Major Digital Wins 2011 by JoFsMmX


									                               samsung                    carat MAJOR WINS 2011
                                                      DIGITAL AGENCY MAJOR WINS 2012
                                                                     europe  carat

                                                   SEARCH:                                                 Winning Agency          Advertiser         Region/Country                            Incumbents                            Sector
                                                   SORT BY:                                                Date       Advertiser       Region/Country            Winning Agency               DIGITAL Assignment                       Sector

                                REGIONS/          DIGITAL
DATE      ADVERTISERS                                                  WINNERS            GROUP OWNER        INCUMBENTS                                              DETAILS                                                   SECTOR
                                COUNTRY          Assignment
                                                 Digital, crm,                                                                        Following a pitch, Air New Zealand has appointed Draftfcb to handle the
1-Jan     Air New Zealand         Global                                 Draftfcb           Interpublic
                                                                                                                                                                digital assignments.
                                                                                                                                      Nokia appointed Springbox to create a new website for channel partners.
4-Jan           Nokia              USA               Web                Springbox           Independent
                                                                                                                                      Duties includes website development, social media and search marketing.

                                                 D. Aor, web,                                                                        Levi's has appointed Wunderman as its first global digital agency of record.
                                                                                                                                      This decision follows a review, which included finalists R/GA and Rapp.
4-Jan          Levi's             Global       strategy, search,       Wunderman               WPP
                                                                                                                                      Duties will include campaign management, digital creative, social media,
                                                social, analytics                                                                                                 data and analytics.
                                                                                                                                        Fortune Cooking Oil selects BC Web Wise to handle its entire digital
6-Jan    Fortune Cooking Oil       India             Web              BC Web Wise           Independent                                 account. Duties will include website creation as well as social media                     Food

                                                 Web, social,                                                                           iCARE Clinics hands its digital account to Innovations_Digital. Duties
8-Jan       iCARE Clinics          UAE                              Innovations_Digital     Independent
                                                                                                                                          includes website development, social media and search marketing.
                                                                                                                                                                                                                              Health Care
                                                                                                                                     Red Tettemer + Partners has been appointed to handle the digital account of
                                               Digital, strategy,    Red Tettemer +
9-Jan       Dial for Men           USA                                                      Independent                              Dial for Men. The agency will be responsible for designing & developing the             Personal Care
                                                social, display         Partners                                                                             social media of the brand.

              Fuel TV                          Digital, strategy,    Red Tettemer +                                                  Red Tettemer + Partners has been selected to handle Fuel TV Digital duties.
9-Jan                              USA                                                      Independent
                                                                                                                                      Duties will include enhancing the social media experiences of the brand.
           (Fox Network)                        social, display         Partners

                                                                                                                                       Global self-service ticketing platform, Eventbrite has selected MWW as
                                               Digital, strategy,
10-Jan       Eventbrite            USA                                    MWW               Independent                                agency of record. Duties will include strategy, E-shopper marketing and               Internet, Retail
                                               display, mobile                                                                                                     mobile marketing.
                                                                                                                                     Following a pitch, Evian (DANONE) hands its Global Social media duties to
                                                                                                                                        Digitas France (VivaKi/Publicis Groupe). The agency will redefine the
11-Jan          Evian            GLOBAL             Social                Digitas             Publicis
                                                                                                                                     Global Social Media Marketing of the brand starting during the 1st semester
                                                                                                                                                                                                                           Food, Soft Drinks

                                                                                                                                                                      of 2012.
                                                                                                                                        Bonavitas, a nutritional supplement company has selected as its Digital
                                                                                                                                       Agency of Record Pomegranate. The New York based Digital marketing
                                                 D. Aor, web,
11-Jan        Bonavitas            USA                                 Pomegranate          Independent                                agency will build and manage the brand's online presence while driving              Food, Soft Drinks
                                                   strategy                                                                          digital marketing strategies set to foster the brand, the sales while promoting
                                                                                                                                                                    health awareness.

                                                                                                                                        Hart Hat Digital wins digital creative duties for the food brand Leggo's
12-Jan         Leggo's           Australia      Social, mobile       Hard Hat Digital       Independent     No incumbent agency       following a pitch. Duties will include social and mobile. Social and Mobile                 Food
                                                                                                                                              being new for the brand, there was no incumbent agency.

                                                                                                                                        Following a review, which included Publicis' Digitas, and WPP's G2,
                                                                                                                                        Interpublic's Draftfcb Chicago landed the direct-response and digital
13-Jan   Cox Communications        USA          Digital, direct          Draftfcb           Interpublic
                                                                                                                                        marketing account of Cox communications, a cable TV and wireless
                                                                                                                                                                                                                            Media, Telecom


                                                 D. Aor, web,                                                                        Innovolt, an electronics protection company selects Sherpa! Web Studios as
                                                                                                                                     its digital Agency of Record. Sherpa! Webstudios will provide services such
13-Jan        Innovolt             USA         strategy, search, Sherpa! Web Studios        Independent
                                                                                                                                      as web design, email marketing, social media, content development, search

                                                social, analytics                                                                                              marketing and analytics.

                                                 D. Aor, web,
                                                                                                                                      Peninsula Skin Care Labs selects Marketingworks as Digital Agency of
         Peninsula Skin Care                     strategy, e-
14-Jan                             USA                               Marketingworks         Independent                              Record in USA. The agency will provide capabilities including web design,               Personal Care
                Labs                              commerce                                                                                     brand reputation watch, e-commerce and social media.
                                                                                                                                      Holiday company Butlins selects agency NOW to handle its social media
17-Jan         Butlins              UK              Social                NOW               Independent
                                                                                                                                              account following a pitch involving four other agencies.

                                                                                                                                     Text 100 Asia-Pacific wins PR and digital marketing consultancy duties on
17-Jan        Rakuten             APAC              Digital             TEXT 100            Independent
                                                                                                                                                      the account of Online Retailer Rakuten.
                                                                                                                                                                                                                             Retail, Internet

                                                                                                                                       Magners appoints Red Brick Road to handle its digital and social media
                                               Digital, display,
17-Jan        Magners               UK                               Red Brick Road         Independent           Glue Isobar        account. Glue Isobar is the incumbent agency. The Red Brick Road will be                   Alcohol
                                                    social                                                                                          responsible for social media and display ads.
                                                                                                                                     iCrossing lands Search duties from AKQA for the North American Market.
17-Jan       Coca-Cola         North America        Search              iCrossing           Independent             AKQA             AKQA still partners with Coca-Cola handles global assignments for SEM in              Food, Soft Drinks
                                                                                                                                                             Latin America and Canada.

                                                                                                                                      Refresh has been appointed by Nokia Ireland after a four step competitive
                                                 D. Aor, web,
17-Jan          Nokia             Ireland                                Refresh            Independent                               pitch. Refresh will start immediately to produce digital creative campaigns              Electronics
                                                   strategy                                                                                      through website creation, Social, Mobile and display.

                                                  Creative,                                                                             ICAN has been appointed by Setanta sports to handle its digital duties.
17-Jan     Setanta Sports         Ireland      display, mobile,           ICAN              Independent                                ICAN's assignment includes digital creative, display, mobile and search                   Energy

                                                    search                                                                                                         marketing.
                                                                                                                                      ICAN won The Airtricity digital account management. Digital duties will
17-Jan      The Airtricity        Ireland          Display                ICAN              Independent
                                                                                                                                                             include display advertising.

                                                                                                                                        BrewDog appoints Latitude Digital Marketing to handle their digital
                                                                     Latitude Digital
18-Jan        BrewDog               UK          Search, social                              Independent                               marketing on the UK market. Duties will include Search and social media                   Alcohol
                                                                       Marketing                                                                                     advertising.
                                                                                                                                     Eurosports Events has appointed independent agency FreeTouch to revamp
                                                                                                                                    the website of the two shows exploited by the company: The Intercontinental
20-Jan    Eurosport Events        France         Web, mobile            FreeTouch           Independent
                                                                                                                                      Rally Challenge and the World Touring Car Championship along with the
                                                                                                                                                                                                                            Media, Telecom

                                                                                                                                                                related iPhone Apps.

                                                                                                                                    Webchutney has been appointed agency of Record for Kelvinator and Sansui
                                                 Web, social,
20-Jan   Sansui & Kelvinator       India                               Webchutney           Independent                             on the Indian market. Digital assignments will include website development,            Electronics, Home
                                                search, mobile                                                                           Social Media, search engine optimization and mobile appellations.

                                                                                                                                       Boursorama has appointed Netino to handle the digital reputation of the
20-Jan      Boursorama            France             Web                  Netino            Independent                                brand. Assignments will include the management of the stock website's                    Financial
                                                                                                                                                forum through its proprietary software, Moderatus.

                                                                                                                                     Net-a-Porter has appointed Media Contacts as its digital Agency of record in
20-Jan      Net-à-Porter       APAC, EMEA           D. Aor           Media Contacts           Havas
                                                                                                                                                    Asia Pacific, Europe, Middle East and Africa.
                                                                                                                                                                                                                        Internet, Retail, Clothing

                                                                                                                                      Oi Telecommunications has chosen Huge as its digital shop in Brazil. The
                Oi                                                                                                                   agency will be in charge of strengthening the digital presence of the largest
20-Jan                            Brazil            Digital,              HUGE              Interpublic
                                                                                                                                    telecommunications company in Brazil. More specifically Huge will enhance
                                                                                                                                                 the various digital platforms of the telecom brand.

                                                                                                                                    Following a competition of undisclosed participating agencies, Galaxy (Mars)
                                                                                                                                     has appointed a joint collective of agencies to handle its digital duties on the
                                                                    AMV, MediaCom,
               Galaxy                          user experience                            AMV, MediaCom,    Galaxy advertising        UK market. This joint agency is made up of AMV, MediaCom and Freud
23-Jan                              UK                                  Freud
                                                                                                                                       Communications. Incumbents are the Galaxy advertising media and PR
              (MARS)                           moble, display,                              Independent    media and PR accounts
                                                                     Communications                                                 accounts. The assignment will include the enhancement of the current social
                                                                                                                                            media strategy, CRM, as well as digital campaign launches.

                                                                                                                                     Welove has been appointed to handle the digital account for Crédit Agricole
23-Jan     Crédit Agricole        France       Strategy, social          Welove             Independent                                 brands. The agency's assignment is to build the new retirement plan                     Financial
                                                                                                                                      comparative tool to be implemented throughout the 39 regional websites.

                                                                                                                                     Following a bid, Welove has been appointed to handle the digital account for
           Ligue contre le
23-Jan                            France             Web                 Welove             Independent                                  the Ligue contre le cancer. Welove will pilot the new communication      Health Care, Organizations
              Cancer                                                                                                                  campaign due in March for the national week of the fight against cancer.
                            REGIONS/         DIGITAL
DATE     ADVERTISERS                                                WINNERS            GROUP OWNER      INCUMBENTS                                             DETAILS                                              SECTOR
                            COUNTRY          Assignment
                                                                                                                               Following a pitch, Razorfish has been appointed to handle the global digital
                                                                                                                              account of Lindt. The competition included R/GA and Nurun. Razorfish will
26-Jan        Lindt           Global           Strategy,             Razorfish             Publicis
                                                                                                                               be in charge of the global digital strategy, creative as well as the redesign of

                                                                                                                                                                the website.
                                                                                                                                 Unilever appoints The Bull White House to handle its Slim Fast Brand
            Slim Fast                        D. Aor, web,
26-Jan                          UK                              The Bull-White House     Independent                              creative duties. Assignments will include traditional, as well as digital           Food
            (Unilever)                         strategy                                                                                                          marketing.
                                                                                                                                  SunBrite TV has appointed the Buddy Group as its Digital Agency of
                                                                 The Buddy Digital
26-Jan    SunBrite TV          USA         Digital, strategy                             Independent                           Record. Part of the agency's assignments are Social media duties as well as            Media
                                                                      Group                                                                                   website revamp.

