PowerPoint Presentation - Elite Traveler by dffhrtcv3

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									                  2007 HOLIDAY SPENDING SURVEY




Conducted by Prince & Associates
November 12-16, 2007
                                                  2007 Holiday Spending Survey



Survey conducted by Russ Prince, President, Prince & Associates, Inc.


•Russ Alan Prince is the president of Prince & Associates, Inc., the leading market research
firm specializing in global private wealth. With two decades of concentrated experience with
ultra high-net-worth and elite advisors, he is a highly sought consultant on strategic,
profitability and structural business issues. Prince is frequently cited for his expertise in the
international business and financial press including The Wall Street Journal, Forbes, and
The New York Times. He has written more than forty books, including The Sky’s the Limit,
Fortune’s Fortress, and Fame & Fortune. He is also the editor of Private Wealth.
                                              2007 Holiday Spending Survey



   SURVEY PARTICIPANTS

• Pre-arranged panel of 843 high net worth individuals obtained through lawyers

  and financial advisors

• 32.1% of those surveyed had a net worth of $10 million + (Elite Affluent)

• 69.7% of those surveyed had a net worth of $1 million - $9.9 million (Mass Affluent)

• Survey conducted by pre-arranged telephone interviews directly with individuals
                                               2007 Holiday Spending Survey

KEY FINDINGS

• While the economy may be cutting back on the spending and holiday cheer of the Masses,

Holiday Spending by the Elite Affluent (Super Rich with a Net Worth $10 million +) is

expected to increase significantly – between 17% and 67% across more than a dozen luxury

categories.

• Top spending categories of the Elite Affluent by increase are projected to be Jewelry (67%

growth), Electronics (53%), Events at Hotels (44%), Wines & Spirits for Entertaining (39%)

and stays at Hotels & Resorts (36%).

• Top spending by $ spent are projected to be Yacht Charters ($487,900), Automobiles

($187,400), Jewelry ($152,400), Charitable Donations ($116,300), Villa Rentals ($86,200),

Hotel/Resort Stays ($83,400) and Watches ($66,700).

• Nearly 60% of the Super Rich will fly by private jet between Dec. 21 and Jan. 3, including

22.8% who will take their private jet to go Holiday Shopping.
                                                       2007 Holiday Spending Survey


                          Super Rich - Comparison 2007 / 2006 Holiday Spending
                                    Super Rich: Net Worth $10 million+
Spending Category                             2007                  2006         % change from 2006
Jewelry                                     $152,400               $91,100              67%
Fashion                                      $46,200               $36,400              27%
Hotels / Resorts                             $83,400               $61,200              36%
Yacht Charters                              $487,900              $410,600              19%
Villa Rentals                                $86,200               $69,900              23%
Watches                                      $66,700               $52,000              28%
Wine/Spirits for Entertaining                $31,100               $22,300              39%
Holiday Entertaining                         $45,800               $34,600              32%
Out of Home Spa Services                     $34,900               $27,800              26%
In Home Spa Services                         $29,300               $21,700              35%
Events at Hotels                             $61,700               $42,800              44%
Corporate Gifts                              $44,900               $38,400              17%
Electronics                                  $39,300               $25,700              53%
Charitable Donations                        $116,300               $94,200              23%
Automobiles/Vehicles                        $187,400                 n/a                 n/a
Gifts/Services for Pets                      $10,200                 n/a                 n/a
                                                     2007 Holiday Spending Survey

