CRUISE SHIP MEETINGS

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					                                              SPECIAL ADVERTISING SECTION // TRAVEL




CRUISE SHIP MEETINGS
          BUSINESSLIKE APPROACH BRINGS GROUPS ABOARD
                                                         BY SUSAN BURNELL




 
M
          ore companies are choosing
          to host meetings aboard cruise
          ships as a cost-effective and
          creative option. The choice is
not only realistic, it’s also a good busi-
ness strategy.
  “Over the last 18 months, we have seen
an increase in new and repeat business
from corporate groups,” says Katina
Athanasiou, vice president, Corporate,
Incentive and Charter Sales for Miami-
based Regent Seven Seas Cruises.
“They are looking for the best return on
investment for any meeting. When they
look at cruising, the value proposition is     offer Wi-Fi with options for streaming       traditional seven- and ten-day voyages as
there already.”                                video and video chat capabilities.           well as shorter programs to accommodate
  “Corporate group business—including                                                       full-ship charters.”
meeting incentive travel and employee          A Business-Builder                             When launching a cruise meeting pro-
recognition programs—is one of the             Customer surveys show that the cruise        gram, Athanasiou says it’s important
fastest-growing trends in the cruise in-       experience has a very high perceived         to work with a travel professional who
dustry,” says Christine Duffy, president       value, and that it motivates attendees       understands the options available in the
and CEO, Cruise Lines International            more than land-based programs, Atha-         cruise industry for the corporate mar-
Association.                                   nasiou reports. “Our customers say           ket. “It’s our job to understand a group’s
                                               a cruise generates more business for         needs, then open their eyes to the cre-
All-Inclusive Cruises Offer                    them, which they appreciate from an          ative, engaging and truly cost-effective
Exceptional Value                              ROI perspective.”                            possibilities a luxury ship can offer.”
“The planning and implementation of a            The self-contained environment of a
cruise incentive or meeting is incredibly      ship is ideal for building camaraderie,         Cruise Ship Meetings…
turnkey,” says Duffy. “Attractive group        she adds. “More people are likely to
pricing, flexibility, customization and the    attend functions, and the meeting doesn’t         Can be purchased and
inclusive nature of a cruise ensure a high     have to compete with other entertain-             guaranteed in U.S. dollars,
degree of participant satisfaction.”           ment activities that dilute attendance.           regardless of the ship’s
  On Regent’s fleet of luxury cruise           At Regent Seven Seas, we also find that           ports of call.
ships, for example, package pricing            guests and spouses attend more of the
includes: meals, all beverages, taxes,         business sessions. When they under-               Offer planners the greatest
fees, gratuities, meeting space, audio-        stand the business, the host company              flexibility when booked at
visual, recreation, wine and food tast-        ultimately benefits.”                             least 12 months in advance.
ings, shore excursions and evening
entertainment. To compare a cruise to          Expanding Horizons                                Can save companies 20%
a shore-based meeting, companies               and Possibilities                                 to 30% over land-based
should consider the cost of each of those      Regent Seven Seas Cruises has in-                 programs when all costs
items, then factor in personnel time           creased its sales team to serve the               are considered.
to arrange and negotiate pricing for           group and incentive cruise market. “We
each line item.                                offer the industry’s most inclusive luxury
  In addition, connectivity onboard is         experiences along with a high degree
considerably better than it was even five      of flexibility, especially for full-ship
years ago. All Regent Seven Seas vessels       charters,” says Athanasiou. “We have         www.rssc.com | www.rssc.com/charter
                    encourage…
                                             excite…
                                                             enjoy…
                                                                       IT’S ALL INCLUDED.




                                                                                  in-suite mini-bar replenished daily

                                                                                • FREE 24-hour room service and
Accommodating up to 700 guests, our luxurious all-suite vessels are designed      no additional charge for specialty
    to provide the ultimate reward for Corporate and Incentive Groups.            restaurants

                                                                                • Nightly entertainment including
                                                                                  award-winning theatrical and
                                                                                  musical productions

                                                                                • Full-ship meeting and conference
                                                                                  capabilities with FREE A/V equipment
                 FOR MORE INFORMATION CONTACT
              KATINA ATHANASIOU | 305.514.4920
          KATHANASIOU@PRESTIGECRUISEHOLDINGS.COM
                Vice President, Corporate, Incentive & Charter Sales


   ALASKA     CARIBBEAN         MEDITERRANEAN            NORTHERN EUROPE

				
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