                                                                                                                                The House of Marnier Lapostolle has appointed The WOO as the digital
                                            D. Aor, web,
27-Jan   KAPPA PISCO           USA                                   The Woo             Independent                            agency of record for its spirit brand Kappa Pisco. Initiatives will focus on         Alcohol
                                           strategy, social                                                                        increasing the brand awareness and fan base of the alcohol brand.

                                                                                                                                 Nina Ricci has appointed TBWA\365 to handle its global digital duties.
30-Jan     Nina Ricci         Global            D. Aor               TBWA\365             Omnicom                               TBWA\365 will elaborate a global digital strategy for the brand through a         Personal Care
                                                                                                                                                        multi-channel approach.

                                                                                                                               Laurent-Perrier has appointed Duke Razorfish to reinforce its global digital
                                             D. Aor, web,
31-Jan   Laurent-Perrier      Global                               Duke Razorfish          Publicis                           presence. The soft drink company wants to offer a unique digital experience          Soft Drinks
                                               strategy                                                                         incorporated into a global digital strategy for its bicentennial anniversary.

                                                                                                                                 Etihad Airways has appointed independent digital agency LBi to handle is
                                            D. Aor, web,
31-Jan   Etihad Airways       Global                                    Lbi              Independent                             global digital media strategy. Assignments will involve search & affiliate           Travel
                                           strategy, social                                                                                                       marketing.
                                                                                                                                  Renault has appointed TBWA Greater China to handle all ATL, retail
31-Jan       Renault       Greater China   Search, affiliate          TBWA                Omnicom                              activation and digital work for the brand in Asia. The decision followed a 3-       Automotive
                                                                                                                                                                  way pitch.
                                                                                                                                Kronenbourg beer manufacturer has appointed Buzzman agency to handle
                                                                                                                               the digital duties of its 1664 beer brand. The assignment involves yielding a
1-Feb     Kronenbourg         France            Digital              Buzzman             Independent
                                                                                                                                cross-channel digital strategy baptized "Le Goût à la française" and due for

                                                                                                                                     Unilever has appointed Profero to handle global digital duties for
1-Feb      TRESemmé           Global           Strategy               Profero            Independent                          TRESemmé Shampoo brand in the Americas, Australia South Africa, Europe              Personal Care
                                                                                                                                                                   and Asia.
                                                                                                                                  William Grant & Sons has selected Crayon London as its global Digital
         William Grant &
2-Feb                         Global            D. Aor            Crayon London          Independent                               agency of record. Assignments will span across wed creation, digital              Alcohol
               Sons                                                                                                                                advertising and social media campaigns.

                                             D. Aor, web,                                                                       Grazia fashion magazine, part of Bauer Media appoints Gravity Road to
                                                                                                                              handle its branded content and advertising campaign. The decision comes to
2-Feb    Grazia Magazine        UK         strategy, search,       Gravity Road          Independent
                                                                                                                              support the fashion magazine brand during the London Fashion Week. The
                                            social, analytics                                                                      assignments include video and beside & social media activation.

                                                                                                                                 Sleek MakeUP has appointed STEEL to handle its commerce account
                                            Digital, video,
2-Feb     Sleek MakeUP          UK                                    STEEL              Independent                              following a three-way pitch. Duties will include website creation, e-           Personal Care
                                                social                                                                                        commerce, search, CMS, and social media.

          Sysnet Global                      Web, social,                                                                       Irish Digital agency iO has picked up the digital duties for Sysnet Global
5-Feb                         Ireland                                iO Group            Independent
                                                                                                                              Solutions. Duties will include digital design, integration and training services.
            Solutions                         search,
                                                                                                                                Diageo has handed Tribal DDB digital duties in Dublin. The assignment
6-Feb       Guinness          Ireland           Digital             Tribal DDB            Omnicom                               includes creating a unique interactive digital experience for the flagship           Alcohol
                                                                                                                                                      Guinness Storehouse brewery.
                                                                                                                               Proximity India has been appointed by 7up soft drink brand to handle their
7-Feb         7UP              India            Digital              Proximity            Omnicom                               digital duties across all digital channels. Part of the assignment will also       Soft Drinks
                                                                                                                                                            include Social media.

                                                                                                                                 Subway has appointed WPP's GroupM agency MediaCom to handle its
7-Feb        Subway            USA          Digital, social         MediaCom                WPP          Publicis Modem        digital account in the US. Formerly handled by Publicis Modem, duties will           Restaurants
                                                                                                                                         include digital advertising, search, mobile and display ads.

                                              Strategy,                                                                          Tankless water heater manufacturer Rinnai, has selected Sherpa! Web
                                                                                                                               Studios as its Digital Agency of Record. The agency will focus on fostering
7-Feb        Rinnai            USA         search, display, Sherpa! Web Studios          Independent
                                                                                                                              the digital presence of the brand and creating engaging digital experiences by
                                               mobile                                                                                using web creation, email marketing, SEM, analytics and CRM.

                                                                                                                              In a joint pitch with OMD China, NIM Advertising won the digital duties for
                                             Web, direct,                                                                         Amway China's Artistry in a five-way competition. The pitch included
          The Artistry
9-Feb                          China         search, crm,         NIM Advertising        Independent                          Mindshare, MediaCom, Starcom and &C. Digital duties for the personal care           Personal Care
           (Amway)                                                                                                              brand includes digital media planning & buying, online search as well as
                                                                                                                                                              social media.

         Ultrabook Push                    Digital, display,      Venable Bells &                                                 Intel has appointed Venables Bell to handle the creative duties for its
10-Feb                        Global                                                     Independent
                                                                                                                                  Ultrabook Push. Duties will include TV, Print, Digital and Outdoor.
              (Intel)                       search, social           Partners
                                                                                                                              Coca-Cola has selected Wunderman as its digital agency in Vietnam. Duties
10-Feb     Coca-Cola          Vietnam           Digital             Wunderman               WPP                               will include digital strategy, campaign management, social media as well as          Soft Drinks
                                                                                                                                                         measurement & analytics.

                                             D. Aor, web,                                                                     Independent Media shop My Media has been selected by hotel chain B&B to
14-Feb     B&B Hotel          France       strategy, search,         My Media            Independent          MPG              handle digital duties in France. This decision follows a pitch against Havas.          Travel

                                            social, analytics                                                                              Duties will include Digital consultancy and display.

                                                                                                                              After a 3 year long review, the UK Army appoints JWT to handle its creative
                                           Digital, strategy,
14-Feb     The Army             UK                                     JWT                  WPP                                   advertising, digital and direct duties. The aim will be to enhance the          Public Services
                                                display                                                                                         recruitment communication of the Army.
           Nina Ricci                                                                                                           TBWA/365 has been appointed by Puig to handle its Nina Ricci's global
15-Feb                        Global        Digital, direct,      TBWA/365 Paris          Omnicom
                                                                                                                                                         digital duties.
                                                                                                                                                                                                                  Personal Care
                                                                                                                                  Luxury travel agency TravelStore has announced that it had retained
                                            A. Or, digital,       The1stMovement                                               independent digital agency The1stMovement as its digital agency of record.
15-Feb     TravelStore         USA                                                       Independent
                                                                                                                              T1M will be responsible for developing the strategy and eCRM campaigns of
                                               strategy               (T1M)
                                                                                                                                                     the TravelStore across the USA.

                                                                                                                                L'Oreal Paris has selected independent digital agency Reborn as its digital
                                               D. Aor,                                                                          agency in Australia. The decision follows a pitch against Visual Jazz, DT
16-Feb       L'Oreal         Australia                                Reborn             Independent    McCann Erickson
                                                                                                                                 Digital and incumbent McCann. Reborn will focus on digital marketing
                                                                                                                                                                                                                  Personal Care
                                           strategy, ecrm,
                                                                                                                                                   campaigns, CRM and social media.

                                                                                                                                Wink TDD has been selected to handle the digital advertising duties of
                                           Digital, strategy,
16-Feb      Vodafone           Spain                                 Wink TTD            Independent          iGlue             Vodafone on the Spanish market. Incumbent iGlue Media lost through a                 Telecom
                                              crm, social                                                                                  pitch, which involved Wink TDD and Ymedia.

                                                                                                                              Rexona (Unilever) has appointed R/GA as its global digital agency of record.
             Rexona                        Digital, strategy,
21-Feb                        Global                                   R/GA              Interpublic                           The agency will service Rexona from New York, San Francisco, London,               Personal Care
            (Unilever)                          display                                                                                            Singapore as well as São Paulo.

                                                                                                                                Interpublic Group of Companies' Mullen has won US Cellular creative &
                                            A. Or, digital,
21-Feb     US Cellular         USA                                    Mullen             Interpublic   Publicis & Hal Riney       digital marketing account over Incumbent Publicis & Hal Riney. This                Telecom
                                               strategy                                                                             decision follows a review led by consultant Mercer Island Group.

                                                                                                                              Global consumer laundry & home Care brand Henkel has appointed Pereira
                                            A. Or, digital,
21-Feb       Henkel        North America                          Pereira & O'Dell       Independent                            & O'Dell as its Agency of Record in North America. Duties will include            Household Care
                                               strategy                                                                        strategy and creative across Digital channels including social and mobile.

                                                                                                                                 Restaurant chain stores Arby's has selected independent shop Crispin
                                            A. Or, digital,
22-Feb       Arby's            USA                                     CP+B              Independent    BBDO New York          Porter+Bogusky as their advertising and digital agency of record in the US.          Restaurants
                                            social, mobile                                                                                    BBDO New York is the incumbent agency.
                                                                                                                                  Carlsberg breweries have appointed Euro RSCG to handle its digital
23-Feb      Carlsberg         APAC              D. Aor              Euro RSCG              Havas                              business. Duties will involve campaign management, digital and experiential            Alcohol
                                                                                                                                                          e-shopper marketing.
                                                                                                                                DANONE Waters have appointed MEC Interaction to handle its Volvic
             Volvic                                                                                                             Brand on the UK market. The agency will work alongside RKCR/Y&R
23-Feb                          UK         Digital, strategy      MEC Interaction           WPP
                                                                                                                                   agency to develop the Digital experiences, social media and mobile
                                                                                                                                                                                                                   Soft Drinks
         (Danone Waters)
                                                                                                                                                    marketing of the consumer brand.
                                REGIONS/         DIGITAL
DATE      ADVERTISERS                                                   WINNERS           GROUP OWNER     INCUMBENTS                                      DETAILS                                                  SECTOR
                                COUNTRY          Assignment
                                                                                                                          Glory Foods Inc. Has selected The Brandon Agency as its digital Agency of
                                                Digital, social,
23-Feb    Glory Foods, Inc.        USA                              The Brandon Agency      Independent                    Record. Digital duties will include, strategic marketing, website creation,                Food
                                                   mobile                                                                                  social media and paid media campaigns.

                                                                                                                             Vodafone New Zealand has selected DraftFCB Auckland for its digital
                                               D. Aor, web, pr,                                                            strategy & branding duties. AffinityID will handle the CRM duties of the
24-Feb        Vodafone          New Zealand                     Draftfcb, AffinityID        Interpublic   Colenso BBDO
                                                                                                                          telecom company. Colenso BBDO who had worked on the account for the
                                                social, search
                                                                                                                                             last 5 years is the incumbent agency.

