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BEING A SMART CONSUMER

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					BEING A SMART CONSUMER
               DEFINITIONS
• Consumer – someone who uses goods or services
Goods – products
Services – Actions performed by people
Management – using available means to reach
  goals
Resources – means used to reach goals
Human Resources – comes from within people, ex:
  time, talents, knowledge, skills
             Definitions Cont.
• Nonhuman Resources – material items, ex:
  money, possessions, public facilities, parks,
  schools. Includes air, water, land.
• Rights – claims to power
Management Process              Decision Making Process
• 1. Set a goal                 • 1. State the problem
• 2. List available resources   • 2. List the alternatives
• 3. Choose which resources     • 3. Consequences of each
  you will use.                   alternative (pro and con)
• 4. Form a plan of action      • 4. Choose an alternative
• 5. Follow a plan              • 5. Carry out the decision
• 6. Evaluate the results       • 6. Evaluate the decision
        ADVERTISING APPEALS
• Factual appeal – describes a product’s
  features, where item is sold
• Wholesome appeal – suggests health, family
  life, environmental conditions will be
  improved by use of this product.
• Comparison – product features compared to
  competing product. “New” “Improved”
  compared to earlier version.
• Testimonial – experts, celebrities make
  product claim seem believable.
• Attention getter – uses humor, bizarre images,
  unusual techniques to make consumers aware
  of product
• Special offer – contests, rebates, bonus, sale $
• Sex appeal – will be more popular or attractive
  is you use this product
• Bandwagon – everyone uses the product
• and invites you to become part of the crowd
  by using it too
• Snob appeal – using the product will
• increase your social status
ASSIGNMENT – DO RIGHT NOW!!!
• Look in magazines and find two different
  advertising appeals. Cut the ads out and
  label each with the type of appeal being
  used.
           CONSUMER RIGHTS
• Right to safety – protection from products &
  services that are hazardous to your health.
• Right to be informed – provided with useful
  and truthful product facts (labeling, ads)
• Right to choose – wide selection of goods &
  services at a fair price
• Right to be heard – right to a voice if you have
  a problem, developing goods & services.
• Right to redress - $ or other benefits that a
  consumer receives as fair compensation.
• Right to education – right to access programs and
  information that help make better buying
  decisions
• Right to healthy environment – to live & work in
  an environment that doesn’t damage your health
• Right to have basic needs met – access food,
  water, shelter
             RESPONSIBILITIES
• Safety – Use products safely
• Information – Use information wisely
• Choice – choose carefully
• Be heard – express concerns to those who can help you
• Redress – seek it!
• Education – learn!
• Healthy Environment – consume in a way that
  promotes healthy environment
• Basic needs – consume sustainably (considerate
  choices & impact on others)
                   AGENCIES
•   FDA –
•   FTC –
•   CPSC –
•   Lemon Law –
•   Toy packaging label –

• Recall –
•   Why used?

				
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posted:8/10/2012
language:English
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