Social Media Optimization

Social Media Optimization www.toputop.com Social Media Optimization • Social Media Optimization is a process of creating word of mouth through social media channels like video sharing, photo sharing, content sharing, online communities and social networking. www.toputop.com Social Media Optimization can help in • • • • • • • • • • • • Increase your likability from high authority websites Tagging and Bookmarking is easy Gaining inbound links Help your content travel across social media channels Participating Social communities Knowing how to target your audience by Micro Blogging (Ex. Twitter) Creating fresh content Driving targeted traffic to your website Build links back to your site Monitoring the discussion in your market (Social Media Monitoring) Create high quality content worth telling people about your brand Integrate multiple social media websites together Ex. News from your Blog and RSS Feed aggregators, bookmarking services, and video/image and podcast posting websites. www.toputop.com Various Popular Social Media Websites: • • • • • • • Digg.com Stumbleupon.com de.licio.us Youtube.com Flickr.com Facebook.com Twitter.com www.toputop.com Different forms of Social Media Optimization • • • • • • • Submitting Your Content Advanced Social Bookmarking RSS Feed Syndication Video Marketing / Content Producing Youtube.com, Revver.com, Viddler.com Image Sharing Podcasts Press Releases and Articles www.toputop.com Phases and Tasks of Social Media Optimization Social Media Optimization has three different phases 1. Organizing 2. Strategizing 3. Optimizing Social Media Optimization has main tasks 1. 2. 3. 4. 5. Discovering Clean Up Communication Planning Activation Optimization www.toputop.com Social Media Optimization has different Stages 1. Creators: Publishing digital media assets to the public websites. Ex. Youtube, Flickr etc 2. Critics: Comments on Blogs, Ratings for the posts 3. Collectors: RSS feeds, Tagging, bookmarking 4. Joiners: Conversation in Social Network websites and in Communities 5. Spectators: Read Blog posts, Watch Videos and listen podcasts www.toputop.com Social Media Optimization and Blogging Blogging: It is called as “web log”. Read, write, or edit a shared on-line article. Blogging play a key role in Social Media Optimization. Ex. Blogger, Wordpress We can share blog posts through social media websites and it is easy to bookmark and tagging system. Even we can convert our blog posts to podcasts for online listening. www.toputop.com Micro blogging : Micro blogging is another type of blogging that allows up to 140 character long posts. • Ex. Twitter • Micro Blogging is very much popular now a day. www.toputop.com Social Media Optimization www.toputop.com