                                                                                                                         Design & Architecture Shop Bulthaup has appointed DRS and Associates as
                                               Digital, strategy,                                                           its Agency of Record. The Los Angeles based Marketing agency will
26-Feb        Bulthaup             USA                               DRS & Associates       Independent
                                                                                                                           supervise the communication strategy and campaigns across digital and
                                                branding, crm
                                                                                                                                                  social media channels.

                                                                                                                           Premium HD audio equipment manufacture, Meyer Sound has selected
                                                                                                                           integrated independent creative shop Duncan/Channon as its Agency of
27-Feb      Meyer Sound            USA               Aor,            Duncan/Channon         Independent
                                                                                                                              Record. Duncan/Channon will be in charge of executing integrated

                                                                                                                                        campaigns across print, digital and social media.

                                                                                                                  has appointed Tribal DDB as its digital agency of Record
28-Feb          Canada        digital, social         Tribal DDB           Omnicom                       along with sister agencies DDB Canada and OMD who bag creative and                     Automotive
                                                                                                                                     media agency of record responsibilities respectively.

                                                                                                                         After a multi-way pitch, Indian independent Pulp Strategy Communications
                                                 Aor, digital,                                                           has been selected to handle the digital budget of Italian coffee manufacturer
28-Feb    Barista Lavazza          India                            Pulp Communications     Independent
                                                                                                                           Barista Lavazza. Dutis will include managing the brand's strategy across
                                                                                                                                                   digital and social media.

             Hendrick's                                                                                                   Hendrick's Gin has appointed independent shop Brand Advocate to handle
                                                 D. Aor, web,                                                                their Global after a four-way competitive pitch. Duties will include
29-Feb    (William Grant &        Global                              Brand Advocate        Independent
                                                                                                                          developing the customer touch points across digital channels ranging from
                Son's)                                                                                                             social, mobile web as part of CRM marketing strategy.

                                                                                                                            Getty Images has selected R/GA London as its global digital agency of
                                                                                                                          record. The decision follows a pitch but there is no incumbent agency. The
                                               Digital, display,
1-Mar       Getty Images            UK                                     R/GA             Interpublic                   Barbarian Group has worked on the account in the past. R/GA London will                Miscelleanous
                                                    social                                                                      address the brand strategic and creative duties to develop new
                                                                                                                                                   communication platforms.
                                               D. Aor, digital,                                                          Time Warner Cable has moved its digital marketing budget to OMD without
                                               shopper, web,                                                               a review. Neo@Ogilvy is the incumbent. Duties will include digital media
1-Mar    Time Warner Cable         USA                                     OMD               Omnicom       Neo@Ogilvy
                                                                                                                         planning & buying, social media, mobile & analytics. This move does affect
                                               social, mobile,
                                                                                                                          the creative relationship between Ogilvy&Mather and Time Warner Cable.
          PlayStation Vita                                                                                                  AIS has been appointed by Sony Computer Entertainment to handle the
                                                 D. Aor, web,         Archibald Ingall
1-Mar     (Sony Computer            EU                                                        Havas                      display and social media duties of recently launched PlayStation Vita console.            Electronics
                                                   strategy            Stretton (AIS)                                               The pitch was won against The Collective and BeBoc.

                                               Digital, display,                                                         Buffalo Grill chain restaurants have appointed Rouge Interactif to handle the
                                                                                                                         digital marketing duties in France. The goal of the project will be to optimize
2-Mar       Buffalo Grill          France      social, mobile,        Rouge Interactif      Independent
                                                                                                                            the different digital contact points between the brand and its customers
                                                  analytics                                                                           through website creative, mobile, search and CRM.

                                                                                                                          Imprintable sportswear & apparel manufacturer Anvil has selected agency
                                               Digital, display,                                                          Sub Rosa as its digital agency of record partner. The agency will handle the
2-Mar          Anvil               USA                                   Sub Rosa           Independent
                                                                                                                             creative and digital duties of the brand through web creation, online
                                                                                                                                                                                                                Clothing, Sports
                                                social media
                                                                                                                                                   marketing and social media.

                                                Digital, web,                                                            Mercedes Benz India has appointed RK Swamy Interactive part of BBDO to
                                                                                                                         hand its digital duties. MEC:Interaction is the incumbent but keeps handling
6-Mar      Mercedes Benz           India       mobile, search,       RK Swamy BBDO           Omnicom         MEC
                                                                                                                            the media buying duties. This decision follows a pitch, which involved
                                                    crm                                                                  several agencies. Part of the duties will involve social media & digital media.

                                               D. Aor, creative,                                                          After a pitch for global digital duties, Havas Media has retained Air France
                                                   digital,                                                               global duties against Publicis Groupe's VivaKi. VivaKi had been working
6-Mar        Air France           Global                               Havas Media            Havas          VivaKi
                                                                                                                           with Air France on digital duties in China, Hong Kong India, Malaysia,
                                               branding, web,
                                                                                                                                            Vietnam, Singapore and the Philippines.

                                                                                                                         Independent full service interactive agency Swash Labs has been selected as
                                                Digital, social,                                                         the digital Agency of Record for the 4-day annual music festival 35 Denton.
7-Mar        35 Denton             USA                                  Swash Labs          Independent
                                                                                                                         The agency will handle the marketing & advertising duties but also the digital
                                                                                                                                            & social media strategy of the festival.

                                                                                                                            Reckitt Benckiser has appointed independent agency Holler Sydney to
                                               Digital, strategy,                                                          handle the digital activation of all the household, health & personal care
7-Mar     Reckitt Benckiser      Australia                                 Holler           Independent
                                                                                                                           brands of the company. Holler Sydney will be responsible for the digital
                                                                                                                                                                                                              Health, Personal Care
                                                                                                                                                   activation & social media.
                                                 Aor, digital,                                                           Arcade has been appointed as the lead creative & social media agency of Ben
7-Mar      Ben & Jerry's         Singapore                                Arcade            Independent
                                                                                                                                                    & Jerry's Singapore.
                                                creative, social
                                                                                                                           After a three-way pitch, Chinese agency Wangfan owned by Publicis has
               Garnier                          D. Aor, social,                                                          been appointed by L'Oreal's skin & hair care brand Garnier to handle its local
8-Mar                              China                                 Wangfan              Publicis
                                                                                                                         digital strategy. This first project contract could lead to a one-year contract if
                                                                                                                                                                                                                 Personal Care
              (L'Oreal)                            branding
                                               Digital, strategy,                                                         PepsiCo foods have appointed Maxus part of WPP's GroupM to handle its
8-Mar         PepsiCo             Mexico                                  Maxus                WPP
                                                                                                                                               digital duties across Mexico.
                                                                                                                                                                                                               Food, Soft Drinks
                                                                                                                         UK Home improvement retailer Wickes has selected independent shop Jam
8-Mar          Wickes               UK         Digital, strategy           Jam              Independent                   to handle its social media duties. The agency will work to increase the                    Retail
                                                                                                                                   brand's online business through social media mostly.

           Greater Miami                                                                                                     Omnicom owned The Greater Miami Convention and Visitors Bureau
                                                                                                                            (GMCVB) have appointed Critical Mass digital Agency of Record. The
8-Mar       Convention &          Global       Digital, strategy       Critical Mass         Omnicom
                                                                                                                          agency will supervise the website design & creation, eCRM, mobile, search

           Visitors Bureau                                                                                                                             & measurement.

                                                                                                                          French publisher, Groupe AGL has selected Publicis Groupe's performance
8-Mar       Groupe AGL             France       Digital, social         Performics            Publicis
                                                                                                                             agency Performics to handle the online communication of the brand.

                                                                                                                         South African alcohol manufacturer & producer Distell has appointed digital
                                                D. Aor, web,                                                             & social media agency to handle the online marketing of twelve of its brand
                                                                                                                         portfolio. Liquorice will be in charge of the digital strategy, website creation,
                                                ecrm, search,
9-Mar          Distell          South Africa                             Liquorice          Independent                  online campaigns, the mobile and social media marketing the twelve brands.                 Alcohol
                                                mobile, social,                                                              The brand portfolio includes the following: Pongracz, Two Oceans,
                                                  analytics                                                                 Richelieu, Drostdy-Hof, Chateau Libertas, Scottish Leader, Van Ryns,
                                                                                                                                Viceroy, Collisons, Black Bottle, Bunnahabhain, and Gordons.

                                                D.aor, digital,                                                             Interactive agency Maiden Media has been appointed as the first digital
         La Yogurt Probiotic                                                                                               agency of record of La Yogurt Probiotic. Maiden Media will be tasked to
12-Mar                             USA         strategy, search,       Maiden Media         Independent
                                                                                                                             create the first website of the yogurt brand along with the social media
          (Johanna Foods)
                                                  campaigns                                                                       strategy as well as handling the online marketing campaign.

                                               Digital, strategy,                                                          Mobile App Technology company Engagement Media Technologies has
         Engagement Media                          website,                                                              selected independent shop Pomegranate as its digital agency of record for the
12-Mar                             USA                                 Pomegranate          Independent
                                                                                                                         USA. Pomegranate will be in charge of the communication strategy through
           Technologies                          campaigns,
                                                                                                                                           mobile, web and social media channels.
                                                mobile social

                                               D. Aor, web,                                                               Following a pitch, which involved Organic, Swirl & Digitas, eBay selected
                                                                                                                            Publicis' Groupe's shop to handle its digital media & creative business.
15-Mar          eBay           North America strategy, search,            Digitas             Publicis       AKQA
                                                                                                                          AKQA had previously worked on projects for the online retailer but did not
                                                                                                                                                                                                                 Internet, Retail
                                                   social                                                                                        take part in the competition.
                                REGIONS/         DIGITAL
DATE      ADVERTISERS                                                 WINNERS          GROUP OWNER     INCUMBENTS                                          DETAILS                                              SECTOR
                                COUNTRY          Assignment

                                                   D. Aor,                                                                  Oxford Brookes University has appointed Oxford based independent web
           Oxford Brookes                                                                                                    design & digital marketing shop Obergine to handle their entire digital
15-Mar                              UK          strategy, web,         Obergine          Independent
                                                                                                                            strategy for the Conference Services deparment. Duties will include user
                                                mobile, social                                                                    experience planning as well as the digital marketing strategy.

                                                                                                                             Heineken has appointed British independent digital agency Work club to
           Strongbow Gold                      Digital, display,
16-Mar                            Global                               Work Club         Independent                          handle the digital marketing campaigns & initiatives of its cider brand,           Alcohol
              (Heineken)                             web,                                                                                                Strongbow Gold.
                                               Digital, strategy,                                                           Pure Golf Radio has appointed Houston-based independent digital shop its
17-Mar     Pure Golf Radio         USA           web, search,         Spur Digital       Independent                         digital budget. Duties will include web design & Development as well as              Sports
                                                     social                                                                    interactive marketing in order to build a community around the sport.

                                                                                                                            Airline Company, British Airways has entrusted OgilvyOne with its global
                                                                                                           Being             digital duties. The decision follows a two-way pitch in which the WPP's
19-Mar     British Airways        Global       Digital, strategy       OgilvyOne            WPP
                                                                                                                             subsidiary beat independent shops AKQA and SapientNitro. Being, the
                                                                                                                                           TBWA\London sister agency is the incumbent.

