Facebook Analytics to Increase Effectiveness Online
Everyone knows the fact that the number one online activity of today’s generation is social networking. And of the
different social networking sites such as Facebook, LinkedIn, Twitter, Google+, tumbir, the most popular site is
Facebook which has more than 900 million active users. The following are some important data regarding
More than 200 million users were added in 2011. (Social Media Examiner)
Nearly Three–quarters of Fortune 100 companies have a Facebook presence (Global Social Media
47% say Facebook has the greatest impact on purchase behavior (Edison Research)
Average corporate Facebook page’s community has increased by 275% since 2010 (Global Social
Media Check-Up 2012)
23% of Facebook users check their account 5 or more times daily. (Edison Research)
Each corporate Facebook page has an average of 6,101 people talking about it. (Global Social Media
Companies are creating multiple Facebook pages for brands, geographies, and employee recruitment
purposes. The average number of accounts per company on Facebook are 10.4 (Global Social Media
Ninety-three percent of Facebook pages are updated weekly. (Global Social Media Check-Up 2012)
With the popularity of Facebook, all businesses are now focusing on social media. And social media analytics do
prove the fact that social media is beneficial for businesses as it brings about increased revenues, reduced
customer service costs, crowdsourcing, and so on. Let’s look at some important business benefits of Facebook.
Generating brand awareness : Today Facebook is popular amongst various age demographics and
thus helps in generating brand awareness.
Communicate Promotions : It is a great way to inform people of promotions, contests, and events.
Increase Web Traffic : Facebook helps to increase traffic to enterprise’ websites.
Discover New Customers :Facebook helps in finding new customers.
Customer Retention : Through customer engagement, Facebook helps in retaining customers.
Doing Facebook analytics help enterprises to measure the success of Facebook campaigns. The following are some
of the advantages of using Facebook analytics tools.
Provide fast results for businesses to track web data and get real-time distribution and engagement
Get immediate feedback on how content is performing, so that the enterprises can optimize
products, features, campaigns, content, and interactions faster
Social analytics(web) give enterprises the insights to make faster, smarter operating decisions, even
across huge amounts of social data
Gain faster insights into the key influences on K-Factor and virality campaigns
Understand what keeps customers engaged, and uncover the levers that can most influence revenues
Also read about : social intelligence