Upcoming Meeting at Babson College Helps Baby Boomers Learn About Later-Life Entrepreneurship by straightlinepr


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									Media Contacts:                                    Company Contacts:
Jenny Foust or Alicia Hassinger                           William Zinke or James Hooks
Communications Strategy Group                      Center for Productive Longevity
303.433.7020                                              303.499.3939
jfoust@csg-pr.com or ahassinger@csg-pr.com                wzinke@ctrpl.org or jhooks@ctrpl.org

            Series of Meetings Address Why and How to Start a New Business

Boulder, CO, August 14, 2012 - The Center for Productive Longevity (CPL), which serves as the
bridge between people 55 and older and opportunities that enable them to continue in
productive activities, has organized a series of meetings titled, “Spotlight on
Entrepreneurship Opportunities for Baby Boomers.” The second meeting of the series
will be held at Babson College in Wellesley, MA, on Friday, September 14 from 7:45 a.m. –
6:00 p.m. To register and view the agenda, visit http://www.ctrpl.org/september-14-2012.
Attendees must be 50 and older.

The meetings are designed to contribute to a national momentum for new-business creation,
which will help Baby Boomers remain productively engaged while facilitating national economic
growth. AARP and the National Association for Community College Entrepreneurship are
sponsors of the meeting, along with CPL and a number of other organizations.

Babson College is an excellent venue for this meeting because of its standing as a recognized
global leader in entrepreneurship education. Babson has been ranked #1 in entrepreneurship
education by U.S. News & World Report for the past 19 years. Boston has also recently
received praise as a great place to live for older Americans. A report from the Milken Institute,
a nonprofit think tank that analyzed 78 factors deemed to most affect seniors’ quality of life,
just named Boston a top city for growing older.

“As the country navigates through troubled economic waters, the need to stimulate new
business creation in a time of high unemployment and low economic growth becomes
increasingly important,” stated Babson President, Leonard A. Schlesinger. “For places like
Boston, with an established and thriving entrepreneurial ecosystem, the current economic
climate creates a hotbed of opportunities for entrepreneurs. The ability of Boston’s
entrepreneurs to capitalize on favorable conditions and start new ventures will not only result
in more employment and economic growth for Massachusetts, but reduced country-wide
unemployment and increased GDP.”

In addition to Mr. Schlesinger, Ralph Sorenson, past president of Babson College and founder
of its Center for Entrepreneurship, will be a speaker. Successful entrepreneurs 50+ will also
give presentations on what it takes to start a new business and to achieve success. The day
will include two rounds of interactive breakout sessions on topics relating to new-business
creation and on how to become an entrepreneur, including: risks and rewards of being an
entrepreneur, strategies for identifying and selecting potential business opportunities,
developing a business plan or business concept statement, and exploring funding support.

The meeting is limited to 125 participants on a first-come basis. The charge of $35 per person
covers a spouse, if desired, and a post-meeting workshop on the “how-tos” of creating a new
business. Registration must be made by September 1 at http://www.ctrpl.org/september-14-

The first meeting in the Spotlight on Entrepreneurship Opportunities for Baby Boomers
series was held March 27 in Kansas City, MO at the Kauffman Foundation, a focal point for
entrepreneurship in America, and attracted 95 participants. Written evaluations indicate that it
was a successful event: 87 percent of the participants reported that it increased their
awareness and understanding of the benefits and opportunities provided by entrepreneurship,
and 97 percent stated they were now more likely to create a new business.

After the Babson College meeting on September 14, additional meetings will be held at
Northwestern University/Kellogg School of Management in Chicago on October 11, and the
University of Denver on November 15.

For more information on CPL and the senior entrepreneurship meetings, visit www.ctrpl.org
or Facebook at www.facebook.com/CTRPL.

About the Center for Productive Longevity
The mission of CPL is to stimulate the substantially increased engagement of people 55 and
older in productive activities, paid and volunteer, where they are qualified and ready to
continue adding value. Visit ctrpl.org for more information. Follow us on Facebook at

About Babson College
Babson College is the educator, convener, and thought leader for Entrepreneurship of All
Kinds™. The College is a dynamic living and learning laboratory, where students, faculty, and
staff work together to address the real-world problems of business and society -- while at the
same time evolving our methods and advancing our programs. We shape the leaders our world
needs most: those with strong functional knowledge and the skills and vision to navigate
change, accommodate ambiguity, surmount complexity, and motivate teams in a common
purpose to create economic and social value. As we have for nearly a half-century, Babson
continues to advance Entrepreneurial Thought and Action® as the most positive force on the
planet for generating sustainable economic and social value. For information, visit


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