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					                                    West Midlands                                                                                                 Summer 2011
                                                                                                                                                  www.iod.com



        Working together:
        IoD West Midlands
        chairman John Rider
        (left) was part of the
        delegation which
        welcomed Jacky Zhu
        (far right), director
        of Guangzhou Video-
        Star Electronics
        Industrial Co Ltd,
        to Birmingham.
        They are pictured
        with Mike Whitby
        (centre), Leader
        of Birmingham
        City Council, at a
        conference hosted by
        Guangzhou Province
        and organised by
        the University of
        Birmingham


        Deal signed:
        See page 6




        Downbeat economic picture but
        region retains a spirit of optimism
        by John Rider,                                           Graeme Leach, the IoD chief economist has        down year-on-year but SIAC, the new Chinese
        Chairman, IoD West Midlands                           been consistently predicting just 1.2% GDP          owners of MG at Longbridge, has just launched
                                                              growth for 2011 and it strikes me that he may be    its first new model – the MG6, which is a
        IT HAS OFTEN BEEN SAID that economic                  pretty optimistic in the current climate. He has    competitor to VW Golf and Ford Focus.
        forecasting exists to make astrology look             talked authoritatively (for about nine months          The Chinese premier, Wen Jiabao, stopped off
        respectable.                                          now) about the “headwinds and tailwinds             in Longbridge on his recent trip to the UK to
           We know that it is notoriously difficult to         affecting our economy”.                             formally launch the model and this was
        predict the outcome of the many impacts on our           Many other leading commentators are now          tremendous recognition for Birmingham.
        economy but one thing is certain – here in the        downgrading their forecasts and there is talk of       The leader of the most populous country in
        West Midlands things remain very tough for            our economy perhaps sliding into recession          the world is a big Shakespeare fan and also
        many organisations.                                   again.                                              visited Stratford-upon-Avon before moving on
           It would be nice to be able to talk-up the            There is no doubt that London and most of        to London to meet Prime Minister David
        position but I think we must be realistic. It’s not   the South East are in a different world to the      Cameron.
        a pretty picture.                                     citizens ‘north of Watford’ as their local             Last week, I was part of a delegation that
           The crisis in the Eurozone, business failures      economy continues to prosper.                       welcomed the Vice-Mayor of Guangzhou in
        and job losses still feature heavily in the daily        I wonder whether the message about just how      China and a party of over 100 Chinese
        news, while energy prices are rocketing.              tough it is for the West Midlands has really        dignitaries to sign agreements and explore the
        Inflation looks set to rise again and there            registered with the Coalition.                      possibilities of business and education
        appears little justification to increase interest         Thank goodness some of our manufacturers         collaboration between Guangzhou and our
        rates – at least for this year.                       are really doing well. Jaguar Land Rover (JLR)      region. The University of Birmingham was at
           Bombardier, the last British-based train           has just posted very impressive results and its     the forefront of this initiative and the IoD West
        maker, lost out to Siemens of Germany for a           supply chain companies are also benefiting from      Midlands intends to lead a business conference
        Thameslink contract and announced 1,400 jobs          its success. JLR is exporting most of its           in the autumn to explore the commercial
        losses. A combination of European procurement         production and sells into virtually every country   opportunities that this strong relationship with
        rules and the relative high cost of money, even       in the world. There is also a strong prospect of    China will present.
        with interest rates at 0.5%, are being blamed.        them creating an engine plant in Wolver-               The various meetings with the Chinese firstly
           Many retailers are now struggling and some         hampton. This would be great news for our area      allowed me to test my rudimentary Mandarin (I
        big names are going under as household                and could bring around 1,000 jobs in a couple of    think I got away with it!), and reminded me just
        incomes are squeezed and spending slows. Ernst        years’ time (including supply chain)                how global business has become.
        & Young has reported 26 profit warnings from
        retailers in the first six months of 2011 – more       Chinese opportunities
        than twice the figure for the whole of last year.       Domestically, new car sales are still way                        Continued on page 03 » » »




IoD West Mids 01-32.indd 2                                                                                                                                   12/7/11 19:37:21
                                                                                                                 Summer 2011                                                                                                                              IoD West Midlands     03

                                                                                                                                                                                                                                            CHAIRMAN’S COMMENT




                                                                                                                 Continued from page 1
                                                                                                                    First mooted only three years ago, a new
                                                                                                                 rail link opened on 6 July 2011 that will allow
                                                                                                                                                                       departments. Why do they have to push so many
                                                                                                                                                                       changes (at the same time) in every area?
                                                                                                                                                                          What happened to ‘focus’ and the 80:20 rule?
                                                                                                                                                                                                                               CONTACTS
 Managed Serviced Offices                                                                                         high-value Chinese manufactured goods to reach
                                                                                                                 Germany by rail in about 13 days! Crossing six
                                                                                                                                                                       Let’s have more focus on the economy please -
                                                                                                                                                                       especially here in the West Midlands.                   Chairman: John Rider
                                                                                                                 Eurasian countries, this is amazing foresight that       I have been involved in a feasibility study to       e: johnrider@kinver.plus.com;
 MSO - ‘Flexible, friendly and affordable’                        MSO Space Hopper allows                        will drive competitive advantage for businesses       bring a new business proposition and jobs to the        t: 07867 785350
                                                                  your business to benefit                        not wanting to use the lengthy sea routes that can    Midlands. I recently asked Vince Cable about the
                                                                  from the use of a                              take 40+ days by container.                           apparent lack of urgency about Enterprise Zones.        Regional Director: John Phillips
 MSO offer a wide range of office space and services to suit                                                                                                            Imagine my horror to find out from the                   e: John.phillips@iod.com;
                                                                  professional business
 all budgets across the West Midlands.                            environment. Members
                                                                                                                 HS2 (High Speed Rail)                                 Enterprise Zone Prospectus that the central plank       t: 0121 643 7801
                                                                                                                   By way of comparison, we have our own               of their strategy – the business rates and tax
                                                                  have access to workstation                                                                                                                                   Regional Administrator: Sue Hurrell
 All of our seven locations are conveniently located within       space, telephone & data
                                                                                                                 ambitious rail plan, the High Speed Rail project.     advantages for new businesses within the
                                                                                                                 Destined to open in 2026 – if everything goes to      proposed new zones – won’t be available until           e: sue.hurrell@iod.com;
 easy access of mainline railway stations, public transport       connectivity in any of our                     plan, that is – it remains my strong view that this   April 2013 at the earliest. The super fast              t: 0121 643 1868
 links, the M5/M6/M42/M54 motorway network and                    seven West Midlands                            project should go ahead for the good of our           broadband, also promised, is targeted for 2015.
                                                                                                                                                                                                                               Press officer: Andy Skinner
 Birmingham International Airport.                                locations.                                     region. We certainly need the jobs and the               One bright spot has been the creation of the
                                                                                                                                                                                                                               e: andy@asap-pr.com
                                                                                                                 connectivity with Europe that this will bring.        All-Party Parliamentary Group on the West
                                                                  Ideal for all business from                      Perhaps we need a team of Chinese planners?         Midlands economy. Our MPs have recognised
 MSO provides affordable, fully furnished and equipped office      start ups through to
                                                                                                                                                                                                                               IoD West Midlands advertising:
                                                                                                                                                                       the real need to work together for our region and
 solutions which are complimented with Business Class             Corporate                                      Skills                                                have created a working group to lobby on our
                                                                                                                                                                                                                               Colin Regan
                                                                                                                                                                                                                               e: colinregan001@yahoo.co.uk
 Telephony and Data Connectivity.                                                                                   Six out of 10 directors maintain that skills       behalf. Jointly chaired by Mark Garnier (Con
                                                                  Packages start from as                                                                                                                                       t: 01925 468403
                                                                                                                 gaps are holding back the growth of their firms        Wyre Forest), Ian Austin (Labour Dudley North)
                                                                  little as £49 per month.
 Fixed Monthly costs and flexible Office Agreements make                                                           despite a decade of intense Government activity       and Lorely Burt (Lib Dem Solihull), the group
                                                                                                                 and effort according to a new report.                 shows real collective understanding and a deter-        The address for IoD West Midlands is:
 MSO an ideal choice for all types of business.                   Special IoD West Midlands
                                                                                                                                                                                                                               Eleven Brindleyplace, 2 Brunswick Square,
                                                                  offer:
                                                                                                                    The skills system remains inadequate,              mination to fight our corner on the economy.
                                                                                                                 according to research from the IoD and                                                                        Birmingham B1 2LP
 MSO is committed to understanding the needs of all of            - Benefit from one months                       education and skills researchers CFE. The West        My Five Tips for Action                                 t: 0121 643 1868
 its customers and strives to deliver a high standard of          free MSO Space Hopper                          Midlands remains one of the worst areas in the           So how can directors adapt to meet the
 customer care to each individual business.                       Membership*                                    country for poor skill levels. Can anyone find me      challenges ahead?                                       About this publication
                                                                                                                 some good welders in Kidderminster?                      1. Make time for reflection - slow down and
                                                                  Please see our website                            When firms can’t find enough people with the         give yourself an opportunity (with your teams) to
 All our locations provide excellent and affordable Meeting                                                                                                                                                                    The Institute of Directors West Midlands
                                                                  at www.msospace.com/                           right skills, their ability to compete is             think about what your organisation does and             membership magazine is published on
 facilities. Our Meeting rooms are fully equipped and internet    spacehopper                                    compromised. Plans to enter new markets, create       whether it is fit for the future                         behalf of the IoD by:
 connection is also provided. Audio Visual equipment is                                                          new products, or achieve efficiencies falter for          2. Analyse your position - do you really             Chamber Media Services,
                                                                  Please quote reference                         lack of the right talent at the right place at the    understand your markets, your competitors, your         4 West Park Road, Bramhall, Stockport,
 available to hire.                                               MSOSHIOD                                                                                                                                                     Cheshire SK7 3JX.
                                                                                                                 right time. That means we are not creating the        strengths and weaknesses?
                                                                                                                 thousands of jobs we desperately need to meet            3. Think the unthinkable - be prepared to
 We offer a range of high quality business class catering with    *Terms and conditions apply.
                                                                                                                 future employment requirements.                       make fundamental changes. Differentiate or die.
                                                                                                                                                                                                                               Editor: John Phillips,
                                                                                                                                                                                                                               IoD Regional Director
 an excellent choice of menus to suit all dietary requirements.                                                     In the West Midlands we simply do not have         You must focus on what will make a difference.          t: 0121 643 7801
                                                                                                                 enough engineers, scientists and skilled people          4. Focus on leadership - love, value and             e: john.phillips@iod.com
                                                                                                                 generally. It starts in the schools and we must       involve your people. A recent survey revealed
                                                                  Membership No:

                                                                   C0001


 www.msospace.com                                                                  Drop into one of our
                                                                                   Business Centres throughout
                                                                                   the West Midlands with...
                                                                                                                 inspire people into manufacturing, design,
                                                                                                                 technology and innovation.
                                                                                                                                                                       only four out of 10 managers are really trusted
                                                                                                                                                                       by their workforce. Which camp are you in?
                                                                                                                                                                                                                               Advertising sales:
                                                                                                                                                                                                                               Colin Regan,
 www.msospace.com/spacehopper                                                                                       Perhaps, these shortages represent a real             5. Develop your plans and concentrate on             Chamber Media Services
                                                                                                                                                                                                                               t: 01925 468403
                                                                                                                 opportunity to attract talent from other parts of     implementation. You can have the best strategy
 Call us on 0845 370 7360                                                                                        the UK (and the rest of the world) while we deal      in the world but if you don’t make it happen, you
                                                                                                                                                                                                                               e: colinregan001@yahoo.co.uk
                                                                                                                 with the longer term challenges of developing         will fail.                                              Production enquiries:
                                                                                                                 and nurturing our own local skilled resources.                                                                Rob Beswick,
                                                                                                                    Fuller details of the report can be found at       And Finally ...                                         Chamber Media Services
                                                                                                                 www.iod.com/skillssystem.                               My business background includes more than a           t: 0161 426 7957
                                                                                                                                                                       dozen turnarounds. In these situations you don’t        e: beswick@cssystems.net
                                                                                                                 Politics                                              have the luxury of lots of time and lots of
                                                                                                                    I have spoken on many                                  talking. You have to be action-oriented and
                                                                                                                 occasions about the need for                                must focus on the things that will make a         Please note...
                                                                                                                 businesses to have an                                         difference. Economic success will solve         Although every effort is made to ensure the
                                                                                                                 environment of certainty                                      many of our other problems, but why do          accuracy of material contained within this
                                                                                                                 and confidence in which to                                       the wheels of Government move so              magazine, neither the IoD nor Chamber Media
                                                                                                                 grow. We are certainly not                                       slowly? We need to inject a sense of         Services can accept any responsibility for
                                                                                                                 there yet. There is a                                            real urgency into an economic                omissions or inaccuracies in its editorial or
                                                                                                                 worrying trend towards U-                                        recovery that includes the creation of       advertising content.
                                                                                                                 turns which is making                                           genuine jobs and new enterprises;             The views expressed in this publication
                                                                                                                 things worse. Government                                       otherwise I fear that UK PLC is heading        are not necessarily those of the IoD. The
                                                                                                                 departments seem oblivious                                         for relegation just like my football       carriage of adverts in this publication does not
                                                                                                                 of the impact of their                                                     team, Birmingham City.             constitute an endorsement of the products or
                                                                                                                 initiatives on                                                                     Arguing that “we won       services advertised.
                                                                                                                 other                                                                                a cup” doesn’t help      All articles within this publication are copyright
                                                                                                                                                                                                         – any more than       IoD West Midlands. Editorial consent must be
Birmingham • Edgbaston • Solihull • West Bromwich • Tipton • Great Bridge • Telford                                                                                                                       arguing that, as a   obtained before any are reproduced either in
                                                                                                                                                                                                           nation, we once     printed form or electronically.
                                                                                                                                                                                                           ruled the world.
04   IoD West Midlands                                                                                                               Summer 2011      Summer 2011                                                                                                                   IoD West Midlands   05

NEWS                                                                                                                                                                                                                                                                                               NEWS




 BUSINESS BRIEFS

 Credit costs
                                 Wesleyan apprentices                                                                                                 Gurkha salute for former
                                                                                                                                                                                                                                                                             BUSINESS BRIEFS

