Mobile App Companies & Their Trends
As per Gartner, the crucial mobile applications in 2012 are going to focus on high-end devices. It has been
noted that the best and successful mobile applications have their own unique features and does not operate
as mobile extensions of the their online groups. Today mobile applications have defined the user experience
and the attempt to find the apt competitive edge. It has been also noted that mobile applications have the
ability to generate favorable revenues and also results in driving hardware sales of new Smart phones. In
addition to that, in the recent time even the advertising expenses depend on the mobile market.
Gartner report also elaborates that mobile application development companies are in an attempt to shift the
marketing funds for experimenting with the mobile channel. Esteemed organizations specializing in
technology and R&D services are well equipped with the new development today are coming up with
innovative strategies to strengthen their brand image. The recent mobile application development trends are
pointing towards a metered data usage in the near future that will impact user behavior.
However, today eminent companies specializing in product engineering have come up with high-end mobile
applications focusing on certain core areas that include:
Location-Based Services (LBS)
Mobile Media Streaming
Presence and Social Networking
Messaging and Syncing
Mobile Advertisement and Ad Engines
Though the Google’s mobile operating system is open source, there are multiple carriers and equipment
vendors that are adding in their own features and tweaks to the primary code base for distinguishing
themselves from the other market players in the market. The outcome of such tweaks has generated in 15
screen sizes and most of the changes have been expected to arrive in the forthcoming days. With the
exponential growth in mobile applications, customers are going to experience an explosion in the business
process applications that would result in a huge revolution. The enterprise application market is expected to
reach US$100B by 2015.
The consumer expectations in mobile applications are reaching sky-high. Today no user is willing to return
back to the yesteryears and use older technologies. Furthermore, mobile interfaces that provide a web
experience are needed to surface now. Everyone including the youth today is well versed with the latest
mobile devices and expects that the devices need to operate as per their requirements. Hence, mobile
application brands are increasingly entrenching their mobile initiatives and are proactive about marketing
their products to all audience groups.
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