Power Point Native Wisdom by gN4R51


Chemicals, Preservatives,
       Your Body
   & The Environment

        -Jennifer Wolf, MPH
         Who Am I ?

        Jennifer Wolf, MPH
       Owner and Founder of
          Native Wisdom

         Masters in Public Health
Former Herbal Research Chemist for the FDA
      Former Environmental Chemist
          Ponca, Ojibwe, Santee
    What is Native Wisdom ?
Native Wisdom skincare products are made with 100% natural
ingredients traditionally used by indigenous cultures. Native
Wisdom has made the commitment to use organic sustainable
fair trade ingredients whenever possible


                        Petroleum Free

                        Paraben Free

                        Sulfate Free

                        Phthalate Free
Chemicals Bad!

Indigenous Knowledge Good!
   Tribal Herbalogy
   Abuse of traditional information

Welcome to Organic Chemistry

      Just kidding !

        Chemistry vs.
   Indigenous Knowledge
Synthetic: made artificially by chemical process, especially so as to
resemble a natural product.

Natural: derived from a plant or animal source or otherwise produced
by nature, not of an artificial or chemical synthesis.

Organic: materials or ingredients grown, cultivated, and/or raised
without chemical insecticides, pesticides, fungicides, or herbicides.

 In the case of food, one might also be concerned with GMOs, antibiotics,
                            and growth hormones
Parabens, Sulfates and Phthalates…. Oh My!

Paraben: a preservative, emulsifier

Sulfates: Commercial degreaser, detergent

Phthalate: emulsifier, a plastic softener

     A preservative

     It inhibits the growth of bacteria and fungus

     Body products are exposed to various microbial elements

     Parabens are synthetic

     They are cost effective and have been widely used for decades
                 Parabens Con’t
Parabens have several forms. They make chains both long and short.

             Basic structure of a paraben, where R is a side group of
             varying lengths.

             Look on the back of any body product and you will likely find
             any or all of these chemicals followed by the term ‘paraben’.

  Methyl            Ethyl                 Butyl                  Propyl
     Controversy over Parabens
It’s complicated…
     Parabens are petroleum derivatives that mimic the hormone estrogen
     Excess estrogen is known to play a role in the development of breast cancer
     2004 Journal of Applied Toxicity
     Parabens from breast tissue was traced to skin absorption not consumption
     Parabens have been associated with abnormal hormonal effects on male
     Estimated that 60% of everything we put on our skin goes into our systems
     Parabens have not been shown to directly cause cancer
     Parabens have not been shown to be completely safe
     Parabens do not break down in the body as completely as once believed
     EU and Japan have banned parabens
        Alternative Ingredients
If parabens are not a completely safe preservative are their alternatives?

Anti-oxidants like tocopherols, also known as Vitamin E, have similar anti-
microbial properties and have been shown to be as effective.

What you need to know:

Shelf life of products with tocopherols may only be 1-3 years where as
parabens extend shelf life to 10+ years.
            Parabens Big Picture
Parabens Controversy Continued

Cumulative effect? That’s really the unknown risk and parabens are in a lot of
products. If the more you use and the more it accumulates in your body
through skin absorption, then the more at risk we are for potential adverse and
long term side effects.
       Parabens Who’s at Risk?
Parabens controversy continued

How many products do you use that contain parabens? Women are exposed to
many more parabens than men. Teenage girls are the highest risk group
because they experiment with different products, usually lower in cost and in
combinations with other products. Exposure begins before birth.

     Sodium Laurel Sulfate, Sodium Laureth Sulfate
     Ubiquitous foaming agent found in 98% of all personal care products.
     Dries skin and hair, strips natural moisture.
     Eye irritant, skin irritant.
     Commonly used as an engine degreaser
  Phthalates are not Phun!?

Phthalates are plasticizers and emulsifiers

Phthalates are being phased out of many products
in the U.S and Europe over health concerns

Developmental and Reproductive Toxins
   Phthalates are Everywhere
Phthalates are also found in medications, fatty food products, office supplies,
cosmetic and body care products.

Phthalates are endocrine disruptors. External hormones that mimic naturally
occurring hormones and interfere with their function in our bodies. This can
lead to birth defects or developmental abnormalities.

Europe and the U.S. currently have bans on phthalates in children’s toys.

Again, consider the cumulative effects on our body.
          Safe Skincare Products
Native Wisdom offers paraben,
sulfate and paraben free
skincare products. I carefully
select the ingredients and they
must meet the highest
standards. I always publish full
ingredient lists.

If you aren’t using my products,
check your labels for parabens,
sulfates and phthalates,
particularly those used by
children, grandchildren, and
expectant mothers.
        Indigenous Knowledge
Yucca Root is a natural saponifier used by many North American
tribes to gently clean skin without stripping natural moisture and
Black Currant (pezi nuga in Ponca) is packed with gamma linolenic
acid, which has been shown by the National Institutes of Health to be
beneficial for even the most problem skin conditions. This healing
berry is used by tribes throughout North America.

Evening Primrose Oil (canhlo’gan hu’nla or rattle weed in Lakota) is
rich in gamma linolenic acid, a powerful anti-inflammatory. It is perfect
for calming irritated and stressed out skin, such as pregnant bellies,
elbows, cuticles, and the soles of the feet. The Flambeau Ojibwe
people also used Evening Primrose for treating bruises.
        Indigenous Knowledge
Honey is known by cultures around the world for it’s healing qualities

Blueberries are one of the most powerful natural antioxidants on the
Earth protecting skin from environmental pollutants and free radicals

Organic Acai Berry extract, from sustainable rainforest fair trade
sources, add another level of antioxidant protection and help support
indigenous people of the Amazon
   Abuse of Tribal Knowledge
We don’t use ingredients that were not traditionally used to care of
hair and skin.

We do not misuse ceremonial plants to scent our products like Sage,
Sweetgrass, and Cedar

Native Wisdom gives back! 10% of online proceeds benefits the
American Indian College Fund

Native Wisdom supports many local schools and non-profit
organizations through gift basket donations and gift certificates

Certain products raise money for Breast Cancer Research
                     Looking for a business opportunity
                            or a Collaboration?

          Contact me if you’d like more information

          I would enjoy sharing with you, your colleagues, friends and neighbors all
          that I have learned about :

                         Herbal Skincare from Mother Earth

Jennifer Wolf
Owner & Founder
Native Wisdom
303 875 6331

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