TYPES OF MAKE UP
What is make-up and why are there so many varieties?
Finding the perfect foundation can seem like a daunting task for anyone, no matter what age or
skin tone, but it is easier than you think. Foundation formulas have become so advanced that you
should never feel like you’re wearing a mask. Foundation should not be used to re-create your
skin, but rather to enhance it. Keep in mind, in your teen years you do not generally need
foundation on an everyday basis. Your skin is at its prime in terms of glow and youthfulness so
don’t cover it all up!! Enjoy it! Rather focus on using concealer to help cover up small
The different types of foundation:
1. Tinted Moisturizer: best for normal to dry skin that’s naturally flawless. Tinted moisturizers
contain a little bit of colour that adds the barest overage. Thee are so sheet that they require
little blending and often contain sunscreen.
2. Liquid Foundation: Best for all skin types. This classic foundation offers a step up in coverage
from that of a tinted moisturizer. Liquid foundation feels light but helps downplay minor
imperfections like tiny scars, acne, or unevenness. Available in oil-free, regular, hydrating, firming –
whatever you need, it’s out there. For more coverage, let it set for a minute (after blending), then
add another layer where needed
3. Cream Foundation: Bet for older skin and dark skin tones. Liquid formulas can fade away on dark
complexions or older skin that may need extra coverage, but because creams don’t soak into the
skin, the pigment in cream foundations stays truer longer. This category of foundation includes
creams, stick and cream-to-powder formulas. Since they are usually oil based, they are a good
option for very dry skins. Carefully blend in cream foundations so they don’t look “thick” on your
skin. Take your time and work in good light to ensure that you don’t leave any demarcation lines.
4. Mineral Powder Foundation: Best for sensitive skin. Mineral powder foundations ge their colouring
and full coverage from crushed natural earth, minerals and such as zinc or iron oxides, and contain
no chemical dyes, waxes or preservations, making them ideal for sensitive skin. You can swirl them
on in layers for more coverage. They can be a bit chalky-looking on dry skin
5. Aerosol Spray Foundations: Best for skin that needs a little extra coverage but with staying
power. The refined mist gives ou a flawless crease-free coverage that lasts all day. You can control
the amount of coverage by using different application techniques. For heavier coverage, spray
directly onto the face. For a more sheer look, spray it on the sponge that has been dipped into a
little moisturizer, then apply.
Often, all you need is a little concealer to cover up small blemishes and darker under-eye circles
when you’ve been up late studying. Full foundation isn’t often necessary until you’re in your late
20s and early 30s, when the skin loses that young resilience (you lucky things!)
For the most natural results, use a formula one shade lighter than your foundation. If you have
light skin, make sure that your concealer has a subtle pinkish cast; if you’re olive skin, it should
have pinky-beige undertones, and dark skinned women need a concealer in the golden-beige family.
If you’re covering intense blemishes (dark circles, acne, etc.), look for a shade that matches the
colour of your foundation
Types of Concealer:
1. Stick: this looks like a skin-colour lipstick. It works well for small blemishes that don’t stand out
too much against your regular skin type. Be careful with this type of concealer as it tends to pull at
the delicate skin under your eyes when you apply it which damages the skin and can cause wrinkles
down the road
2. Compact Powder: This looks a bit like a powder compact but is not a powder, but a cream that dries
into a powder after application – if you have very dry skin, this may not be the best choice as it will
pull moisture from your face, leaving you looking dry and flaky.
3. Cream: this will come in a thin bottle with a wand or in a small pot. A creamy stick or pot concealer
works great, for really dark under-eye circles.
Powder has two basic jobs: to eliminate shine and to “set” foundation and concealer so it stays
Don’t buy heavily coloured power; it will add an extra layer of pigment and create a “cakey”
effect. Use a translucent powder. Although it may look like it has a nude tint in the packaging, it
will appear colourless once applied to the skin. Compact powders (solid blocks of powder) can be
applied with a brush or puff and often deliver less powder. Loose powders can applied with a
brush but need to be tapped to get rid of excess before applying
Types of Powder:
1. Cake: this is a traditional compact powder, when you open it, you will have an applicator puff and
the powder is a solid cake that you have brush at with the applicator to pick up before applying to
your face. It is convenient and quick – however, you may find that the applicator picks up too much,
leaving your face looking cakey. Sometimes this can be solved by using a large, soft powder brush
2. Loose: this comes in a larger container than a cake compact and the powder is loose, and easier to
apply. However, you need to tap your brush or puff before applying to avoid putting too much
powder on your face, which can result in waste of your product. I find loose powder more flexible
in terms of application – you can easily vary how much you use and I find that it is a sheerer
application than compact, especially with using a brush!
