Advanced Analytics for Business Optimization and Online Effectiveness
Technological innovations has over the years led to a very techno savvy customer base. The internet today
plays a major role in every aspect of the customer depending on his lifestyle. The relationship which started
with simply surfing, to gaining knowledge on unknown topics, downloading information and software for easy
working at home, today has taken a much wider form. Customers now make use of the internet and the new
technology to gathering product information, making purchase decisions based on the web reports, or
keeping in contact with friends and family through social networking sites.
With the world so widely networked social media plays an important role in revenue generation
and expansion of business for both corporate houses and small and medium business establishments. Social
media analytic and social media are thus important tools for organizational sales campaigns and for increasing
the online effectiveness of any business. The social media analytic tools helps organization to identify the
requirements and interests of a target audience.
By monitoring and tracking the online activities of the potential customers and use of engagement metrics
such as real-time reports, enterprises are made aware of the requirements. The new age enterprise
accordingly brings about changes in the organizational strategy for customer retention.
Further, with organizations so dependent on technology and analytical tools for quantitative
analysis, optimization and improvement of products, collecting the right set of data is very vital for the
organization. With the design and development of advance social analytics for business environment, the
availability of right tool is a challenge that the new age enterprises need not worry about
Such modernization of technology enables enterprises to capture broader data and gain more insights. The
actionable insights help most enterprises make significant improvement in their business. The real-time
reports helps organizations take intelligent operating decisions leading to development of an automated
business process. Further, social intelligence helps enterprises analyze real-time data in across social, mobile
and web platforms and capture the market pulse through such valuable information. This facilitates to work
out strategies for a continuous improvement in customer acquisition and engagement campaigns
Advanced analytics and social media together help enterprises track customer behaviors through real-time
and visualization interface, facilitates optimization and smarter operating decisions. Besides, driving the
business ahead, also helps the organizations to survive through aggressively competitive environment.