                                                                       Mediahub                                             National Geographic has selected Mediahub, a subsidiary of IPG's Mullen.
19-Mar   National Geographic       USA          Digital, search                          Interpublic   Mediasmith, 360i
                                                                                                                                           Duties will include digital media & search.
                                                                                                                              Boomerang Pharmaceutical Communications has been selected Digital
            Boomerang                          D. Aor, digital,                                                               Agency of Record by Pacira Pharmaceuticals Incs. Duties will include
21-Mar                             USA                              Pharmaceutical       Independent
                                                                                                                              handling the digital marketing strategy of the agency across the various
                                                                                                                                                                                                               Health Care
           Pharmaceutical                      web, strategy        Communications                                                                        digital channels.
                                                A. Or, digital,
                                                                                                                              Car renting company ADA has selected Public-Idée to handle its digital
23-Mar          ADA               France           strategy,           Public-idée       Independent
                                                                                                                                         affiliates campaign across a network of partners.

                                                display, social
                                                                                                                                Following a pitch which, involved SapientNitro, Denuo, Huge and
                                                                                                                            incumbents R/GA & Moxie Interactive, Verizon Wireless selects AKQA to
                                               D. Aor, digital,
23-Mar    Verizon Wireless         USA                                  AKQA             Independent        R/GA            hand its digital creative budget. AKQA will handle the E-commerce, social            Telecom
                                                  strategy                                                                   media, the CRM & the retail shopper marketing. McGarryBowen part of
                                                                                                                                   Dentsu remains the creative lead agency of Verizon Wireless.

                                                   Digital,                                                                South African independent digital agency HelloComputer has been selected
                                                                                                                           to boost the online marketing initiatives of wine producer brand 4th Street.
26-Mar        4th Street        South Africa     ecommerce,          HelloComputer       Independent
                                                                                                                           Duties will include digital strategy consultancy, creative production, eCRM

                                                   affiliate                                                                                            & search marketing.
                                                   Digital,                                                                South African independent digital agency HelloComputer has been selected
                                                 ecommerce,                                                                to boost the online marketing initiatives of sparkling wine producer brand Jc
26-Mar       Jc Le Roux         South Africa                         HelloComputer       Independent
                                                                                                                                Le Roux. Duties will include digital strategy consultancy, creative
                                                social, crm &
                                                                                                                                              production, eCRM & search marketing.
                                                                                                                            French optician retail chain GrandOptical has selected independent French
                                               Digital, strategy,                                                           shop Vanksen to handle the whole of its digital budget strategy. Duties will
27-Mar      GrandOptical          France       branding, ecrm,          Vanksen          Independent                          include revamping, animate campaign initiatives, and               Retail

                                                    search                                                                 optimize search engines and display ads, as well as handling the social media
                                                                                                                                           presence of the prescription glasses retailer.

                                               Digital, strategy,                                                            French independent digital shop Textuel La Mine has been appointed to
27-Mar        Télérama            France       branding, ecrm,      Textuel La Mine      Independent                         handle the revamp of Télérama magazine flagship website. This decision               Media

                                                    search                                                                        follows a pitch in which contenders have not been disclosed.

                                               Digital, strategy,
                                                                                                                           Following a mutli-agency pitch, 22 feet lands the digital duties for motorcycle
27-Mar      Royal Enfield          India       website search,           22feet          Independent
                                                                                                                            brand Royal Enfield. W+K remains the agency handling the creative duties.


                                                                                                                            Following a pitch, independent australian digital shop has been selected to
                                                                                                                            handle the online presence of the fashion retail brands of The PAS Group.
28-Mar     The PAS Group         Australia     Digital, website          Citrus          Independent
                                                                                                                            Citrus will create the new online stores of Review & Republic while it will
                                                                                                                                                                                                              Online, Retail

                                                                                                                                           totally revamp Metalicus ecommerce platform.

                                                D.aor, digital,                                                              Adido has been selected to handle digital pieces of business for Telecom
28-Mar         Orange               UK          strategy, web,           Adido           Independent                        giant Orange. Part of the duties will include mainly search marketing (SEO           Telecom

                                                     social                                                                                                   & PPC).

                                                                                                                           Panasonic has selected independent Australian shop The White Agency as its
                                               Digital, website,
29-Mar        Panasonic          Australia                          The White Agency     Independent                       digital partner. The agency will be in charge of handling the digital marketing      Electronics
                                               crm, ecommerce                                                                        through social media, CRM and creative digital production.

                                                                                                                           Australian independent digital shop, The White Agency, has been appointed
                                                                                                       5 Limes & Canvas
29-Mar        Panasonic          Australia     Digital, search,     The White Agency     Independent                         to manage the entire digital scope of Panasonic communications on the              Electronics
                                                                                                            Group                                   Online Australian market.
                                               Digital, website,                                                           Effective as of July 1st, P&O cruises Australia have appointed MediaCom to
30-Mar      P&O Cruises          Australia       crm, social           MediaCom             WPP        Amnezia Razorfish    handle their digital marketing and search duties. Publicis' owned Amnesia             Travel

                                                    media                                                                                            Razorfish is the incumbent.

                                                D.aor, digital,                                                              DANONE Group has appointed independent digital agency Nurun as its
30-Mar      Danone Dairy           China       strategy, web,            Nurun           Independent                          Digital Agency of Record on the Chinese market. Duties will include            Food, Soft Drinks

                                                    social                                                                  communicating on the products launches of the dairy goods of DANONE.

                                                                                                                            Consumer healthcare company Ferrosan has appointed independent digital
                                                                                                                            agency Vertic as its digital agency of record. Duties will include enhancing
1-Apr         Ferrosan             USA          Digital, search          Vertic          Independent
                                                                                                                             the online brand awareness through website creation, search marketing,
                                                                                                                                                                                                               Health Care

                                                                                                                                                         ecommerce & CRM.

                                                                                                                             Publicis Modem has been selected to handle the digital duties of LVMH
              KENZO                                                                                                          brand KENZO. This decision follows a pitch. Publicis Modem will be in
3-Apr                             France            D. Aor           Publicis Modem        Publicis
                                                                                                                              charge of revamping the branded website and integrate an ecommerce
                                                                                                                                                                                                              Luxury Goods
                                                                                                                              platform solution while providing ongoing digital strategy consultancy.

                                                 D.aor, web,                                                                 Swedish online book reseller Adlibris has selected R/GA Stockholm to
3-Apr          Adlibris           Sweden           search,               R/GA            Interpublic                        handle its digital brand presence. Duties will include strategy consultancy,      Online, Retail

                                                 ecommerce                                                                                        social media, mobile and search.

          Fondation Nicolas                                                                                                 Following a bid, non-profit organization Nicolas Hulot foundation pour la
                                               Digital, website,                                                            Nature et l'Homme selected TBWA\EXCEL as its digital agency partner.
4-Apr    Hulot pour la Nature     France                             TBWA\EXCEL           Omnicom
                                                                                                                           Duties will include branding, marketing strategy, digital strategy consultancy,
                                               crm, ecommerce
             et l'Homme                                                                                                                          search, social media management.

                                                                                                                            Electronic devices retailer Conrad has appointed French independent digital
                                               Digital, website,
5-Apr          Conrad             France                            Rouge Interactif     Independent                       agency Rouge Interactif to handle its search engine optimization as well as its        Retail
                                                    social,                                                                                       search engine marketing duties.
                                                                                                                           ID Group has assigned French independent digital agency Rouge Interactif to
5-Apr         ID Group            France           branding,        Rouge Interactif     Independent
                                                                                                                              handle web analytics & reporting across its various ecommerce brands.
                                                                                                                                                                                                              Internet, Retail

                                               strategy, search,
                                                                                                                            Unicancer has appointed French independent agency to handle its internal
6-Apr         Unicancer           France        Digital, search       Plan Créatif       Independent                         platform content management system to create more synergy within the             Organizations
                                                   Digital,                                                                  French independent agency Plan Créatif has been appointed to handle the
6-Apr         Cofiroute           France         ecommerce,           Plan Créatif       Independent                       digital strategy consultancy, branding and corporate internal communications         Transport

                                                  analytics                                                                         of national & global motorways dealership provider Cofiroute.

                                                                                                                                The CCIV (Chamber of Commerce and Industry of Versailles Val-
                                                                                                                              d'Oise/Yvelines) has decided to partner with French independent digital
                                                Digital, wesite,
6-Apr           CCIV              France                              Plan Créatif       Independent                       agency Plan Créatif. Duties will include handling the creation of the branding     Organizations
                                                     cms,                                                                   and visual communications supports of the various schools supported by the
                                REGIONS/          DIGITAL
DATE      ADVERTISERS                                                   WINNERS          GROUP OWNER      INCUMBENTS                                               DETAILS                                                 SECTOR
                                COUNTRY           Assignment
                                                                                                                                Acumen has been selected by EAU sports news publiser, E-Sports. Acumen
                                                Digital, strategy,
10-Apr        E-Sports             UAE                                   Acumen            Independent                          had been responsible to build an interactive website and internal CMS for the                Media
                                                     content                                                                                      Barclays Dubai Tennis Championships.

                                                                                                                                The leading hotel chain conglomerate Accor Group has selected DDB Paris
                                                                                                                                 as it's agency of record to handle the various communication platforms &
                                                     Digital,                                                                   Loyalty programs. Brands will include Pullman, Mercure, Novotel, Novotel
11-Apr         Accor              Global                                   DDB              Omnicom
                                                                                                                                Suite as well as the website DDB will be in charge of the
                                                                                                                                creative & strategic duties which the agency will be handled from Paris and
                                                                                                                                                 spread across its DDB Worldwide network.

                                                                                                                                  Honda has appointed Lbi to enhance its brand online presence across 22
                                                Digital, website,
12-Apr         Honda                EU                                      Lbi            Independent        Collective         countries through a 12-month contract. Collective was the previous agency                 Automotive
                                                      cms,                                                                                   to handle the digital advertising of Honda in the UK.

                                                D. Aor, creative,                                                                  Following a three-way pitch, Spanish telecom company, Telefonica has
                                                    digital,                                                                    appointed Wysiwyg/Razorfish to handle its digital ad business throughout the
12-Apr       Telefónica            Spain                             Wysiwyg/Razorfish       Publicis     Ogilvy Interactive
                                                                                                                                 country. Agency Social Noise will be handling the social media part. Ogivly
                                                branding, web,
                                                                                                                                                       Interactive is the Incumbent.

                                                 D.aor, digital,                                                                 Indonesia's third largest telecommunications company, XL Axiata Tbk has
                                                                                                                                 selected JWT's XM Gravity to handle its digital communication throughout
13-Apr     XL Axiata Tbk         Indonesia      strategy, web, e-       XM Gravity            WPP
                                                                                                                                  Indonesia. Digital duties will include enhancing the online platform of the

                                                    shopper                                                                                brand through the web, social media & mobile channels.

                                                                                                                                  BETC London has been selected by Samsung to handle the global digital
             Smart TV                           Digital, display,
16-Apr                            Global                               BETC London           Havas                                Campaign of its new TV product, the Smart TV. This decision follows a                 Electronics, Home
             (Samsung)                           social media                                                                               pitch in which, competitors remain undisclosed.

                                                                                                                                 The AMP Agency has been selected by Toy manufaturer Hasbro to handle
17-Apr         Hasbro              USA              D. Aor,          The AMP Agency        Independent
                                                                                                                                    the Digital, ppc, search, SEO, creative & analytics of the company.
                                                                                                                                                                                                                         Toys & Games

                                                                                                                                 Following a multi-agency pitch which involved 10 agencies, clothing brand Oxemberg
18-Apr       Oxemberg              India                                  Cogmat           Independent                           has awarded its digital duties to Indian independent online marketing agency Cogmat.       Clothing
                                                 Search, Social                                                                       The remit of the account will involve digital creative, search & social media.

