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					                                                                Channel Marketing Budget                               2010                                                                                                                                              2010
              All amounts are in $(000)                           Month 1         Month 2         Month 3          Month 4         Month 5          Month 6          Month 7          Month 8          Month 9          Month 10         Month 11         Month 12        Total
 Anticipated Sales Total (000):                                     100             200             500             1,000            1,200            1,500            1,500            1,800            2,000            2,000            2,000            2,000        15800.00
                                                         Rate   QTY   Amount    QTY   Amount    QTY   Amount    QTY    Amount    QTY    Amount    QTY    Amount    QTY    Amount    QTY    Amount    QTY    Amount    QTY    Amount    QTY    Amount    QTY    Amount

 Localisation
         Copy (Scripts, Brochures, PR, other)
         Web
                            Total Localisation Costs                     0.00            0.00            0.00             0.00             0.00             0.00             0.00             0.00             0.00             0.00             0.00             0.00       0.00

 Awareness
       Banner
       Press release, briefing
       Agency/wire
       Advertorial
       Forum
                                   Total Awareness                       0.00            0.00            0.00             0.00             0.00             0.00             0.00             0.00             0.00             0.00             0.00             0.00       0.00

 Events
          Tradeshow                                         3                                      1     3.00      1      3.00                                                                          1      3.00      1      3.00
          Seminar                                           2      3     6.00      3     6.00      3     6.00      3      6.00      3      6.00        3    6.00      3      6.00      3      6.00      3      6.00      3      6.00      3      6.00      3      6.00
          Conference                                                                               1                                                                                                    1
          Posters                                           1      1     1.00
          Portable booth                                    1      1     1.00
                                          Total Events                   8.00            6.00            9.00             9.00             6.00             6.00             6.00             6.00             9.00             9.00             6.00             6.00       0.00

 Collateral
         Guide                                              3      1     3.00
         Swag (Pens)
         Brochures                                          3
         Foldout                                            1
         Case Studies                                       1
         Other Print Costs                                  1
                                  Total GiveAways                        3.00            0.00            0.00             0.00             0.00             0.00             0.00             0.00             0.00             0.00             0.00             0.00       0.00

 Campaigns
       Cold Call - List,calls                               3
       DM - list/postage                                    1
       Email - List                                         2
       Solutions Brief                                      1
       Case Study                                           1
       Search Mkting                                        1
       Lunch & Learn                                        1
       Webinar channel                                      1
       Seminar channel                                      2
                                  Total Campaigns                        0.00            0.00            0.00             0.00             0.00             0.00             0.00             0.00             0.00             0.00             0.00             0.00       0.00

 Channel
        Channel Event                                       5
        Cold Call                                           1
        Sales Pack                                          2
        Training                                            1
        Director's club                                    10
        Sales Incentive                                     3
        Special Offers                                      1
        MDF
                                     Total Channel                       0.00            0.00            0.00             0.00             0.00             0.00             0.00             0.00             0.00             0.00             0.00             0.00       0.00

 Other Overheads
        Salary
        Travel
        Telecoms
                                          Total Oother                   0.00            0.00            0.00             0.00             0.00             0.00             0.00             0.00             0.00             0.00             0.00             0.00       0.00

     Total Marketing Budget:                                            11.00            6.00            9.00             9.00             6.00             6.00             6.00             6.00             9.00             9.00             6.00             6.00       0.00




Confidential                                                                                                                                      Page 1                                                                                                                            8/15/2012
                                                  Finance
                                                  Approval
Country          Campaign ID       Coop   Cost    number         Date
Benelux          BL-Feb-Partner1   50%    1,500   F100204-4   ############
                 BL-Mar-Partner1   50%    3,000
                 BL-Apr-Partner1
                 BL-May-Partner1
France



Germany


Nordics


Spain/Portugal



Italy


South Africa



UK
  Invoice                                           Expected
  Number       Attendees   Opportunites   Value      Value
Mar103234450      21            4         200,000    100,000
                                                     MDF/Coop
                                            Status        Month 1            Month 2

Partner 1
    Ranking                               1
    Marketing Plan                        Approved
    Productivity Meeting                  Yes
    Training                              Yes
    NFR                                   Yes
    Sales                                 5%                30,000            53,000
    Entry Balance (Sales X 5%)                               1,500             -350
         MDF Campaigns               %       Rate    QTY       ID      QTY      ID
      Seminar                       50%         3,000 3 BL-Feb-Partner1 1 BL-Mar-Partner1
      Webinar                       50%
      YellowPages                   50%
      Banner add                    50%
      Search Marketing              50%
      Google Adwords                50%
      DM                            50%
      Email Campaign                50%
      ColdCall Campaign             50%
      Lunch and Learn               50%
      Brochures                     50%
      Customer Event                50%
      Custom Campaign               50%
                   Total Partner1                     3      4500.00           1500.00
                     Exit Balance                             -3,000            -1,850
                              2010
     Month 3             Month 4              Month 5            Month 6            Month 7




        17,000              150,000              150,000            150,000
        -1,000               5,000                11,000             18,500
QTY       ID        QTY        ID       QTY         ID     QTY         ID     QTY
 1  BL-Apr-Partner1  1  BL-May-Partner1




        1500.00             1500.00               0.00               0.00
         -2,500              3,500               11,000             18,500
Month 7            Month 8            Month 9        Month 10        Month 11        Month 12




   150,000            150,000            150,000         150,000         150,000
    26,000             33,500             41,000          48,500          56,000
      ID     QTY         ID     QTY         ID     QTY      ID     QTY      ID     QTY




    0.00               0.00               0.00            0.00            0.00
   26,000             33,500             41,000          48,500          56,000
             2010
Month 12     Total




   150,000
    63,500
      ID     Total




     0.00    9000.00
    63,500

				
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