Win Recognition for your Wines in the Fast-Growing China Wine Market.doc

							              The Shanghai International Wine Challenge (SIWC) 2011

Win Recognition for your Wines in the Fast-Growing China Wine Market

    The Shanghai International Wine Challenge 2011 (SIWC) is the country’s premier independent
and therefore most influential wine competition. Organized in association with international industry
professionals, the SIWC is designed to award excellence and recognize quality in wines which
concerning the China market.
    The SIWC 2011 will hold in September, and the wines are judge by top International
sommeliers and experienced local and international tasters.
    The Judge board is teamed up by 15 persons: 9 overseas wine experts and sommeliers, 1
Chinese wine expert, 3 overseas wine magazine columnists, 2 Chinese wine magazine
columnists.


New to SIWC 2011 event
SIWC 2011 will promote awarded wines through mobile app. (Both iphone and android versions).
Not only the name of wine, picture of wine, but also the entrant's contact information and agent's
contact information will be included in the apps. All wine lovers can download app for their reference
of wine choice. For any enquiry, please contact us at mobile@wineshanghai.com.


Please find enclosed your entry pack for the SIWC 2011

    Entry into the Shanghai International Wine Challenge costs EURO 100 for each wine entered,
and there is no limit on the number of wines entered from a winery.


    To enter the SIWC 2011, please complete and return the enclosed Entry Form and Wine Entry
Sheet along with full payment, and return by fax to: +86-21-3126 3592; or email to:
siwc@wineshanghai.com, or post to: Room 908, No.45-49 East Huaihai Road, Shanghai 200021
China.


    Upon the Entry Form and Wine Category Sheet along with full payment well received, we will
send you the confirmation of your entry and confirmation of payment.


    The entry deadline for SIWC 2011 is Wednesday 10th August, 2011..


    The tasting date of SIWC 2011 is 5th - 7th September 2011..


    For more information, please do not hesitate to contact us.

Tel: +86-21-3126 3591.          Fax: +86-21-3126 3592.                 Email: siwc@wineshanghai.com
Add: Room 908, No.45-49 East Huaihai Road, Shanghai 200021 China.                     Page 1 of 11
            The Shanghai International Wine Challenge (SIWC) 2011


                                     Rules for Entry
DEADLINES FOR YOUR DIARY
Forms should arrive at SIWC Committee office before Wednesday 10th August, 2011.
Sample wines should arrive at SIWC official warehouse between Monday 1st August and
 Thursday 18th August, 2011. Late arrival samples will charge the extra fee as 20 euro per
 bottle.

1. HOW TO ENTER

Select the wines you wish to enter into the SIWC.
Complete the entry forms, wine category sheet and return the entry form by fax to +86-21-
3126 3592, / email siwc@wineshanghai.com / post: Room 908, No.45-49 East Huaihai Road,
Shanghai 200021 China.
Full payment must be received with the entry form to confirm participation.

2. REQUIREMENTS

     All wines must be labeled to show the name of the region and the geographical area of origin of
the wine, in addition to the year in which the grapes used were harvested. Non-vintage wines may
be given an award only if the previous point is adhered to, but in this case, no award stickers may be
attached to the wine’s container unless the wine is of recognized VQPRD (or its equivalent)
standard or above.
     The wine must be made 100% from grapes grown in the country in which the wine is bottled,
with the exception of those cases of cross regional and inter-national blends recognized by the
appropriate nations.

3. ENTRY FEES

   The entry fee is EURO 100 on each specification wine.
   Entrants may submit as many wines as they wish.
   Payment for the entry fee must be by telegraphic transfer. Entries will not be accepted without
payment in full.
   The entry fees include participation in the Challenge, certificates and information listing on the
SIWC 2011 Awards Directory for participants’ winning wines.

4. NUMBER OF BOTTLES TO SUBMIT PER ENTRY

    Three bottles (750ml/bottle) of wine must be submitted for every entry - two bottles for tasting
and one spare to allow for an out of condition sample, breakages, corkage, etc.