                          Planned 2007 Holiday Spending (in Dollars) Comparison:
                                       Super Rich vs. Mass Affluent
          Super Rich: Net Worth $10 million +   Mass Affluent: Net Worth $1 million - $9.9 million
Spending Category                           Super Rich           Mass Affluent            % variance
Jewelry                                      $152,400                $4,900                 3010%
Fashion                                       $46,200                $2,100                 2100%
Hotels / Resorts                              $83,400                $2,800                 2879%
Yacht Charters                               $487,900                  $0                     n/a
Villa Rentals                                 $86,200               $22,000                  292%
Watches                                       $66,700                $1,900                 3411%
Wine/Spirits for Entertaining                 $31,100                $2,300                 1252%
Holiday Entertaining                          $45,800                $4,200                  990%
Out of Home Spa Services                      $34,900                $3,800                  818%
In Home Spa Services                          $29,300                $1,900                 1442%
Events at Hotels                              $61,700                $9,300                  563%
Corporate Gifts                               $44,900                 $600                  7383%
Electronics                                   $39,300                $3,300                 1091%
Charitable Donations                         $116,300                $4,800                 2323%
Automobiles/Vehicles                         $187,400               $43,600                  330%
Gifts/Services for Pets                       $10,200                 $955                   968%
                                                       2007 Holiday Spending Survey


           Planned 2007 Holiday Spending Comparison: % who will spend in category
                                      Super Rich vs. Mass Affluent
Super Rich: Net Worth $10 million +    Mass Affluent: Net Worth $1 million - $9.9 million
Spending Category                           Super Rich            Mass Affluent             % Variance
Jewelry                                        86.7%                   76.7%                   13%
Fashion                                        84.5%                   79.2%                   7%
Hotels / Resorts                               34.7%                   15.9%                  118%
Yacht Charters                                  7.4%                   0.0%                    n/a
Villa Rentals                                  35.4%                   2.3%                   1439%
Watches                                        43.9%                   17.8%                  147%
Wine/Spirits for Entertaining                  82.3%                   91.3%                  -10%
Holiday Entertaining                           87.1%                   79.7%                   9%
Out of Home Spa Services                       49.4%                   26.0%                   90%
In Home Spa Services                           40.2%                   14.7%                  173%
Events at Hotels                               41.7%                   17.7%                  136%
Corporate Gifts                                69.4%                   63.5%                   9%
Electronics                                    70.5%                   49.7%                   42%
Charitable Donations                           99.6%                   99.7%                   0%
Automobiles/Vehicles                            8.5%                   0.2%                   4150%
Gifts/Services for Pets                        34.7%                   40.4%                  -14%
                                                              2007 Holiday Spending Survey


                            Will you fly by private jet this holiday season?


                                        Elite Affluent 2007    Elite Affluent 2006     Affluent 2007          Afflluent 2006
Yes                                                    59.4%                                           2.1%
If yes, expect to shop while away                      95.7%                                       66.7%
Plan to take jet specifically to shop                                          22.8%                                     0.3%




                            Will you be giving a jet card as a holiday gift?


                                        Elite Affluent 2007    Affluent 2007
Yes                                                    36.5%                    0.2%



                            Will current oil prices affect your travel plans?


                                        Elite Affluent 2007    Affluent 2007
Yes                                                     0.0%                    0.5%
                                               2007 Holiday Spending Survey




What special and unique gifts are the Elite Affluent giving this year?

 Renting a private island

 A jewel-encrusted saddle for a pony

 An haute couture dress for a 4-year old girl; cost: $30,000

 Redoing the interior of a classic Camaro; cost: $200,000

 A charm bracelet where the jeweled charms are custom made in the shape of (nude)

  boyfriends; 3 charms at $45,000 per charm
                                                                     ABOUT ELITE TRAVELER




 Elite Traveler is a BPA-Audited publication with a circulation of 131,252 (June 2007) on board private jets,

  mega-yachts, and other Elite locations in over 90 countries.

 Elite Traveler has won over a dozen awards for Editorial Excellence and Design.

 Elite Traveler readers are The New Jet Set – those who fly by private jet (at a cost of $5,000 – $10,000 per hour.)

 Elite Traveler reaches over 575,000 readers each issue with an average household income of $5.3 million.

 Elite Traveler readers are Business Owners, Executives, Politicians, Royalty, Socialites, Diplomats, Celebrities,

  Athletes and their families.


  For Advertising Information, visit www.elitetraveler.com or email sales@elitetraveler.com




                                                                                              Sources: BPA, Prince & Associates

								
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