Blush is difficult to get just right – you need to actually BLUSH (get a friend to embarrass you –
works every time!) and take note of the colour your cheeks turn. The closer you can get to that
colour, the more natural your make-up will look.
Types of Blush:
1. Powder: Powder is the most popular type of blush, and the easiest to apply. It's great for oily skin
and on humid days, as powder formulas don't tend to slip and slide in hot weather.
2. Mousse: Mousse is a fairly new addition to the cosmetic industry. A forgiving texture, it applies
like a cream but finishes like a powder. It's portable and travel friendly, requiring only your fingers
for application. Mousse is best for oily skin, but drier skins can use it as well, so long as skin is soft
and well moisturized.
3. Cream: Best for dry or mature skin types, cream blush offers a soft, lit-from-within finish with or
without (liquid) foundation. It can also be applied using just your fingers or a brush.
4. Stain/Gel: The trickiest of all blush formulas, stains are also the longest lasting. Gels and stains
are unique in that they don't look matte or dewy; if applied correctly, they just look natural, as if
you woke up that way. They're good for all skin types, but make sure your skin is well hydrated, with
no flakes or dry patches. No brushes are needed here - your fingers have to do all the work, and
5. Cheek Pencils: The cheek pencils are considered best for the beginners. But those who have oily
kin should not use cheek pencils as they are often formulated with extra moisturizers and
emollients to keep them soft and blendable.
6. Shimmers: The shimmers are considered just great for adding a light gleam to your face. They are
the best choice for the night time. You can dab the shimmers on your forehead, in the bow of your
upper lip or in the inner corners of your eyes.
7. Bronzers: Bronzer is available in light, medium or dark tones. It is considered ideal for faking or
enhancing the tanned look of your skin. Bronzer is especially flattering to medium and deep-toned
complexions. The fair skinned types should pick only the lightest shades. Bronzers are especially
great for the darker skins as they give a natural-looking blush.
There is something so intrinsically fun about painting your lips. Lipstick was probably the first
makeup you tried on! When you find the shades that work for you, lipstick/gloss/stains becomes
an irreplaceable part of your routine.
However, choosing your lip colour isn’t always easy. Skin tone and hair colouring plays an
important part of what colours will work for you. For many women with skin of colour, the lower
lip is lighter than the upper lip. Many of us have lips that we wish were plumper – sometimes only
one is thin while the other is plump. Some have plump lips that they wished were a little less
plump. For all of these issues, lip liner pencils come to the rescue! A lip liner looks a lot like an
eye liner, except the colours are meant to match and complement your lipstick. They help to
define (or redefine) the shape of your lips as well as hold your lipstick on your lips
Types of Lipstick:
1. Matte Lipstick: Opaque, rich, non-shiny shades last the longest of all the formulas. Avoid matte
lipstick if your lips are dry or chapped. To apply, line and fill in your lips with a pencil that matches
your darker lip (or colour). Then will a lip brush, apply lipstick from the center of your lips out to
2. Sheer Moisturizing Lipstick: These lipsticks contain moisturizing ingredients like vitamin E of
jojoba oil to keep your lips supple and soft. Sheet shades don’t need as much structure as mattes.
Apply them from the tube without lip liner.
3. Lip Stain: When you look at lip stain in its packaging, it usually seems super-dark but goes on rosy
or berry-hued and stay on a loooooong time! Stains are not for commitment-phobes or those who
are indecisive. Apply directly to the lips (do not need lip liner) quickly as the colour sets quickly!
4. Lip Gloss: Glosses come in many different textures, from lacquer-tick and syrupy to light and
slippery. They often make lips look plumper. Sweep on with a wand or dab on with fingers/brush.
For a more pristine look, line with a lip liner first then fill in with gloss
Eye shadow is a powerful thing; done right, it can instantly transform you. A touch of shimmer
can give you a playful look, while a smokier shadow can turn you into a vixen. A sheet wash will
make you look soft and romantic. What you choose depends on your mood, your outfit a Magic 8-
ball. It doesn’t have to have anything to do with your skin colour!