Tel: +86-21-3126 3591.          Fax: +86-21-3126 3592.                Email: siwc@wineshanghai.com
Add: Room 908, No.45-49 East Huaihai Road, Shanghai 200021 China.                     Page 2 of 11
            The Shanghai International Wine Challenge (SIWC) 2011

5. SENDING YOUR WINES
     Each bottle must stick with the small note as: Sample Only, Not For Sale. And the outside of
the cases must mark as: SIWC 2011.
     If you have a local distributor/agent, you may to arrange with them to deliver the wines to us.
Please indicate your local Chinese agent on the entry form.
     For overseas participants, send your wines via the local airline logistic firms (do not using the
DHL, FEDEX, TNT, UPS or any door to door couriers as they can not doing the good customs
service on wine samples in China now), the destination airport is Shanghai Pudong airport, this
process is simple as we have our own official customs clearance service firm.
      Consignee: HU ZHOU XIN YUAN FREIGHT AGENT CO., LTD,
                   NO.9 ZHONGQING WAREHOUSE,168# XUHUA ROAD,
                   PUDONG INTERNATIONAL AIRPORT,SHANGHAI,CHINA.
                  TEL: +86-21-3393 5512;            FAX: +86-21-3393 5615
      Notify Party: GO-EXPRESS CO.,LTD.
                    SUITE C-D, 17th FLOOR OF FULONG MANSION,
                   NO.277 SIPING ROAD, SHANGHAI CHINA.
                   TEL: +86-21-6575 7709;         FAX: +86-21-6575 7716
 After the shipment done, please kindly email send the copy of the relative documents (AWB, Invoice,
Packing List) to us: siwc@wineshanghai.com .
    Note: The freight and delivery costs must pre-paid by the submitter. Failure to pay these fees
         will result in your wines not being entered. Entrants are entirely responsible for the arrival
         of their wines in time for the Challenge.

6. USE OF THE SIWC LOGO

    Stickers of the SIWC logo, medals and trophies are available to Award winners. Any
unauthorized use, reproduction or alteration of the logo, trophies and medals is strict prohibited.

7. AWARDS

    Please note that the judges may, at their discretion, not award trophies in certain categories or
they may create trophies in recognition of outstanding wines.

     Every wine submitted is organized and numbered by the organizer.
  - All bottles of wine are covered with opaque bags.
  - Wines are poured to ensure similar wines are tasted together.
  - Translated to the classic 100-point scale used by most wine industry publications, any wine with
     a score of 83 points or better will make it to the Medal Category.
  - The average score given by the board determines the color of the medal awarded to each wine.
  - If two or more board members decide a wine does not deserve a medal, the wine is eliminated.

   Translation of Medal Category into the 100-point scale
    -*Bronze: 83-86 points.   -*Silver: 87-90 points.    -*Gold: 91+ points.


Tel: +86-21-3126 3591.          Fax: +86-21-3126 3592.                  Email: siwc@wineshanghai.com
Add: Room 908, No.45-49 East Huaihai Road, Shanghai 200021 China.                       Page 3 of 11
            The Shanghai International Wine Challenge (SIWC) 2011



                             The Annual publication
                         The SIWC 2011 Awards Directory

The annually publication of the SIWC Awards Directory will be printed within 3 weeks soon
after the taste date. The SIWC Awards Directory will free distribute to the wine traders and
relative parties.


What is it inside
The full awards list of SIWC 2011, and the details information of the awarded wines.


How much information of one wine
Each wine got award at SIWC 2011, will have one free page (145mm X 210mm) space, there are
the information of this wine: wine picture, Award category, wine name, entrant contact information,
agent contact information and some other information from the entry form.


How many copies it will print out
The SIWC Awards Directory will be print out 5000 copies.


Who will receive the SIWC Awards Directory
The wine associations, wine wholesale traders, wine importers, wine shops, 4-5 stars hotels,
restaurants, and membership clubs in big China.


How much the price it sells
All of the SIWC Awards Directory is free to traders and the relative parties.


Where and how to get
We will distribute to the list from our data base. For the party not receive it, just call us or email to us
for the inquiry then easy to get it.


Advertisement
One page only cost at EURO 150 for SIWC entrant, EURO 230 for non SIWC entrant
The relative firms and parties are welcome to have the advertisement on this SIWC 2011 Awards
Directory, details information may contact us by email as: siwc@wineshanghai.com

Tel: +86-21-3126 3591.           Fax: +86-21-3126 3592.                   Email: siwc@wineshanghai.com
Add: Room 908, No.45-49 East Huaihai Road, Shanghai 200021 China.                          Page 4 of 11
            The Shanghai International Wine Challenge (SIWC) 2011



                                       Entry Form

Company Name:

Contact Person:

Address:

Country:

Tel:

Fax:

Email:

Website:



We will enter               wine(s)

The amount of the entry fee is: EURO

The advertisement fee on SIWC 2011 Awards Directory:

(one page 145mm X 210mm is 150 euro) is: EURO                          for          Page(s)

Payment must be made by telegraphic transfer to:
  Beneficiary Bank:       Bank of China, Shanghai Pudong Branch
Beneficiary A/C No.:     044188-8050-11938708093001
  Beneficiary Name:      Shanghai Pudong International Exhibition Corp.
      SWIFT Code:        BK CH CN BJ 300


* Remitting bank charges are to be borne by the remitter.

