IMPORTANCE OF THE SALES DEMONSTRATION by elv8X6D1

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									IMPORTANCE OF THE SALES
    DEMONSTRATION
• Improved communication and retention
  – Sight, and seeing and hearing
• Proof of benefits
• Feeling of ownership




  PROFESSIONAL SELLING     GOLDEN   CHAPTER 12
              PLANNING
           DEMONSTRATIONS
•   CUSTOMIZE IT!
•   Choose the right setting
•   Check sales tools
•   Cover one idea at a time




    PROFESSIONAL SELLING   GOLDEN   CHAPTER 12
              PLANNING
           DEMONSTRATIONS
•   Appeal to all senses
•   Balance telling, showing, and involvement
•   Be creative!
•   Rehearse the demonstration




    PROFESSIONAL SELLING   GOLDEN    CHAPTER 12

								
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