                                                                                                                                                                                                                                                                             Chiltern man
 set to rise
 THE BANK of England
 has reported that the cost
                                 showing way forward                                                                                                  IoD chairman                                                                                                           steps down
                                                                                                                                                                                                                                                                             BEST WISHES from
                                                                                                                                                                                                                                                                             all at the IoD to Adrian
 of credit is expected to rise                                                                                                                        As we reported in the Spring issue of IoD                                                                              Shooter CBE upon his
 over the next few months -      A PIONEERING apprenticeship                                                                                          West Midlands, our former chairman,                                                                                    retirement from Chiltern
 but larger companies will       scheme has reached the end of its                                                                                    Richard Boot, received an OBE in the                                                                                   Railways after nearly 18
 benefit from a fall.             first year at Birmingham-based                                                                                        New Year’s Honours’ List.                                                                                              years involvement with the
 That’s the conclusion of its    Wesleyan Assurance Society.                                                                                             He was presented with his                                                                                           organisation.
 latest quarterly survey            Wesleyan launched the scheme                                                                                      award at a ceremony in June at                                                                                            Chiltern has been
 which claims that a lack of     last September, to provide an                                                                                        Buckingham Palace.                                                                                                     transformed under his
 competition for SMEs’           opening for young people who                                                                                            He is pictured here after                                                                                           leadership and has been a
 custom is allowing the          wanted a career in the financial                                                                                      the ceremony flanked by two                                                                                             great supporter of IoD. His
 banks to get away with          services industry.                                                                                                   Gurkhas, whose presence at                                                                                             experience won’t be lost,
 increasingly harsh lending         The scheme – which saw five                                                                                        the ceremony is a tradition                                                                                            however, as he takes up the
 terms. The banks freely         apprentices joining the firm – was                                                                                    that harks back to the days of                                                                                         role of Chairman of CBI
 admit that competition lies     launched in collaboration with                                                                                       Queen Victoria.                                                                                                        West Midlands Council in
 at the heart of the issue –     the National Skills Academy for                                                                                         There has been a Gurkha                                                                                             2012.
 saying that big businesses      Financial Services (NSAFS).                                                                                          present at the start of the
 receive more generous              NSAFS was set up in 2006 to                                                                                       investiture ceremony since                                                                                             • IF YOU NEED to keep
 credit terms because there      oversee training and development                                                                                     1876.                                                                                                                  up-to-date with the latest
 is significant demand for        within the financial services                                                                                            Mr Boot, 60, was made an                                                                                            local business news, have
 their custom.                   industry. The organisation’s                                                                                         OBE for services to business                                                                                           a look at the online email
    Responding to the            employer board is currently            At work: Wesleyan apprentices Steven Jones, Elyce Davies,                     in the region. Much of his                                                                                             service from BusinessDesk
 report, Business Secretary      being chaired by Wesleyan chief        Adam O’Reilly, Emma Stenson and Martin Potter                                 lengthy career was spent at what is now       In addition he also served on the         Loyal support: Two             – it’s very good.
 Vince Cable, said he was        executive Craig Errington, who                                                                                       accountancy giant KPMG, and he also         national council for 14 years.              Gurkhas who attended the          Register at www.
 tired of sounding like a        said he was delighted with how the         “This is my first job, so I know    of working as well as gaining a        fitted in two spells as regional chairman      Brummie born and bred, Mr Boot            awards ceremony flank           businessdesk.com – well
 “cracked record” on this        apprentice scheme had fared.           I’ve still got plenty of time ahead    qualification.”                         of the IoD.                                 now lives in Worcestershire.                Richard and his OBE            worth a look.
 issue. Perhaps the likes of        “We are committed to                to develop myself and my career.          Elyce Davies, who stayed at
 the co-operatives/mutuals       developing and retaining talent        I’ve got ambitions for the future      college to do ‘A’ Levels, including
 such as Black Country Re-       within our business and we are         and I’m sure my time here will set     one in business studies, worked
 Investment Society and
 Aston Re-investment
 Trust (both featured in
                                 delighted to be working with the
                                 Skills Academy and Birmingham
                                 Metropolitan College to pilot the
                                                                        me up well.”
                                                                           Having started work in the
                                                                        customer relationship centre,
                                                                                                               in retail for four years before she
                                                                                                               joined Wesleyan, where she is now
                                                                                                               an administrator.
                                                                                                                                                            Fleethire’s Top 5 Tips                                                       Cash 4 Car, Grey Fleet
 this magazine) can make         scheme.                                Martin Potter is now part of the          She said: “I’ve really enjoyed            for a Cost-Effective Fleet Policy                                            and Personal Finance Offers
 headway in support of              “It gives young people from the     health claims team,                    my time at Wesleyan. The best part
 small businesses.               region an opportunity to embark           He said: “I left school at 16 and   is receiving excellent on-the-job          In difficult economic conditions are you still managing to reduce              Do you have responsibility for Grey Fleet management
                                 upon a career in financial services     went straight into work. I didn’t      training and gaining recognised
                                 at Wesleyan, where they are            want to go to university as I wasn’t   qualifications. I’ve also gained a          your fleet costs, improve your green credentials AND control                   or ‘Cash for Car’ schemes?
 Third sector                    receiving vocational training of the   sure what I wanted to do, although     wide knowledge of the business             risk? If not, here are 5 basic tips to help you manage down the               Do you want to ensure your staff can access the best
                                                                                                                                                          cost of your vehicles:                                                        finance deals and purchase prices available, across the
 needs help                      highest standard while working
                                 towards a nationally recognised
                                                                        I did like the idea of working
                                                                        and gaining experience in the
                                                                                                               and the financial services industry
                                                                                                               as I’ve moved around different             1. Choose wisely: Select manufacturers who provide a wide                     widest range of Manufacturers?
 JOHN RIDER spoke                qualification.                          workplace.                             departments and learnt from                    range of low CO2/high mpg models and aim for a solus
 recently on CSR at an              “The scheme supports the               “I applied for the apprenticeship   various people.”                               arrangement using Whole of Life Costs.                                    Fleethire has the solution with our fully interactive
 event largely supported by      regional economy by boosting skill     scheme because I liked the idea           Emma Stenson started at
                                                                                                                                                          2. Review your funding strategy: Outright Purchase, Finance or                website - VehiclePriceCheck
 the Third Sector. Some          levels in the sector, as well as                                                  Wesleyan in the new business
 charities admit they are        ensuring bright individuals remain                                                team, before moving to the                 Contract Hire. Which is the best solution for your business?              • Instant access to fleet discounts & buying terms via
 struggling to attract           in the region.”                                                                   customer relationship centre           3. Introduce Fuel Cards: As the second biggest fleet cost, fuel                   our online quote system
 experienced directors/             Of the five apprentices, Adam                                                   in an administration role. She             reporting allows you to monitor spend, identify excessive                 • Ability to drive a new or nearly new car at affordable
 trustees.                       O’Reilly, Steven Jones were                                                       had just finished her GCSEs                 usage and direct drivers to cheaper fuel locations.                          payments
    Do have a little spare       placed within Wesleyan’s general                                                  when she applied for the               4. Develop improved driver traits through education                           • Partner with Fleethire’s experienced staff and enjoy a
 time? Can you share your        insurance division, while Martin                                                  apprenticeship after deciding              and training. Eco-driving, journey planning and regular                      personal service
 expertise to support a          Potter, Emma Stenson and Elyce                                                    going to college full-time
                                                                                                                                                              maintenance will dramatically impact on your costs and
 good cause? Do you have         Davies have been working with                                                     wasn’t the right option for her.
 some up-and-coming              the customer services division.                                                      She said: “The best part                Duty of Care exposure.                                                    Why not test drive our online solution today?
 junior staff looking for           Adam, formerly a pupil at                                                      about my time here has been            5. Partner with a Fleet Management Company who will look                      For personalised access for you and your company staff
 personal development?           Fairfax Business & Enterprise                                                     the chance to gain valuable                after your interests, free up your time and give you access to            for a “Free Trial period” please contact us now at:
    Volunteers, please get in    School in Sutton Coldfield,                                                        experience that can sculpt my              their discounts and expertise                                             info@vehiclepricecheck.co.uk
 touch – we can put you in       said: “There were a number of                                                     career.”
 touch with those needing        reasons why I applied for the
 help.                           apprenticeship scheme. Firstly,                                                                                             Take advantage of Fleethire’s Fleet Consultancy Analysis to identify cost-saving
                                 there was the obvious opportunity                                                                                           measures by calling Nick Poole, Sales Director on 0844 85 45 100
        Contact IoD              to learn and earn at the same time.                                              Learning the trade: (left) Rob
     West Midlands on               “But I also wanted to develop                                                 Barnsley, Wesleyan professional
     0121 643 7801 if            and test myself, to see what I can                                               development manager, with the
     you can help the            do and even surprise myself about                                                apprentices outside Wesleyan’s                                         Fleethire Ltd, Station Court, Old Station Road, Hampton in Arden, Solihull B92 0HA
     region’s charities          what I am capable of.                                                            head office in Birmingham                                               t: 0844 85 45 100 f: 0844 85 45 101              w: www.fleethire.co.uk
06   IoD West Midlands                                                                                                                    Summer 2011        Summer 2011                                                                                                                       IoD West Midlands       07

NEWS: OVERSEAS TIES/LEPS                                                                                                                                                                                                                                                         NEWS: FINANCIAL ADVICE



                          FRONT PAGE STORY                                                                                                                   CPD is fuel for great                                                             Financial advice

                                                                                                                                                             business ideas                                                                 Are you one of the new
                                                                                                                                                                                                                                            higher rate tax payers?
 Region looks to                                                                                                                                             A SERIES OF interesting ideas on
                                                                                                                                                             how innovation fuels the growth
                                                                                                                                                             of organisations were the fruits
                                                                                                                                                                                                       sticks and string in 20 minutes.
                                                                                                                                                                                                          Interestingly, schoolchildren
                                                                                                                                                                                                       often do better at this exercise      by Paul Jones,

 strengthen ties
                                                                                                                                                             of a highly successful half-day           than business people as they          Chartered Financial Planner
                                                                                                                                                             seminar focusing on continued             create prototypes much more           at Torquil Clark
                                                                                                                                                             professional development                  quickly.
                                                                                                                                                             organised jointly by Worcester               IoD branch chairman Francis       THERE have been some stark headlines about

 with Guangzhou                                                                                                                                              Business School and the IoD in
                                                                                                                                                             Hereford and Worcester.
                                                                                                                                                                The session was led by Dr Mike
                                                                                                                                                                                                       Christie said: “The seminar was
                                                                                                                                                                                                       a fantastic experience, with some
                                                                                                                                                                                                       valuable lessons learned.
                                                                                                                                                                                                                                            the impact of tax and National Insurance changes
                                                                                                                                                                                                                                            in the new tax year, but the reality is not as bleak
                                                                                                                                                                                                                                            as has been portrayed.
                                                                                                                                                             Bagshaw and Bill Riley who have              “The biggest investment is           It is estimated that there will be an additional
                                                                                                                                                             extensive experience working              committing to take time out of       750,000 people liable for the higher rate tax of 40
 REGIONAL CHAIRMAN John Rider,                                                                                                                               with blue-chip companies                  your business to develop yourself.   per cent, as a result of the reduction in the higher-
 accompanied by IoD regional director                                                                                                                        to improve performance and                   “Through our colleagues at        rate threshold from £37,400 to £35,000. This is despite the increase
 John Phillips, recently attended a                                                                                                                          encourage innovative thinking.            the Business School we are able      in the Personal Allowance from £6,475 to £7,475.
 meeting at the ICC hosted by Gong                                                                                                                              The morning session contained          to offer a very high standard of        The Personal Allowance is planned to increase to £10,000 by
 Erzhen, the Vice-Mayor of Guangzhou,                                                                                                                        a practical exercise which helped         professional development.            the 2015-2016 tax year. However, it will be accompanied by a
 Southern China.                         including the surrounding urban            varied list!                                    From left to             participants to understand some              “In addition, we all got          corresponding reduction in the 40 per cent tax threshold, reportedly
    The meeting was arranged with        area has a population of 12.5 million         The university has agreed                    right, John Rider,       of the factors which make teams           a certificate of attendance           increasing the number of higher rate tax payers by a further 850,000.
 University of Birmingham and was        inhabitants.                               academic and business start-up links            chairman, IoD            successful.                               which builds a personal record          For the 750,000 people that fall into the higher rate tax bracket for
 also attended by Mike Whitby, the          The region it sits in is one of         and we feel there is tremendous                 West Midlands,              One of the competitive                 of continuous professional           the first time, there are some very simple steps that can be taken to
 Leader of Birmingham City Council.      China’s leading commercial and             potential for our members to do                 Mike Whitby,             challenges was for delegates              development. What a great            avoid this.
    An accord was signed to promote      manufacturing areas, with many             business with this area. In the coming          the Leader,              to construct a tower from pasta           morning”.
 business between the city of            specialist industrial parks. The city      months we will be working with                  Birmingham                                                                                              Pension Contributions
 Birmingham (and its wider region) and   itself is one of the world’s leading sea   the university, the China-Britain               City Council;                                                                                              For a person with gross annual salary of £43,875 and full personal
 Guangzhou and the surrounding Pearl     ports, through which much of China’s       Business Council and others to put              and Jacky Zhu,                                                                                          allowance, there would have been no liability to higher rate tax in the
 River Delta Region.                     goods reach their markets.                 on a conference to showcase the                 director of GVS                                                                                         last tax year. In this tax year £1,400 of the income will be taxed at
    Guangzhou has been ranked               Science and technology, software,       opportunities.                                  (Guangzhou Video                                                                                        40%. However, if a pension contribution of £93.33 per month, net of
 third in the Chinese economy for        petrochemicals, automotive,                   If you are interested in exporting           - Star Electronics                                                                                      basic rate tax, is paid there will be no tax charged at 40%.
 22 consecutive years and has been       nuclear and heavy engineering,             or doing business with Guangzhou                Industrial Co Ltd.                                                                                         As the effective take home pay will only reduce by £70 per month
 listed by Forbes as the Best Business   bio-technology, computer games             (or China generally) please contact                                                                                                                     there will be a contribution to the pension fund of £1,400 for a cost
 City on the Chinese mainland. It is     and cartoons are just some of the          john.phillips@iod.com for further                                                                                                                       of £840. Salary sacrifice is an even more effective way of increasing
 the third largest city in China and     industries present – an impressively       support and information.                                                                                                                                pension contributions and reducing tax and National Insurance.

                                                                                                                                                                                                                                            Life Insurance Premiums


     Worcestershire LEP leaps into
                                                                                                                                                                                                                                              Company directors and, for that matter, other employees, should
                                                                                                                                                                                                                                            explore the possibility of replacing life assurance policies which they
                                                                                                                                                                                                                                            pay for out of net income with a policy effected by the employer. The
                                                                                                                                                                                                                                            policy is treated for tax purposes in the same way as an employer-

     action – with decisive results                                                                                                                                                                                                         sponsored pension arrangement.
                                                                                                                                                                                                                                              The premium is generally an allowable expense for the employer
                                                                                                                                                                                                                                            for Corporation Tax purposes and the benefit is payable, tax free, to
                                                                                                                                                                                                                                            the employees’ beneficiaries.
     Francis Christie, chairman of the IoD’s Hereford                 which was approved on 13 December.         for the LEP to evaluate eight                                                                                                Employees can agree with the employer to pay for the cost of
                                                                      I also chaired the initial meetings of     expressions of interest that resulted                                                                                      the life policy by giving up an equivalent amount of salary, thus
     & Worcestershire branch, played a leading role in                the executive committee and selection      in the organisation recommending                                                                                           reducing their tax liability.
     setting up the new Worcestershire Local Enterprise               panels to establish the business board.    Kidderminster for enterprise zone
                                                                                                                                                             Leaning tower of pasta: Branch chairman Francis Christie leads his
     Partnership (LEP). Here he explains the process by                  Some of the interesting landmarks       status. This could result in establishing
                                                                                                                                                             team as they attempt to build a tower out of pasta
                                                                                                                                                                                                                                            Maximise Tax-Free Interest
                                                                      have been a summit meeting with            new businesses and a further 4,000                                                                                           If you hold funds in standard bank or building society accounts,
     which the LEP was established and outlines some                  the Prime Minister in March, and the       new jobs for the area.                                                                                                     the interest will be taxable and could now be taxed at 40%. Up to
     of its early achievements                                        initial bids for funding and Enterprise       Most recently, I chaired the                                                                                            £10,680 can be invested into an equity ISA with the option to hold
                           THE initial bid for a Worcestershire       Zones.                                     selection panel for the executive chair       Exclusive IoD meeting room offer                                             half (£5,340) in a cash ISA. Equity ISAs maybe subject to some
                               Local Enterprise Partnership, led
                                    by the county council and
                                                                         The LEP has already made an
                                                                      impact. An early success was to
                                                                                                                 role and the board has appointed
                                                                                                                 Peter Pawsey to that position.
                                                                                                                                                               at Eleven Brindleyplace                                                      unrecoverable tax.