                                                                                                                                 Following a global pitch, The Emirates Group has appointed Razorfish to
                                                    Digital,                                                                    handle its social media activity. Razorfish will be in charge of organizing the
19-Apr   The Emirates Group       Global                                 Razorfish           Publicis
                                                                                                                                   social media presence of the airline company in order for the brand to
                                                                                                                                                   emotionally connect with its customers.

                                                                                                                                  Getit Infoservices has appointed Ignitee as its digital agency to handle its
                                                Digital, display,
19-Apr    Getit Infoservices       India                                  Ignitee          Independent                          online communication in India. Duties will include search marketing, display               Computers
                                                     search                                                                                           advertising and mobile marketing.
                                                                                                                                 The Red Agency, an australian indepdent digital player has been selected as
                                                                                                                                the preferred partner to handle the digital duties of OpenMarket. The agency
20-Apr      OpenMarket           Australia       Digital, social      The Red Agency       Independent                             will use digital solutions and channels to increase the awareness of the                 Telecom
                                                                                                                                  services offered by the Global mobile messaging and payment solutions
                                                                                                                                  Clarins Group has selected independent digital creative agency Empathy
                                                                                                                                  Labs as their Digital Agency of Record. Duties will include the launch of
                                                D. Aor, digital,
23-Apr     Clarins Group          Global                               Empathy Labs        Independent                            global sites for Clarins, Azzaro and Thierry Mugler through the design of              Luxury Goods
                                                 web, creative                                                                      sound digital brand user experience and the development of global e-
                                                                                                                                                              commerce platforms.

                                                                                                                                After a three way competitive pitch, Nerv Interactive has beaten the national
           Commonwealth                         Digital, search,
24-Apr                              UK                                Nerv Interactive     Independent                          competition to win the digital duties for the Commonwealth Games of 2014.                 Organizations
              Games                             social, mobile                                                                     Duties will include digital design as well as animated film production.

                                                                                                                                 Foxymoron has landed the entire social media & rich media duties for the
                                                                                                                                  recent IPL winners, the Rajasthan Royals in India. Duties will include
24-Apr    Rajasthan Royals         India         Digital, mobile        Foxymoron          Independent
                                                                                                                                  fostering an engaged community through the use of rich media across

                                                                                                                                                     twitter, facebook & YouTube.

                                                                                                                                Pacific Foods has awarded its digital communication strategy to independent
24-Apr      Pacific Foods        Indonesia      Digital, strategy       Raconteur          Independent       Raconteur            shop Raconteur. The agency was the incumbent on the account and will                  Food, Soft Drinks
                                                                                                                                         manage the communication of Pacific Foods in Indonesia.

                                                                                                                                 Danone Group has appointed BETC London, the sister agency of its global
            Cow & Gate                          Digital, design,
25-Apr                              UK                                 BETC London           Havas                               partner BETC Paris to handle the digital duties of Cow & campaign to be                      Food
             (Danone)                                video                                                                                                 launched in July.
                                                 Aor, Strategy,
                                                                                                                                 Fashion brand group American Eagle Outfitters has selected Havas' Arnold
           American Eagle                        social, mobile,
1-May                             Global                             Arnold Worldwide        Havas                               Worldwide as its Global Agency of Record. The scope of work will include                   Clothing
             Outfitters                          display, CRM,                                                                          Strategy, social media, mobile, display, CRM, video content,
                                                                                                                                  Home fixture company has selected Arnold worldwide as its lead creative
                                                Digital, creative,                                                               agency after a competitive pitch. Incumbent GSD&M who had worked on
1-May        Kohler Co.            USA                               Arnold Worldwide        Havas            GSD&M
                                                                                                                                 the account since 2001 did not take part in the final review which opposed
                                                                                                                                                                                                                          Home, Retail
                                                                                                                                                     Fallon against Arnold Worldwide.
             Miller Lite                        Digital, creative,                                                                Miller's Lite has appointed Saatchi & Saatchi to handle its creative duties
1-May                              USA                               Saatchi & Saatchi       Publicis         Draftfcb
                                                                                                                                                          across the digital channels.
            (MillerCoors)                            social
                                                                                                                                 Coors Light & Coors Banquet will be handled out by a WPP consotium
                                                Digital, creative,
1-May          Coors               USA                               WPP Consortium           WPP             Draftfcb          which includes Ogilvy, Young & Rubicam, JWT and Grey. DraftFCB is the                        alcohol
                                                     social                                                                                           incumbent on these accounts.

                                                                                                                                    EDF Energy has selected independent shop AKQA as its lead digital
                                                                                                          Archibald Ingall      advertising agency. Thi decision follows a competitive pitch in which Havas
3-May       EDF Energy              UK               D. Aor               AKQA             Independent
                                                                                                                                 Digital owned agency AIS (Archibald Ingall Stretton) was the incumbent
                                                                                                           Stretton (AIS)
                                                                                                                                  since 2008. Nonetheless AIS will continue to handle the eCRM activity.

                                                                                                                                   Subsequently to a four-way competitive pitch, Carlsberg has appointed
                                                Digital, strategy,                                                              independent global digital marketing agency LBi to handle the digital brand
3-May        Carlsberg            Global         branding, crm,             Lbi            Independent                          strategy, creative & implementation to engage consumers across the various                  Alcohol
                                                      social                                                                       channel touch points. The appointment of LBI will not affect any of the
                                                                                                                                                        existing agency relationships.

                                                    D. Aord,                                                                    The White Agency has been selected as the lead digital agency of Bluescope
                               Australia, New    strategy, User                                                                 Steel, the industry leader in Australia & New Zealand. This decision follows
4-May      Bluescope Steel                                           The White Agency      Independent
                                                                                                                                 a 4-way competitive pitch. The White Agency will come up with strategic
                                  Zealand         Experience,
                                                                                                                                consultancy to enhance the user experience of Bluescope steel new website.
                                                                                                                                  Hooters of America has selected Fitzgerald+CO as its lead creative agency
                                                                                                                                  following a pitch. Fitzgerald+CO will be working on a creative campaign
4-May         Hooters              USA            Social Media        Fitzgerald+CO        Independent
                                                                                                                                leveraging TV, radio and social media channels, scheduled to launch late this

                                                                                                                                 summer for the 30 year anniversary of the restaurant franchisor & operator.

                                                D. Aor, digital,                                                                 PepsiCo food brand, Quaker Oats has selected Omnicom owned agency
            Quaker Oats                                                                                                         Organic as its digital agency of record. This decision follows a will from the
8-May                              USA             strategy,              Organic           Omnicom      Resource Interactive
                                                                                                                                 giant food & beverage parent company to narrow its digital agency roster
                                                creative, social                                                                                              from a 150 to 50.
                                                     D. Aor,
                                                                                                                                Hitachi Home & Life Solutions has appointed DDB Mudramax to handle its
8-May          Hitachi             India            strategy,              DDB              Omnicom         Dentsu Digital
                                                                                                                                           digital duties in India following a competitive pitch.
                                                                                                                                                                                                                        Home, Electronics

                                                     D. Aor,
                                                                                                                                DDB Mudramax has been appointed as the lead digital agency for Telecom
8-May          Huawei              India            strategy,              DDB              Omnicom
                                                                                                                                 company Huawei after a competitive pitch which involved five agencies.

                                                                                                                                  Walgreens has selected GSD&M as lead creative agency to spearhead the
9-May        Walgreens             USA          Digital, strategy        GSD&M             Independent   Downtown Partners      transformation of the retailer both Offline & Online. This decision follows a                Retail
                                                                                                                                                pitch in which mcgarrybowen took part in.
                              REGIONS/        DIGITAL
DATE      ADVERTISERS                                              WINNERS            GROUP OWNER       INCUMBENTS                                            DETAILS                                               SECTOR
                              COUNTRY        Assignment
                                             Digital, web,                                                                     Following a competitive pitch, department store David Jones has selected
9-May       David Jones          UK          ecommerce,           Mondo Digital         Independent                           Mondo Digital to handle its online communication. Mondo Digital will be in          Online, Retail

                                                CMS,                                                                           charge of bringing engaging content to the online platforms of the store.

                                             Digital, web,                                                                     Nutrition brand Jenny Craig has appointed the BlueArc Group to handle its
                                                                                                                              digital business. Duties will involve delivering a content management system,
10-May      Jenny Craig        Australia     ecommerce,          BlueArc Group          Independent
                                                                                                                                 an ecommerce consumer platform according to the US corporate visual
                                                                                                                                                                                                                Health Care, Food

                                                CMS,                                                                                                               policy.

                                                                                                                              Virgin Mobile has selected independent australian digital agency the BlueArc
10-May     Virgin Mobile       Australia                         BlueArc Group          Independent                              Group to handle its digital brand strategy & design the consumer user               Telecom
                                           user experience,                                                                                experience across all their consumer touchpoints.

                                                                    Triton                                                    Following a local pitch, Triton Communications has won the creative, media
10-May       Combbos             India     Digital, strategy                            Independent
                                                                                                                                                     and digital duties for Combbos.
                                                                                                                                                                                                                  Internet, Retail
                                                                                                                                 French independent digital agency Fantom has been selected by LVMH
          Veuve Clicquot                   Digital, strategy,
11-May                          France                               Fantom             Independent                            group to handle the video production & online promotion of its champagne              Alcohol
            (LVMH)                           video, social                                                                                               brand Veuve Clicquot.
                                                                                                                              French independent digital agency Fantom has been selected by SNCF Group
             iDTGV                         Digital, strategy,
11-May                          France                               Fantom             Independent                           to handle the digital video production & online promotion of its fast transport         Travel
          (SNCF Group)                       video, social                                                                                               railroad solution iDTGV.
                                                                                                                                  French independent digital agency Fantom has been selected by AXA
                                           Digital, strategy,
11-May   AXA Assurances         France                               Fantom             Independent                              assurances to handle its digital video production & online promotion in             Financial
                                             video, social                                                                                                         France.
                                                                                                                              French independent digital agency Nurun has been selected by public service
11-May     Eco-Systèmes         France          D. Aor                Nurun             Independent                             company Eco Systèmes to handle its online & offline communication in              Public Services
                                                                                                                                                   France for the next three years.
                                                                                                                                   Prisma Group Media owner ad department Prisma Pub has selected
                                             Digital, full
11-May      Prisma Pub          France                               Herezie            Independent                              independent agency Herezie to handle its cross channel communication                 Media
                                               service                                                                                                         strategy

                                                                                                                               BBDO worldwide has been selected as the agency of record for HP PC &
                                             Digital, Aor,                                            Goodby, Silverstein &
15-May          HP               USA                                  BBDO               Omnicom                               Print business. Goodby, Silverstein & Partners was the incumbent on the              Computers
                                               strategy                                                    Partners            account. BBDO will lead the creative as well as the strategy in the USA.

                                           Digital, strategy,                                                                    Online betting website, Bwin has selected Herezie to handle the digital
16-May         Bwin             France                               Herezie            Independent
                                                                                                                                                     communication of the brand.
                                                                                                                                                                                                                 Internet, Gaming

                                           Digital, strategy,                                                                 Arnold Worldwide has been appointed lead creative agency by the University
           University of
16-May                           USA           creative,        Arnold Worldwide          Havas         Pereira & O'Dell       of Phoenix following a competitive pitch which involved Campbell Ewald               Education
             Phoenix                                                                                                                                 L.A. and Muhtayzik Hoffer,

                                             Digital, web,                                                                    Halifax based EmpireTheatres has appointed independent shop Trampoline
                                                                                                                              Branding their digital duties. The scope of work involved will include, digital
16-May    Empire Theatres      Canada       display, CRM, Trampoline Branding           Independent    Modern Media Inc
                                                                                                                              marketing strategies, display ads, CRM and social media. Modern Media Inc.