Types of Eye Shadow:
1. Sheer: These are the most versatile shadows. A sheer might look opaque in the packaging, but
when you swipe it on your skin, it’s practically see-through. These soft, hint-of-a-tint hues are key
if you want colour without going all-out. For a subtle but sophisticated look, apply a pale sheer over
lids and a deeper neutral in the crease.
2. Shimmer: Shimmers instantly make your eyes pop by catching and reflecting the natural light
around you. Certain hues like champagne, gold and pearl can instantly awaken tired-looking eyes.
Unfortunately, shimmer isn’t a great choice if you have crepey lids – it settles into creases in the
skin accentuating fine lines.
3. Cream: Solid, rich colour needs a cream shadow. You can swipe them on with your finger (but
please, don’t! For the sake of cleanliness!) Perfect for on-the-go girls. But, no matter what anyone
tells you, midday creasing is unavoidable, so tote an extra for touch-ups!
4. Opaque Matte: These dramatic, highly pigmented shadows are beautiful if you’re going for a
strong, no-holds-barred colour. Smudge an opaque charcoal or navy around your eyes for a big night
out, or apply a vivid turquoise just for fun. But dust your lids with a translucent powder first so the
shadow won’t stick to oily spots, creating smears.
For a look that really pops, accent your eyes with an eye liner. There are lots of different ways
to apply your make-up – based on the effect you’re after – and lots of choices for liners. For
colours, refer to the recommendations for shadow colours. Having a black eye liner is a great
staple for just about everyone (unless you have very fair skin – then stick with a rich brown). Try
mixing it up with funky colours and different eye styles!
Types of Liners:
1. Liquid: a liquid liner will give you the deepest, most solid colour. This is great for a bold line across
the eye but difficult to blend or smudge, the line is that defined. When applying, look down and
relax the eyes to avoid a crooked line and don’t blink! Once done, keep looking down until the liner is
dry, or you’ll get a mirrored line on your eye lid from the wet liner!
2. Shadow/Powder: For a soft, blended look, use a strongly pigmented eye shadow or eye liner powder
and an angled, stiff brush. Your line will blend into your lashes and into your eye shadow, giving a
smoky, smudged look with little effort
3. Pencil: a pencil liner is the easiest to get used to. You can still get a fine, sharp line, but you can
also smudge and blur that line for a softer look. Keep your pencil fairly sharp then run it back and
forth along your hand or twirl the lead between your fingers to warm it up and soften it so that it
flows smoothly onto your eyelid without pulling
Although mascara technically only comes in one form – wand cream – there are many different
types of mascara that are good to know. In terms of category, there are only 2: washable and
waterproof. But within these two categories, there are a great many variations.
Types of Mascara:
1. Lengthening: It's touted as a lengthening mascara & beauty editors swear by it. Lengthening
mascaras have dense bristles that allow you to get more mascara on your lashes & especially on the
tips of your lashes, creating a false length.
Thickening mascara: When you want bulk, you do want to buy the mascaras touted as 'thickening.'
These products contain a thicker formula of waxes & silicone polymers that coat lashes & make
them appear bulkier.
2. Waterproof mascara: Obviously these 'non-smudging' mascaras contain special synthetic formulas
meant to repel moisture. But these can be harsh on your lashes (to prevent breaking lashes, you can
put Vaseline on them before you go to sleep)
Non-clumping mascara: These contain ingredients like silk extract & glycerin. The applicators also
have longer wands which allow for a more even application.
3. Defining mascara: Work to make lashes that are already thick and full appear soft and natural.
This mascara formula is ideal for people who want natural-appearing lashes, or for simply enhancing
the eyelashes that are already there. This mascara should be applied with no more than two coats.
Because the lashes are already thick and full, more than two coats can make them appear clumpy
Mascara’s wand shape is just as crucial as the formula. The four basic shapes are:
1. Crescent: helps curl lashes.
2. Fat, bristly: helps thicken by coating each lash.
3. Spiral: the most common type. Can have short bristles which allow the user to define hard to reach
4. Double-tapered: contains smaller, tapered bristles on each end and larger, fatter ones in the
center. Good for sparse lashes.