                                      the Chamber of Commerce,        endorse bids to the Government’s              Peter was chair of Advantage              Struggling for space in your office to hold important                          Maximise Personal Allowances
                                        was rejected in October       regional growth fund.                      West Midlands’ successful rural              meetings? Need to hold a meeting outside your own                                Couples should ensure that any savings and investments are held
                                        2010.                            As a result, Worcestershire has been    regeneration zone, which helped              offices? Then look no further than Meetingspace, which                         in such a way that they maximise both of their tax-free Personal
                                                                                                                                                              offers three individual and highly flexible meeting rooms                      Allowances and their basic rate tax bands. Where appropriate they
                                          The IoD became              awarded £17.85M for the 52-hectare         deliver more than £200million                for hire at Eleven Brindleyplace. They are ideal for anything
                                       involved as part of a          Worcester Technology Park.                 of regeneration projects into                                                                                              should consider transferring savings from the higher rate to the lower
                                                                                                                                                              from small informal meetings to 60-delegate seminars.                         rate or non-tax payer.
                                       wider consultation with           Phase One of the project could see      Herefordshire, Shropshire and                And IoD members can take advantage of a great summer
                                      the business community          Worcester Bosch build a new boiler         Worcestershire during the past five           offer. Book and use any of the rooms before August 31st
                                                                                                                                                                                                                                               With the general increases in the cost of living it is more important
                                         about the bid. I chaired     manufacturing hub, if the company          years.                                       and receive 30% off room hire*. To find out more please                        than ever for people to review their financial arrangements and be
                                               the shadow board       commits to the plan, and there is the         He was in many ways the ideal             call a member of the Meetingspace team on 0121 643 5504                       aware of the steps that can be taken to reduce the amount of tax paid.
                                                 and led the team     possibility that this could create up to   candidate to continue the growth             and quote ‘Summer 2011’.
                                                                                                                                                              For further information on Meetingspace please visit the                      Want to know more?
                                                  that put in a       1,300 new jobs.                            and development of the LEP into the                                                                                          To contact Paul about minimising the amount of tax you pay, call
                                                  successful bid,        I also oversaw the process              future.                                      website www.meetingspace.co.uk           *terms and conditions apply
                                                                                                                                                                                                                                            0800 294 7199, or email paul.jones@torquilclark.com
08   IoD West Midlands                                                                                                                      Summer 2011      Summer 2011                                                  IoD West Midlands   09

NEWS: IOD WEST MIDLANDS AWARDS                                                                                                                                                                           NEWS: IOD WEST MIDLANDS AWARDS




 West Midlands’ top directors
 ready to march on London
 Air Ambulance Andy’s double win proves he’s region’s high-flier
                  AWARD-winning directors from the               IoD awards in
                  West Midlands are looking forward to           association with:
                  showcasing the business talent in the
                  region to the whole country as they
                  prepare to enter the national IoD
                  Director of the Year awards in September.
                     The local directors entering the national
                  competition were all winners at the IoD
                  West Midlands awards in March. The
                  group will be headed by Andy William-          from the West Midlands will be entered            Mr Williamson was also named winner
 Family first:     son, chief executive of Warwickshire-          into the national awards.                      of the Third Sector Award, where he was
 Vicki Derry of   Northamptonshire Air Ambulance, who               Andy will be joined by Mohammed             competing against Peter Johnson, of The
 MJ Systems       was named IoD West Midlands Director           Hussain, of Mobile Fun Limited; Peter          Meningitis Trust and Mark Richardson,        Great future: (above) Mohammed
 receives         of the Year at a glittering ceremony at the    Tibke, Practice Director for Lumsdons          Worcester Business School.                   Hussain of Mobile Fun Limited won
 the Family       Botanical Gardens in Birmingham in             Solicitors; Simon Linford, Managing               Mohammed Hussain, of Mobile Fun           the Young Directors’ Forum award,
 Business         front of 300 guests.                           Director of C-Zero; Vicki Derry, of MJ         Limited, took the Young Directors Forum      presented by James Martin
 Award               Regional Director John Phillips said: “I    Systems; and Craig Errington, Chief            award over Clive Bawden, Catalyst            of sponsors gap personnel.
 from Irwin       am really impressed by Andy’s achieve-         Executive of the Wesleyan Assurance            Corporate Finance and Alex Bishop,
 Mitchell’s       ments and I will be cheering him on at the     Society in flying the flag for the region.       Shoosmiths. Recruitment specialist gap
 Fergal           IoD’s national awards in London at the            In winning the IoD West Midlands            personnel was the category sponsor.          Turnaround champion: (above
 Dowling          Royal Lancaster Hotel on September 23.”        overall title, sponsored by the University        At the age of 31, Mr Hussain has taken    right) Peter Tibke’s success at
 (below)             In total the winners of six categories      of Wolverhampton, the judges praised Mr        the business to over £7 million turnover     helping revitalise Lumsdons
                                                                 Williamson’s hard work and enterprise,         and it is now one of the UK’s leading        Solicitors helped him land the SME
                                                                 which has taken the organisation from          internet retailers of mobile phone           award, sponsored by Peugeot and
                                                                 loss-making to a multi-million pound           accessories. He has opened offices in         presented by Maureen Barnes
                                                                 successful business, independent of the        France and Germany and the business
                                                                 NHS. It has invested heavily in aircraft,      continued to grow at a phenomenal rate
                                                                 medical training and other equipment.          through the recession.                       Our main man: (right) Andy
                                                                    Established in 2003, it routinely carries      The Family Business Award, sponsored      Williamson, chief executive of
                                                                 senior doctors and consultants to the          by law firm Irwin Mitchell, went to Vicki     Warwickshire-Northamptonshire
                                                                 scene of incidents in just minutes,            Derry who, with her husband Paul and         Air Ambulance, receives his award
                                                                 providing lifesaving treatment and             son Max, has built MJ Systems into a         from Professor Ian Oakes, from the
                                                                 medication at the scene and en-route to        major force as a supplier of specialist      awards’ main sponsor, The University
                                                                 hospital, giving the patient the best          waste-free packaging solutions to the        of Wolverhampton.
                                                                 possible chance of recovery.                   automotive industry. Having started 12
                                                                    Its main response area is the 2,000         years ago, the family supply global
                                                                 square miles of Coventry, Warwickshire,        manufacturers including Ford, BMW,
                                                                 Northamptonshire and Milton Keynes. It
                                                                 also helps out Birmingham, the West
                                                                                                                JLR, Honda and Toyota. The judges
                                                                                                                hailed “the family’s determination to keep
                                                                                                                                                                  “I am really impressed
                                                                 Midlands, Buckinghamshire, Oxfordshire,        going in difficult times which at one point        by Andy’s achievements
                                                                 Leicestershire, Bedfordshire and
                                                                 Hertfordshire.
                                                                                                                involved selling the family home and
                                                                                                                moving to re-finance the business”.                and I will be cheering him
                                                                    The service has 15 doctors, 15                 Runners up were Ann Corstophine of             on at the IoD’s national
                                                                 paramedics and six pilots covering a           City Spirit (St Pauls) Ltd, and Balwinder
                                                                 population of around 1.2 million people.       Dhanoa, Progress Care Solutions.                  awards in London at the
                                                                 Based at Coventry Airport, in the five
                                                                 years it has been operating, it has flown
                                                                                                                   Winner of the Peugeot-sponsored Small
                                                                                                                to Medium Enterprise Award was Peter
                                                                                                                                                                  Royal Lancaster Hotel
                                                                 over 7,000 missions. With an ever-             Tibke, Practice Director for Lumsdons             on September 23.”
                                                                 increasing callout rate of between 120 and     Solicitors, who beat off the challenge of
                                                                 150 per month, WNAA is the busiest air         Paul Hooper-Keeley, Intervallum Ltd and           John Phillips, regional director
                                                                 ambulance in the UK.                           Dale Parmenter, DRP Group.                        • Join the West Midlands’ finest
                                                                    It has no Government or National               The judging panel praised Mr Tibke’s           directors at the National IoD awards
                                                                 Lottery funding. A registered charity, it      natural management skills. He took over
                                                                                                                                                                  – see page 17 for more details
                                                                 relies totally on public donations,            the role two years ago at a low point and
                                                                 fundraising activities and sponsorship.        quickly transformed the profitability and
                                                                    The average cost per mission is around      success of the firm.
                                                                 £1,400 and the annual basic running cost
                                                                 of the service is more than £1.7 million.             Continued on page 10 » » »
10   IoD West Midlands                                                                                                                 Summer 2011   Summer 2011                                                        IoD West Midlands      11

NEWS: IOD WEST MIDLANDS AWARDS                                                                                                                                                                 NEWS: IOD WEST MIDLANDS AWARDS




                                                                                                                                                      Awards night: Our compere,
                                                                                                                                                      Melanie Smart (above)

                                                                                                                                                      Region’s finest: The IoD West
 Green touch: (above) Simon Linford, managing director of C-Zero,                                                                                     Midlands Directors of the Year
 receives the IoD West Midlands’ Director Award for Environmental
 Leadership from Marc Reeves of BusinessDesk.com, who also                                                                                            Enjoy the night: Below, some
 supported the awards                                                                                                                                 of the 300-strong audience who
 Chairman’s choice: (right) John Rider presents the Chairman’s                                                                                        enjoyed a wonderful evening at
 Award to John Morris, Head of Government and Industry Affairs at                                                                                     Birmingham Botanical Gardens
 Birmingham Airport.

 Region salutes its
 leading directors
 Continued from page 8                  still finds time to do some great
    Victory in the Large Company        work with local schools such as
 category went to Craig Errington,      nearby Small Heath. He is an
 Chief Executive of the Wesleyan        inspiration to us all and we wish
 Assurance Society in a close run       him well in his commitment to the
 thing with Mike Taylor, of             much-needed runway extension,
 Innovise.                              which is so vital for inward
    The judges noted: “During the       investment and jobs.”
 recession, Craig made the bold            Mr Rider said the standard of
 decision to continue to manage         entries overall had been high.
 the business in line with his long-    “These IoD awards celebrate
 term strategy for growth. It now       excellence in our region. I
 turns over more than £250 million      congratulate all the winners and
 and is in sound financial health.”      nominees for their hard work and
 The award itself was sponsored         determination to succeed in
 by Turkish Airlines.                   challenging times.”
    Environmental Leadership was           The region’s winners have a
 awarded to Simon Linford,              great chance of securing further
 Managing Director of C-Zero, a         success in the national awards,
 reflection of his “personal passion     said regional director John
 as an advocate of the green            Phillips. “Our entries were so
 agenda and sustainability”. The        strong this year that I believe we
 firm builds low-carbon private          have a real chance of scooping
 homes using sustainable material.      some of the awards in London. I
    The Chairman’s Award,               will be there at the national
 presented by IoD Regional              awards in London on September
 Chairman John Rider, honoured          23 with John Rider.
 John Morris, Head of Government           “We will both be cheering
 and Industry Affairs at                loudly for the West Midlands
 Birmingham Airport.                    nominations.”
    Mr Rider paid tribute to John’s        If you would like more details
 enthusiasm and passion for West        on the IoD Director of the Year                                                                              Enjoying the night: Guests including
 Midlands business and for our rail     awards in London, see page 17.                                                                               representatives of the Young Directors’        Leading lights: West Midlands chairman
 and air transport infrastructure.      The autumn issue of IoD West         Big success: Craig Errington of the Wesleyan Assurance Society landed   Forum (above) and Bal Dhanoa and her           John Rider, Michelle Leavesley, chair of
 “Ever positive in his day job, he is   Midlands will contain details for    the Large Company category, collected on his behalf by his colleague,   colleagues from Progress Care Solutions        the YDF and IoD Director-General Miles
 never afraid to argue for the long-    those members wishing to take        Sam Porter, director of marketing, and presented by Serken Binyar of    (right)                                        Templeman
 term prosperity of our region but      part in the 2012 competition.        Turkish Airlines, the awards sponsor
12   IoD West Midlands                                                                                                                   Summer 2011      Summer 2011                                                                                                                    IoD West Midlands    13

YDF: MILITARY EVENT                                                                                                                                                                                                                                                                YDF: MILITARY EVENT




        YDF put to the test at                                                                                                                            army event
                                                                                                             AROUND 100 IoD members shared                   • What effects do I want to have and           Signing up:
                                                                                                             experiences with senior officers from         what direction must I give to develop      Michelle Leavesley,
                                                                                                             the Territorial and regular Army             my plan?                                     chairman of IoD
                                                                                                             at an event organised by the West               • Where can I best accomplish each          West Midlands
                                                                                                             Midlands Young Directors’ Forum.             action and effect?                           Young Directors’
                                                                                                                The event took place at a                    • What resources do I need to                  Forum, with
                                                                                                             Warwickshire golf club and for some          accomplish each action and effect?            Brigadier John
                                                                                                             of the day the course’s fairways and            • When and where do actions take              Crackett TD
                                                                                                             greens masqueraded as a war-torn area        place in relation to each other?
                                                                                                             of Afghanistan.                                 • What control measures do I need to
                                                                                                                Working in teams of 10, each with a       impose?
                                                                                                             senior officer to advise them, delegates         After lunch, the group was addressed
                                                                                                             directed their own offensive operations      by Brigadier John Crackett TD who is
                                                                                                             against hostile enemy forces. In doing       one of the army’s most senior reservist        In summing up what had been a
                                                                                                             so they learned from a well-tried and        soldiers. His civilian career has been      fascinating day IoD West Midlands
                                                                                                             tested military decision-making process.     in electricity generation at the highest    chairman John Rider drew many
                                                                                                                Delegates began the day with a            level, having been managing director        analogies between civilian and military
                                                                                                             briefing by senior officers including          of E.ON and most recently Central           life. Among these he pointed out:
                                                                                                             Col Joe O’Sullivan, a much respected         Networks                                       • The need to carry out exhaustive
                                                                                                             soldier who has recently returned from          John explained the many similarities     research knowing your customers and
                                                                                                             command in Afghanistan.                      and parallels that had arisen in his        competitors
                                                                                                                Joe gave a very detailed assessment       business life and army career. In              • Clear, well thought-through
                                                                                                             of the current political, geographical and   difficult times it had been about            decision making and planning - ‘ready
                                                                                                             cultural picture in Afghanistan.             focusing on what really mattered.           aim fire’ not ‘ready fire aim’
                                                                                                                Before embarking on their challenge,         In his business career, it was              • Following orders - Everyone on a
                                                                                                             IoD members were taken through a             ‘Keeping the lights on’; in the army it     board, or in a team must support any
                                                                                                             standard military seven-step process         came down to ‘defending freedom and         decisions made and get behind a sound
                                                                                                             which forms part of an officer’s basic        fighting terrorism’.                         implementation plan.                      advantage has to be valuable.            Strategy: IoD West
                                                                                                             training at Sandhurst.                          The brigadier paid tribute to the           Michelle Leavesley, co-event              “Territorial Army soldiers add huge   Midlands chairman
                                                                                                                Each of the steps were then applied       reservists who form a crucial part of       organiser with Nicola Fleet-Milne,        value to businesses with their many      John Rider makes
                                                                                                             to the task, which involved securing         the army. TA soldiers are a fantastic       said: “Running this military challenge    transferable skills. Additionally in     a point during the
                                                                                                             and neutralising enemy positions on the      asset to their businesses and bring         proved to be a valuable professional      recent times the army has become far     briefing session
                                                                                                             golf course. Delegates were asked to         valuable transferable skills and a fresh    development experience for our            more flexible and employer-friendly.”
                                                                                                             consider:                                    perspective on problem solving.             members.                                     In conclusion, the event proved to
                                                                                                                • What is the current situation and          During the final session the delegates       “There is so much to do in the West    be very successful and we hope to run
                                                                                                             how does it affect me?                       were set a business task to create a new    Midlands in terms of stimulating our      similar follow-up days.
     On the march: IoD members apply military-style decision-making processes to the tasks                      • What have I been told to do and         enterprise and were to apply the seven      economy and anything we can do to            To find out more about reserve
     before them during the event                                                                            why?                                         steps.                                      help our members find a competitive        forces visit www.sabre.com.