Please complete this Entry Form, together the wine entry sheet and payment details, then send to
us by:
fax: + 86-21- 3126 3592,
or email: siwc@wineshanghai.com
or post mail: Room 908, No.45-49 East Huaihai Road, Shanghai 200021 China.


Tel: +86-21-3126 3591.          Fax: +86-21-3126 3592.                 Email: siwc@wineshanghai.com
Add: Room 908, No.45-49 East Huaihai Road, Shanghai 200021 China.                     Page 5 of 11
                          The Shanghai International Wine Challenge (SIWC) 2011


                                                      Wine Entry Sheet
Please copy this form if you run out of space                                       (Please fill in BLOCK letter)
         Wine Category Code
Please refer to Wine Category Codes pages.
             Wine Color
     Re=Red ･ Wh=White ･ Ro=Rose
                Wine Style
St =Still ･ Sp =Sparkling ･      Sw =Sweet
         Bo =Botrytis ･ Fo =Fortified
               Vintage or NV
Wine Name / Brand
  This line will be printed on the certificate
Official Quality
AOC / DOC / DOCG / IGT / VDP etc

Oak treatment
O=Oaked ･ L=Lightly Oaked ･ U=Unoaked
Residual sugar level
in grams per liter
Alcohol Level

                                                 1:                       %;   1:         %;   1:                   %;


Principal Three Grapes                           2:                       %;   2:         %;   2:                   %;


                                                 3:                       %;   3:         %;   3:                   %;

O=Organic ･    B=Biodynamic
C=Conventional ･ F=Fairtrade
S=Sustainable
Bottles Produced
Barcode number
Producer Name
This line will be printed on the certificate

Sub-region

Region

Country

Asian Pacific Agent

China Agent




        Tel: +86-21-3126 3591.                        Fax: +86-21-3126 3592.         Email: siwc@wineshanghai.com
        Add: Room 908, No.45-49 East Huaihai Road, Shanghai 200021 China.                           Page 6 of 11
             The Shanghai International Wine Challenge (SIWC) 2011


                                     Wine Category Codes
Please choose the category in which you would like your wine to be tasted. Wines entered in the
wrong category will be moved to the correct category by the Director. Additional categories may be
created by the Director if necessary.
If you are in any doubt which category to choose, please leave categorization to us, or contact us for
advice.


Note the table below that regarding range of sweetness based on residual sugar to determine “Dry”
vs “Medium Dry, etc.
Range of Sweetness based on Residual Sugar
Note:     in grams per liter
Dry =      less than 6 grams (except Rieslings, less than 10 grams)
Medium Dry =          6 - 14.9 grams (except Riesling which is 10 grams to 14.9 gram)
Medium Sweet = 15 - 49 grams
Sweet      = 50 grams and higher



*RED BLENDS
 BRBOR      Bordeaux Appellation                        BRVNP    Veneto Passito
 BRBR       Blended Red Bordeaux Rhone                  BRVNR    Veneto Ripasso
 BRBV       Blended Red Bordeaux Varietals (Meritage)   BRVNM    Vino Nobile di Montepulciano
 BRRV       Rhone Varietals                             BRVNMR   Vino Nobile di Montepulciano Riserva
 BRRVA      Rhone Valley Appellations                   BRRIB    Ribera del Duero Appellation Red
 BRPV       Portuguese Varietals                        RIOC     Rioja Appellation Crianza
 BRSV       Spanish Varietals                           RIOG     Rioja Appellation Gran Reserva
 BRIV       Italian Varietals                           RIOR     Rioja Appellation Riserva
 BRCHIA     Chianti Appellation                         BRHD     Blended Red Hybrid Dry
 BRCHIAR    Chianti Appellation Riserva                 BRHMD    Blended Red Hybrid Medium Dry
 BRST       Super Tuscan IGT                            BRHMS    Blended Red Hybrid Medium Sweet
 BRSTN      Super Tuscan New World                      BRHS     Blended Red Hybrid Sweet
 BRTR       Tuscan Rosso DOC                            BROTD    Blended Red Other Varietals Dry
 BRUN       Brunello di Montalcino                      BROTMD   Blended Red Other Medium Dry
 BRUNR      Brunello di Montalcino Riserva              BROTMS   Blended Red Other Medium Sweet
 BRVA       Veneto Amarone                              BROTS    Blended Red Other Sweet


Tel: +86-21-3126 3591.               Fax: +86-21-3126 3592.                       Email: siwc@wineshanghai.com
Add: Room 908, No.45-49 East Huaihai Road, Shanghai 200021 China.                                   Page 7 of 11
            The Shanghai International Wine Challenge (SIWC) 2011


