Consumer Lifestyles in the Philippines by donnayoung5


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									Consumer Lifestyles in the Philippines
Consumer Lifestyle Reports in Philippines provide current and detailed snapshots of the unique
behaviours, attitudes and spending patterns of consumers in Philippines. In addition to covering
important core topics like household disposable income, consumer expenditure, savings and
credit and housing and home ownership, this report also contains hard-to-find statistics on more
specific consumer-related topics like eating and drinking habits, shopping habits, preferred types
of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend
their leisure and recreation time.

A consumer segmentation section in the report breaks down the Philippines’s consumers by
specific age groups, ranging from babies and infants to pensioners; highlighting the factors that
influence purchasing decisions and the products in greatest demand for each segment.

Amongst other information, the Consumer Lifestyle in Philippines report includes the following:

      Five most important trends currently affecting consumers in Philippines
      Break-down and analysis of the Philippines’s population statistics, discussing such key
       factors as age, ethnicity, education and income and their effect on consumer markets
      Households segmented and analysed using a wide range of factors, such as number of
       occupants and with or without children
      Detailed statistics and forecasts on activity in core categories of consumer expenditure
       such as housing, food and drink, transport, leisure and recreation and communications, as
       well as expenditure in categories like cosmetics and toiletries and consumer electronics
      Identifies key distribution channels and shopping trends in major product sectors
      Describes current fashion trends (many often unique to the country) as well as attitudes
       toward personal appearance, health and wellness and beauty that influence patterns of
       consumer spending
      Reveals what consumers in Philippines do when they stay in, go out, seek out
       entertainment, and go on holiday
      Provides insight on the impact of technology, both in the home and while on the move

Use the Consumer Lifestyle in Philippines report to answer questions including:

      In what types of stores do consumers shop for food and drink?
      Do commuters drive cars to work or take public transport?
      How do ethnic groups influence consumer preferences and expenditure trends?
      How many households own microwave ovens? Personal computers? Refrigerators?
      On the whole, are the Philippines’s consumers spenders or savers?
      Where do consumers go on holiday and how much do they spend?
      How well are consumers served by the Philippines’s healthcare system?
Buy Consumer Lifestyle reports to:

      Get a quick, clear and comprehensive understanding of consumer trends, attitudes and
       behaviour in Philippines with relevant data conveniently laid out in a single, easy-to-read
      Immediately gain hard-to-discern insights from local analysts into the factors that
       influence daily decision-making processes of Philippines consumers as they shop for and
       buy needed products and services
      Save research time and effort by quickly identifying unique (or in some cases similar)
       consumer attributes and characteristics that explain the demand for specific products and
       services in Philippines
      Quickly grasp the dynamics and direction of Philippines’s retail distribution network in
       order to understand how manufacturers and distributors get their products to consumers.

Buy your copy of this report @

Report Details:
Published: August 2012
Price: Single User License: US$ 1900

Table of contents


Current Behaviour within the Broader Economic Climate

Consumer Confidence

Misery Index
Chart 1 Misery Index 2006-2011


School Life

University Life
Adult Learning
Chart 2 Number of Students in Higher Education and Expenditure per Student in PPP Terms
Chart 3 Regional Ranking of Number of University Students 2011


Working Conditions

Women in the Workplace


Alternative Work Options

Chart 4 Employed and Unemployed Population and Labour Force Participation Rate 2006-
Chart 5 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020
Chart 6 Regional Ranking of Female Employment Rate 2011


Dining In

Dining Out

Café Culture

Snacking Habits

Attitudes towards Food Trends
Chart 7 Per Capita Expenditure on Consumer Foodservice by Chained and Independent 2011
Chart 8 Regional Ranking of Average Supply of Food Calories per Day 2011


Attitudes towards Drinking

Drinking Inside the Home

Drinking Outside the Home
Chart 9 Per Capita Consumption of Alcoholic Drinks and Soft Drinks by Category 2011
Chart 10 Regional Ranking of Alcoholic Drinks Consumption: Off-trade vs On-trade 2011

Attitudes towards Personal Care

Attitudes towards Beauty

Male Grooming

Use of Hair Care Salons, Spas, Nail and Beauty Parlours
Chart 11 Value Sales of Beauty and Personal Care Key Categories 2006-2011
Chart 12 Regional Ranking of Per Capita Sales of Men's Grooming Products 2011


Attitudes towards Clothing

Attitudes towards Footwear

Attitudes towards Personal Adornment

Attitudes towards Accessories/Luxury Goods
Chart 13 Consumer Expenditure on Clothing and Footwear 2006-2011
Chart 14 Regional Ranking of Consumer Expenditure on Clothing and Footwear as a
Proportion of Total Consumer Expenditure 2011


Public versus Private Healthcare

Attitudes to Health and Well-being

Over-the-Counter Versus Prescription-Only Medicines (OTC vs POM)

Sport and Fitness

Chart 15 Growth in Public and OTC Expenditure on Pharmaceuticals Compared with
Healthy Life Expectancy at Birth 2006-2011
Chart 16 Regional Ranking of Obese and Overweight Population 2011


Smoking Prevalence
Attitudes to Smoking
Chart 17 Smoking Prevalence amongst Men and Women 2006-2011
Chart 18 Regional Ranking of Smoking Prevalence 2011


Main Household Food and Non-Food Consumables Shop

Top-Up Food Shopping

Shopping for Big-Ticket Items

E-commerce and M-commerce

Personal Shopping
Chart 19 Importance of Hypermarkets, Supermarkets and Discounters within Grocery
Retailing 2011
Chart 20 Regional Ranking of Sales through Internet Retailing 2011


Staying In

Going Out

Public Holidays, Celebrations and Gift-Giving

Chart 21 Regional Ranking of Consumer Expenditure on Leisure and Recreation as a
Proportion of Total Consumer Expenditure 2011


Attitudes to DIY

Attitudes to Gardening
Chart 22 Number of Home Owners and New Dwellings Completed 2006-2011
Chart 23 Regional Ranking of Home Owners as a Proportion of Total Households 2011


Attitudes to Pet Ownership
Chart 24 Pet Population and Sales of Pet Food 2006-2011
Chart 25 Regional Ranking of Pet Ownership 2011


Getting Around

Use of Public Transport

Air Travel
Chart 26 Number of Scheduled Airline Passengers Carried, Kilometres Travelled by Air
Compared Length of Public Railway Network Operated and Road Network and Consumer
Expenditure on Transport Services
Chart 27 Regional Ranking of Possession of Passenger Cars 2011


Attitudes to Taking Holidays

Main Holiday-Taking Trends

Domestic versus Foreign Holidays

Preferred Travel Methods

Popularity of Different Types of Holiday Activities
Chart 28 Domestic and Outgoing Tourist Expenditure by Sector 2006-2011
Chart 29 Regional Ranking of Holiday Departures 2011


Attitudes toward Payment Methods


Loans and Mortgages
Chart 30 Consumer Lending Compared with Savings and Savings Ratio 2006-2011
Chart 31 Regional Ranking of Financial Cards in Circulation 2011

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