 YDF enjoy a little question time with the local BBC team
                                                     MEMBERS of the Young Directors’                   such as the IoD.                                   Making the most
                                                     Forum were recently treated to a breakfast          Keith complimented regional chairman
                                                     presentation at the BBC’s Mailbox
                                                     Birmingham headquarters, the home to
                                                                                                       John Rider, who that morning had been
                                                                                                       interviewed by Radio BBC West Midlands
                                                                                                                                                          from the digital age
                                                     many national and regional television and         on the subject of a local business survey
                                                     radio programmes.                                 which had suggested that the ‘feel good’           THE IOD recently organised a joint event with the University of
                                                         Cath Hearne, head of local and regional       factor had returned to local business.             Wolverhampton to look at how to gain competitive advantage by
                                                     programmes, welcomed IoD members to                 He had been grateful to John for giving          using digital marketing to maximum effect
                                                      this special event at which she outlined her     a very balanced view on the local economic            IoD member Annmarie Hanlon gave a presentation which
                                                      role and explained some of the challenges        picture during a radio interview.                  focused on effective use of Linkedin, Twitter and Facebook.
                                                      faced by senior managers at the BBC.               After the breakfast and presentations            Annmarie is an acknowledged expert in digital marketing and a
                                                          Cath was followed by her managing            members were given a tour of the studios           very accomplished speaker, as well as being the author of Quick
                                                       editor, Keith Beech who gave a wide-            and were able to visit a number of sets            Win Marketing (which is now available as an iPhone App) and
                                                       ranging presentation which highlighted          including the one for the Politics Show and        co-author of Quick Win Digital Marketing. For more details see
                                                       the strength of the BBC brand, one that         The Archers.                                       www.annmariehanlon.co.uk
                                                       had been built on accuracy of reporting,                                                              The event also gave the University a chance to showcase its
                                                        integrity and professionalism.                   • If you have strong views on business and       latest innovations which, together with its established and successful
                                                          He also expressed his strong desire to       the economy and you would like BBC West            Knowledge Transfer Partnerships, does much to assist the local         Annmarie Hanlon with Professor Ian Oakes, Pro Vice-Chancellor, The
                  YDF chair Michelle Leavesley          continue to give priority to business issues   Midlands to take an interest contact IoD           business community.                                                    University of Wolverhampton
                  with Keith Beech of the BBC           and the need to stay close to organisations    West Midlands for more details.
 14   IoD West Midlands                                                                                                                         Summer 2011      Summer 2011                                                                                                                          IoD West Midlands      15

  EVENTS: COVENTRY & WARWICKSHIRE BRANCH                                                                                                                                                                                                                                                                        EVENTS:




   Pickles urges business to help                                                                                                                                IoD MEMBERS were given a stark reminder
                                                                                                                                                                 of the need to maintain the highest levels of
                                                                                                                                                                 cyber security at a special breakfast event        Cyber threat is real,
   build a stronger local economy
                                                                                                                                                                 hosted by Symantec.


                                                                                                                                                                                                                    IT security chief tells
                                                                                                                                                                    Anthony Leigh, a security consultant from
                                                                                                                                                                 the company, talked to attendees about the
                                                                                                                                                                 current and increasing threats to the business
                                                                                                                                                                 world surrounding information security. In
                                                       “I want you to up your
                                                                                                                                                                                                                    IoD membership
   A STRONG LOCAL ECONOMY is the basis                                                                      ambitious as you want it to be.                      particular he looked at Stuxnet, the widespread
   for a strong community, Communities and                                                                     “I am impressed by the Coventry &                 global malware virus which threatened nuclear
   Local Government Secretary Eric Pickles told        game even more. Get                                  Warwickshire LEP and Denys Shortt is a good          reactors, water supplies and electrical grids
   guests at the IoD West Midlands Coventry &                                                               chairman,” he said.                                  worldwide, as well as exploring some of the
   Warwickshire branch’s Midsummer Dinner.             on with it – and do                                     He also hailed Enterprise Zones as the shape      broader trends that we’re seeing in the market
       The Brentwood and Ongar MP said that            something...” Eric Pickles MP                        of the future and was very encouraged by the         today.
   successful firms created jobs that put money in                                                           local reaction. “I think there is some truth about      Every week we hear about information            estimated that the cost of a breach is about          that the current approach is not working as
   to family pockets. And it was this principle that   guidance which is roughly the complete               Coventry and Warwickshire being the apple            leaks and security breaches, with large and        $204 per record breached.                             they are spending more than ever before on IT
   was driving the changes that his department         works of Shakespeare and The Old Testament           of my eye, because they got it first – but now I      sometimes household brands involved, and              And it is not just a US phenomenon. The            security yet they are being breached more than
   was spearheading, he said.                          together. The new guidance which will be             want you to up your game even more. Get on           costing companies in money and reputation.         cost of a breach in the UK, for example, is           ever.”
       “This Government inherited the worst            issued soon is just over 50 pages long. It will      with it – and do something.”                         And the costs are rising: in the US it is now      estimated at £59 per record breached, with               Leigh concluded the seminar by saying: “For
   recession in 80 years coupled with runaway          be in English, readable, and you are going to be        Martin Gower, chairman of IoD Coventry                                                                         most of this cost driven by the             Symantec’s customers this means a number
   public spending,” he said.                          able to understand it – which is bad news for        and Warwickshire, said “ There was a great                                                                        regulations around companies needing        of things: We can help them know where their
       “We are committed to growth, not in public      planning silks.                                      response to the inaugural IoD Midsummer                                                                           to notify customers when a breach           sensitive information is and how to protect it.
   spending, but through private investment – not         “There will be a presumption in favour of         Dinner. Once again, Coventry and                                                                                  has happened. These are hard costs,         We can help them consolidate their security
   on a particular financial square mile in the         sustainable development and some planners are        Warwickshire demonstrated its distinctive                                                                            the cost of actually writing letters,    portfolio and deliver better protection. We can
   capital but in every corner of the country,” he     going to have to learn a new word - Yes!”            local focus and its commitment to innovation                                                                            printing them out and giving any      ultimately help them develop and enforce IT
   said.                                                  His next change would be to ‘repatriate           and enterprise. This message is clearly getting                                                                          required compensation to the         policies, control access to information and
       He laid out the three key changes his           business rates’. “By returning much of the local     through to government and we can be positive                                                                             impacted party. This does not        make sure they know who is accessing what
   department was leading. The first is the reform      business rate to local councils, they will be able   and optimistic about the future.”                                                                                        include the soft costs associated    and where.”
   the planning system.                                to see clearly the direct connection between the                                                                                                                             with a reputational loss as well         Attendees at this breakfast seminar certainly
       “The planning is the drag anchor on growth,     strength of local businesses and the result on       • The IoD wishes to thank RSM Tenon for                                                                                     as the loss of future business.   left the event thinking about the security
   it is often slow and pointless. It has put          local finances,” he said.                             their sponsorship and support of this event.                                                                                        So how does this          measures they have in place in their business,
   obstacles in the way of development and this           His third proposal was LEPs - the Local           RSM Tenon is one of the most progressive                                                                                          affect a business like      and how these measures need upgrading to
   has resulted in frustration and delay.              Enterprise Partnerships. “We do not presume          and entrepreneurial professional services                                                                                          yours? Looking at          keep them protected in the future.
       “Planning must create the opportunities for     to know better than local leaders and chief          firms in the UK. Thanks also go to Coventry                                                                                         everyday working              There is clearly a great deal of investment,
   new premises and new jobs. We are reforming         executives what their local area needs.              and Warwickshire Chamber of Commerce                                                                                                practices Leigh           strategic thinking and organisation needed to
   planning from the top down.                            “Your LEP is what you make it. It can be          for their support in making the event                                                                                               commented: “The           guard against these cyber threats. If you would
       “There are currently 7,000 pages of planning    as tame as you want it to be, or it can be as        possible                                                                                                                            reality is that in this   like to contact Anthony see www.symantec.
                                                                                                                                                                                                                                                environment most of       com/en/uk/index.jsp or email him at go to:
Strong community: Pictured before the dinner are: (left to right) Gareth Stringer, Link Mailing; John Rider, Chairman, IoD West Midlands;                                                                                                        our customers feel       Anthony_Leigh@symantec.com.
Graeme Leach, IoD Head of Policy; Susie Ankrett, Plum Personnel; Rt Hon Eric Pickles; John Phillips, IoD West Midlands; Martin Gower,
Chair, IoD Coventry & Warwickshire Branch; Denise Reece, St Klare Reece Assocs; Paul Belfield, Handelsbanken; David Trevis-Smith, DTS
Solutions Ltd; Steve Moon, Venturn. Picture by Richard Nelmes.



                                                                                                                                                                  Buy better to make
                                                                                                                                                                  your business a
                                                                                                                                                                  by-word for profitability
                                                                                                                                                                 CAN BUSINESSES make themselves more                 how much and with
                                                                                                                                                                 profitable by improving their procurement            whom
                                                                                                                                                                 policies?                                              • Inflation
                                                                                                                                                                    That was the question tackled by                 - containing supplier
                                                                                                                                                                 representatives of INVERTO, a leading               price increases
                                                                                                                                                                 procurement specialist, at Increase Your Profit         • Tactical cost
                                                                                                                                                                 through Effective Procurement, an event hosted      reduction techniques
                                                                                                                                                                 at the IoD Hub in Birmingham.                       - where to find
                                                                                                                                                                    The seminar offered a range of practical         savings and how to
                                                                                                                                                                 and effective approaches, through case studies      deliver them
                                                                                                                                                                 and informed speakers, for all businesses in           • Strategic supplier management - getting
                                                                                                                                                                 managing their procurement needs. These             value-add from your supply base                                     Buying power: Ben Donald of
                                                                                                                                                                 included ‘top tips’ and strategic ideas for            For further information see www.iod.com/                         Inverto, James Cadman from JB
                                                                                                                                                                 attendees to effectively manage and reduce          Home/Local-Network/West-Midlands/Events/                            Kind, and Inverto’s managing
                                                                                                                                                                 costs, which in turn will improve profit margins.    Increase-your-profit                                                 director Richard McIntosh at the
                                                                                                                                                                 Topics covered included:                               For more information on INVERTO please                           IoD West Midlands event
                                                                                                                                                                    • How to identify what you spend - on what,      visit http://www.inverto.de/en/home.html
16   IoD West Midlands                                                                                                                    Summer 2011     Summer 2011                                                                                                                         IoD West Midlands   17

IOD EVENTS                                                                                                                                                                                                                                                                                         IOD EVENTS




 Events diary                                                                                                                                                      For more details, call 0121 643 1868
                                                     Confederation (REC), the trade association
 New rights for                                      representing the private recruitment industry      Managing the                                      IoD Director of                                       • Public Sector/Third Sector Director of Year       Venue:   TTC Automotive, Hadley Park,

 agency workers:                                     in the UK, she has extensive knowledge and
                                                     experience of the laws affecting the recruitment   physical property                                 the Year Awards,                                      • Family Business Director of the Year
                                                                                                                                                                                                                • Director of the Year for Environmental
                                                                                                                                                                                                                                                                             Telford TF1 6QJ
                                                                                                                                                                                                                                                                       As employers we have responsibility for
 Impact on hirers                                    and temporary staffing sector.                      in your business                                  UK Final                                              Leadership                                          all staff who drive during the course of their
                                                        This event has been kindly sponsored by                                                                                                                 • Director of the Year                              working day. This is equally true for a large
 Date:     Friday, September 16                      Plum Personnel.                                    Date:    Wednesday, September 28                  Date:     Friday, September 23                        • The Lifetime Achievement Award                    company employing staff who drive many
 Time:     0730-0800 Registration                       To book: online at http://www.iod.com/          Time:    0730-0930                                Time:     1230-1630                                      This year’s awards will be hosted by Michael     miles as it is for an SME where an employee
           and hot breakfast buffet                  home/local-network/west-midlands/events or         Cost:    Free of Charge                           Venue:    Lancaster Hotel, Hyde Park,                 Portillo, formerly senior Conservative politician   may run a short errand. In order to keep our
           0800-0900 Fiona Coombe plus Q&A           contact Sue Hurrell on 0121 643 1868 or via        Venue:   IoD Hub, 11 Brindleyplace,                         London W2 2TY                               and Secretary of State and now a much-              members up to speed with best practice and
 Price:    £10+VAT (£12) members                     Sue.hurrell@iod.com                                         Birmingham B1 2LP                        Price:    £130 +VAT per person (includes a            celebrated writer and broadcaster who appears       legal requirements, we have asked specialists,
           £15+VAT (£18) non-members                                                                                                                                Champagne receiption, three-                regularly on shows such as This Week.               TTC Automotive, to make a short presentation
 Venue:    IoD Hub, 11 Brindleyplace,                                                                      The IoD has joined forces with Argent plc,               course meal with wine and                   To book: Call 0207 766 8919 or email:               covering all the things we need to know as
           Birmingham B1 2LP                                                                            which is a major player in the Birmingham                   coffee and an afternoon of                  events@iod.com                                      responsible employers. There will be a buffet
           Sponsored by Plum Personnel               Directing a successful                             commercial property scene, and specialist                   prize-giving and celebration.                                                                   provided. In order to set the right tone for the

