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Maximise your day at THORPE PARK with the - Thorpe Park.doc

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					25th June 2010

       MAXIMISE YOUR DAY AT THORPE PARK WITH THE OFFICIAL
                          iPHONE APP

THORPE PARK, the nation’s Thrill Capital, is the first European theme park to launch
an official, dedicated iPhone App. As of today, THORPE PARK Official is available
to download free of charge, from the App Store, for all iPhone and iPod Touch
users.    This easy-to-use, interactive application is designed to maximise guests’
enjoyment on their day out by providing navigational tools, fun interactive games,
promotional offers, information on rides and retail units, as well as live queue
times - keeping them one step ahead of the crowds.


                     “This App enables THORPE PARK to take communication and
                      interaction with our guests to a new level” said Vicki Smith,
                       THORPE     PARK’s    Marketing    Director.     “It’s   the   perfect
                        accompaniment to a visit to the Park providing navigation,
                        information and insane fun at the guests’ finger tips, helping
                         them to maximise their enjoyment on a day out.”




Sitting within the Entertainment category on the App Store, the application offers a
variety of innovative features* to help guests make decisions prior to their visit, as
well as keeping them entertained and informed while at the Park. The App includes:


        Augmented Reality – Point and discover! Point the phone around the Park
         to see what’s close by in regards to rides, restaurants and retail units. Plus
         check out live queue times digitally overlaid on top of what you see through
         the camera feature.
        Park Map – Interactive Park map shows guests their exact location in
         relation to the rides, food and retail units, cash points, toilets and lockers…all
         via the iPhone’s GPS capability.
         Ride Information – Allows guests to see all the extreme thrills awaiting
          them on their favourite rides, as well as videos and photos to really get the
          adrenaline pumping in anticipation.
         Offers – With the introduction of Eagle Eye technology at the Park being
          implemented in the very near future, a later version of the App will provide
          guests with exclusive discounts and promotions to the Park as well as at the
          retail and food units.
         Insane Fun – Includes ‘Find the Fathead’ game, ‘THORPE PARK Quiz’,
          random facts, queue line games and more.
         Park Info – Providing information on THORPE PARK, including: opening
          times, upcoming events and directions to the Park.


‘THORPE PARK Official’ App Details

Category: Entertainment
Released: 25th June 2010
Company: Merlin Entertainments
Age Rating: 9+ (Contains infrequent/mild horror/fear themes)
Size: 7.1MB
Compatible with: iPhone; iPhone 3G; iPhone 3GS; iPhone 4; iPod Touch; later versions will
be compatible with iPad
Cost: FREE

*
    Some features are only available on iPhone 3GS and iPhone 4, and are dependent on 3G connection



                                                   -Ends-


For further information please contact the THORPE PARK Press Office on +44 (0) 1932 577130 /
press.office@thorpe-park.co.uk

Notes to Editors:
As the nation’s Thrill Capital, THORPE PARK is the ‘must do’ destination for adrenaline seekers with
over 25 rides and attractions all within 20 miles of Central London. With a core audience of 16 to 34
year olds and ‘up-for-it’ families, THORPE PARK is constantly pushing the boundaries with new rides.
With rollercoasters such as SAW – The Ride (2009), the world’s first horror movie themed rollercoaster,
Stealth (2006), one of Europe’s fastest and tallest rollercoasters and Colossus (2002), the world’s first
ten inversion rollercoaster, as well as attractions such as Rush (2005), the world’s largest Speed Swing
and Slammer (2005), Europe’s first Sky Swat, the Park has been leading the way in the UK when it
comes to extreme theme park thrills.


     THORPE PARK is open for the full season from 18 March to 7 November 2010. Visit
      www.thorpepark.com for more information.

     Family ticket (2 adults and 2 children under 12) only £88 when booking in advance on the
      web. (On-the-Gate rate is £102 for a Family Ticket.) Check back regularly for sensational offers!
   Advance online booking rates: £26 adults, £19.50 children (under 12). On-the-Gate Rates: £38
    adults, £24 children (under 12).

   Height restrictions apply on certain rides.

   Fastrack tickets and special offers are available online when booking in advance on
    www.thorpepark.com.

   Please note that THORPE PARK is spelt in capitals.

   Download the THORPE PARK Official iPhone and iPod Touch App for FREE from the App Store:
    http://itunes.apple.com/gb/app/thorpe-park-official/id374862991?mt=8

   Follow THORPE PARK on Facebook, www.facebook.com/thorpepark, Twitter,
    www.twitter.com/THORPEPARK and YouTube www.youtube.com/wwwTHORPEPARKcom.

   For press information visit www.thorpepark.com/press and for high resolution images of THORPE
    PARK that are available to download free of charge visit www.thorpepark.com/imagebank.


The MERLIN ENTERTAINMENTS GROUP is the leading name in location based, family
entertainment, which has seen the most successful and dynamic growth of any company in the sector
over the last five years. Europe’s number one, and the world’s second largest visitor attraction
operator, Merlin has 62 attractions and 6 hotels in 12 countries, across 3 continents. The company
aims to deliver memorable and rewarding experiences to its 38.5 million visitors worldwide, through its
iconic global and local brands, and the commitment and passion of its managers and more than 14,000
employees.

Merlin Entertainments operates the following attractions – SEA LIFE – the world’s No 1 aquarium brand,
Madame Tussauds, LEGOLAND, The Merlin Entertainments London Eye, Dungeons, Gardaland,
LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World
of Adventures, Heide Park, Underwater Adventures, and Earth Explorer.

				
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