WAAL Conference, Spring 2004
Associate Provost for Information Services
University of Wisconsin-Green Bay
Who can advocate for librarians & libraries?
What techniques and tools might be used
to make libraries more visible?
Where do we need to be heard?
When is it important to step forward?
Why should each of us be an active
To speak or write in favor of;
to recommend publicly; to support
A person who speaks in favor; one who
pleads or argues publicly for something
All politics are local: relate to local issues
Ongoing relationships are best
Be respectful of their concerns & time
Be appreciative of any support
Be informative; Make it easy for them
Face-to-face; telephone; letters; email
Be strategic; Be opportunistic
Use stories and Don’t use jargon or
Use simple language, Don’t overwhelm
less is better with statistics
Stick to key points Don’t try to impress
Articulate clearly Don’t use sarcasm
Aim for the right Don’t go over your
level allotted time
Public Speaking Essentials
Who is the target audience(s)?
What is your message?
How can you tailor your message?
How do you get on their agenda?
How do you plan for the speech?
Short & simple (5-10 words)
Repeat message (rule of 3)
Key points to support message (rule of 3)
Why should they care?
Hoped for outcomes?
Organizing Your Speech
Openings (styles will vary)
Preview (tell ‘em what you’re going to tell ‘em)
State main and sub-ideas (tell ‘em)
Why should they care? (benefits)
Review ideas (tell ‘em what you told ‘em)
Conclusion: what should they do/know now?
Say “Thank You” (cannot say this enough!)
Preparing Your Speech
Use large font for easy reading
Write our entire speech
Rehearse standing up and using visuals
Listen/look at yourself
Prepare notes for prompts (ppt works)
Before the Speech
Dress the part
Check room setup; where will you be
relative to the audience? relax
Familiarize yourself with equipment;
Find a clock or place your watch in view
Greet/watch people (as appropriate)
Delivering the Speech
Be enthusiastic, animated, conversational
Pace presentation, keep eye on clock, be
prepared to make adjustments as needed
Maintain good posture; eye contact; smile
Don’t go over your time (unless invited!)
Handouts & Visuals
Handouts with key points
Use illustrations for things that are hard to
explain or “cute”
Have business cards ready
Ho w to Handle Questions
Listen & Empathize
Do not repeat negatives
Reframe the question
Be positive, honest, straightforward
Don’t assume anything you say is “off the
Anticipate questions, practice answers
Working with the Media
Letters to the editor
Build relationships for story contacts
Be aware of their deadlines
Respond as quickly as possible to requests
Develop a pitch letter
Who is the audience?
What is your message?
Get their attention!
Be simple, be brief, reiterate.
Address tough questions
Never repeat a negative
Never give one-word answers
Talk in soundbites! (12-20 seconds)
Bridge, flag and hook
Brochures, bookmarks, posters
Annual report or special report
What can we do?
Understand the political culture
Faculty Senate; Deans, Students
Board of Trustees; Friends groups
Legislature; County/Municipal Boards
Congress; Federal agencies
ALA; WLA, WAAL, other alliances
Questions & Discussion