                                                Social                                                                                               Is the incumbent on the account.

            High Point                      Digital, Aor,                                                                      Woodbine has been appointed as the agency of record by the High Point
                                                                                                                              Convention & Visitors Bureau. Duties will include the rebranding, research
17-May     Convention &          USA        web, display,           Woodbine            Independent
                                                                                                                              & competitive analysis, web site development, paid search, social media &

          Visitors Bureau                    social, PR,                                                                                               public relation solutions.

                                                                                                                                 SeaWorld Parks & Entertainment has selected Interpublic's Draftfcb to
                                             Digital, data,                                                                       handle their digital business. DraftFCB will be in charge of managing
         SeaWorld Parks &
18-May                           USA            direct,              Draftfcb           Interpublic   Momentum Interactive      campaigns for the theme parks including Busch Gardens, through data &             Entertainment
           Entertainment                                                                                                          direct marketing. The account was previously handled by Momentum
                                                                                                                                                        Interactive before the review.

                                                                                                                              Dragas Mortgage has selected JASE Group LLC as its advertising agency of
                                           Digital, search,                                                                       record. Duties will include the creation of all traditional advertising
18-May   Dragas Mortgage         USA                             JASE Group LL          Independent
                                                                                                                              communication support as well as the communication across, digital , social
                                           social, mobile
                                                                                                                                                           & mobile channels.
                                                                                                                              Proximity BBDO India has been selected to handle the digital duties of 7UP
                                           Digital, creative,
22-May         7UP               India                              Proximity            Omnicom                              on the market. Duties will include digital strategy, creative and social media        Beverages
                                                social                                                                                                          initiatives

                                                                                                                              Italian kitchen appliance firm Elica, has appointed Independent shop Spiider
25-May         Elica             India      Digital, social     Spiider Digital Hub     Independent                           Digital Hub to handle its digital communications in India. The agency will be           Home
                                                                                                                                  in charge of the online presence through banner ads and social media.

                                                                                                                              JWT Vietnam has been appointed among Unilever's digital roster agency for
29-May       Unilever          Vietnam     Digital, strategy           JWT                 WPP
                                                                                                                                  key brands in its hair care, skin cleansing and laundry categories.
                                                                                                                                                                                                                  Personal Care

                                                                                                                                  Best Energy Power energy solar power systems company has selected
1-Jun    Best Energy Power       USA       Digital, search,       Mixed Digital         Independent                            independent shop Mixed Digital as its digital agency of record for its search         Industry
                                                                                                                                 After a competitive pitch which involved nine digital agencies, Vikram
                                                                                                                              hostpitals has appointed the digital arm of the Concept Group, Spiider Digital
                                             Digital, web,
1-Jun    Vikram Hospitals        India                          Spiider Digital Hub     Independent                           Hub. The agency based in India will handle the online presence of the chain          Health Care
                                            display, social                                                                        of Hospitals through website creation, search, social media & viral

                                                                                                                               Cuker Interactive has been selected by Easton Bell Sports company as the
                                             Digital, Aor,                                                                    digital agency of record for its helmet & high technology wheel brands: Giro
3-Jun    Easton-Bell Sports      USA         ecommerce,         Cuker Interactive       Independent                             helmets & Easton Cycling. Duties will include the enhancements of the                 Sports
                                                search                                                                        online website platforms, as well as the integration of eCommerce solutions
                                                                                                                                                   & search marketing (SEO & PPC).

                                           D. Aor, digital,                                                                        Qantas Australian leading airline company has selected integrated
                                                                                                                               independent agency Droga5 as its Global creative agency. The New York
7-Jun     Qantas Airways        Global        strategy,              Droga5             Independent
                                                                                                                              based advertising network will handle the creative and the strategy across all
                                              creative                                                                                                 communication channels.

                                           Digital, strategy,   North 6th Agency                                              Blue Rock Energy has selected independent PR agency North 6th Agency to
8-Jun    BlueRock Energy         USA                                                    Independent
                                                                                                                                  handle its PR & social media communications in the United States.
                                                 social              (N6A)

                                           Digital, strategy,                                                                  Following an extensive pitch running since March, ready built kit houses
8-Jun     Maison Castor         France         creative,            Dagobert            Independent                           manufacturer Maison Castor selects french independent agency Dagobert to            House building
                                              campaigns                                                                                           handle its communication online.

                                               Digital,                                                                       FreeTouch has been selected by education focused electronic company Vtech
                                                                                                                              to handle the launch of an innovative new product online. Duties will include
8-Jun          Vtech            France     campaign, viral,         FreeTouch           Independent
                                                                                                                                   creating a minisite, a viral video campaign and a special initiative on
                                                                                                                                                                                                            Electronics, Toys & Games

                                             video, social                                                                                                         Facebook.

                                                                                                                                Kraft Foods France has selected independent marketing services agency
                                            Digital, social,                                                                    Extrême Les Corsaires to handle 4 of its portfolio brands: Pépito, Carte
8-Jun       Kraft Foods         France                       Extrême Les Corsaires      Independent
                                                                                                                                Noire, Grany & Granola. The agency will be in charge of the operational
                                                                                                                                 marketing on shopper, events, digital, social media & mobile channels.

                                                                                                                                Accorhotels have selected independent agency 909c to handle the social
8-Jun       Accorhotels         France     Social, strategy            909c             Independent
                                                                                                                                            media strategy & design of the hotel operator.

                                                                                                                              French independent agency Monsieur White has been selected to handle the
                                             Video, viral,
8-Jun        Axe Hair           France                           Monsieur White         Independent                           online campaign of personal care brand Axe Hair. Duties will include viral          Personal Care
                                             advergaming                                                                                 video production, online activationn, & advergaming.

                                             Video, viral,                                                                     French independent agency Monsieur White has been selected to handle the
8-Jun          Lego             France        campaign,          Monsieur White         Independent                           online campaign of toys & games brand Lego. Duties will include viral video         Toys & Games

                                             advergaming                                                                               production, online campaign management & advergaming.
                             REGIONS/      DIGITAL
DATE     ADVERTISERS                                             WINNERS           GROUP OWNER     INCUMBENTS                                               DETAILS                                                      SECTOR
                             COUNTRY       Assignment
                                                                                                                         French independent agency Monsieur White has been selected to handle the
                                             Online                                                                       online campaign of online betting website Betclic. The agency will be in
8-Jun         Betclic         France                           Monsieur White        Independent
                                                                                                                        charge of managing the online campaign of the brand during the soccer Euro
                                                                                                                                                                                                                      Internet, Gaming

                                                                                                                        French independent agency Edency has been appointed to provide the entire
8-Jun       France     Digital, content          Edency            Independent
                                                                                                                                editorial content of online lifestyle magazine

                                                                                                                          Unilever has handed the digital duties of for Unilever Food Solutions, Cif
8-Jun        Unilever        Indonesia   Digital, strategy     McCann Digital        Interpublic
                                                                                                                                       and Kecap Bango to McCann Digital Jakarta.
                                                                                                                                                                                                                        Home Care

                                         D. Aor, creative,                                                               Following a multi-agency pitch, Indian Food & Soft drinks manufacturer Iceberg Food
                                             digital,                                                                    Limited has awarded the digital duties for its soft drink brand RC Cola to independent
11-Jun       RC Cola           India                             Brandlogist         Independent                          agency Brandologist. The mandate of the account will include handling digital media,
                                                                                                                                                                                                                        Soft Drinks
                                         branding, web,
                                                                                                                                                creative and social media across India.

                                                                                                                        Following a competitive pitch, The San Miguel Pure Foods Corporation has
                                          D. Aor, digital,                                                                 selected Snapworx digital as its digital agency of record. The remit of
          San Miguel Pure                                                                                               Snapworx will be to integrate all the brands under the SMPFC Food Group:
13-Jun                        APAC       campaign, social      Snapworx Digital      Independent
                                                                                                                        Magnolia, Monterey and Purefoods Deli, Purefoods Nuggets, TJ Hotdogs,
                                                                                                                                                                                                                     Food, Soft Drinks
         Foods Corporation
                                              media                                                                     San Miguel Coffee. The agency's fixed objectives are to create awareness &
                                                                                                                                        engagement using social media channels.

                                                                                                                        UBISOFT has selected BETC Paris to handle the launch of the 4th edition of
             Just Dance                   Digital, social,
14-Jun                        France                             BETC Paris            Havas                             its video game series "Just Dance". Duties will include digital marketing,                  Games, Electronics
            (UBISOFT)                          TV                                                                                             social media and TV campaign.
                                                                                                                        Following a competitive pitch, Leo Burnett owned digital agency Holler, has
             Peroni                      Digital, creative,                                                             been appointed by SABMiller to handle its Peroni Nastro Azzuro UK digital
14-Jun                         UK                                   Holler             Publicis
                                                                                                                         budget. Duties will include the digital creative as well as the social media
           (SABMiller)                        social
                                                                                                                                                 management of the brand.
                                                                                                                        Cleaning service, Euromaster has selected Fullsix Groupe's Agency SIX:AM
18-Jun      Euromaster        France        campaign,              SIX:AM            Independent
                                                                                                                              to handle the digital acquisition strategy of its new online shop.

                                          display, social
                                                                                                                         Groupe Bel dairy products manufacturer has selected Blast Radius Paris to
             Boursin                       D. Aor, web,                                                                  handle the global strategy & communication of its cheese brand, Boursin
18-Jun                        Global                             Blast Radius           WPP
                                                                                                                          across digital channels and throughout 15 countries. This appointment
           (Groupe Bel)                      strategy,
                                                                                                                           follows a competitive pitch in which, contenders were not disclosed.

                                                                                                                         French independent digital agency La Netscouade, has been selected as the
         Agence du service               Digital, website,                                                                digital agency of record of french public association "Agence du service
18-Jun                        France                            La Netscouade        Independent
                                                                                                                        civique". Duties will include the launch of the online platform as well as the
             civique                      CRM, social
                                                                                                                        social media acquisition through the development of a Facebook application.

                                                                                                                         Following a competitive pitch which included seven agencies, Volkswagen
                                                                                                                        France has decided to pursue its partnership with independent agencies EBB
                                                                                                                         & Flow and add Agence V to its roster of digital agencies. Ebb & Flow wll
                                           Digital, web,      Ebb & Flow, Agence
20-Jun      Volkswagen        France                                                 Independent                          handle the animation of the client databases, through acquisition, loyalty                    Automotive
                                           CRM, direct                V                                                 programs and direct marketing campaigns. Agence V will be in charge of the
                                                                                                                         digital product launches, communication strategy and other digital creative
                                                                                                                                           content through social media and events.

                                                                                                                           Microsoft India has consolidated its search & display duties by selecting
                                                                                                                          Reprise Media as its agency of record on these tasks. Reprise Media will
                                         Digital, display,    Reprise Media, UM
20-Jun       Microsoft         India                                                 Interpublic   Quasar, Performics    work hand in hand with sister agency UM Lodestar. This moves stems from                         Computers
                                              search               Lodestar                                             the decision of the computer giant to globally align its digital media buying &
                                                                                                                                 search with UM. Hungama handles the social media duties.

