Hospitality Operations WORKSHEET by AlisterM

VIEWS: 49 PAGES: 6

									 Hospitality Operations
     WORKSHEET




The purpose of this worksheet is to be a starting place for planning your
hospitality venture and is designed to help you formulate a rough draft of
an operations plan.


By taking the time to fill out this worksheet, you will be able to make the
most of time spent in class and creating your final presentation.
                            Operations Plan Worksheet
Business Description
        Briefly describe the type of hospitality business you plan to start:
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        Briefly describe the components of your mission statement:
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Product or Service Description
        Briefly describe the products or services you plan to offer:
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        Briefly describe how customers will pay you for your product or service (i.e.
        cash, credit card, invoice, etc.):
         ______________________________________________________________
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         ______________________________________________________________


Location:
        Briefly describe where you plan to operate the business (i.e. out of the home,
        retail storefront, warehouse, etc.):
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         ______________________________________________________________
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Operations Plan Worksheet                                                   Page 2
Marketing Plan
        Briefly describe your primary target market:
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        Briefly describe any secondary target markets:
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        Briefly describe what products or services you plan to offer to the primary target
        market:
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        Briefly describe what products or services you plan to offer to the secondary
        target market:
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        Briefly describe how you will price your product or service:
         ______________________________________________________________
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         ______________________________________________________________
         ______________________________________________________________

        Briefly describe how you will monitor the quality of your product/service and
        measure the overall satisfaction of your customer:
        _______________________________________________________________
        _______________________________________________________________
        ________________________________________________________________
        ________________________________________________________________
Operations Plan Worksheet                                                      Page 3
        Briefly describe what channels of distribution you plan to use (e.g. will you sell
        directly to the customer as a retailer, operate as a wholesaler, etc.):
         ______________________________________________________________
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        Briefly describe what types of advertising you plan to use and how much you
        plan to spend:
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        Briefly describe what if any personal selling efforts you plan to conduct (e.g.
        networking through chambers of commerce, business groups, civic groups,
        etc.):
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        Briefly describe how you will try to obtain publicity for your company (e.g.
        sending out press releases to the media):
         ______________________________________________________________
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         ______________________________________________________________
         ______________________________________________________________



Competition
        Briefly describe who your competitors are and how you plan to differentiate your
        product or service from the competition (e.g. better price, better service, better
        quality, better features, etc.):
         ______________________________________________________________
         ______________________________________________________________
         ______________________________________________________________
         ______________________________________________________________



Operations Plan Worksheet                                                       Page 4
Organizational Plan
        State how your management team will be organized to best meet the needs of
        your business: __________________________________________________
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         ______________________________________________________________
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        Briefly describe the management team’s experience:
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        Briefly describe each member of the management team’s duties and
        responsibilities:
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        Briefly describe what employees if any you plan to hire and what their job
        description will be:
         ______________________________________________________________
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        Briefly describe how you plan on scheduling your employees and how many you
        plan to have as full-time/part-time:
        ________________________________________________________________
        ________________________________________________________________
        ________________________________________________________________
        ________________________________________________________________
        ________________________________________________________________

        Attach a sample schedule for one week’s worth of hours in “high-traffic season”




Operations Plan Worksheet                                                    Page 5
Final Operations Plan

Deliverables:
A 10 – 15 page Hospitality Operations Plan
Including researched detail in the areas of:
• Mission statement
• Business Profile & Competition Analysis
• Product/Service Evaluation
• Location of Business and regional justification
• Organization of employees and scheduling
• Structure of management team
• Experience of management team
• Marketing Plan including SWOT analysis
• Customer survey and business monitoring

15 – 20 minute Final Power Point Presentation
(to be presented May 15th in class)




Operations Plan Worksheet                           Page 6

								
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