Top Five Car Brands
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A lot of car guys out there like to make lists of their favourite models or brands, and
they usually base their ranking on technical criteria like performance, fuel efficiency, or
even sales. But for those who aren’t necessarily ‘car guys’, here is a list of the Top Five
Car Brands for ‘brand guys’.
The brand experience Honda gives its drivers and passengers is far superior and more
consistent than any other car brand. They’re safe and sturdy. They have reliable engines
and can take an eternity to rust with even just a little monitoring and maintenance on
the owner’s part. And they’re good looking, without being arrogant about it. Honda
models are known for their modest, functional design, which always results in a
perfectly understated beauty. Heating and A/C systems in most Hondas tend to last
forever, not to mention the serious mileage records they’re known to break.
It’s interesting to know what people’s favourite luxury car is, since thry can pick any kind
they want in a fantasy land. When asked, some people go straight for the Ferrari; and
why not? It definitely looks like something a super hero would drive. For some people
their dream car is one of the big SUV boys, like Lexus or BMW. But for a lot of people
(car guys and non-car guys respectively) – Porsche is the ultimate fantasy. Maybe it’s
because it looks like something out of an old movie, but it doesn’t get much better than
a black Porsche from the late eighties with those old-school headlights and fin on the
back (a modest fin – not to be confused with some of the mammoth spoilers we see on
Porsches today). What’s great about the Porsche brand is that it isn’t only synonymous
with money, but also with style. Cool guys drive Porsches. People who choose Porsche
don’t care about Bluetooth and a fancy rearview camera. They care about stepping out
of a Porsche, and looking as cool as the guys who did it fifty years ago.
Strictly from a marketing perspective, this company deserves heaps of respect for the
impact it’s had on our culture. Most can recall (or at least have read about) the brand’s
famous ‘Lemon’ and ‘Think Small’ campaigns of the 1950s. Boldly setting itself apart
from other traditional car brands, VW made a statement about simplicity and
minimalism – territory yet to be explored by automakers of that time. It was eventually
ranked the best campaign of the 20th century, and the VW brand continues to blaze its
own distinct trail 60+ years later.
The Toyota brand has also made a pretty serious mark on our culture. Why? Because
Toyota doesn’t need image. Or clever marketing. Every year, Toyota is up to its
headlights in best-in-class accolades. Not only does Toyota have some of the safest,
most reliable cars in the world (its practically synonymous with the term family vehicle),
but it has also been leading the charge environmentally, having taken many of the first,
and the biggest steps in making the auto industry more sustainable.
The Cadillac brand deserves a Top Brand spot for one simple reason: It has made such
an impact on us that we now use it as a general synonym for greatness. “It’s the Cadillac
of screw drivers.” “The Cadillac of beers.” People don’t even need to know one detail
about Cadillac to know that it’s apparently better than anything. There is also an
interesting side story to the Cadillac brand, since it has been so permanently adopted by
hip-hop culture. Over the last twenty years, Cadillac has not only acquired an image of
greatness, but one of gangsta greatness. What other car do you picture with extreme
hydraulics, rolling down the street to rap music?
Whether you’re into cars or couldn’t care less what you drive, chances are there is at
least one car name out there that means something to you. And that’s the beauty of