Creating Female-Friendly Financial Services- Strategies_ Opportunities and Lessons

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        Creating Female-Friendly Financial Services: Strategies,
                     Opportunities and Lessons
http://www.aarkstore.com/reports/Creating-Female-Friendly-Financial-Services-Strategies-
Opportunities-and-Lessons-222623.html

Synopsis

 • This report assesses and evaluates the global strategies, opportunities and best practices adopted
to target female clients for various financial services.
 • It provides detailed case studies from North America, the UK, India, Pakistan, the Middle East,
South-East Asia and Australia to illustrate the various responses made by financial services companies
to their respective female audiences.

Summary

 The female financial services sector represents a profitable market still largely untapped in many
areas of the world. There are currently 3.24 billion females worldwide, and it is estimated that around
50% of women in the world, 1.6 billion, are economically active. There is a growing segment of
affluent women – senior executives, board members, property owners and entrepreneurs – wielding
increasing economic power. There is substantial evidence that the female financial market is becoming
increasingly populated, dynamic and affluent. However, many private and retail banks, credit card
providers and insurance companies have still not actively targeted this sector, and there is a wide gap
in the financial service offerings that are exclusively targeted towards women.

Scope

 • This report provides an extensive analysis on the global female financial services market
 • The report provides a detailed analysis on key trends, drivers, marketing strategies and challenges
in the global female financial services market
 • It details the marketing strategies adopted by various banks
 • It provides detailed case studies of various financial products launched by companies to target
female audiences

Reasons To Buy

•   Understand the female financial services market
•   Identify the growth drivers in the female financial services market
•   Examine detailed insight into the variety of female focussed financial products currently available
•   There is a special emphasis on the opportunities available in the female financial services market

Key Highlights

 • There are currently 3.24 billion females worldwide and it is estimated that around 50% of women in
the world are economically active.
 • In a number of societies and at all social and economic levels, women are increasingly taking key
decisions on household spending in both developed and key emerging markets.
 • There is a growing segment of affluent women – senior executives, board members, property
owners and entrepreneurs – wielding increasing economic power.
 • The huge cultural and language-related differences between regions are key challenges in
developing and marketing financial products for women in emerging countries.

Table of Contents :
1 Executive Summary
 2 Introduction
 2.1 The Global Market
 2.2 Local Market Snapshots
 2.3 Financial Advisers and Women
 2.4 Female Entrepreneurs
 2.5 The Business Case for Targeting Financial Services at Women
 2.6 Female Business Case Snapshot
 3 Financial Education for Women
 3.1 The US
 3.2 South-East Asia
 3.3 The UK
 3.4 Europe
 3.5 Australia
 4 Strategies and Best Practices
 4.1 Case Study: The y not Credit Card - Bank of China Credit Card International
 4.2 Case Study: Massachusetts Mutual Life Insurance Co (Massmutual), the US
 5 The US
 5.1 Economy and Demographics
 5.2 Retail Personal Banking
 5.2.1 Case study: Women & Company
 5.2.2 Case study: Women's Financial Group
 5.3 Retail Business Banking
 5.3.1 Case study: Wells Fargo Bank
 5.3.2 Case study: Keybank
 5.3.3 Case study: PNC Bank
 5.4 Insurance
 5.4.1 Case study: Prudential Financial
 5.5 Retirement
 5.5.1 Case study: OppenheimerFunds
 6 China
 6.1 Economy and Demographics
 6.2 Case Study: Hua Xia Bank
 6.3 Case Study: JCB (Japan)
 6.4 Case Study: China Construction Bank (CCB)
 7 Singapore
 7.1 Economy and Demographics
 7.2 Case Study: United Overseas Bank (UOB)
 8 India
 8.1 Economy and Demographics
 8.2 Case Study: HDFC Bank
 8.3 Case Study: Mann Deshi Mahila Bank (MDMB)
 8.4 Case Study: Bank of Baroda
 9 Canada
 9.1 Economy and Demographics
 9.2 Case study: Royal Bank of Canada
 9.3 Case Study: Bank of Montreal
 10 The UK

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