Safeway by hedongchenchen

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									                                                                     Media Contact:
                                                                        Allison Knopp
                                                           Public Relations Associate
                                       Easter Seals DuPage and the Fox Valley Region
                                                                      P: 630.261.6201
                                                         aknopp@eastersealsdfvr.org
                                                            www.eastersealsdfvr.org

                                                                 FOR IMMEDIATE RELEASE


  Local Dominick’s Support for People with Disabilities
 Campaign Goes Behind the Scenes with Avril Lavigne
   Offers Exclusive Videos from the Singer/Songwriter as Thank You to
  Customers who Support its Annual April Campaign for Easter Seals and
                             Special Olympics

Villa Park, IL, April 16, 2012 — Safeway Inc., including local Dominick’s stores has
launched their annual Support for People with Disabilities fundraising campaign to
benefit Easter Seals, Special Olympics and an array of organizations that help people
with disabilities live fuller, more independent lives.

This year, as a way to thank the thousands of customers and employees who generously
support the campaign, Safeway is partnering with award-winning singer/songwriter and
philanthropist Avril Lavigne and The Avril Lavigne Foundation to bring a new, exclusive
video element and enhanced fundraising to the April effort.

“We are honored to be working with The Avril Lavigne Foundation to build even more
excitement for our disabilities campaign and give our customers something unique as a
thank you for their support – exclusive access to go behind the scenes with Avril,” said
Larree Renda, Safeway Executive Vice President and Chair of the Safeway Foundation.

When customers enter any of their local Dominick’s stores through April 30, they should
look for the “Behind the Scenes with Avril Lavigne” signs near each store’s entrance, grab
a tear-card from the sign and bring it to the register to make a $5 donation at checkout
to support services for children and adults living with disabilities. Those customers will be
given a coupon and code to view exclusive videos of Avril Lavigne on tour, behind the
scenes, performing from her dressing room and visiting Easter Seals programs for kids with
disabilities. There’s also an exclusive acoustic version of one of the singer’s most popular
songs.

Each year local Dominick’s stores dedicate April to raising funds and bringing awareness
to helping people with disabilities. While the hallmark of the campaign is a $1 donation
at checkout, the company also uses in-store broadcasts and video messages to
customers and employees to share information about breakthroughs in research and
new programs that help millions of people with disabilities in North America and around
the world. To date, Safeway has raised and donated more than $130 million to support
organizations such as Easter Seals, Special Olympics and a range of other organizations
that assist people with special needs.
"Local Dominick’s stores have played a large role in our organization raising nearly
$250,000 throughout the past 5 years of our partnership,” said Theresa Forthofer, President
and CEO of Easter Seals DuPage and the Fox Valley Region. “We are so excited to be
partnering with them again this year, and we are thrilled that Avril Lavigne is bringing
even more passion to the cause. “

In addition to in-store campaign activities, the company will also partner with Rebuilding
Together, the nation’s leading nonprofit working to preserve affordable homeownership,
to plan and execute home or community center rehabilitation projects that serve
people with disabilities. In the coming weeks, teams of Safeway volunteers will be
deployed in to each of the company’s key markets to assist Rebuilding Together "project
managers" with various repairs, landscape, paint and remodel work. This is the third year
in a row that Safeway has joined with Rebuilding Together to make homes and
community centers more accessible.

About Safeway
Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North
America based on sales. The company operates 1,678 stores in the United States and western
Canada and had annual sales of $43.6 billion in 2011.

About Easter Seals DuPage and the Fox Valley Region
The mission of Easter Seals DuPage and the Fox Valley Region is to enable infants, children, and
adults with disabilities to achieve maximum independence and to provide support for the families
who love and care for them. Founded in 1952, Easter Seals DuPage and the Fox Valley Region is
one of the largest and most highly regarded pediatric outpatient rehabilitation centers in the
nation serving more than 3,200 infants, children, and adults with therapy and audiology services
each year. Services include physical, occupational, speech-language, nutrition and assistive
technology therapies. Additional services include audiology services for all ages, community
outreach programs, specialty clinics and The Lily Garden, an inclusive child care center. Support
children and adults with disabilities at www.eastersealsdfvr.org.

About Avril Lavigne
Avril Lavigne is a multi-platinum, Grammy-nominated singer/ songwriter. Though most of her
philanthropic efforts have been private and anonymous, Avril has publicly supported a number of
charitable organizations over the years, including Easter Seals, Amnesty International, the Make-A-
Wish Foundation, War Child, and YouthAIDS. Avril currently serves on the Board of Directors for the
Nancy Davis Foundation for Multiple Sclerosis. Avril’s work with children who are seriously ill or who
have disabilities inspired her to form The Avril Lavigne Foundation in 2010.

About The Avril Lavigne Foundation
Created by Avril Lavigne, The Avril Lavigne Foundation R.O.C.K.S.: Respect, Opportunity, Choices,
Knowledge, and Strength in support of children and youth living with a serious illness or disabilities.
The Avril Lavigne Foundation partners with leading charitable organizations including Easter Seals
to design and deliver programs, raise awareness and mobilize support for children and youth who
are sick or have disabilities. In 2011, she launched The Avril Lavigne Rockstar Club at Easter Seals,
providing recreational programs for youth with disabilities through Easter Seals, helping kids find
their inner rockstar, build their talents, make friends and have fun. More information can be found
at www.theavrillavignefoundation.org.


ADDITIONAL MEDIA CONTACTS:


Kristen Barnfield, Easter Seals
kbarnfield@easterseals.com
312.551.7147
Teena Massingill, Safeway Inc.
Teena.Massingill@Safeway.com
925-467-3810

Rachel Katz, The Avril Lavigne Foundation
rachel@globalphilanthropy.com
310.573.8978

								
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