinks taste better with Aqua Optima

Water is an excellent natural solvent – the purer it is the more it helps develop the natural aroma in
hot drinks. Aqua Optima water filters reduce the limescale found in tap water, improving the
suspension of aromatics and giving great tasting tea and coffee.

      Prevents the oily film on hot drinks

Unfiltered tap water also often stimulates tea and coffee to release an oil film on the surface of hot
drinks. Aqua Optima’s unique formulation creates just the right pH to prevent this whilst remaining
in balance with your natural pH.

      More naturally balanced pH and no added salts

Aqua Optima filtered water is brighter, tastes fresher, and has a more neutral pH than other leading
brands, plus no added salts.

      Clean, clear water for a fraction of the cost of bottled (based on UK prices)

The cost saving of an Aqua Optima water filter versus bottled water is substantial. Leading UK
brands of bottled mineral water can be 40p per litre, or more whereas Aqua Optima filtered water is
under 4p per litre – a tenth of the cost and a considerable saving for the average family

      Easy to use, easy to replace cartridges

Aqua Optima replacement filter cartridges are available individually or in multi-packs, meaning
fewer shopping trips and no heavy bottles to carry or store.




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AQUA OPTIMA – HOW IT WORKS

Consistent fast flow rate throughout the life of the cartridge

Aqua Optima water filter cartridges have a unique patented five-step system to remove impurities
and potentially harmful substances from tap water and maintain a consistent fast flow rate
throughout the life of the product.

Fluoride, Sodium and Potassium are beneficial for health and Aqua Optima water filter cartridges
do not remove these substances.


Five Steps to healthier, clearer water


Step 1 - Fine Filter: removes larger particles including sediment and rust, providing clean, clear
water.



Step 2 - Activated Carbon: reduces the amount of chlorine in the water to give a fresher taste and
smell. The activated carbon particles also remove harmful organic compounds such as herbicides
and pesticides.



Step 3 - Ion Exchange Resin: reduces the amount of aluminium, lead, copper and other metals.
This resin also reduces the alkalinity that causes limescale in hard water areas, but without the
acidity often associated with other leading brands. The result is healthier water with a more
naturally balanced pH. The Aqua Optima filter has no added salts.



Step 4 – Ultra Fine Mesh: guarantees a consistent fast-flow rate throughout the filter’s life. This
layer of mesh traps the really small particles, boosting the water’s clarity and brightening it, without
compromising the performance of the filter cartridge.



Step 5 – Engineered Fast-Flow Technology: the unique shape and structure of Aqua Optima
ensures a consistent fast-flow rate without compromising filtration performance. When used in a
kettle, the Aqua Optima fast-flow feature allows water to be filtered and boiled simultaneously.


Your Aqua Optima water filter cartridge has been specially designed for optimum family usage, and
we recommend you change your filter every month.




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SHORTFORM MESSAGES
AQUA OPTIMA – FEATURES


     Unique 5-step system, reduces impurities from tap water

     Unique 5-step system reduces impurities whilst maintaining fast flow rate

     Filter & boil at the same time – the fastest route to purer water (for kettles)

     Reduces chlorine for purer, better tasting, water

     Reduces chlorine by up to 80% for purer, better tasting water

     Reduces limescale, extending appliance life

     Reduces limescale by up to 70%, extending appliance life

     Consistent fast-flow rate throughout the life of the cartridge

     Ideal for hard and soft water areas

     More naturally balanced pH – no added salts


AQUA OPTIMA – BENEFITS

     Better tasting hot and cold drinks

     Prevents the oily film on hot drinks

     Clean, clear water for just a few pence a day

     Clean, clear water for all the family

     Improves look, taste and appeal of cooked vegetables

     More economical than bottled water

     Easy to use, easy to replace cartridges

     Filter optimised for one month's use for a typical family (approx. 100 litres)




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POS STRAP-LINES



HOT

      Hot drinks never tasted so good

      Hot and cold drinks taste better with Aqua Optima

      A perfect cup every time

      Filter and boil at the same time




COLD

      Slimline design fits into fridge door (fridge jugs)

      Removes impurities from tap water

      Clean, clear water for all the family




CHILLED

      Enjoy chilled, filtered water at the push of a button

      Filters and chills water to perfection




FILTERED versus BOTTLED

      More economical than bottled water

      Filtered water for a fraction of the cost of bottled water

      Better for you, better for the environment

      Help reduce landfill


                                                                    4
Bottled water can cost you and the environment

(UK use)

An Aqua Optima 30-day filter will provide you with 100 litres of purer water every month. In fact it
can be as cheap as 4p per litre – a fraction of the cost of bottled water.

(An Aqua Optima 60-day filter will provide you with 200 litres of purer water every month. In fact it
can be as cheap as 2p per litre – a fraction of the cost of bottled water.)

In Britain alone we consume 2 billion litres of bottled water every year. As most water bottles are
made of non-biodegradable plastic, drinking filtered tap water has far less impact on the
environment by reducing the amount of plastic going into landfill.

Even though bottled water is also less regulated than our domestic tap water, many people prefer
the taste. Chlorine added by water companies to help kill bacteria often has a lingering odour and
taste which some people find unpleasant. Aqua Optima helps remove chlorine and other pollutants
so that your tap water will taste and look better.

Of course, our tap water doesn’t come with an ingredients label and, although well regulated, there
can still remain impurities such as herbicides, pesticides, chlorine and heavy metals when our
water comes out of the tap. Aqua Optima believe that, given the choice, people would rather not
consume any impurities found in our water, and therefore developed a unique 5-step filtration
system which helps removes these.

One Aqua Optima filter cartridge weighs just 100g and yet provides you with 100 litres (200 litres)
of purer water. Replacement filters are available in multi–packs, meaning few shopping trips, and
no more heavy bottles to carry or store.

Water equals well-being

Consuming plenty of water is vital to our health and well-being and water is undoubtedly our body's
best friend. But by using Aqua Optima filtration you can make your water even healthier as it
removes high levels of impurities our body can't flush out.

Aqua Optima is also specially designed to ensure that the things in water that are very good for us,
such as fluoride (essential for healthy teeth), sodium (which helps regulate blood pressure) and
potassium (proven to protect against heart disease and strokes), are not removed.

Top tip

Why not keep a refill bottle handy so you can make the most out of your water filter jug and get all
of this goodness straight from your tap. By using Aqua Optima, you can enjoy purer, cleaner, better
tasting water whilst you are on the move.




              For more information on Aqua Optima visit www.aqua-optima.com




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