Landing Page Optimization
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Landing Page:
Landing pages has great importance in internet marketing communications. Design your landing page with your primary goal in mind Optimized landing pages can improve online campaign results dramatically. Specific page(s) on a web site created for visitors referred from marketing campaigns which are designed to achieve a marketing outcome.
Landing page refers to
• Maximize conversion of visitors to this page or • Series of pages to a particular marketing outcome – sale, lead or change in brand metrics.
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Landing page main aspects evaluated:
• • • • • • • • • • • • • • Fix your primary goals URLs Location of the landing page Call-to-action button Look should be great Must inclusion of forms Repetition of email promotional copy Clear Logos and navigation bars Design layout Copy length and little scrolls Use of headings and main points Inclusion of photography, main product/service focus Little animation Opt-in requests
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Landing page should follow
• Site hierarchy • Design principles • Make it simple
Development cycle of Landing Page
• • • • • • • • Objectives or Goal Brief or Description Design / Layout Validation / Testing Integration Publication Verification Launch
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Landing Page tools
• LiveBall
A/B testing
• Omniture TnT
MVT testing
• Google WO
A/B MVT
Landing page success factors
To be effective, landing pages need to combine the following: 1. Usability 2. Accessibility 3. Persuasion 4. Develops trust in your brand
www.toputop.com
Landing Page Optimization
www.toputop.com