DAY ONE WEDNESDAY 14TH OCTOBER 2009
4th PACKAGING FORUM THE FUTURE OF PACKAGING DESIGN
Crowne Plaza Amsterdam City Centre, Amsterdam
9:00 OPENING REMARKS FROM THE CHAIRPERSON 9:15 INTRODUCTORY SPEED NETWORKING Brief networking introduction with your peers to become acquainted with you fellow attendees CASE STUDY BY adidas AG 9:30 INVESTIGATING THE INTERACTION WITH CONSUMERS AS A STRENGTH FOR YOUR PRIVATE LABEL Assessing the level of trust and attachment of your consumers to your label and packaging to acknowledge the level of proximity with them Promoting the importance of the expression of their demands and accepting their criticism with the objective to improve your packaging and imagine Evaluating packaging satisfaction/dissatisfaction of your consumers whilst interacting with your target group Utilising consumer research and insights by transforming research into actionable packaging strategies that will attract the consumer Anne Nebendahl - Senior Design Manager Corporate Design & Events - adidas AG KEY NOTE PRESENTATION BY ESTEE LAUDER 10:15 HARNESSING INNOVATIVE CONCEPTS AND PACKAGING TECHNOLOGIES WHILST CREATING PACKAGING AS A HOLISTIC EXPERIENCE In this competitive world, we should take advantage of working and sharing knowledge with academics, customers and competitors. Companies should see this as an asset more than as an economical constraint or even as a threat. Our speaker will speak about how the coming together of thoughts and opinions will allow you to think, re-think and create new avenues. We will also learn how the expertise of your R&D department and the expressed wishes of all stakeholders involved will be your holistic packaging experience where each piece of the puzzle will create the final picture of your packaging. George Kress - Vice President Corporate Packaging Innovations - ESTEE LAUDER 11:00 BENCHMARKING COFFEE BREAK SPONSOR SESSION 11:30 THE VALUE CHAIN FROM DESIGN TO PRINT A GLOBAL CONCEPT FOR THE EXCELLENCE OF YOUR COLOURS WORLDWIDE How to efficiently outsource process management from design to print How to increase speed to market by interface optimization How to improve cost efficiency whilst gaining quality How to ensure constantly high quality with innovative smart tools Bodo Kison - Director Sales - FLEXICON CASE STUDY BY UPS 12:15 PROMOTING SUSTAINABILITY AND ECOPACKAGING WHILST FOLLOWING NEW MARKET TRENDS Establishing the packaging production cycle with an ecofriendly awareness Outsourcing new materials and applying them to new product ranges Maintaining eco-consciousness among the consumers through your packaging Promoting and engaging collective consumers responsibility towards consumption versus sustainability Harald Blinn - General Manager Packaging Development UPS 13:00 BENCHMARKING LUNCH 14:15 FIRST IMPRESSIONS Networking with your peers to collect impressions from the event so far and exchange ideas from the morning BRAINSTORMING SESSION 14:30 IDENTIFYING OPTIMAL PACKAGING SOLUTIONS WITH REGARDS TO THE MARKET EXIGENCIES: A CHALLENGE? Analysing the economical impact of the recession with regards to your future innovative packaging choices Creating a data base of possible and safe packaging solutions that will ensure the ongoing productivity of your brand Eliminating the hazardous risk factors that could weakened your packaging production cycle Maintaining trust with your consumers by enhancing your presence on the market by informing them that they are part of your innovation cycle 16:00 BENCHMARKING COFFEE BREAK CASE STUDY BY NOKIA DESIGN 16:30 NOKIA PACKAGING, AN INTEGRATED APPROACH Breaking new ground in consumer electronics packaging Re-establishing brand identity through packaging Challenging assumptions about packaging Establishing and maintaining leadership in environmental sustainability Rodrigo Castañeda - Head of Markets Design NOKIA DESIGN
CASE STUDY SESSION BY CARLSBERG BREWERIES 17.15 SIMPLIFICATION TO REDUCE PACKAGING COSTS SESSION TBA Oguzhan Ipek - Group Category Director - Packaging CARLSBERG BREWERIES CASE STUDY SESSION BY ABINBEV 18:00 REDUCTION IN TOTAL PACKAGING COST THROUGH VALUE ENGINEERING AND DECOMPLEXITY Quality comes first! Align quality requirements across plants and countries Reducing cost by developing/changing packaging Decomplexify the entire supply chain - from the base materials used for packaging production to the customer Ingrid Deryck - Procurement Director Packaging WE ABINBEV 18:45 CLOSING REMARKS FROM THE CHAIRPERSON 19:00 EVENING RECEPTION Meet & Network with fellow conference participants over drinks & canapés in a convivial atmosphere.