    The AWR will come into force on the              small business                                     relocation consultants Overbury, to highlight
                                                                                                        the key issues for a business in managing its        Come and join us as we support our West            Safe driving for your
                                                                                                                                                                                                                                                                    event, high quality non-alcoholic wines and
                                                                                                                                                                                                                                                                    beers will be served.
 1st October 2011 and will directly affect all
 businesses that use temporary agency labour.
                                                     Date:
                                                     Time:
                                                              Tuesday - Thursday Sept 20-22
                                                              0930 - 1700
                                                                                                        property assets.
                                                                                                           Directors are often so close to the day-to-
                                                                                                                                                          Midlands Directors of the Year as they showcase
                                                                                                                                                          their talents on the national stage.                  workforce                                              To book: online at http://www.iod.com/
                                                                                                                                                                                                                                                                    home/local-network/west-midlands/events or
 Hirers will be directly liable for giving           Price:   £1700                                     day running of a business that having the right      These awards will name the UK’s best               Date:    Thursday, October 6, 2011                  contact Sue Hurrell on 0121 643 1868 or via
 agency workers the same basic working and           Venue:   IoD Hub, 11 Brindleyplace,                property and working environment can be a key     directors, with awards for:                           Time:    1730-1800 registration,                    Sue.hurrell@iod.com
 employment conditions as if they had been                    Birmingham B1 2LP                         driver in any business.                           • Director of the Year (large company)                         1800-1840 presentations
 recruited directly; as well as ensuring that                                                              As well as giving top tips on property         • Director of the Year (SME)                                   1840-1930 buffet                                          More events: See overleaf
 agency workers receive equal treatment in              We are delighted to bring you the IoD’s         management, which often takes a back seat in a    • Young Director of the Year                          Price:   £15 + VAT(£18) members
 the use of collective facilities provided to the    renowned Directing a Small Business three-day      business, we will be reviewing a case study of    • Global Director of the Year                                  £25 + VAT (£30) non-members
 hirer’s own staff such as canteen, childcare        course to the West Midlands region.                a business which has recently been through a
 and transport, and access to information about         Over three days the programme                   successful relocation.
 relevant vacancies in the workplace.                fundamentally covers business structure and           To book: online at http://www.iod.com/
    At this event we welcome Fiona Coombe as         law, strategy and finance.                          home/local-network/west-midlands/events or                                           Charity stars: David Dein (right) and Simon Evans (below) will
 our guest speaker on this vital topic. Fiona is a      More details can obtained from the              contact Sue Hurrell on 0121 643 1868 or via                                            be providing the entertainment at the IoD fund-raiser for the
 non-practising solicitor and qualified executive     Director Development team on                       Sue.hurrell@iod.com                                                                         Warwickshire-Northamptonshire Air Ambulance Service
 coach.                                              0207 766 2601.
    Formerly the director of professional services
 at the Recruitment and Employment
                                                     • For more details on the IoD professional
                                                     development programmes, see page 19                                                                  The business of sport to take
 Celebrating a motoring                                                                                                                                   centre stage at IoD fund-raiser
 icon with the IoD
 Title:    E-Type Jaguar’s 50th Anniversary Party
                                                                                                                                                          for air ambulance service
 Date:     Thursday, September 22
 Time:     1730-2030                                                                                                                                      THE IoD is hosting a glittering black tie event         Cup in 2006 when we lost out to eventual
 Price:    £25 + VAT (£27.50) Members                                                                                                                     this November in aid of the Warwickshire-               hosts, Germany.
           and their Guests                                                                                                                               Northamptonshire Air Ambulance.                           These days, he is a sought-after public
                                                                                                                                                             The event – on 10 November at Villa Park – will      speaker, and he remains an avid Arsenal
    One of the most famous and desirable cars in                                                                                                          feature as guest speaker one of the highest-profile      fan, attending all of the club’s home
 automotive history is celebrating its 50th anniversary                                                                                                   people from the world of business and sport, ex-        games.
 this year. The Jaguar E-type caused a sensation                                                                                                          Arsenal and FA vice-chairman David Dein.                  Simon Evans is a regular on TV, with
 when it was launched at the Geneva Motor Show                                                                                                               The event will also see a performance by stand-      recent appearances on the Michael
 in 1961, so much so that it is a permanent exhibit in New                                                                                                up comedy star Simon Evans, known for his quick         McIntyre Roadshow and Edinburgh
 York’s Museum of Modern Art. The E-type continues to attract                                                                                             wit and acidic barbs.                                   Comedy Fest Live on BBC Three). He is
 attention today.                                                                                                                Iconic figure:               In addition, the evening will be littered with       currently touring the UK with his hour-
    The IoD in the West Midlands is proud of its association with Jaguar,                                                        A 1971 Jaguar            celebrity guests and will include performances          long Edinburgh show Fringe Magnet.
 and we have organised a visit to the Jaguar Visitor Centre to join the                                                          E-type                   from the Asteria string quartet. The evening opens        Tickets for what promises to be a
 celebrations. This is an event not to be missed, particularly for motoring                                                                               with a champagne reception at 7.00pm                    fabulous evening’s entertainment on 10
 enthusiasts.                                                                                                                                                David Dein is one of the few board members           November are £75 + VAT (tables of ten
    There will be a range of Jaguar cars on display taking us from the        the IoD who will update members on the latest news from the IoD.            whose name is instantly recognisable to football        are £750 + VAT).
 1961 E-Type to the present day. Additionally, we hope that there will be        The event will take place at the Jaguar Heritage Centre which is based   fans. He was the high-profile vice chairman of
 examples of XK120/150 vintage models on display, too – a real bonus          at their Castle Bromwich factory close to Birmingham. The factory itself    Arsenal between 1983 and 2007, as well as being
 for enthusiasts. A senior director from Jaguar will be on hand to present    is steeped in history of RAF aircraft manufacturing during the WWII.        a key figure at the Football Association from 1986       To book: online at http://www.iod.com/
 the Jaguar story from early heritage to current excellence into auto            The event includes a fork buffet and glass of wine or soft drinks.       to 2004. As such, he was one of the principal           home/local-network/west-midlands/
 engineering.                                                                    To book: see www.iod.com/home/local-network/west-midlands/               architects of the Premier League in 1992 as well as     events or contact Sue Hurrell on 0121
    We will be joined by Andrew Main-Wilson, Chief Operating Officer of        events or contact Sue on 0121 643 1868 or Sue.hurrell@iod.com               being involved in England’s bid to host the World       643 1868 or via Sue.hurrell@iod.com
18   IoD West Midlands                                                                                                                       Summer 2011      Summer 2011                                                                                                                            IoD West Midlands   19

EVENTS DIARY                                                                                                                                                                                                                                                              DIRECTOR DEVELOPMENT COURSES




 Events diary                                                                                                                                                 New course to help guide
 Pension reform and
                                                     with turnovers of between £2M and £100M can
                                                     secure finance.
                                                                                                           Guests will be greeted with a Champagne
                                                                                                         reception, and Siren, the renowned string
                                                                                                                                                              your SME on to success
 wealth management                                     The theme of this session will be to look at
                                                     innovative and flexible ways of raising finance.
                                                                                                         quartet, will entertain throughout dinner
                                                                                                           See page 17 for full details of this prestigious   IoD Director Development:
 Date:     Tuesday, October 11                       GE Capital is a leading, independent specialised    event which superbly combines business with
 Time:
 Price:
           1730 - 1930
           £15 + VAT (£18) members
                                                     finance provider and senior staff will be on
                                                     hand to answer questions and discuss problems.
                                                                                                         pleasure.
                                                                                                           To book: online at http://www.iod.com/             Directing a Successful
 Venue:
           £25 + VAT (£30) non-members
           IoD Hub, 11 Brindleyplace,
                                                       To book: online at http://www.iod.com/
                                                     home/local-network/west-midlands/events or
                                                                                                         home/local-network/west-midlands/events or
                                                                                                         contact Sue Hurrell on 0121 643 1868 or via          Small Business
           Birmingham B1 2LP                         contact Sue Hurrell on 0121 643 1868 or via         Sue.hurrell@iod.com                                  A programme designed for small
                                                     Sue.hurrell@iod.com
    Few business-related topics are in the news                                                                                                               and start-up businesses
 more at the moment than pensions – and few
 topics are more contentious or confusing.                                                                                                                    Date:    Tuesday - Thursday Sept 20-22
    It’s vital that employers get their pension      IoD Black-tie dinner                                                                                     Time:    0930 - 1700
 plans right – not only is this issue a major        in support of Warwickshire                                                                               Price:   £1700
 concern for employers, it’s a big worry for         Northamptonshire                                                                                         Venue:   IoD Hub, 11 Brindleyplace,
 employees, too, who obviously want to make                                                                                                                            Birmingham B1 2LP
 sure their future is secure.                        Air Ambulance Service                               It’s not just a game,                                To book: Call IoD West Midlands head office
    And getting a company pension plan right is
 a great way to reward employees appropriately.
                                                     Date:
                                                     Time:
                                                              Thursday, November 10
                                                              1900 - 2300                                it’s a business                                               on 0121 643 1868 or the IoD
                                                                                                                                                                       Professional Development team in
    With so many changes and choices on offer,       Price:   £75 + VAT (£90)                            Title:   Future Gaming & Digital Conference                   London on 0207 766 2601
 we have asked Torquil Clark to deliver this         Venue:   The Holte Suite, Villa Park                Date:    Wednesday, November 16
 seminar. Torquil Clark is a leading independent              Aston Villa Football Club,                 Time:    0800-1800
 financial planner and regular contributors to                 Birmingham B6 6HE                          Venue:   Birmingham Science Park
 this magazine, and its representatives will be                                                                   Aston, Faraday Wharf,                       IT CAN be very lonely running a small business           • Strategic planning is not only the preserve          In summary, this three-day programme covers
 able to offer a comprehensive overview of the          We hope you will be able to join us for a                 Holt St, Birmingham B7 4BB                  and you may find yourself with unanswered              of large multinational corporations – how can          three fundamental areas:
 current situation.                                  fabulous night of entertainment while                                                                    questions and nowhere to turn. Directing a            you make sure you are on top of this?                     Business structure and law
    Speakers will pay particular attention to the    supporting the Warwickshire-Northamptonshire           IoD West Midlands is a media partner for the      Successful Small Business from the IoD will              • Do you know what lies behind your                    • understanding your responsibilities
 work many company directors need to do to           Air Ambulance.                                      Future Gaming & Digital Conference taking            support you in improving your business’s              success?                                                  • legal status of your business
 bring their own financial planning into line with       Our speakers include David Dein, former          place at Aston Science Park on Wednesday,            performance and ensure you are prepared to deal          • What is your source of competitive                   • the purpose of a board
 the latest regulations, and there will be tips on   vice-chairman of both Arsenal FC and Simon          November 16.                                         successfully with its growth.                         advantage and how can you keep track of your
 how to maximise the impact of your pension          Evans, a comedian who is well-known to the             The conference will be showcasing cutting-           The programme provides a unique                    competitors?                                             Strategy
 contributions .                                     public after numerous appearances on TV             edge technologies including everything from          opportunity to network with other small                  • How do you manage the issues when the               • developing your strategic thinking
    To book: online at http://www.iod.com/           including Michael McIntyre’s Roadshow.              online tools and content to computer games and       business directors like you, and combines             directors are also majority shareholders?                • managing risk
 home/local-network/west-midlands/events or             The event is black tie, and in addition to the   mobile products and services.                        this group learning with your own one-to-one                                                                   • market analysis
 contact Sue Hurrell on 0121 643 1868 or via         two named speakers we hope to have a number            Minister for Culture, Ed Vaizey MP, is one of     session with an experienced executive coach.             Who is it for?
 Sue.hurrell@iod.com                                 of other celebrity guests in attendance.            the guest speakers along with llmari Heikkinen       We will ensure that you are fully equipped               The programme is ideal for smaller  Finance
                                                                                                         of Google UK.                                        to deal with vital issues surrounding sound                                                  • decoding the terminology
                                                                                                                                                                                                                    businesses who do not necessarily have general
                                                                                                            The UK games industry is the second largest       financial management, strategy and all the legal                                              • your financial role
                                                                                                                                                                                                                    in-house expertise at hand. It will ensure
 Capital at work –                                                                                       in the world after the USA, and the West             issues that affect you and the running of your                                               • tools to monitor the health of your business
                                                                                                                                                                                                                    that you have a full understanding of issues
 Financial planning for                                                                                  Midlands region has 21 per cent of the UK
                                                                                                         games workforce.
                                                                                                                                                              business.
                                                                                                                                                                 It covers all you need to know in financial
                                                                                                                                                                                                                                                         including liquidity and profitability
                                                                                                                                                                                                                    surrounding finance and the impact it has on
                                                                                                                                                                                                                                                           • sources of viable finance and what’s best
                                                                                                                                                                                                                    your business and will leave you well versed in
 business in 2012                                                                                           As a result the West Midlands is now              management, setting strategic plans and                                                      This programme provides a platform for those
                                                                                                                                                                                                                    your role and responsibilities. It will also ensure
 Date:     Thursday, October 20                                                                          regarded as the UK’s hub for games, serious          delivering results and the legal issues that affect                                                    who wish to take their professional
 Time:     0730 - 0930                                                                                   games and interactive digital media.                 you. Also included is a two-hour one-to-one             “The programme provides a unique               development further. Directing a
 Price:    FREE of charge                                                                                To attend, register at http://futuregaming.          executive coaching session to enable you to                                                            Successful Small Business is the
 Venue:    Loudon Suite,                                                                                 bsp-a.com                                            develop an action plan for the future.                  opportunity to network with other              solution to provide the essential
           Birmingham Botanical Gardens,                                                                                                                         The programme will leave you better                  small business directors like you, and         knowledge you need to build your
           Edgbaston, Birmingham B15 3TR                                                                                                                      equipped to understand both the basics and the                                                         business.
                                                                                                                                                              complexities of your business and to help you           combines this group learning with                If you wish to take your
    Access to appropriate finance continues to                                                                                                                 make more informed decisions about its future.          your own one-to-one session with an            development further, it is also the
 be an issue for IoD membership locally. We                                                                                                                      Directing a Successful Small Business will                                                          perfect foundation to progress to
 have therefore asked GE Capital to lead a                                                                                                                    answer the vital questions for the good health of       experienced executive coach...”                the next level and gain the IoD
 breakfast seminar in October. Its representatives                                                                                                            any small business or start-up:                                                                        Certificate in Company Direction.
 will be looking at various ways that businesses                                                         Conference guest speaker: Ed Vaizey MP                  • How should you as managing director/
                                                                                                                                                              owner/ founder spend your time?                       that you understand how strategic thinking
                                                                                                                                                                 • How do you make the first director                works and are able to put together a precise and       Want to know more?
                                                                                                                                                              appointments during a growth phase?                   effective business plan.                                  If you are a director of a larger business or
                                                                                                                                                                 • How do you identify, recruit and manage             To ensure that the content and delivery of          in the public or third sector, IoD Professional
                                                                                                                                                              professional advisers?                                Directing a Successful Small Business is highly        Development has a portfolio of courses
      For more details on any events, call Sue Hurrell                                                                                                           • When a business grows the issues change          appropriate, it is only open to directors or           and programmes for all types and size of
                                                                                                                                                              and as a consequence the management issues            owners of a small business with 0 - 50                 organisation. Please contact us on 0207 766
      at IoD West Midlands hub on 0121 643 1868                                                                                                               become different – how do you identify these?         employees and under £5 million turnover.               2601 to discuss your professional development.
20   IoD West Midlands                                                                                                                      Summer 2011       Summer 2011                                                                                                                  IoD West Midlands    21

