Important Online Reputation Management Strategies Today in this highly competitive business scenario it is of prime importance to reach out to your target audience most effectively and the internet provides you the ideal medium to serve that end. Today, we see millions of people browsing the web for news and other information and this gives you the opportunity to use the web space to your advantage in creating a strong online brand positioning. Particularly with the proliferation of social media and other user generated content it has become absolutely essential to make your presence felt in the online world. To put it simply, online reputation management services cater to this precise need for handling your online presence intelligently to create solid and an overall positive impact. Internet is an extremely volatile space. While one hand you can use it as a platform to promote your products and services, on the other hand it can be used by online detractors to trash your offerings. But if you follow few important online reputation management tactics, you will surely be at a better position to protect your brand online. Outlining the online reputation management campaign plan of action Strong research and planning is what is essential for implementing an efficient online reputation management program. You initiatives should be in correspondence with your current goals and objectives. Therefore it is necessary to identify issues, customer base, key players, and potential responses and to create content accordingly. A tricky part of such online activity is to target the right audience while guarding from unwanted attention. Create targeted press releases and distribute them among key media contacts to be able to rapidly distribute updates via email or RSS feeds. You can also post a link to the press release on your home page, making it available to site your site visitors. Defining an outbound communication strategy is an integral part of online reputation management services. Finding the key online editorial contacts followed by comment postings on pertinent articles allow you to appear on syndicated content sites and news search engines, etc. Posting comments on critics' blogs and linking back to your own press release or blog can also be beneficial. By closely monitoring related consumer- generated media outlets like newsgroups, threaded forums and wikis you can get the opportunities to communicate with customers and learn about their needs and likes. Most likely online reputation management services provider will also advise you to make use of Google AdWords and related pay-per-click programs as they offer instantaneous visibility and total control over placement (by keyword) and message. Evaluating online reputation management program performance Examine your online performance to gauge your online brand value. There are several metrics to assess the efficacy of web reputation management. This includes the nature of the traffic and page reviews of the relevant content, quality and quantity of citation in blogs, forums and newsgroups, actual worth of the referring URLs (inbound links) to site or press releases, Text ad efficiency, etc. Online reputation management strategies should be in place to create useful content, distribute it and to participate in online discussions to develop a positive online image.