Mobile advertising solution, a better option than emarketing solution
Our world is full of mobile fans like iPhone fans, Android lovers, Blackberry fanatics and Symbian or
Nokia admirers. But one thing is common in all of them that are their craze for their mobile phone.
Smartphones, mobile solutions and mobile applications all are revolutionizing the world and their
working ways. We are aware that mobile solutions are available in every section and for all categories.
This article describes some information that states how mobile solution for advertising is better than
those of internet ones. The second option can never be ignored as users are divided as some use
computers while they are in office or home and mobile phone users are always there while in place or
There are many researches carried out for finding out the results of which one is better, mobile
solution or esolution. Blow of some information gives a good insight of how mobile solutions and
development related to
advertising proves better.
• Reason no.1 is
and mobile ads
reach where users
are. Wherever the
user goes they are
phones and with
apps they are
more engaged on mobile doing multiple activities thus the ads reach them here.
• Reason no.2 is that mobile phone usage is far higher than of PCs with internet access.
Today’s mobile phones enables access of internet thus serves double purposes of calling and
mobile computing. Mobile ads reach users while they search from mobile internet in the same
way as they do from PCs but here the use is higher.
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• Reason no.3 is mobile phones offer user with multitouch and multitasking features. Internet
ads reach its finder via PCs through its net/web but smartphones have rich menu and offers
adverts with options to choose from SMS, MMS, mobile website, internet, via social
networking, ring tones, other notifications and much more.
• Reason no.4 is mobile solutions in advertising targets specific customers or subscribers via
mobile ad packages. PCs are unable to send ads to specific users while with mobile phones it
is possible considering some factors like demographic details, profile building, predictive
behavioural basis, time and location basis etc. Targeted ads are more relevant and displays
when the user is in real need thus have high rates of response.
• Reason no.5 is that unlike PCs mobile phones are the only gadgets that have capability to
use subscriber’s movement or changing location for offering them with timely offers like
discounts, sales at malls, offers at restaurants or cafes etc.
• Reason no. 6 is choice of users which is different in both. Most of the internet ads have a
reputation of being spam and cheating but mobile ads are only delivered to those who request
or choose them. This regard of mobile apps has increased effectiveness and tempting nature.
• Reason no. 7 is response of the user in mobile ads. Mobile application development has
reached to sky heights and creative developers offer highly interactive ads which tempt
customers to respond directly. Viewers can click to call, sms or purchase directly.
There are yet more reasons that proves some or the other way of mobile ad solutions to be the better
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