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Development and Design of Multimedia Title

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					Development and
   Design of
Multimedia Titles
     Unit E
         Objectives

Plan the title
Create and test the title
Multimedia design guidelines
Design for interactivity
Interactive design guidelines
Multimedia for the web


                                2
     Rule of Thumb
    Development Tip
Production
   20%




               Planning
                  80%
                          3
            Multimedia Development
        Phase 1 - Planning the Title
1               Develop the concept
    2                     State the purpose
        3       Identify the target audience
            4            Determine the treatment
                 5        Develop the specifications
                     6      Storyboard and Navigation
                                                       4
    Multimedia Development
Phase 2 – Creating and Testing
7           Develop the content
    8           Author the content
        9            Test the content




                                        5
        Develop the Concept
1
    What, in general, do
    we want the title to
    accomplish?
    – Support the company’s
      vision of their product
    – Brainstorm ideas
    – Hold “focus group”
      sessions


                                6
            State the Purpose
2
    What, specifically, do we want to
    accomplish?
    – Goals support the vision
    – Objectives are developed from the goals
      and must be clear, measurable and
      obtainable
    – Keeps the team focused




                                                7
       Identify Target Audience
3
    Who will use the title?
    – Can use demographics, lifestyle,
      attitudes
    – Need to identify as large an
      audience as possible
    – Larger audience is more difficult
      to develop for




                                          8
         Determine the Treatment
4
       What is the look and feel?
       – Treatment: how the title will be
         presented to the user

    •Tone: funny, serious, light, heavy, formal, informal
    •Approach: amount and type of user direction for
    interactivity
    •Metaphor: theme
    •Emphasis: on various multimedia elements (budget
    can dictate)

                                                            9
    Develop the Specifications
5
    What precisely does the title include,
    and how does it work?
    – What will appear on each screen?
    – Playback system: platform & processor speed
    – Elements included:
       •   How sound is recorded
       •   Design resolution
       •   Video specifications
       •   Fonts/colors
    – Functionality: interactivity specifications
    – User interface: how to navigate

                                                    10
          Storyboard and Navigation
    6




What do the screens look like and how are they linked?
                                                     11
    Storyboard and Navigation
6
    Navigation is linking screens via
    buttons, hypertext and hot spots
    Exploratory type: little structure
    (games)




                                         12
    Storyboard and Navigation
6
    Sequential type: linear (stories,
    books, presentations, tutorials)




                                        13
    Storyboard and Navigation
6
    Topical type: menu/search
    (catalog, encyclopedia, kiosk)




                                     14
         Develop the Content
7
    How do we generate the content?
    Who will be responsible for
    copyright/licensing issues?
    – Libraries: stock media vs. create in-house
    – Personnel: artists, photographers, musicians,
      actors, writers, editors
    How will the content be archived and
    documented?
    – Element database


                                                      15
          Author the Title
8
    How do we bring it all together?
    Programmer uses scripting
    Designers for user interface
    Authors for content
    Team members all work together




                                       16
       Testing
9
    Does it work the way it was
    planned?
    Usually ongoing during
    development
    – Prototypes: proof of concept test
    – Design testing: informal - how
      user interacts
    – Usability testing: formal - user
      filmed and asked questions
      during interaction
    – Function testing: does it work as
      planned?
                                          17
                   Testing
9
    Alpha testing
    – In-house
    – Try to make it crash
    – Document errors in bug reports
    Beta testing
    – Select potential users to test




                                       18
Multimedia Design Guidelines



            Unity


  Balance       Movement


                           19
Multimedia Design Guidelines –
           Balance
  Distribution of optical weight
  – Ability of element to attract user’s eye
  – Determined by object nature and size
  – Nature: shape, color, brightness, type




                                               20
  Multimedia Design Guidelines –
             Balance
     Screen position
     – Symmetrical balance
     – Asymmetrical balance
     – No balance




                       Asymmetrical Balance
Symmetrical Balance                           21
Multimedia Design Guidelines –
            Unity

                 Intra-screen:
                 do screen
                 elements fit
                 in?
                 Inter-screen:
                 consistency of
                 entire title

                                  22
Multimedia Design Guidelines –
          Movement
  How user’s eyes move through screen
  elements
  Optical center (above physical center)
  Designer can control via:
  –   Control starting place with graphic
  –   Use lines to point in a direction
  –   Use color gradients
  –   Have entities looking in a particular direction
  –   Emphasize an element in some way



                                                        23
  Design for Interactivity

Audience
Title type
Content
Title elements




                             24
         Design for Interactivity –
                Audience
                Understand user’s needs




How does user work with the title
                                          25
 Design for Interactivity –
        Title Type
Access specific information
quickly – use menu
Reference work – use menu,
index, search
Kiosk gathering information –
control fields
Game/entertainment – allow
random interaction (exploratory)

                                   26
 Design for Interactivity –
         Content
Content volume
– Adds more navigation levels
– Can increase confusion
– Provide hotwords or areas to jump
– Use pop-up windows, scrollbars,
  bookmarks
Content nature
– Can suggest a theme


                                      27
 Design for Interactivity –
      Title Elements
User controls for video, audio




                                 28
Interactive Design Guidelines

Make it simple, easy to understand
and easy to use (intuitive)
First screen shows contents and
how to navigate
Metaphors consistent with content
Elements consistent with
metaphors

                                 29
Interactive Design Guidelines

            Build in consistency




                                   30
Interactive Design Guidelines

Use design
templates to
– Provide consistency
– Shorten
  development time
– Prevent “object shift”




                                31
Interactive Design Guidelines

 Provide feedback
 Provide choices and escapes
 User has control: view or skip




                                  32
  Multimedia for the Web

Web sites can be designed for
multiple audiences




                                33
  Multimedia for the Web

How to attract viewer attention
– Flashy and catchy intros
– Repeat viewers can skip
How to keep viewer interest
How to help viewers get what
they want from the site



                                  34
  Multimedia for the Web

Provide quick downloads
Keep it simple
– Users scan, don’t read; use keywords
– Average user spends < 60 seconds and
  needs to
  •   Capture their interest
  •   Understand focus of site
  •   Understand how to navigate it
  •   Understand how to get information
– Keep the site fresh

                                          35
  Web Development Tips

All pages reachable in 3-5 clicks;
return home in 1 click
Label navigation options clearly
Color-code text links
Provide a site map
Provide a search tool


                                     36
           Banner Ads

Use for Web promotions
Include sound and animation
>50% look at; <1% click them
Banner placement and size is
important
– Usually placed at top of page




                                  37
       Issue: Online Privacy

Is consumer feedback worth the
price?
– Cookies
– Buyer vs. seller benefits
– Stakeholder debates
   •   Individuals
   •   Consumer advocacy groups
   •   Businesses
   •   Government agencies


                                  38
Development and
   Design of
Multimedia Titles
      End

				
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