*RED VARIETALS
 RVAG      Aglianico                                   RVNB      Nebbiolo
 RVBA      Barbera                                     RVPN      Pinot Noir
 RVBR      Barbaresco                                  RVPO      Portuguese Varietal
 RVBO      Barolo                                      RVPS      Petite Sirah
 RVBC      Beaujolais, Cru                             RVPT      Primitivo
 RVBV      Beaujolais, Beaujolais Villages             RVPV      Petit Verdot
 RVBB      Burgundy Bourgogne                          RVSP      Spanish Varietal
 RVBGC     Burgundy Grand Cru                          RVSV      Sangiovese
 RVBPC     Burgundy Premier Cru                        RVSY      Syrah
 RVBV      Burgundy Villages                           RVTP      Tempranillo
 RVCF      Cabernet Franc                              RVZN      Zinfandel
 RVCM      Carmenere                                   RVOD      Red Varietal Other Dry
 RVCS      Cabernet Sauvignon                          RVMD      Red Varietal Other Medium Dry
 RVGM      Gamay                                       RVMS      Red Varietal Other Medium Sweet
 RVGN      Grenache                                    RVSW      Red Varietal Other Sweet
 RVGR      Greek Varietal                              RHCH      Red Hybrid Chambourcin
 RVICE     Ice Wine                                    RHMD      Red Hybrid Other Medium Dry
 RVIT      Italian Varietal                            RHMS      Red Hybrid Other Medium Sweet
 RVMB      Malbec                                      RHNO      Red Hybrid Norton
 RVML      Merlot                                      RHOD      Red Hybrid Other Dry
 RVMV      Mourvedre                                   RHOS      Red Hybrid Other Sweet




*WHITE BLENDS
 BWBOR     Bordeaux Appellation                      BWPV      Portuguese Varietals
 BWBV      Bordeaux Varietals                        BWRV      Rhone Varietals
 BWHD      Hybrids Dry                               BWSV      Spanish Varietals
 BWHMD     Hybrids Medium Dry                        BWVD      Blended White Varietals Dry
 BWHMS     Hybrids Medium Sweet                      BWVMD     Blended White Varietals Medium Dry
 BWHS      Hybrids Sweet                             BWVMS     Blended White Varietals Medium Sweet
 BWIT      Italian Varietals                         BWVS      Blended White Varietals Sweet




Tel: +86-21-3126 3591.                Fax: +86-21-3126 3592.                        Email: siwc@wineshanghai.com
Add: Room 908, No.45-49 East Huaihai Road, Shanghai 200021 China.                                   Page 8 of 11
            The Shanghai International Wine Challenge (SIWC) 2011

*WHITE VARIETALS
 WVAL     Albarino                                   WVPGS     Pinot Gris
 WVBB     Bourgogne Blanc                            WVRD      Riesling Dry
 WVBGC    Burgundy Blanc Grand Cru                   WVRMD     Riesling Medium Dry
 WVBM     Burgundy Macon                             WVRMS     Riesling Medium Sweet
 WVBPC    Burgundy Blanc Premier Cru                 WVRS      Riesling Sweet
 WVBV     Burgundy Blanc Villages                    WVRN      Roussanne
 WVCGC    Chablis Grand Cru                          WVSBC     Sauvignon Blanc “Crisp”
 WVCPC    Chablis Premier Cru                        WVSBR     Sauvignon Blanc “Rich”
 WVCV     Chablis Villages                           WVSE      Semillon
 WVCH     Chardonnay                                 WVSP      Spanish Varietal
 WVCB     Chenin Blanc                               WVTOR     Torrontes
 WVGD     Gewurztraminer Dry                         WVVG      Viognier
 WVGMD    Gewurztraminer Medium Dry                  WVVM      Vermentino
 WVGMS    Gewurztraminer Medium Sweet                WPDW      White Premium Dessert
 WVGS     Gewurztraminer Sweet                       WVOTD     White Varietal Other Dry
 WVGV     Gruner Veltliner                           WVOMD     White Varietal Other Medium Dry
 WGDR     Greek Varietal Dry                         WVOMS     White Varietal Other Medium Sweet
 WGMD     Greek Varietal Medium Dry                  WVOS      White Varietal Other Sweet
 WGMS     Greek Varietal Medium Sweet                WHCD      White Hybrid Chardonnel
 WVICE    Ice Wine                                   WHOD      White Hybrid Other Dry
 WVIT     Italian Varietal                           WHOMD     White Hybrid Other Medium Dry
 WVMAR    Marsanne                                   WHOMS     White Hybrid Other Medium Sweet
 WMDR     Muscat Dry                                 WHOS      White Hybrid Other Sweet
 WMMD     Muscat Medium Dry                          WHSV      White Hybrid Seyval
 WMMS     Muscat Medium Sweet                        WHTR      White Hybrid Traminette
 WMSW     Muscat Sweet                               WHVB      White Hybrid Vidal Blanc
 WVPB     Pinot Blanc                                WHVG      White Hybrid Vignoles
 WVPGO    Pinot Grigio