SPECIAL FEATURE: THE OLYMPICS - THE BUSINESS OF SPORT                                                                                                                                                                                              OLYMPICS: LOCAL STARS NEED YOUR SUPPORT



                                                        The state of play: The Olympic Park takes shape, with (inset) an artist’s impression of the stadium
 by John Rider                                                                                                                                                                                                                                       Support local sports stars
                                                                                                                                                                                                                                                     – and boost your profile
 OVER the past couple of years IoD West                                                                                                                                                                                                              DO YOU want to support some of our local hopefuls
 Midlands has contained features on the build-                                                                                                                                                                                                       in the run-up to the Olympic Games?
 up to the Olympics in 2012, stressing the                                                                                                                                                                                                              There are a number
 significant business angle to be pursued.                                                                                                                                                                                                            of stars who are looking
    I’m pleased to note that the West Midlands                                                                                                                                                                                                       for support as they enter
 has done pretty well in winning business.                                                                                                                                                                                                           the crucial last 12 months
    A recent highlight was a fantastic contract                                                                                                                                                                                                      before the 2012 Olympics.
 win for Premier Sheet Metal from Coventry,                                                                                                                                                                                                             Haslehursts is one such
 who will be manufacturing the London 2012                                                                                                                                                                                                           company. The leading
 Olympic Torch - congratulations to them.                                                                                                                                                                                                            firm of accountants
    New contract opportunities during June                                                                                                                                                                                                           and tax advisers from
 have again been logged on the Competefor                                                                                                                                                                                                            Sutton Coldfield sponsors
 website. They are across a wide range of                                                                                                                                                                                                            Commonwealth gold
 sectors, not only with London 2012, but also                                                                                                                                                                                                        medallist Louise Hazel
 the Glasgow 2014 Commonwealth Games,                                                                                                                                                                                                                (pictured). Louise is one
 Rio 2016 Olympics and the Crossrail project.                                                                                                                                                                                                        of the country’s top
 Significantly, London 2012 Ceremonies Ltd is                                                                                                                                                                                                         heptathletes and competes




                  : Is your
 now procuring major work packages covering                                                                                                                                                                                                          for Birchfield Harriers and
 lighting, rigging, props and scenery.                                                                                                                                                                                                               Great Britain. She has success at London 2012 firmly




          on 2012
                                                                                                                                                                                                                                                     in her sights.
                                                                                                                                                                                                                                                        “We are delighted to be involved with Louise”



     Lond
                                                                                                                                                                                                                                                     said Andrew Haslehurst. “She is a hugely impressive
                                                                                                                                                                                                                                                     athlete and individual and, with our help, she can




             s ready?
                                                                                                                                                                                                                                                     remain fully focussed on her training schedule.”




     busines
                                                                                                                                                                                                                                                        Have a look at the profiles of these other sports
                                                                                                                                                                                                                                                     stars and contact John Rider if you can help.


                                                                                                                                                                                                                                                     Julian Adeniran
                                                                                                                                                                                                                                                        Birmingham-born Julian
                                                                                                                                                                                                                                                     (Julz), pictured right with
     Remember CompeteFor, the online                                                                                                                                                                                                                 legendary Jamaican sprinter
 procurement service, is the place to use for                                                                                                                                                                                                        Asafa Powell, is one of the UK’s
 opportunities. Check out the AWM website for                                                                                                                                                                                                        most promising 110m hurdlers.
 further help.                                                                                                                                                                                                                                       During a successful junior career
    London 2012 is working towards the                                                                                                                                                                                                               he has represented Great Britain
 milestone of ‘One year to Go’ on 27 July. I’m                                                                                                                                                                                                       at World and European U20
 sure many of you joined in the scramble for                                                                                                                                                                                                         Championships and England at
 tickets and I hope you managed to get your                                                                                                                                                                                                          senior level. After a short break
 hands on some, particularly with most events                                                                                                                                                                                                        from the sport, to complete a
 now sold out – I failed miserably with my bid!                                                                                                                                                                                                      Law degree at the University
                                                                                                                                                              “We are very lucky to be partners of Birmingham                                        of Birmingham, he has aims of
                                                                                                                                                              City Council, which has the foresight and drive to                                     establishing himself as a major
                                                                                                                                                                                                                                                     championship medal contender

 CSP ready to deliver sports legacy
                                                                                                                                                              attract so many globally recognised events...”                                         in the senior Great Britain team.


                                                                                                                                                              changing the way we operate. More           in the Community Games initiative          Susie Gilbert
 By John Rider                                                                                                                                                commercial, but still supported by and      in the West Midlands. Supported by           Susie has already established herself as a key part of
                                                       Olympic milestones: Key dates to watch out for                                                         working closely with Sport England, the     Legacy Trust UK, the Community             Team GB’s women’s hockey team, with bronze-medal
 AMONG other things, in addition to my                                                                                                                        local council and other partners, we will   Games programme provides free infor-       winning performances at the Champions Trophy and
                                                      • Olympic Games: 27 July - 12 August              • 10,500 Olympic athletes and
 duties as Chairman of IoD West Midlands,                                                                                                                     become more proactive in our approach       mation, guidance and support to enable     World Cup as well as a further bronze representing
                                                      • Paralympic Games: 29 August -                     4,200 Paralympic athletes
 I am Chairman of the Birmingham County                                                                                                                       to our role.                                you to stage your own games and bring      England at the Commonwealth Games.
 Sports and Physical Activity Partnership               9 Sept                                          • 20,000 press and media                                 We have 12 months to go to the           the inspiration of London 2012 to your       Her current club is University of Birmingham, and
 – known as Birmingham CSP.                           • Torch Relay starts: 18 May 2012                 • 8 million Olympics and 2 million tickets            Olympics and have a role with partners      doorstep. Visit www.communitygames.        she is hoping that another excellent season will see her
    Funded by Sport England, there are 49             • 26 Olympic and 20 Paralympic sports             • Over 4 billion television audience                  to ensure the legacy from 2012 is           org.uk for a free toolkit.                 cement her place in Team GB’s midfield.
 CSPs across England and they exist to drive                                                                                                                  secured. London won the games on the           Other initiatives to watch out for
 up participation and widen access to sport                                                                                                                   promise of what the UK would do for         include Sportmakers, a programme           Steve Price
 and physical activity. We get involved in            professional clubs, media and business.            that raise the profile of our region and help to      youngsters in sport. We must deliver on     to encourage volunteering in sport,          Steve is currently on track to join the GB rowing
 club development and the encouragement of               At present, the organisation is largely         attract inward investment.                           that promise.                               and Sportivate to motivate young           squad with his eyes firmly set on the 2012 Olympic
 coaching and volunteering. We give funding           anonymous but acts as a vital link between            As an example, next year we will be hosting          Exciting times – challenging times       people between the ages of 14-25 to        Games. He trains with the World Class Start
 advice, support facility development and help        many organisations, working in partnership to      the USA and Jamaican athletes in separate            – times that need the support of every      participate.                               programme (WCS), a high performance programme
 all the major governing bodies of sport to           make things happen. It’s very rewarding work       training camps in the city in the run-up to the      organisation that values sport and the         We will also be developing a number     established with funding from the Lottery Sports Fund.
 achieve their aims locally.                          and participation in Birmingham is steadily        start of the Games themselves.                       CSR opportunities that exist.               of forums within the new CSP to              During training he is frequently exceeding targets
    Our partners include: universities, colleges,     increasing – unlike some other major cities. We       Things are changing though: the partnership          So do you want to get involved with      discuss the way forward. Interested        and goals set by his coach and is currently just 0.3%
 schools, the local authority, the police,            are very lucky to be partners of Birmingham        is currently hosted by Birmingham City               a local CSP? I can point you in the         parties please make contact with me at     off the small, and much respected top group in the
 voluntary groups, the national governing bodies      City Council, which has the foresight and drive    Council but we will be creating an incorporated      right direction...                          John@kinver.plus.com or call me on         programme. It’s clear Steve’s fitness, inner strength
 of sport, the NHS, sports clubs, disability sport,   to attract so many globally recognised events      Community Interest Company (CIC) and                    For starters get your teams involved     07867 785350.                              and skills are making coaches and selectors take note.
22   IoD West Midlands                                                                                                                Summer 2011      Summer 2011                                                                                                                  IoD West Midlands    23

YDF CELEBRATES SECOND ANNIVERSARY                                                                                                                                                                                                                        NAT WEST SUPPORT FOR BUSINESS




 YDF can be the inspiration you                                                                                                                         Buoyant franchise industry
 need says chairman Paul
                                                                                                                                                        shakes off recession with
                                                                                                                                                        record £12.4 billion turnover
 THIS NOVEMBER the Young Directors’                 both organisations.                            deliver sustainable growth.
 Forum (YDF) in Herefordshire and                      “We have similar objectives and it makes      Paul, a chartered accountant, insolvency
 Worcestershire (H&W YDF) will celebrate its        absolute sense for us to work together to      practitioner and corporate financier, said: “I
 second anniversary.                                develop networking events for our future       was amazed to see again and again how many
    H&W YDF chairman Paul Spires, who               business leaders in Herefordshire and          professionals simply muddled through with
 is managing director of Inspire Business           Worcestershire.”                               their business development or sales efforts.
 Development, said: “I would like to thank             The YDF management committee works on       They qualified and followed a scattergun             • Franchise employment rises                                  despite a UK GDP growth rate of only 9.4    will play an important role in financing
 everyone on our committee and the tremendous       behalf of the young directors                  approach.”                                                                                                        per cent in the same period.                further industry growth.”
 support of our event sponsors during our first      to develop events for the                        During Paul’s several years at Catalyst,
                                                                                                                                                         to over half a million                                         The number of franchise systems             Four out of five surveyed say being
 year.                                              network. This committee is                     he experienced first-hand how an effective           • Majority claim franchise model                              operating in the UK has grown to 897        part of the franchise model offers them
    “We have created a genuine unique network       made up of a diverse mix                       business development process can drive                offers a competitive advantage                              over the past year, increasing the number   a competitive advantage over similar
 for connecting and developing aspiring leaders     of representatives from                        massive success and he is now passionately                                                                        of franchise business units to 36,900.      businesses that aren’t. Appearing to be a
 in the region and I am extremely excited about     industry, the professions                      assisting some of the leading law and               • Franchising worth £1.1bn to                                 An extra 56,000 jobs have been created,     larger business, standardised products/
 taking things to the next level in the year        and other businesses and                       accounting firms in the region.                        the West Midlands economy                                   taking total employment in the sector to    services and quality expectation were
 ahead”.                                            a number of events are                             Paul believes that sitting back and waiting                                                                   521,000.                                    cited as the three main advantages.
    The diverse mixture of events have              organised throughout the year.                            for work to roll in is no longer an                                                                       Franchising is also helping to drive     Franchisors also see better prospects for
 included opportunities to hear about the              With future events planned                                  option.                                                AS THE UK looks to its businesses          international trade. Around a third of UK   themselves than the rest of the economy,
 secrets of business success from some of           ranging from informal                                              “Inspire is about inspiring                        to lead the way to recovery, there are     franchisors have units located outside      with 75 per cent expecting improvements
 leading businesses in the region, including        meet-and-greet sessions                                          confidence in people to go                            welcome signs of growth in the latest      of the UK; additionally, 38 per cent of     for their business over the next year while
 Worcester Warriors Rugby Club, multinationals      to lectures on interesting                                        out and win new business”,                          survey by NatWest and the British          domestic-only franchises plan to expand     only 31 per cent expect the economy to
 Mazak, Kerry Ingredients & Flavours, Bosch         topics and tours of                                               he said.                                            Franchise Association (bfa).               abroad.                                     pick up.
 Thermotechnology and Joy Mining, and               business premises                                                     “It is a win-win scenario.                          Throughout 2010 franchising has           Peter Ibbetson, Chairman, Small             Brian Smart, Director General of the
 entrepreneurial businesses such as Magic           and facilities, the                                                 Giving staff the tools and                        further increased turnover by £600         Business, NatWest, said: “With 87 per       bfa, said: “Yet again franchising has
 Whiteboard and Muddy Boots, as featured on         network will continue                                                techniques they require       Growing business: million (+5 per cent) to £12.4 billion.     cent of franchisors planning to expand      demonstrated its inherent tenacity and
 BBC TV.                                            to provide members                                                    will make them more          Crowds of would-be Franchising accounts for a turnover        in the year ahead, we’re already seeing     stability, despite a tough climate last
    Members also had the opportunity to expand      with the support to                                                   empowered and the firm        franchisees at the of approximately £1.1bn in the West        strong demand for our recently launched     year. This means many more sustainable
 their skills through advanced media training       form lasting business                                                 will win more work.”         British Franchise  Midlands. Since 2006, the sector’s         £100m franchise fund.                       business start-ups and jobs have been
 (MTM), lessons on director’s duties and            connections and an                                                      What sets Inspire          Association        turnover, and number of franchise             “We bank more franchise businesses       created by ethical franchising – further
 responsibilities (Harrison Clark) and economics    arena for sharing ideas                                              apart from other training     exhibition         systems, have both grown by 15 per cent,   than anyone else so our discounted loans    helping the UK economy to get back on
 updates (Clydesdale Bank) in addition to more      and best practice.                                                   providers, said Paul, is                                                                                                                its feet”.
 informal social events.                               It has also been a                                               its focus on delivering                                                                                                                     The franchise model is becoming an
    The H&W YDF was set up in conjunction           massive year of change                                              sustainable change, through                                                                                                              increasingly attractive option for those
 with the Herefordshire and Worcestershire          for Paul, who during                                               positively changing people’s                                                                                                              looking to run a business for the first
 Chamber of Commerce and a number of other          2010 founded his own                                              behaviour and mindset,                                                                                                                     time. Two-thirds of franchise businesses
 leading businesses/organisations to provide        bespoke training and                                            as well as sharing a proven                                                                                                                  trading for fewer than two years reported
 networking and development opportunities for       structured coaching                                             method for success.                                                                                                                          to make a profit. Average start-up costs
 the future business leaders in the two counties.   business, Inspire                                                                                                                                                                                            also reduced for a second year to £46,600.
    Helen King, business development manager        Business Development                                          For more information about the                                                                                                                    While nine out of 10 franchisees
 at Herefordshire and Worcestershire Chamber        (www.inspirebd.co.uk), to                                   H&W YDF, please contact Paul                                                                                                                     remain profitable, confidence may have
 of Commerce said: “The partnership with the        assist professional services                                Spires at paulspires@inspirebd.                                                                                                                  taken a dent for some as one in eight
 IoD has been very productive and fruitful for      firms win more business and                                  co.uk.                                                                                                                                           rely on the public sector for over 90 per
                                                                                                                                                                                                                                                                 cent of sales – proving the industry is not
                                                                                                                                                                                                                                                                 totally immune to the recent economic
                                                                                                                                                                                                                                                                 fall out.
     Leadership & Management Advisory Service                                                                                                                                                                                                                       Businesses can talk to the NatWest
                                                                                                                                                                                                                                                                 dedicated franchise team on

     offers funding help for SMEs                                                                                                                                                                                                                                0800 092 9117,
                                                                                                                                                                                                                                                                 Typetalk 18001 0800 092 9117, or see
                                                                                                                                                                                                                                                                 www.natwest.com/franchise
                                                                                                                                                                                                                                                                 for information on accessing discounted




