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Lund New Product Development

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					   Lund New Product
     Development
Group One: Adam Abel, Brent Ilott,
        Matt Williamson
Background
  Lund’s grill division originally started in 1995
   as Trenz, locally owned and operated in
   Bakersfield
  Trenz operated as one of the largest
   manufacturer of aluminum automotive
   accessories
  Went bankrupt in 2004 due to poor
   management, NOT SALES.
  Lund purchased Trenz in 2004 as an
   expansion opportunity to add to its expansive
   line of automotive accessories already sold.
Problem Statement

  Examined Lund’s new product
   development process
  Toured productions facility
  Identified key process “weak links”
   currently in implementation
  Recognized areas of immediate process
   alterations, and techniques of execution.
Current Situation

  Deadlines are not being met
  KBM not in effect
  Inefficiencies between departments
  Lack of consistency in processes
 Lund calls the     Determine
                                                                        Identify grill styles
 grill division     Vehicle                       Perform               & points of
 with order         model/year for                Measurements          measurement
 quantity           grill design



Determine           Fit up first test cut         Import CAD
mounting method &   and take                      data & design          Measure grill
merge into design   measurements                  first test cut         openings

                                 NO

                          Does                    Develop               Cut first
 Repeat Test             test cut                 Engineering
 Cut                                                                    prototype
                           fit?                   Drawings
                                            YES



                                            YES
  Run Final Costs                                       Cost
  and submit to        Fit up                                           Generate Cost
                       prototype                      Estimate          Estimate
  Marketing                                           Approval

                                                                   NO
     Develop          Completed Grill
     Instruction      Order
     Sheet
Root Causes

  Technology
  Goal Conflict
  Communication
  Lack of Standardization
Improvements & Progress

  New technology
  Better communication
  SOP Development
  Common Goals

				
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posted:8/18/2012
language:English
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