SOME COMPANIES WHO HAVE PARTICIPATED IN PAST GBG FORUMS INCLUDE: ALLIANZ ASTRAZENECA BASF BAYER CADBURY SCHWEPPES COCA-COLA COLGATE-PALMOLIVE DIAGEO GLAXOSMITHKLINE JOHNSON & JOHNSON MATTEL NESTLE NIKE NOVARTIS PHILIP MORRIS SIEMENS
DAY TWO THURSDAY 15TH OCTOBER 2009
4th PACKAGING FORUM THE FUTURE OF PACKAGING DESIGN
Crowne Plaza Amsterdam City Centre, Amsterdam
8:30 OPENING REMARKS FROM THE CHAIRPERSON CASE STUDY BY DELHAIZE BENELUX 8:45 EXPLORING WASTE PREVENTION AND TREATMENT PACKAGING DELHAIZE BELGIUM Defining corporate responsibility Examining suppliers distribution stores Evaluating the difficulties Exploring waste prevention Filip De Gussemé - Indirect Procurement Category Manager Packaging - DELHAIZE BENELUX CASE STUDY BY SARA LEE 9:30 OPEN INNOVATION - A NEW WAY OF SPEEDING UP THE INNOVATION PROCESS Defining open innovation Exploring open innovation at Sara Lee Reaching out to the outside world Evaluating practical barriers in the implementation of open innovation Johan Sanders - Director Innovation - SARA LEE CASE STUDY BY GLAXOSMITHKLINE 10:15 EVALUATING METHODOLOGY FOR THE SELECTION OF PACKAGING SUPPLIERS Purchasing procedure of selecting a packaging supplier How to participate successfully as a packaging supplier on a packaging tender Identifying the kinds supplier evaluation sheet are companies usually using by a) selecting a packaging supplier b) monitor its continuous performance? Understanding the role of LCC (low cost country sourcing ie. buying from China) in the present and future Gyorgy Sudy - Procurement Manager, Commercial & General, Europe GLAXOSMITHKLINE 11:00 BENCHMARKING COFFEE BREAK SPONSOR SESSION 11:30 SESSION OUTLINE TBA CASE STUDY BY BAYER SANTÉ FAMILIALE 12:15 EXPLORING THE CHALLENGES OF DEVELOPING SUSTAINABLE PACKAGING SOLUTIONS Reviewing the parameters to consider / to measure (CO2 is one of them, but not the only one ...) Analysing the complexity to get the corresponding reliable numbers Developing proposals for implementation, based on common sense, with the objective of reducing the implementation complexity Examining how to extend these proposals to more global ones, considering more parameters for future developments Evaluating why implementing sustainable packaging can bring savings to companies and in examining how long to wait before taking profit of these savings (short/middle/long terms ?) Sébastien Fily - Packaging Development Manager BAYER SANTÉ FAMILIALE 13:00 BENCHMARKING LUNCH CASE STUDY BY MARS CHOCOLATE EUROPE 15:15 INNOVATION AND DEVELOPMENT OF NEW FUNCTIONS IN A STRUCTURED WAY WITH THE HELP OF TRIZ: Innovation through the TRIZ lense Optimising existing concepts by solving contradictions How to develop new concepts by using trends Implementation of a new innovation methodology in a FMCG Frederic Mathis Packaging Innovation Manager Commercial - MARS CHOCOLATE EUROPE 16:00 BENCHMARKING COFFEE BREAK INTERACTIVE PANEL DISCUSSION 16:30 DEVELOPING NEW PACKAGING SOLUTIONS THAT WILL RESPOND TO SOCIAL CHANGES During this interactive panel discussion all the attendees will have the opportunity to raise questions to our panel of experts on the following issues: Acknowledging the changes in the occidental societies such as aging of the population and projecting its future needs Integrating the large picture of the different kind of populations needs, such as disabilities and apply new packaging concepts to their needs Identifying new user-friendly packaging solutions that will improve the consumers life Reviewing the approaches of new types of packaging whilst keeping in mind the evolution of society 17:00 CLOSING REMARKS FROM THE CHAIRPERSON AND CLOSE OF THE CONFERENCE 14:15 SECOND IMPRESSIONS Collecting impressions and ideas from the event so far and exchange ideas CASE STUDY BY SMART DESIGN 14:30 MAKING EMOTIONAL CONNECTIONS WITH PACKAGE DESIGN Many people speak about appealing to consumers on an emotional level, but few know how to accomplish this and how to evaluate their own design work in relation to complex emotional states. In this talk, we will begin with an anthropological discussion about where our cognitive reasoning came from then progress to how that effects our interactions with graphic design, forms and shapes. We will review iconic packaging from across categories and geographies and illustrate how today's design principles can be measured for desired emotional responses. We will show this in practice with examples from recent work with Coca Cola and Microsoft. Sean OConnor Global Director, Client Services SMART DESIGN