How to Pick a Good Insurance Lead Company by InsuranceLeadsGuide

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HOW TO PICK A GOOD INSURANCE LEAD COMPANY


There is no denying the scaling power of
  finding a solid insurance leads company.
  Finding the right provider(s) is actually
  the tough part: there are many
  companies that sell leads online.




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                                LEADS/CHOOSE-INSURANCE-LEAD-COMPANY/
HOW TO PICK A GOOD INSURANCE LEAD COMPANY


For this reason, you don’t want to try the
  first source you find and assume all
  others are the same. Instead, you need
  to test multiple providers to ensure that
  you are buying the right leads that
  provide value for your particular product
  line and location.



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                                LEADS/CHOOSE-INSURANCE-LEAD-COMPANY/
HOW TO PICK A GOOD INSURANCE LEAD COMPANY


There are many steps that go into testing a a
  new lead source. If you don’t know what you
  are doing, take a step back and try to set
  some reasonable expectations for your
  efforts. You’ll need to have some goals in
  place and be prepared to measure your
  success with each lead source.




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                                LEADS/CHOOSE-INSURANCE-LEAD-COMPANY/
HOW TO PICK A GOOD INSURANCE LEAD COMPANY


Although there is no hard and fast
  rule, it makes good sense to
  experiment with at least three lead
  services before making a decision
  on which one is best for you.




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                                LEADS/CHOOSE-INSURANCE-LEAD-COMPANY/
HOW TO PICK A GOOD INSURANCE LEAD COMPANY


Tip: There is also no rule saying that you can
  only buy leads from one company. You will
  want to stick with any source that provides a
  positive return on marketing spend as long as
  you have the time to work the leads. If time is
  a bottle neck just go with the most profitable
  providers.




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                                LEADS/CHOOSE-INSURANCE-LEAD-COMPANY/
HTTP://INSURANCELEADSGUIDE.COM/INSURANCE-
     LEADS/CHOOSE-INSURANCE-LEAD-COMPANY/
NARROW THE FIELD

As already mentioned, there are a lot of
  options. To get started you’ll probably
  want to ask other professionals you trust
  (ideally in your area) about their
  experiences. We offer insurance leads
  reviews of companies we recommend as
  well.



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                         LEADS/CHOOSE-INSURANCE-LEAD-COMPANY/
NARROW THE FIELD

Next, you’ll want to narrow down the
 options to your particular needs.

Here are a few questions for providers
 to help you determine what you are
 looking for.



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                        LEADS/CHOOSE-INSURANCE-LEAD-COMPANY/
NARROW THE FIELD

What product lines do you offer?
What filtering options do you have (standard or
 paid)?
Do you offer any training resources?
What data fields do you provide for each lead?
Do you offer any discounts, such as for buying in
 bulk or for customer loyalty?
What is your return policy if I find that a lead is
 “bad?”
How long do I have to return a bad lead?




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                              LEADS/CHOOSE-INSURANCE-LEAD-COMPANY/
NARROW THE FIELD
 Can I pause lead flow?
 Do you provide leads in real-time?
 What methods of delivery do you offer?
 Can your lead integrate with my CRM/LMS?
 What is the max number of agents each lead can be
  sold to?
 Do I have to sign a contract or long term agreement?
 Do you have any free or discount promotions for new
  customers?




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                               LEADS/CHOOSE-INSURANCE-LEAD-COMPANY/
HTTP://INSURANCELEADSGUIDE.COM/INSURANCE-
     LEADS/CHOOSE-INSURANCE-LEAD-COMPANY/
START TESTING

Once you have a list of at least three
  companies that you want to test, you
  should purchase a batch of at least 25+
  leads from each provider.
(50-100 is ideally a better sample size but
  that does require more time and
  money).



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                         LEADS/CHOOSE-INSURANCE-LEAD-COMPANY/
START TESTING

Note: Try to avoid buying all the leads
 at the same time. If you do, you may
 find it challenging to track sources
 consistently as well as contact
 each prospect in a timely manner.




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                       LEADS/CHOOSE-INSURANCE-LEAD-COMPANY/
START TESTING

It is important that you track every move that you make.
How many leads were you able to contact?
How many converted to a sale?
Several lead management and CRM solutions offer
  tracking options.
For smaller tests you might want to consider tracking
  results manually and using our lead ROI calculator.




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     LEADS/CHOOSE-INSURANCE-LEAD-COMPANY/
FREE OFFERS AND DISCOUNTS

There are many providers that offer free
  insurance leads or deep discounts to new
  customers.
Take advantage of these!
This will help you better understand what a
  particular company has to offer, without
  having to put up as much, or any, money.




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                           LEADS/CHOOSE-INSURANCE-LEAD-COMPANY/
FREE OFFERS AND DISCOUNTS

These offers also represent a company that is
  willing to stand behind their product.

Generating and buying leads is expensive so
  these providers are taking a loss up front to
  prove they have a product that agents will
  want to use on an ongoing basis.




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                            LEADS/CHOOSE-INSURANCE-LEAD-COMPANY/
HTTP://INSURANCELEADSGUIDE.COM/INSURANCE-
     LEADS/CHOOSE-INSURANCE-LEAD-COMPANY/
KEEP YOUR OPTIONS OPEN

Remember, just because a particular company is
  best for you right now does not mean this will
  be the case in the future.
Volume and quality often depend on upstream
  lead sources as well as your location.
You should keep your options open, knowing that
  you may need to make a change at some point
  down the road.



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                           LEADS/CHOOSE-INSURANCE-LEAD-COMPANY/
KEEP YOUR OPTIONS OPEN

Your goal is to always purchase the highest
  quality insurance leads at a price that
  allows you to be profitable. If this means
  making a change from time to time, so be
  it.
You must do whatever it takes to ensure that
  your marketing dollars are being spent
  wisely.




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                          LEADS/CHOOSE-INSURANCE-LEAD-COMPANY/
KEEP YOUR OPTIONS OPEN

Resist the temptation to rush ahead,
  buying a large number of leads
  from a company before you know
  what they are all about.
Take the time to compare multiple
  providers.


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                       LEADS/CHOOSE-INSURANCE-LEAD-COMPANY/
KEEP YOUR OPTIONS OPEN


Soon enough, you will know which
 company is best for you. This will
 make it easier for you to spend
 your money appropriately
 moving forward.



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                       LEADS/CHOOSE-INSURANCE-LEAD-COMPANY/
KEEP YOUR OPTIONS OPEN

No matter if you have purchased leads in
 the past or are interested in doing so in
 the future, it is important to continue to
 test sources (including offline and other
 marketing channels) to ensure you are
 maximizing your marketing spend.




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                         LEADS/CHOOSE-INSURANCE-LEAD-COMPANY/
KEEP YOUR OPTIONS OPEN


Testing lead sources and
 marketing channels takes time
 and action, but inevitably those
 that do on a regular basis will
 find themselves among the top
 producers.


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                       LEADS/CHOOSE-INSURANCE-LEAD-COMPANY/
“An ounce of action is worth a ton of
theory.”

– Ralph Waldo Emerson




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                       LEADS/CHOOSE-INSURANCE-LEAD-COMPANY/

								
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