                                                                                                                                                        “
     The Leadership and Management Advisory           The service is delivered by EMB Ltd on      organisations must also be able to                                                                                                                             lending through their £100M franchise
     Service is offering up to £1,000 to an SME     behalf of the Skills Funding Agency.          demonstrate growth or growth potential.                                                                                                                        fund.
     or social enterprise which is looking to
     develop the skills of its senior leaders
     through external training and which meet
                                                    Eligibility
                                                        Organisations which employ fewer
                                                                                                  Want to know more?
                                                                                                    This is an ideal opportunity to tap into an
                                                                                                                                                                     Since 2006, the sector’s turnover, and the number of                                         Security may be required.
     certain eligibility criteria.                  than 250 full-time but have at least one      excellent funding support package while                  franchise systems, have both grown by 15 per cent... despite                                            Product fees may apply.
                                                    employee in addition to the eligible          improving your senior leadership skill set.               a UK GDP growth rate of only 9.4 per cent...”                                                              Over 18s only.
        Funding must be matched on a pound-         beneficiary
     for-pound basis and must be deployed to            Beneficiaries must be the owner/MD/          Contact EMB Ltd on 0845 894 8969
     support the leadership and management          CEO of a business or social enterprise        and ask for details of the Leadership &
     skills of the MD/CEO or senior manager.        if it employs 50 people or less. Eligible     Management Advisory Service.
                                                                                                                                                         ANY PROPERTY USED AS SECURITY, WHICH MAY INCLUDE YOUR HOME, MAY BE REPOSSESSED IF YOU
                                                                                                                                                                 DO NOT KEEP UP REPAYMENTS ON A MORTGAGE OR OTHER DEBT SECURED ON IT
24   IoD West Midlands                                                                                                                                     Summer 2011       Summer 2011                                                                                                                   IoD West Midlands   25

LEGAL MATTERS: AGENCY WORKERS DIRECTIVE                                                                                                                                                                                                                             TRAVEL MATTERS with CHILTERN RAILWAYS




                                                              Key change to
 DESPITE THE Coalition Government’s
 commitment to cutting red tape, the Agency
 Workers Regulations 2010 (AWR) are something
 which many businesses cannot avoid and


                                                              agency workers’
 therefore must pay close attention to.
    Implementing the Agency Workers Directive,
 they create a simple concept – if agency workers
 are in an assignment for more than 12 weeks,


                                                              status needs your                                                                                              Chiltern Railways Mainline to transform
 they will be entitled to the same basic working
 terms and conditions as they would have had if
 they had been employed directly by the company.
    Along with this, agency workers from day one
 will immediately be able to access information
 and access other benefits which might at
 the moment only be enjoyed by permanent
                                                              full attention                                                                                                 travel to London for West Midlands
 employees (see box below).

 Impact                                                       The Agency Workers Regulations 2010 will be                                                                                  OVER £400 MILLION has been invested
                                                                                                                                                                                           in the Chiltern Railways franchise since
    Although the AWRs became law 18 months                    implemented in the UK on 1 October 2011. Here                                                                                1996, with new trains and the
 ago, the Government has since consulted widely               Fergal Dowling, Employment Partner at the                                                                                    revitalisation of Birmingham Moor Street
 on the many practical issues in relation to their                                                                                                                                         Station.
 implementation and impact on business.                       Birmingham office of Irwin Mitchell, explains what                                                                               Last month, Chiltern Railways was
    The process, which was led by the Department              the regulations will mean for business                                                                                       also named the most punctual in the West
 for Business, Innovation & Skills (BIS)                                                                                                                                                   Midlands region, with 94.5% of trains
 combined public consultation with more private                                                                                                                                            running on time.
 and industry specific input, leading                                                                                                                                                          And now the service is going to
 to the publication of a first draft                                                      not if it relates only to   must be aware that a worker can complete their                        improve once again. The Chiltern
 followed by further consultation,             New rights for                            corporate performance.      12-week qualifying period even if there is up to a                    Railways’ new Mainline service to
 ending with the guidance document             agency workers                               I am carefully and       28-week break due to sickness or injury during it.                    London will run every 30 minutes, and
 which was published in May.                   ‘Day 1’ Rights
                                                                                         purposefully avoiding          Other scenarios where the qualifying ‘clock’                       the fastest train takes just 90 minutes to
    What has emerged is a thorough             Access to Facilities,                     the use of ‘equality’       will pause and then continue to tick once the                         reach the capital. The faster journey times
 but practical and readable guidance           - Canteen                                 or related expressions.     employee returns to work include closure of the                       are made possible thanks to a £250
 note which any business involved in           - Crèche                                  Although the Directive,     business during a holiday break or as a result of                     million investment to upgrade the rail
 providing agency workers, or using            - Toilet / shower                         the Regulations             industrial action.                                                    route from Moor Street Station in
 them should examine closely. I say            - Common room                             and the Guidance               In the case of a member of staff taking leave                      Birmingham to Marylebone Station in
 this not only because Irwin Mitchell’s        - Waiting room                            Note all refer to the       for pregnancy, childbirth or maternity, the 12                        central London. These services will             and trains will stop at fewer stations          For car drivers, the easiest station to
 National Head of Employment, Tom              - Mother & baby room                      word, it is important       weeks will continue to build even if they are                         provide business travellers currently           en route, with many running non-stop         access the Mainline service will often be
 Flanagan, helped BIS draft the note,          - Prayer room                             not to confuse              off. Generally, apart from these exceptions, the                      reliant on the expensive and crowded            between Banbury and London.                  Warwick Parkway. This is a dedicated
                                               Access to job vacancies
 but because there are some serious                                                      these Regulations           time will start again if there is a break of over six                 services from Birmingham New Street to             Thomas Ableman, Director of Chiltern      park-and-ride hub, opened 10 years ago
 implications if they are ignored.                                                       with concepts of            weeks.                                                                Euston with a fast new route to the             Railways said: “We believe that the          specifically to provide a fast link to
                                                           discrimination and equal pay.                                Here at Irwin Mitchell, we believe many                            capital.                                        business community in Birmingham             London from the M40 motorway.
 Areas of Concern:                                            In particular, businesses do not need to have a        businesses which use agency staff have not yet                           In addition to much shorter journey          deserve more options for good value, fast    Located adjacent to junction 15, this
                                                           ‘comparator’ in order to identify the appropriate         taken all the necessary steps to prepare for these                    times, several peak services on the             travel into London and we want to make       station will have non-stop trains to
 Pay / Bonuses / Comparator terms. If there is adequate objective evidence,                                          Regulations, while the agency ‘community’ is                          Chiltern Mainline will use ‘intercity’-         commuting with us the only option that       London for the first time, with the fastest
    There’s not enough space in this article to            that will be sufficient. If there happens to be a          very well organised.                                                  style trains offering a business-focused        makes business sense.”                       taking just 71 minutes.
 cover all aspects of BIS’s guidance, but there are        comparator (as defined) then the employer will                It is worth engaging early with your usual                         travel experience, including comfortable,          Chiltern Mainline services will run          The company also recently launched
 a few areas that are worth touching on in more            be deemed to have satisfied the requirement of             agencies in order to manage jointly the issues                        wide seats, power sockets, plenty of table      from Birmingham Moor Street station, in      another benefit for its Mainline
 detail here – particularly those where we know            providing the same basic working terms and                arising, particularly the need for information                        seats and wifi. These trains have been           the heart of Birmingham. This station has    passengers, an integrated mobile ticketing
 there is concern in the corporate community.              conditions.                                               flow between you about the relevant pay and                            designed to make working on the move a          recently been transformed through a          system that enables passengers to buy,
    It is, for example, worth clarifying what                 In other words, a comparator is just another           conditions and the need to review your contracts,                     pleasure.                                       £25m renovation and is now an oasis of       receive and validate tickets through an
 exactly is meant by the ‘same working terms and           piece of evidence, which might be an important            to help ensure joint compliance and appropriate                          The good news is that power sockets          calm in the centre of Birmingham. It’s       app on their mobile phone.
 conditions’.                                              one if there is little, or no other, evidence.            risk-sharing.                                                         aren’t just a benefit on the ‘intercity’ style   adjacent to the Bull Ring Shopping              Thomas Ableman, Marketing Director
    They are those terms which are ‘ordinarily                                                                          There is much that can be done ahead of 1                          trains and unlike the route from New            Centre.                                      of Chiltern Railways said: “The Chiltern
 contained’ in the employment contracts of the             Measuring 12 weeks                                        October 2011 – and seeking good professional                          Street to Euston, every train on the               The Mainline service will call at         Mainline will reduce journey times
 hirer, including basic pay, plus any fee, bonus,                                                                    advice along with reading the BIS document is                         Chiltern Mainline will have power               Solihull Station in south Birmingham,        significantly and our app ensures that
 commission, holiday pay or overtime, but not                 Defining the 12-week period is another area             an excellent starting point.                                          sockets adjacent to every seat.                 which was taken under Chiltern Railways      passengers spend far less time searching
 occupational sick pay and pension payments.               where companies using agencies could slip up.                                                                                      In addition to peak-time 90-minute           ownership last year as part of the           for, queuing, buying and printing tickets.
    A bonus will be included as ‘pay’ only if it           Due to the irregular nature of temporary work,              • For more information, Fergal Dowling can                          trains, the entire timetable has been           preparation for Mainline. Solihull Station   Rigorous usability testing means that we
 relates to the actual efforts of the worker but           this is not always straightforward and companies          be contacted on 0870 1500 100.                                        redesigned to make maximum use of the           is accessible from much of the south         are confident our app is simple and easy
                                                                                                                                                                                           upgraded infrastructure, making                 Birmingham area, and will have a fastest     to use for all passengers and we are
                                                                                                                                                                                           travelling as convenient as possible for        peak journey time to London Marylebone       delighted to have developed this industry
                                                                                                                                                                                           customers. Journey times for fast trains        of just 82 minutes. Throughout the day,      first by making ticketing faster at a time
     About Irwin Mitchell                                                                                                                                                                  throughout the day will be reduced from         fast trains will take just 92 minutes to     when we’re also doing the same to our
                                                                                                                                                                                           around 2hrs 5 mins to just 1hr 40mins           reach London.                                trains.”
     IRWIN MITCHELL is one of the largest                    a consulting office in Leicester and two in              (BITC) Corporate Responsibility Index.
     law firms and the leading personal injury                Spain.                                                  See www.irwinmitchell.com
     practice in the UK. The firm employs                     The firm was ranked in the Top 50                        for more details.                                                     * For more information about your new Mainline to London, visit:
     around 2,100 staff and more than 100                    litigators in the world by The Lawyer
     partners helping over 200,000 clients a                 magazine and in 2010 was named as one of
                                                                                                                                                                                                         www.chilternrailways.co.uk/mainline.
     year. There are offices in Birmingham,                   the leading companies in the country for                                                                                            * For train times, real time arrivals, departures and station
     Glasgow, Leeds, London, Manchester,                     commitment to local communities in the
     Newcastle, Bristol and Sheffield as well as              prestigious Business in the Community’s                                                                                              information on your mobile visit: m.chilternrailways.co.uk
26   IoD West Midlands                                                                                                                     Summer 2011

BUSINESS ADVICE: EFFICIENCY COUNTS




 As the economic downturn
 continues to bite, most businesses
 are trying to maximise profit by
 increasing sales and driving down
 costs. Here, experts at solicitors
 Wright Hassall look at ways that
 organisations can save money
 throughout their operations.


Reducing your people costs
   Over the last two years many businesses have
tried to cap or reduce their people costs, by
introducing pay freezes, not replacing leavers
or retirees, putting their workforce on reduced
working hours or making redundancies.
   Wright Hassall has a number of cash
creative opportunities called ‘Wright Solutions’
which will benefit most businesses, from


                                                   Driving down costs -
SMEs to plcs. These range from a workforce
which has an employee contributory pension
scheme, discount arrangements for company`s
goods,company car or cash alternatives and


                                                   is your business saving
mobile workers.                                                                                                                                              C
   Faced with a rising cost base and significant
wage bill, many employers are keen to explore                                                                                                                M


ways to improve their cost competitiveness


                                                   all the money it can?
                                                                                                                                                             Y
without reducing the size of their workforce.
   One area where businesses can save money                                                                                                                 CM


is by considering their employment tax costs                                                                                                                MY
through salary sacrifice arrangements. The
arrangement is a simple concept which involves     the transport sector, this level of year-on-year    than conflicts with their brand and reputation.       CY


using a salary exchange mechanism where less       saving cannot be ignored.”                             “Recovery improves considerably when a law        CMY
tax and National Insurance is paid as a result.                                                        firm takes over your collections as the debt is
The arrangement is approved by HMRC but            Cash is king                                        taken far more seriously. Without getting into        K


needs buy-in from the workforce.                      A recent survey by the Federation of Small       expensive litigation, we find that people pay
                                                   Businesses found that 73% of UK businesses          more quickly.
An opportunity to save up to £1,200 per            have been paid late in the last year, which has        “As we get paid on the cash we collect,
annum per mobile worker                            a knock-on effect on how quickly they can pay       there is no real risk to any business to try this
   Where you have workers who are out for          their own suppliers. Customers paying late can      approach and see if it works for them”.
over five or ten continuous hours per day, you      be a real headache and driving forward cash            There are a range of collection strategies
can introduce a HMRC-approved allowance of         collection while protecting your reputation and     available to businesses chasing payment and it
either £5 or £10, depending on the numbers of      business relationships can be a tricky balance.     is all about finding the one that suits your style
hours worked.                                         Research by the debt recovery team at Wright     of operation. But regardless of the approach you
   The employee’s gross salary is reduced          Hassall has found that payment rates improve        adopt, make sure it is pro-active and that you are
by this tax-free allowance. Not only do the        when a third party takes over a business’s          picking up the phone as soon as you have the
employees save money, but the employer             collections activity.                               slightest inkling of a problem.
does too. Many employers share the savings            IoD member and debt recovery partner Phil
among their wider workforce using this cash        Wilding explains “Many businesses have neither      Want to know more?
pot as a replacement for salary increases which    the time nor the resource to invest in chasing         If you would like to talk to one of the team
they could not afford in the current climate.      debt but they need to get the cash in. By sending   at Wright Hassall about how they could help
Other businesses see these savings as a great      their debts to us, they can be confident that we     your business to save money, call
opportunity to fund future pension provision       will deal with their debtors fairly, following      Vikki Whittemore on 01926 880747 or email
ahead of the 2012 pension rule changes.            all the latest OFT guidelines and Treating          vikki.whittemore@wrighthassall.co.uk.
   Whatever an employer chooses to do, the         Customers Fairly best practice.                        Vikki can arrange for a free of charge, no
savings can be considerable – and are ongoing         Gill Payne, portfolio management and             obligation consultation with the right people
with no further costs to the business. The         collections partner explains: “We agree a           to help your business.
mobile allowance arrangements work well for        collections strategy upfront which each business       For more information on Wright Hassall
many businesses with a mobile workforce:           feels comfortable with and which supports rather    visit www.wrighthassall.co.uk




