Off site SEO techniques

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					                                                Off site SEO techniques are as the name suggests factors from outside the site itself
                                                (ie from other sites) that impact the blog’s ranking in search engines. Many of these
                                                factors are outside the blogger’s control – however they are useful to know. The most
                                                obvious and probably most powerful offsite factor are Inbound Links (something I’ve
                                                already referred to above).
                                                It is generally agreed that the links that point to a website are one of the most powerful
                                                way of climbing Search Engines results pages (in fact many argue it is THE most
                                                important factor). – To put it most simply – every link to your site is seen by the search
                                                engines as being a vote of confidence in your site.
                                                Ideally Speaking – The best inbound links have three main qualities to them:

          1.         they are from higher ranked sites than your own
          2.         they are relevant to the topic you are writing about
          3.         they link to you using relevant keywords to your page
Whilst you may not have complete control over who links to you these are the types of links that you should be dreaming of.
How to generate quality inbound Links?
Of course whilst most of us know this it doesn’t make getting such links any easier – its in the hands of others in many cases. So
how do you get such links?

         Quality Content – There are all kinds of link generating systems out there but in my opinion the best way to get links to
your blog is to write quality content that people will want to read. You can solicit links with others or sign up for different link building
programs or even buy text links on other sites but the cheapest and probably safest approach is to build inbound links in a natural
organic way as others link to your quality content.
          Notify Relevant Bloggers of your content – Whilst I don’t advocate spamming other bloggers and asking for links – I
would recommend that if you write a quality post on a topic that you know will interest another blogger that it might be worth
shooting them a short and polite email letting them know of your post. Don’t be offended if they don’t link up, but you might just find
that they do and that in addition to the direct traffic that the link generates that it helps build your own page rank in the search
         Directories – Another way to generating inbound links is to submit your links to directories. I know of webmasters who
swear by the benefits of such a strategy – the first thing that they do when starting a new site is to do the rounds of directories –
submitting links to key pages with appropriate keywords in the links. There are loads of directories out there – many of which offer a
free submission. Ari Paparo has compiled a list of blog directories that you might want to start with.
         Inter-link your Blogs – Increasingly bloggers are starting or joining blog networks to enjoy the benefits of multiple sites
and writers working together. One of the advantages of networks of sites is that they usually link to one another. In doing so you
have complete control over how your sites are linked to from multiple domains. It is worth noting that you should be careful with this
approach – if all your sites are hosted on the one server many think that Search Engines will work out what you’re doing and the
impact will be lessened.
          Buy Links – Many professional web masters have a budget to purchase links from other highly ranked and and relevant
sites. I won’t go into this too much here but you might like to read more about it in my recent post On Buying Text Links. update: I’d
encourage anyone wanting to buy links to think very carefully about this. Google have been cracking down on sites that use this
practice. They can’t catch everyone but some have been caught and seem to have been penalized for doing it.
           Swap Links – Similarly many bloggers swap links with other bloggers. Sometimes this happens pretty naturally (you see
someone linking to you so you link back) but in many cases the links are strategic ones and formally arranged between site owners.
I get daily requests for such reciprocal links (I rarely act on them). Whilst there is some benefit in such link swapping I would again
advise caution here as many SEO experts believe that the search engines have methods for tracking such strategies and devaluing
the links. Some try to get around this by doing indirect or triangulated links. ie instead of site A and B doign a direct swap they
involve other sites. So A links to C in exchange for D (also owned by C) linking to B (also owned by A) – makes your head hurt
doesn’t it!?! There are also a variety of systems around that say they’ll take care of such interlinking for you – I know many who use
Digital Point’s Free C0-Op Advertising system. Personally I tend to avoid such schemes and have a policy of linking to sites I think
are valuable to my readers. If they link back then so be it.

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