Giochi Preziosi�s and Marathon Media are delighted to announce

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Giochi Preziosi�s and Marathon Media are delighted to announce Powered By Docstoc
					Press information for immediate release

                            Dairy Fun with Gormiti
Milan: 1st April 2011
Giochi Preziosi, Plus Licens and Marathon Media are delighted to announce that
Dairy4Fun is to be the latest name to join the growing list of Gormiti licensees; having
completed a deal to endorse the Gormiti TV series with kids dairy products in Czech
Republic, Poland and Slovak Republic.

The agreement set up by Plus Licens, Giochi Preziosi’s licensing agent for Eastern Europe
and Nordics, will commence Spring 2011 and aims to bring the magic of Gormiti to
packaging of a variety of Dairy4Fun products; including yoghurts, cottage cheese, cocoa
drink and desserts. Each snack will also contain a Gormiti inspired premium novelty for
children to enjoy and collect, and the promotion will be supported by a TV marketing

Graziano Delmaestro, Giochi Preziosi’s licensing director said: “Giochi Preziosi has great
responsibility in enhancing positive messages through its IP’s, and healthy snacking is
important for all children and to parents. Dairy4Fun is a fantastic brand to be working
with and its reputation in producing delicious healthy snacks will work perfectly with
Gormiti. We are delighted to be working in this partnership, as both brands are loved by
kids all across the Czech Republic, Poland and Slovak Republic.”

Dairy4Fun’s Marketing Director, Ales Tvrdon, said: “This is going to be a very exciting
year for our company and we are pleased to be working with Giochi Preziosi on the
Gormiti promotion. With two strong companies working on this project, there is sure to
be a positive outcome with rewarding benefits. We are extremely excited to see what
comes of this opportunity and look forward to the months ahead.”

Gormiti remains one of the most exciting boys’ properties around for prospective
licensees across the globe and presents many opportunities for new markets. For more
information contact

Contacts and notes:

GIOCHI PREZIOSI                           MEDIA ENQUIRIES: Evolution PR Ltd
Alberto Picotti                           Michele Bates
+39 02 964751                             +44 (0) 1327 701 702       

MARATHON MEDIA                            PLUS LICENS
Coralie Magnin                            Maria Oernryd
+33 (0) 1 44 34 66 12           
Press information for immediate release

Giochi Preziosi Group

Founded in 1978 by Enrico Preziosi, the Giochi Preziosi Group, is one of the world’s leading companies
in the toy market and the unrivalled market leader in Italy.

In addition to the production and distribution of a wide range of toys, Giochi Preziosi has implemented
for many years, an important diversification process that has lead to outstanding business results in a
variety of other sectors including food, apparel, retail and childcare products.

Headquartered in Italy, Giochi Preziosi has embarked upon a path of international growth by creating
subsidiaries in key European markets over the years, and now the company is present in France,
Greece, Spain, UK, Germany and Turkey, asserting globally its successful business model. In January
2008 the company also established a direct presence in the United States with the firm objective to
develop and leverage its properties in the largest toy market in the world.

Giochi Preziosi currently employs over 2500 people and the turnover of fiscal year 2010 was


One of the mainstays of the powerful international media group Zodiak Entertainment, Marathon
Media is France’s number one animation producer and one of the top studios in the world. Based in
Paris, Marathon Media is run by Vincent Chalvon Demersay and David Michel. Its main successes
include Monster Buster Club, Martin Mystery, Famous 5, Marsupilami, Gormiti and of course the
smash hit series Totally Spies! Its extraordinary track record on TV has carried over into
merchandising, offering a wide range of toys, video, multimedia, papermaking industry products,
publishing, etc. Marathon Media's programs are distributed by Zodiak Entertainment Distribution.

About Plus Licens AB

Plus Licens is the largest licensing company in Eastern Europe and the Nordic countries, a market with
more than 438 million consumers. Plus Licens has a licensing know-how of more than 30 years,
working with the majority of the world's most successful licensors. From the head office in Stockholm,
they co-ordinate a number of worldwide offices.

The business consists of the TV-driven Entertainment Properties and fashion-driven Design Rights. As a
consequence, Plus Licens has during the last couple of years come to an ever more active role in TV
and Video/DVD sales. With the continuously proceeding integration of the European markets, they
have also seen a growing number of products licensed through Plus Licens sold in Western Europe.
Plus Licens has in addition during the last few years been appointed the pan-European agent of several
design-driven properties.

Plus Licens has been entrusted with the licensing rights to entertainment properties of more major
international media companies in more countries, than any other licensing company in Europe, and
has been able to develop thousands of relationships that translate into an unrivalled clout in the

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