                                                                                                                          Haier Appliances has selected digital media agency Magnon Solutions to
                                                                                                                         handle its communication in India. Objectives set are to maintain the global
                                         Digital, display,
20-Jun         Haier           India                               Magnon            Independent                        image of the brand while connecting with its local target consumers. Magnon                  Home, Electronics
                                              social                                                                       solutions' digital remit include the management of Haier's social media
                                                                                                                                              platform as well as the display duties.

                                           Digital, Aor,                                                                 After a four-way competitive pitchn independent shop the Bio Agency has
21-Jun   Games Workshop       Global        ecommerce,            Bio Agency         Independent                         been appointed to handle the online communication & ecommerce creative                      Games, Electronics

                                           advergaming                                                                                             of Games Workshop.
                                                                                                                        Travel internet service Expedia has selected Havas's Euro RSCG 4D Matrix
21-Jun       Expedia           India          Search            Euro RSCG 4D           Havas                              to handle the search engine optimization (SEO) duties for                          Travel
                                                                                                                                                     throughout India.

                                            Strategy,                                                                      La Forme, an independent digital shop part of Makheia group has been
                                                                  La Forme                                                awarded the digital duties for recycling specialist Paprec group in France.
25-Jun     Paprec Group       France     search, display,                            Independent
                                                                                                                         The remit of the account includes the strategyon digital channels as well as
                                                               (Makheia Group)
                                             affiliate                                                                            the online marketing (Search, display, affiliate & PPC).

                                             Digital,                                                                     La Forme, an independent digital shop part of Makheia group has been
             Editions                      technology,            La Forme                                                  awarded the digital duties for french publishing company Editions
25-Jun                        France                                                 Independent
                                                                                                                         Montparnasse. The remit of the account will involve digital innovations on
           Montparnasse                    innovation,         (Makheia Group)
                                                                                                                                          projects for video & branded content.
                                          brand content
                                              Digital,                                                                    La Forme, an independent digital shop part of Makheia group has been
                                                                  La Forme                                               awarded the digital duties for fashion designer salon Tranoï in France. The
25-Jun        Tranoï          France       technology,                               Independent
                                                                                                                           digital remit will include strategy & technology innovation on specific
                                                                                                                                                                                                                   Clothing, Luxury Goods
                                                               (Makheia Group)
                                            innovation                                                                                                      projects.

                                                                                                                            Heineken France has selected Digitas to work on a project basis for its
                                                                                                                         Desperados beer brand. The remit of the account will be to create a highly
            Desperados                   Digital, strategy,                                                              personalizable experience for consumers and will involve user experience,
26-Jun                        France                               Digitas             Publicis
                                                                                                                        digital production, social media acquisiton & retention, Dufresne & Corrigan
            (Heineken)                        content
                                                                                                                           Scarlett are in charge of the creative duties, while other digital agencies
                                                                                                                                              remain on the roster of Desperados,

                                                                                                                           Outdoor sports manufacturer Lafuma has appointed independent digital
                                           Digital, web,                                                                 agency NATIVE to handle it digital communication. Duties will include the
26-Jun        Lafuma          France        strategy,              NATIVE            Independent                        complete revamp of the corporate website as well as consultancy services for                       Sports
                                           ecommerce                                                                      the development of an ecommerce web part of a strategy to moernise and
                                                                                                                                               ignite the image of the brand.

                                                                                                                         SEB has selected french independent digital agency NATIVE to handle its
26-Jun         SEB            France      Digital, CRM             NATIVE            Independent                          digital communication strategy as well as its client acquisition through a                       Home
                                                                                                                                                      CRM strategy?

                                         Digital, strategy,                                                               Following a competitive pitch, Axis Bank has selected agency Digitas to
26-Jun      Axis Bank          India                               Digitas             Publicis
                                                                                                                             handle its online strategy, social media &display creative in India.
                                          social, display

                                         Digital, strategy                                                              Basso Design Group, has been selected to handle the online communications
          Flint & Genesee
26-Jun                         USA       Web, creative,       Basso Design Group     Independent                           of the Flint & Genese County Chamber of Commerce. The remit of the                          Organizations
               County                                                                                                   account will include strategy, website creative development and social media.
                                          social media
                                               D. Aor,
                                             Creative,                                                                    Independent US digital agency, Carousel30 has been selected as the digital agency of
           Trust for the                                                                                                record of the Trust for National Mall Names. The agency will be in charge of the digital
26-Jun                         USA       Search, display,        Carrousel30         Independent                        strategy and alignment of all consumer touch points through technology, user experience
           National Mall
                                         affiliate, mobile,                                                                   design, search marketing mobile platforms, social media & online advertising.
                                                                                                                        French prescription & sunglasses brand, Parasite eyewear has selected french
                                           Aor, Digital,                                                                   independent digital creative agency Diplomatic-Cover to handle all the
27-Jun   Parasite Eyewear     France                           Diplomatic-Cover      Independent
                                                                                                                         communication strategy of its two flagship brands: Parasite & Noego. The
                                          Print & Event
                                                                                                                            remit of the work will include digital duties as well as print & events.
                               REGIONS/          DIGITAL
DATE      ADVERTISERS                                                WINNERS           GROUP OWNER     INCUMBENTS                                   DETAILS                                              SECTOR
                               COUNTRY           Assignment
                                                                                                                     After an 8 week long competitive pitch, Lenovo has handled its ecommerce,
                                                 ecommerce,                                                          display advertising and search business to Mullen's North Carolina branch.
27-Jun        Lenovo              USA                                   Mullen           Independent    Neo@Ogilvy
                                                                                                                        Neo@Ogilvy is the incumbent on this piece of business yet remains in
                                               display, search,
                                                                                                                                         charge for digital brand campaigns.

                                                                                                                         Following a competitive pitch, Societe Generale has awarded french
                                               Digital, website,                                                     independent agency for the revamp of its "Corporate & Investment Banking"
29-Jun    Societe Generale        France                                Heaven           Independent
                                                                                                                     website along with the graphic alignement & user experience of several of its
                                               User Experience
                                                                                                                                               business units' website.

               BEM                                                                                                   Heaven has been selected by BEM (The Bordeaux Ecole de Management) to
                                                                                                                     handle on a project basis, the development of a Facebook app. The objective
29-Jun   (Bordeaux Ecole de       France        Digital, social,        Heaven           Independent
                                                                                                                      is to create proximity and authenticate the relationship with future students
           Management)                                                                                                                               of the school.

           Kinder Bueno                                                                                              Heaven Conseil has retained his consultancy assignement to collaborate with
29-Jun                            France        Digital, social         Heaven           Independent
                                                                                                                      Ferrero and handle the social media presence of the Kinder Bueno brand.
                                               Digital, Website,                                                     US Automotive Entertainment league, NASCAR has appointed SapientNitro
                                                     User                                                            to enhance its online user experience. The remit of the account will include
29-Jun       NASCAR               USA                                SapientNitro        Independent
                                                                                                                     the revamp of as well as the enhancement of the mobile & ipad
                                                Mobile, iPad
                                                                                                                       Following an eight-way pitch, Tribal DDB has been selected to handle a
                                                  Website,                                                           couple of digital projects for O2 in the UK. The remit of the account includes
2-Jul           O2                 UK                                 Tribal DDB          Omnicom
                                                                                                                      the revamp of the brand's online presence: the website, as well as
                                                 Mobile, iPad
                                                                                                                                                the mobile & ipad versions.

                                                                                                                     Following an international bid to handle its ePR & social media duties, Hertz
2-Jul          Hertz          US, UK, France      Social,ePR        La Maison Link       Independent                 has selected independent house La Maison Link. The agency will handle the           Transport
                                                                                                                              social media & PR duties in the US, the UK and in France.

                                                                                                                      Rouge Interactif has been appointed by retail chain store Cultura to handle
2-Jul         Cultura             France       Website revamp       Rouge Interactif     Independent
                                                                                                                                the revamping of its corporate & ecommerce website
                                                                                                                                                                                                        Retail, Media

                                               Website, Digital                                                       Rouge Interactif will be handling the online presence of home retail chain
2-Jul           But               France                            Rouge Interactif     Independent
                                                                                                                                           store But on key digital channels.
                                                                                                                                                                                                        Retail, Home

                                                  Website,                                                           Youth clothing retail store Citadium has selected Rouge Interactif to handle
2-Jul        Citadium             France                            Rouge Interactif     Independent
                                                                                                                                  its first e-commerce website and digital strategy.
                                                                                                                                                                                                      Retail, Clothing
                                                   D. Aor,                                                           Unilever Food Solutions has appointed MRM Singapore as its digital agency
           Unilever Food                          strategy,                                                          of record. MRM will handle the strategy, creative & CRM of porfolio brands
3-Jul                             APAC                                  MRM              Interpublic
                                                                                                                       Knorr, Best Foods and Lipton to drive brand awareness and engagement
                                                                                                                                                                                                      Food, Soft Drinks
             Solutions                         creative, CRM,
                                                                                                                                              across the APAC region.
                                                                                                                      Formerly handled by draftfcb, the digital duties of US fast food restaurants
                                               Digital, creative,                                                     Taco Bell have been handed to Digitas; The remit of the account includes
3-Jul        Taco Bell            USA                                   Digitas            Publicis      Draftfcb
                                                                                                                       creative, social media & mobile. Draftfcb remain in charge of the offline
                                                social, mobile
                                                                                                                      Rosewood Hotels & Resorts has selected Isobar Hong Kong as its Global
         Rosewood Hotels &
3-Jul                             Global       D. Aor, website          Isobar           Aegis Media                   digital agency of record. Isobar HK will be revamping Rosewood Hotels’              Travel
              Resorts                                                                                                                website to enhance the online brand presence.
                               samsung               carat MAJOR WINS 2011
                                                 DIGITAL AGENCY MAJOR WINS 2011
                                                                europe  carat

                                               SEARCH:                                             Winning Agency         Advertiser         Region/Country                          Incumbents                            Sector
                                               SORT BY:                                            Date      Advertiser       Region/Country           Winning Agency               DIGITAL Assignment                     Sector

                                REGIONS/      DIGITAL
DATE      ADVERTISERS                                          WINNERS             GROUP OWNER       INCUMBENTS                                            DETAILS                                                  SECTOR
                                COUNTRY       Assignment
                                                            Fantasy Interactive
1-Jan           HTC               Global       D. AOR                                Independent                                   Fantasy Interactive became the Digital AoR globally for HTC.                 Electronics, Phone
                                                                                                                             The Digital account for fresh consumer goods has been handed to Havas
6-Jan          Danone             France       DIGITAL         Havas Media             Havas               Isobar
                                                                                                                             Media in January 2011 without a pitch. Isobar is the incumbent agency.

                                                                                                                           Rodale (Men's Health, Prevention, among other titles) has named Zemoga its
6-Jan          Rodale              USA         D. AOR             Zemoga             Independent                           Digital AoR to build digital campaigns for clients. Since 2008 Rodale worked               Media
                                                                                                                                                  with Zemoga on a project basis.

                                               D. AOR,                                                                      Custom Essence choose Maiden Media Group as its digital agency of record.
10-Jan     Custom Essence          USA       STRATEGY, Maiden Media Group            Independent                             Maiden Media Group handled website design & development and social                   Miscellaneous

                                             WEB, SOCIAL                                                                                        media execution and strategy.

                                               D. AOR,                                                                       Reebok choose Tribal DDB (NY) as Digital AoR on a global basis. Tribal
               Reebok                                                                                                        DDB will develop a digital strategy with an integrated approach through
11-Jan                            Global     STRATEGY,          Tribal DDB            Omnicom
                                                                                                                                digital and social media vehicles. Tribal DDB will provide strategy,
                                                                                                                                                                                                                 Clothing, Sports
                                               SOCIAL                                                                               interactive executions and branding, among others services.

