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					24 March 2009




   Joint Venture Partner Induction workshop
                  Birmingham
           Tuesday 24th March 2009
                       at
          Aston Management Centre
              10.00am to 5.30pm
          (Registration from 9.30am)


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24 March 2009

                              Key points
            The Diversiton Management Training Business
                  Training programmes and delivery
                The Diversiton on-line resource library
             Creating a range of specialised programmes
                  Marketing the programmes locally
                       Priority target audiences
             Email marketing strategies and approaches
Business planning – sales projections, cost management and profitability
                Individual business planning sessions
                     Marketing and sales literature
     Course organisation, administration, invoicing, payment, etc.
                  Creating consultancy opportunities
                      New product development
                 Generating income from your Areas
               Monthly support and networking sessions
                        Individual discussions
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     http://www.diversiton.com/members.asp
     Password protected area of the site (password is dublin7)
     Work in progress, continually updated, restricted access




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   Members - Diversiton Management Training
   Welcome to the Members area on the diversiton website for Associate
   Directors only.

   Documents
    Sign In Sheet
   Evaluation Form
   Letterhead
   Business Cards

   Customer Care

   Presentation 1 Manual 1
   Presentation 2 Manual 2
   Presentation 3



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Worriers
 Presentation 1 Worriers Workbook!

Stress Management
Stress Management Presentation Stress Management Manual

Positive Management
Positive Management Presentation Positive Management Manual

Leadership & Team Building
Leadership & Team Building Presentaion Leadership & Team Building
Manual
Team work Presentation

Problem Solving & Performance Improvement
Problem Solving & Performance Improvement Presentation Problem Solving
Manual


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 Reviewing Performance & Dealing with Difficult Situations
 Reviewing Performance & Dealing with Difficult Situations Presentation
 Reviewing Performance & Dealing with Difficult Situations Manual

 Coaching Skills
 Coaching Skills Presentation Coaching Skills Manual

 Interviewing
 Interviewing Presentation Interviewing Skills Manual

 Time of Your Life
 Time Management Presentation

 Performance Review
 Performance Review Presentation 1
 Performance Review Presentation 2



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  Role Plays
  Role Plays Presentation - Areas needing Improvement

  Team Work
  Team Work Presentation

  Tips 1-6
  Tips 1-6 Presentation

  Leadership
  Leadership Presentation

  Positive Management Review
  Positive Management Review Presentation

  Please forward any relevant documents through to Celine and she will
  make it available here.
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                Marketing the courses
                    and building
                   your business




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Northern Ireland
•   Name person / database
•   Letter and leaflet – every 3 months. Info on course dates / special sessions
•   Emailshot – every month. Latest news / assistance / update / offer
•   Phone responses – converted
•   Relationship building at 2 levels – Presenter (training) / Assistant (Admin)
•   On site meetings to identify needs / discuss outcomes



GB pilot
•   Mailshot only / no dedicated support / part-time
•   Breakfast briefing – series of Police courses
•   Finance Company
•   Hi tech – one course per month
•   General courses
•   Hospital Trust – all senior managers




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          One place on a General Course

                One In-House Course

                 A Series of Courses

                Annual Training Budget

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          Who is this training relevant for
            - from your perspective?




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                 Who will you be selling
                and delivering training to?




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    How will you communicate and reach
           your target audiences?




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    Target audiences could be

    • Health trusts / local authorities / businesses / police /
      education / tourism / etc

    • Equality managers / training managers / diversity
      managers




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Immediate questions for you

Local situation ?
 What are the key issues locally? What are the changing
demographics? What training is available from whom? This
will quantify the local market gap and enable you to
properly position Diversiton.




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   Client list ?
     Start to build a list of local organisations that you can
    contact by letter and email. This could include Health
    Trusts, Local Authorities, Businesses, etc. Ring and find
    out the name and title of the person responsible for
    Equality / Training / Diversity. This will help to build your
    prospect list.




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  Best Practice ?
  What are the leading organisations in your area doing
  with regards to training in Religion and Belief and
  meeting the Employment Equality (Religion or Belief)
  Regulations 2003? This will highlight for you what
  needs exist.




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         Building lists – your client network

         • email lists

         • Mailing lists

         Sources include from local directories, Chamber of
         Commerce and Thompson’s on-line database.




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 How the web site helps you

 • Credibility
 • Brand
 • Awareness




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 14 Ideas and Information sources for email shots
     –   Diversiton’s new Trainer – local presence
     –   £10,000 fine for Religious discrimination
     –   10 minute audit in religion and belief
     –   7 steps to avoid litigation
     –   Check-up Booklet
     –   National Press Articles / BBC news
     –   Success quotes from your courses / clients / sectors
     –   Local perspective / press articles
     –   Forthcoming festivals and holidays
     –   Diversiton website
     –   Setting up a Prayer Room or Quiet Room
     –   Extra courses in Religion and Belief
     –   10 reasons to choose Diversiton
     –   Local survey of religion and belief




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7 Steps to avoid litigation
    1. Train key staff
    2. Review policies and procedures
    3. Document training and outcomes of review process
    4. Continually communicate developments with staff
    5. Evaluate and document benefits
    6. Ensure that religion and belief training is a regular
       component of your annual training plan
    7. Review and update procedures on an ongoing basis

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 Survey
    Diversiton is undertaking a survey locally with Equality
    and Diversity Managers to assess needs in respect of
    training in religion and belief.




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4 reasons to choose Diversiton
1.   Religion and Belief in the Workplace is the most successful Diversity
     Training Programme in the UK. Over 5,000 people have already
     been trained.
2.   Diversiton is the leading training organisation in Religion and Belief
     in the Workplace. We have been delivering E.U. compliance training
     in Religion and Belief training for the last 5years.
3.   The training has been formally recognised at the British Diversity
     Awards and awarded the Government’s prestigious Diversity 21
     Award.
4.   Diversiton’s reputation is built in 3 key areas
        • Integrity in this sensitive area of religion in the workplace
        • A track record of success with over 500 organisations dealing
            with practical issues and concerns
        • Working with clients to produce real benefits in organisational
            performance
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5 more reasons to choose Diversiton

1. Diversiton practical guidelines to help your organisation avoid
   litigation

2. Diversiton works with all the main religious traditions who have
   written the material for the training

3. We are independent and impartial.

4. We have received funding for the last two years from the DTI

5. Follow up visits to discuss outcomes

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 Role of the PA
     –   Email list building
     –   Mail list building
     –   Organising and sending mailshots
     –   Telemarketing
     –   Booking visits for Presenter
     –   Responding to enquiries – booking courses, setting up meetings, etc
     –   Sending email shots
     –   Follow up calls to email mailshots
     –   Course organisation and administration
     –   Organising booking and joining instructions, follow-up letters, etc.
     –   Keeping client management records
     –   Liaison with Press
     –   Diversiton links – invoicing / marketing materials




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 Role of the Presenter
 • Identifying local issues
 • Identifying local best practice
 • Identifying local training delivery / competitors and their
   products
 • Identifying local employer needs by sector
 • Visits to clients
 • General courses delivered
 • In house courses delivered
 • Follow up visits


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 Marketing (PA)
 email addresses
 mail addresses
 emails sent
                             Key
 letters sent
 letters followed up
 telemarketing calls
                           Measures
 client visits set up
 in house courses booked   Presenter
   ...places
   ...value                Visits to clients
 general courses booked
                           general courses delivered
   ...places
   ...value                in house courses delivered




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