                                                   “
transport and logistics companies, service and
maintenance engineers, construction workers,
delivery drivers and sales teams.
   Recently, Wright Hassall’s employment
                                                         Many businesses have neither the time nor the
tax team introduced a mobile allowance to a
Birmingham-based SME transport business.
Tax Director Alan Darby explains: “We were
able to generate savings of over £75,000 for the
                                                   resource to invest in chasing debt but they need to
                                                   get the cash in. By sending their debts to us, they can
                                                   be confident that we will deal with their debtors fairly
                                                                                                                                            “
business. Given how tight margins are within       IoD member and debt recovery partner Phil Wilding
28   IoD West Midlands                                                                                                                        Summer 2011

 RECRUITMENT MATTERS: with KEY PERSONNEL

                                                                                                                                                                EAST AFRICA
The changing face                                                                                                                                               CRISIS APPEAL
of recruitment?
Mary Hendry, MD of independent recruitment consultancy Key Personnel,
                                                                                                                                                               Across East Africa thousands
explains how video CV technology is helping employers to streamline the
early stages of recruitment, saving valuable time (and money).
                                                                                                                                                               of people are living through
              THE RECESSION and its effect on the             requirements.                                     genuinely powerful and accurate insight
                                                                                                                                                               the worst drought in 60 years
              jobs market has led to a significant increase        But at Key Personnel we are finding            into their achievements.
              in applicants for almost all job vacancies,     that we can deliver an increasingly time             Feedback from clients on the compliance
              placing pressure on employers to sift
              through an ever-growing pile of CVs and
                                                              – and cost – effective solution through our
                                                              state-of-the-art video CV technology. We
                                                                                                                element – the work permits, qualifications,
                                                                                                                certificates and references – has been          Lack of food and severe
              application forms.                              invested in the video CV platform at the          hugely positive as it gives potential
                 In tandem with the recession has been a
              huge increase in the tools available to both
                                                              end of 2010 and it has truly been a breath
                                                              of fresh air, enabling us to transform the
                                                                                                                employers the confidence, from the
                                                                                                                outset, that a candidate’s references and
                                                                                                                                                               malnutrition are affecting
              employers and candidates alike; who could
              have foreseen the impact of technology
                                                              traditional black and white CV format that
                                                              has dominated the recruitment market for
                                                                                                                qualifications are exactly as they say they
                                                                                                                are and that there’ll be no nasty surprises    families and children across
              and social media on the market place?           decades. We can deliver powerful candidate        further down the line!
              LinkedIn, Facebook and Twitter are all key
              players, with more information available
                                                              CVs that allow a busy recruiter to very
                                                              quickly see an individual’s skills, attributes,
                                                                                                                   And video CV most definitely ‘ticks the
                                                                                                                box’ for Generation Y!
                                                                                                                                                               Somalia, Ethiopia, Kenya
              than ever before.
                 This social media boom is led firmly by
                                                              abilities, experience, career and educational
                                                              history. And each video CV has its own
                                                                                                                   The internet and new technology are
                                                                                                                revolutionising the recruitment industry       and beyond, and the                                                                               Photo: Jenny Vaughan for Mercy Corps
              Generation Y, which, with its population
              born in the mid-1980s onwards, represents
                                                              unique URL so you don’t end up with a
                                                              huge pile of documents.
                                                                                                                and giving employers a far better chance
                                                                                                                of quickly finding the right candidate. We      situation is growing worse.
              the fastest-growing segment of today’s              Each candidate has the chance to record       are confident that our video CV technology
              workforce. Connected 24/7, Generation Y         a short video clip, which is, effectively,        will become an essential tool in the early
              embraces technology and is comfortable
              with chatting, transacting and sharing
                                                              their pitch for the job. As a recruiter you’ll
                                                              know that you can usually tell within the
                                                                                                                stages of candidate selection. Video CV is
                                                                                                                available free of charge to both clients and
                                                                                                                                                               Please give what you can today to help families in need recover.
              online.We ignore them at our peril!             first few minutes of an interview if the           candidates.                                    • Online at www.mercycorps.org.uk
                 So where does the role of the recruitment    candidate is suitable for the job. With video
              consultant come in if clients and candidates    CV you get that first impression just a                                                           • By phone on 0800 066 5766 (24 hours)
              can communicate directly via online             little more quickly and the video gives an        Want to know more?
              networks?                                       insight into hard-to-quantify attributes such                                                    • By texting ‘TAKE10 £10’ to 70070 to donate £10
                 You could say we are biased, but we          as enthusiasm, confidence and attitude. At         To find out more please contact me on
              believe that the value of a good recruitment    Key, we have always gone the extra mile to        0121 233 2335 or maryhendry@                   • By post using the coupon below
              consultant has never been higher. With up       ensure candidates have the right skills to do     keypersonnel.co.uk. You can also visit
              to 70 per cent more candidates applying         the job technically, but also that they have      our website at www.keypersonnel.co.uk.
              for some of our current office and               the right attitude – you can teach skills,
              administrative roles, it’s crucial to be able   you can’t teach attitude. Video CV gives
                                                                                                                                                                                                                            PLEASE GIVE NOW
              to rely on an accurate, professional and        an insight into personality and attitude
              insightful early-stage filtering process.        in a way that a paper CV simply can’t                                                            Title __________Forename________________________________________ Surname ________________________________________________
              It’s expensive to recruit good people; we       achieve.                                                                                         Address ________________________________________________________________________________________________________________
              all appreciate that. But it’s even more             Whilst the video element gives
              expensive to recruit the WRONG people,          an insight into the candidate’s                                                                  Postcode ______________________________________________________ Email ___________________________________________________
              not to mention a time-consuming and             personality and aptitude for the                                                                 Here is my Recovery Gift of:         £25       £40       £60    My own amount: £_________
              unwelcome distraction.                          role, the scope of the technology
                 A good recruitment consultancy will          also ensures we can take care                                                                    Please make your cheque/postal order payable to Mercy Corps
              manage the rejection process for you,           of a vast raft of compliance at a
              ensuring that applicants are treated fairly,    very early stage. We check and
              communications are speedy and that your         upload candidates’ certificates,                                                                  OR debit my:       Mastercard         Visa/Switch        Amex        Maestro (please tick)
              brand and reputation are protected.             qualifications, references and any                                                                Card number:
                 Your recruitment specialists can also        samples of their past work. Not
              help you to manage the increase in              all candidates are good at selling                                                               Valid from:                    Expiry Date:                    Security Date:                  Issue No: (if applicable)______
              applications and filter out candidates by        themselves and their achievements,                                                               Signature: _____________________________________________________ Date: ________________________________
              adding in extra stages to the application       which can mean that excellent people




“
              process (aptitude testing, for example),        are sometimes overlooked.                                                                        Please send this completed form to: Mercy Corps, Freepost RSAE-ZBYA-LRZH, Edinburgh EH9 1NJ
              or creating additional application              Video CV gives a                                                                                 Gift Aid Declaration: Please tick to enable Mercy Corps to claim the tax back on your gift
                                                                                                                                                               I wish Mercy Corps to reclaim tax on this, all donations I have made in the past four years and on all donations I make hereafter (You must be a UK income
                                                                                                                                                               tax/capital gains taxpayer and the tax you pay exceeds the amount Mercy Corps will claim)
Video CV gives a genuinely powerful and accurate insight                                                                                                       Your gift will be used as you designate. However, if we cannot carry out a project as planned, or if a project becomes overfunded, contributions will go to
into candidates’ achievements... feedback from clients                                                                                                         other similar programmes that help families and children in need.
on the compliance element has been hugely positive...                                                                                                          Registered Charity Number SC030289 Company Registration number: 208829 CODE: IOD 18/7

and it most definitely ‘ticks the box’ for Generation Y!
30    IoD West Midlands                                                                                                                  Summer 2011

IOD MEMBERSHIP SERVICES




 Don’t google it – IAS it
 IT MAY NOT BE an obvious cornerstone of           impact on their own ability to pay creditor       service providers obsolete. But as many
 business success, but at one time or another,     invoices.                                         directors have discovered, ‘Googling’ generic
 access to business information on issues             “In the summer of 2008 as the crisis was       issues simply leads to information overload,
 like finance, employment law and corporate         unfolding, the number of enquiries rose           while searching for specific information has
 governance will have served as a lifeline for     sharply,” says Anna Burmajster, head of the       become far too time-consuming.
 most directors.                                   IAS. “Members wanted more information                IoD member Fiona Severs runs a
    And with changes in the economic climate,      and support on pertinent topics. The increase     recruitment agency in London, placing legal
 many directors have found that information        in mergers and acquisitions information           professionals into flexible, part-time and fixed-
 can be more valuable than ever for business
 survival.
    As the economic slowdown that began in
                                                   requests reflects business thinking at a time
                                                   of uncertainty, with people seeing strength
                                                   in numbers and the benefits of building
                                                                                                     term contracts. In the current climate, these
                                                                                                     options are increasingly finding favour with
                                                                                                     employers.                                                                                    Moor
                                                                                                                                                                                                 will soon
 2008 turned into recession, the number of         alliances.”                                          Fiona, keen to promote the benefits of a
 members’ enquiries to the IoD’s Information          Career development was another frequent        flexible approach to employment to a broader
 and Advisory Service (IAS) rose, and were         topic for information requests, with individual   client base, regularly posts blogs about the
 increasingly focused on issues such as            members having to consider their own position     subject on her website. The problem, she


                                                                                                                                                                                                 be less.
 insolvency and debt collection, raising finance,   in an organisation.                               says, is that because most of her time is spent
 mergers and acquisitions, employment terms           “Employment-related issues, always a staple    running the business, she doesn’t have time to
 and conditions and redundancy strategies.         feature of information requests, have also        do the research needed to produce articles that
    Directors anticipating a trading loss in the   changed this year, with directors now more        are accurate and up to date.
 current year wanted to know whether this          concerned about how to deal with stress and          “The IAS, on the other hand, has access to
 could be taken into account for payments          sickness-related absence among employees,”        databases and subscription services that I don’t
 of corporation tax. Some members wanted           says Burmajster.                                  have, and they have skilled researchers who
 advice on the prospect of their contract being       Of course, the answers to many of these        can source the information I need quickly,”
 terminated, or needed information on their        pressing questions and business concerns can      she says. “This allows me to prepare the blog
 options as their jobs came under threat. Others   be found on the internet, a phenomenon once       articles without it impacting on my ability to
 were concerned about late payments and the        predicted to render many business information     run the business.”




     New members to the IoD
     The following have joined the IoD in the West Midlands                 Mark Horgan, Director, Morrison Edwards Insurance Services Ltd
     in the last quarter:                                                   Sophie Howe, Director, Comtec Translations Ltd
                                                                            Mohammed Hussain, MD, Mobile Fun Ltd
     Colin Adams, Partner, Creative Action Agency LLP                       Matthew Jones, Operations Director, Intagy Group Ltd
     Amanda Allen, Partner, Willowbrook Advisory LLP                        Stuart Kelly, Director, Bank of Ireland
     Amir Ali, Director, Highcourt Enforcement Group Ltd                    Ian King, Finance Director, Norman King Investments Ltd
     George Andrews, Director, Nuclear Engineering Group Ltd                Mark Langton, Director, Unidrug Distribution Group Ltd
     Dean Attwell, MD, Oakland International Ltd                            David Mellor
     Janet Baker, Non Exec Director, HM Treasury                            Kevin Meyer, Director, Capitus Ltd
     Richard Barrett, MD, Profit Plus Consulting Ltd                         Ian Millard, MD, Morrison Edwards Insurance Services Ltd
     Vincent Bastin, Consulate of Belgian, Belgian Embassy                  Ian Morris, Director, Key Systems Out of Home Software Ltd
     Karen Battersby, Director, Central Law Training Ltd                    Mohammed Nawaz, Director, Help Organisation Ltd
     Stephen Beck, NED, Solihull NHS Care Trust
     Christopher Bill, Finance Direcctor, Nuclear Engineering Group Ltd
                                                                            Richard Noble, CEO, The Leadership Trust (Training) Ltd
                                                                            Tracey O’Brien, Director, Birmingham Voluntary Service
                                                                                                                                                        Birmingham Moor Street
     Nigel Birch, University of Wolverhampton                               Kevin O’Rourke, MD, Acorn Environmental Management Group Ltd                to London Marylebone
     Dan Birks, Sales & Marketing Director, extrinsic                       Dr Steven Parissien, Director, Compton Verney Ltd
     David Bochenski, Partner, Brandan Blake Wealth Protection              Andrew Perry, Director, Unipart Security Solutions Ltd                      from just 90 minutes.
     Chris Boulton, MD, Boulton Associates Ltd                              John Peters, Director, NED Solutions
                                                                                                                                                        The new Chiltern Railways Mainline service
                                                                                                                                                                                                             New Mainline
     Stephen Breen, Director, Bank of Ireland                               Richard Pilling, Director, Oracle
     Martyn Bridges, Marketing Director, Bosch Thermotechnology Ltd         Douglas Rankin, Director, Interpower Induction Europe                       launches on the 5 September bringing you             Service starts
     Alan Brooks, MD, ACS IT UK Ltd                                         Ann Rivera, Director, Trident Housing Association                           20% faster journey times and great value
     Andy Coleyshaw, MD, Computeach Int Ltd                                 Richard Rose, Director, The C10 Partnership Ltd                             fares from just £5 one way. With free WiFi,
                                                                                                                                                                                                             5 September
     Dr Sarendra Dhushyanthan, Director, WNAA
     Jonathan Eaton, Operations Director, Horiba Instruments Ltd
                                                                            Simon Rose, Nato
                                                                            Dominic Sears, MD, Suttongate Consultancy                                   more tables and plug points, and services                2011
     Mark Fletcher, Finance Director, Alternative Parcels Company Ltd       Eileen Schofield, Managing Partner, Schofield Associates                      from Solihull and Warwick Parkway,
     Madeline Goold, Professional Practitioner, Madeline Goold              Alan Sherwin, MD, Altecnic Ltd                                              you really can enjoy more on Mainline.
     Noel Grace, Finance Director, Trident Housing Association              Iain Shorthouse, Director, Maes Howe Communications
     Anita Grady, Operations Director, Artic Circle Ltd                     Simon Smith, Executive, ALICO
     Julie Harrington, Operations Director, Northern Racing Ltd             Etienne Strauss, MD, Capex Procurement
     Gavin Hartley, Operations Director, Hertel UK Ltd                      Elizabeth Strama, MD, Alchemy Advance Ltd
     Mike Hawe, Managing Director, Nuclear Engineering Group Ltd            Steve Urry, Director, Intech Process Ltd
     Helena Hogarth, Director, Hogarths Hotel                               Thomas Wedgwood, Director, Newton Europe Ltd
     Simon Homer, Sales & Marketing Director, Powakaddy Group Ltd           Judith Wilson, Finance Director, Capacity Builders UK Ltd
     Chris Hopkirk, Sales & Marketing Director, ASG Services Ltd            Raman Yahaya, Commercial Director, Amdac Carmichael Ltd                     chilternrailways.co.uk/mainline
IoD West Mids 01-32.indd 1   12/7/11 11:43:56

				
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