*ROSE
 ROSED     Rose Dry                                  RHROSED     Red Hybrid Rose Dry
 ROSEMD    Rose Medium Dry                           RHROSMD     Red Hybrid Rose Medium Dry
 ROSEMS    Rose Medium Sweet                         RHROSMS     Red Hybrid Rose Medium Sweet
 ROSES     Rose Sweet                                RHRS        Red Hybrid Rose Sweet


Tel: +86-21-3126 3591.                Fax: +86-21-3126 3592.                      Email: siwc@wineshanghai.com
Add: Room 908, No.45-49 East Huaihai Road, Shanghai 200021 China.                                  Page 9 of 11
            The Shanghai International Wine Challenge (SIWC) 2011

*SPARKLING
 CBRNV     Brut Champagne Non-Vintage                   SPFR     Prosecco Frizzante
 CBTC      Brut Champagne Tetes de Cuvee                SWBB     Sparkling Blanc de Blancs
 CBVIN     Brut Champagne Vintage                       SWBN     Sparkling Blanc de Noirs
 CDSNV     Demi-Sec Champagne Non-Vintage               SWBR     Sparkling Brut Non-Vintage
 CDSVIN    Demi-Sec Champagne Vintage                   SWBV     Sparkling Brut Vintage
 CEDNV     Extra Dry Champagne Non-Vintage              SWBZ     Sparkling Brut Zero/Natural
 CEDVIN    Extra Dry Champagne Vintage                  SWDS     Sparkling Demi-Sec
 CRNV      Rose Champagne Non-Vintage                   SWDX     Sparkling Doux
 CRTC      Rose Champagne Tetes de Cuvee                SWED     Sparkling Extra Dry
 CRVIN     Rose Champagne Vintage                       SWTC     Sparkling Tetes de Cuvee
 SCBNV     Sparkling Cava Brut Non-Vintage              SWOD     Sparkling Other Demi-Sec
 SCBV      Sparkling Cava Brut Vintage                  SWSWT    Sparkling Sweet
 SCROS     Sparkling Cava Rose                          SWRO     Sparkling Rose
 SISB      Italian Spumante Bianco                      SWRV     Sparkling Red
 SISR      Italian Spumante Rosso                       SWNT     Sparkling Non-Traditional Grapes
 SPBR      Prosecco Brut                                SWFL     Sparkling Flavored (Almond, Berry, etc)
 SPDS      Prosecco Demi-Sec                            SWFR     Sparkling Fruit
 SPED      Prosecco Extra Dry


*FORTIFIED WINES
 FMDC     Madeira, Colheita                             FPRUB    Port, Ruby
 FMDR     Madeira, Dry                                  FVLQ     Fruit Liqueur
 FMMD     Madeira, Medium Dry                           FWSD     Sherry, Fino
 FMMR     Madeira, Medium Rich                          FWSM     Sherry, Manzanilla
 FMRICH   Madeira, Rich                                 FWSMD    Sherry, Medium Dry
 FPAT     Port, Aged Tawny                              FWSMS    Sherry, Medium Sweet
 FPATC    Port, Aged Tawny Colheita                     FWVD     Vermouth, Dry
 FPLBV    Port, Late Bottled Vintage                    FWVS     Vermouth,Sweet
 FPSQ     Port, Single Quinta Vintage                   FROT     Fortified Red Other
 FPVC     Port, Vintage Character (non-vintage)         FRHS     Fortified Red Hybrid Sweet
 FPVIN    Port, Vintage                                 FWOT     Fortified White Other




Tel: +86-21-3126 3591.                  Fax: +86-21-3126 3592.                         Email: siwc@wineshanghai.com
Add: Room 908, No.45-49 East Huaihai Road, Shanghai 200021 China.                                          Page 10 of 11
            The Shanghai International Wine Challenge (SIWC) 2011




Tel: +86-21-3126 3591.          Fax: +86-21-3126 3592.              Email: siwc@wineshanghai.com
Add: Room 908, No.45-49 East Huaihai Road, Shanghai 200021 China.                 Page 11 of 11