                                                 WEB,                                                                             Won the digital communication including: rebuild and SEO
15-Jan        Pure Via            France       SEARCH,           Vanksen             Independent                              (, e-reputation, digital community management, digital                    Food

                                                SOCIAL                                                                                              events and Facebook page.
15-Jan     Stake 'N' Shake         USA       MOBILE, CRM,         KBS+P
                                                                                                                            After an unconfirmed review Moxie Interactive became digital media agency
                                                                                                                              of record for almost all of L'Oreal USA. Previously Universal McCann,
18-Jan      L'Oreal USA            USA         D. AOR        Moxie Interactive         Publicis
                                                                                                                            Moxie Interactive, MEA Digital and R/GA handled some brands of L'Oreal
                                                                                                                                                                                                             Personal Care, Cosmetics

                                                                                                                                                              for digital.

                                                                                                                            Callaway Golf named Factory Design Labs (Denver) as its Digital AoR will
20-Jan      Callaway Golf          USA       D. AOR, CRM    Factory Design Labs      Independent                             be in charge of digital advertising strategy, creative, production, and CRM              Sports
                                                                                                                            activities. Factory Design Labs will work in concert with Eleven (1st AoR).

              Cineplex                                                                                                      Cineplex Entertainment named Cloud Advertising Agents as its new digital
22-Jan                            Canada       D. AOR        Cloud AdAgents          Independent
                                                                                                                                                      agency of record.
                                                                                                                           Zog Media has been selected by Cable ONE as its Digital AoR to help extend
                                               D. AOR,
26-Jan       Cable ONE             USA                          Zog Media            Independent                            the Phoenix-based cable operator’s marketing initiatives online. Zog Media                Media
                                               SOCIAL                                                                                 will develop online solutions, including social media.

                                                                                                                           After review AKQA was named digital agency of record of Audi of America
28-Jan     Audi of America         USA         D. AOR             AKQA               Independent    Factory Design Labs    against 18 other agencies of which the incumbent independent digital agency              Automotive
                                                                                                                                                  Factory Design Labs (Denver).
            Playing Card                       D. AOR,                                                                       Rockfish Interactive (WPP Digital) has won Digital AoR of Playing Card.
2-Feb                              USA                      Rockfish Interactive        WPP
                                                                                                                                            Rockfish will create digital & social-media.
               (USPC)                          SOCIAL
                                                                                                                            After pitch Schweppes Australia appointed Sputnik Agency (Melbourne) as
             Schweppes                                                                                                      the new Digital AoR for all Schweppes brands (Schweppes Classic Mixers,
3-Feb                            Australia     D. AOR         Sputnik Agency         Independent
                                                                                                                                 Schweppes Mineral Waters, Schweppes Lemonade and the exotic
                                                                                                                                                                                                                 Food, Soft Drinks
          (Asahi breweries)
                                                                                                                                                 Schweppes Agrum Collection).

                                               DIGITAL,       People Ideas &
4-Feb       Mohegan Sun            USA                                                 KBS+P                                                                                                                      Leisure, Travel
                                               SOCIAL            Culture

                                                                                                                               Global public relations leader Porter Novelli has been named agency of
                                                                                                                           record for digital activities for Chicago-based Bel Brands USA Inc.'s portfolio
                                                                                                                                of snack cheese products (incl. The Laughing Cow Wedges and Mini
                                                                                                                               Babybel). The Porter Novelli digital team that will service the account
8-Feb      Bel Brands USA          USA         D. AOR          Porter Novelli         Omnicom
                                                                                                                              consists of staff from the agency's New York, Washington and Chicago

                                                                                                                            offices. They will be working with Bel Brands' advertising agency of record,
                                                                                                                            DDB, promotions agency Ryan Partnership and media buying agency OMD
                                                                                                                                                             on the account.

                                                D. AOR,                                                                       iCrossing has been named Digital AoR by the AAA and will develop and
9-Feb           AAA                USA         SEARCH,           iCrossing           Independent                            implement integrated digital campaigns (including paid search media (SEM)        Organizations, Automotive

                                                MEDIA                                                                                                 and display advertising).
9-Feb     Bank of the West         USA          MOBILE             Heat
                                               D. AOR,                                                                       After a pitch R/GA became the U.S. Digital AoR of McCormick (Lawry's
11-Feb    McCormick & Co           USA         MOBILE,             R/GA              Interpublic          Studiocom         and Old Bay) against Studiocom (Atlanta, independent). R/GA will focus on                  Food

                                               SOCIAL                                                                                                   mobile and social.
                                                                                                                             International paint brand Dulux has appointed Euro RSCG Shanghai as its
18-Feb                            China        D. AOR           Euro RSCG              Havas          Energy Source             Digital AoR following a pitch that involved four other agencies. The              Home Building
            (AkzoNobel)                                                                                                                        incumbent agency was Energy Source.
                                                                                                                             Following competition, Virtually Creative has been appointed the Digital
                                             D. AOR, WEB,                                                                    AoR for Mio Technology Corp. The decision effectively consolidates all
           Mio Technology
21-Feb                             UK           MEDIA,       Virtually Creative      Independent                              digital communication channels in the UK, which includes corporate              Electronics, Computers
               Corp.                                                                                                        website, campaign websites, banner campaigns, email marketing and social

                                                                                                                            MoneyGram International, a money transactions company, engaged LBi to
                                                                                                                            redesign, re-think and build its website for online money transactions. The
            MoneyGram                                                                                                        new site needed to align with MoneyGram’s offline branding campaign,
28-Feb                            Global        WEB                 LBi              Independent
                                                                                                                           support multiple languages, a unique user demographic, and drive to physical
                                                                                                                              locations as well as online registration and transfers. LBi also became
                                                                                                                                              MoneyGram’s digital agency of record.

                                                                                                                             After a review of regional digital agencies Genuine Interactive was named
1-Mar       Sullivan Tire          USA         D. AOR       Genuine Interactive      Independent
                                                                                                                                                    Digital AoR of Sullivan Tire.

                                                                                                                            In 2011 DDB Canada won Digital AoR for J&J following brands Reactine,                 Personal Care,
1-Mar    Johnson & Johnson        Canada       D. AOR          DDB Canada             Omnicom
                                                                                                                                  Polysporin, Band-aid, Visine, Korres, Nicorette and Benadryl.                   Pharmaceutical

                                                                                                                              TAXI won Digital AoR for J&J following brands Listerine, Tylenol and                Personal Care,
1-Mar    Johnson & Johnson        Canada       D. AOR              TAXI                 WPP
                                                                                                                                                          Benylin.                                                Pharmaceutical
                                               DIGITAL,         Burrell
8-Mar         Comcast              USA                                                                                                                                                                           Media, Telecom
                                              STRATEGY       Communications
                                                                                                                                AIS Media has been named Digital AoR for Strax Rejuvenation to
                                                                                                                            consolidate digital marketing efforts with one to drive business performance
11-Mar   Strax Rejuvenation        USA         D. AOR           AIS Media              Havas
                                                                                                                               and measurable return on investment on our marketing dollars spent.

                                               SEARCH,                                                                        Orangina Schweppes renews its partnership with Arena Spain which will
                                                                                                                            handle the €20 million marketing budget. Digital duties will include Search,
14-Mar Orangina Schweppes          Spain                       Arena Media             Havas                                  display, social media, video content and brand content. Participants of the        Food, Soft Drinks
                                               SOCIAL,                                                                      review included Zenith Media, Infinity y Equimedia XL as well as TME:Cia
                                                VIDEO                                                                                                         (GroupM).

                                               DIGITAL,                                                                    Following a review handled by AAR Partners, Century 21 Department Stores
            Century 21                                                                                                        for high fashion & luxury retail has appointed The Concept Farm as its
14-Mar                             USA        STRATEGY,     The Concept Farm         Independent      Mocdo Creative
                                                                                                                              agency of record. Digital assignments imparted to the agency are digital
                                                                                                                                                                                                                  Luxury, Retail
          Department Store
                                                SOCIAL                                                                                          strategy, and social media channels.

         Tribe Mediterranean
15-Mar                             USA         D. AOR       Genuine Interactive      Independent                            Genuine Interactive was named Digital AoR for Tribe Mediterranean Foods.                   Food
                                REGIONS/        DIGITAL
DATE      ADVERTISERS                                            WINNERS           GROUP OWNER      INCUMBENTS                                           DETAILS                                               SECTOR
                                COUNTRY         Assignment
                                                                                                                           After a competitive pitch against undisclosed agencies Profero won global
                                                  D. AOR,                                                                digital account for Smirnoff. Profero won the international account excluding
              Smirnoff                           SEARCH,                                                                 US and UK markets. Profero will work on owned and paid digital properties,
16-Mar                            Global                            Profero          Independent
                                                                                                                          content, mobile and CRM. In the US, Smirnoff's digital duties will continue
              (Diageo)                             CRM,
                                                                                                                           to be handled by Dentsu-owned 360i (previously handled by AKQA in the

17-Mar       Monabanq             France        STRATEGY          My Media           Independent                                  Monabanq named My Media to handle its digital strategy.                      Financial

                                                                                                                         Zeta Interactive has been named Digital AoR by STIHL Inc. Zeta Interactive
22-Mar         STIHL              Global          D. AOR        Zeta Interactive     Independent                         will develop interactive marketing strategies and provide a variety of services         Home
                                                                                                                               and digital channels, including SEO, SEM and Mobile marketing.

                                                                                                                          Unilever moved the global digital assignment for Flora/Becel margarine to
23-Mar                            Global          D. AOR          Tribal DDB          Omnicom       Ogilvy & Mather       Omnicom's Tribal DDB (DDB was already the creative agency). Ogilvy &                   Food
             (Unilever)                                                                                                              Mather previously handled digital for that brand.

                                                                                                                            After a competitive pitch SABMiller appointed LBi to handle the global
                                                 D. AOR,                                                                 digital accounts for its Peroni and Grolsch brands. LBi, will handle Peroni in
          Peroni & Grolsch                                                                                                the UK and globally and will run Grolsch outside the UK. LBi will develop
24-Mar                            Global         SOCIAL,              Lbi            Independent
                                                                                                                            global digital brand awareness campaigns, create new strategies, handle
                                                 MOBILE                                                                    online content creation and distribution, social media strategy, and mobile
                                                                                                                                                app development for both brands.

            Cif, Sunlight                                                                                                Unilever tapped Huge (Interpublic) to work with sibling Lowe & Partners on
25-Mar                            Global         DIGITAL            HUGE             Interpublic
                                                                                                                                            Cif and Sunlight in certain markets.
                                                                                                                                                                                                            Household Care
                                                                                                                             Norway Cruise Line appoints The Martin Agency part of Interpublic to
                                                                                                                            handle its estimated $50 million marketing account. Duties will include
          Norwegian Cruise                                                                                                strategic, creative, media planning and buying as well as digital duties. The
25-Mar                            Norway        STRATEGY      The Martin Agency      Interpublic   GSD&M (Omnicom)
                                                                                                                           review which started in early 2011 included McCann Erickson, Grey and
                                                                                                                            incumbent company Omnicom Group's GSD&M. Pile&Co handled the

                                                                                                                         Rokkan announced today that it has been named digital agency of record for
         Stolichnaya Vodka,                                                                                                Stolichnaya Vodka (distributed by William Grant & Sons). Rokkan will
28-Mar                            Global          D. AOR            Rokkan           Independent
                                                                                                                                 provide full digital services, strategizing and executing digital
            (SPI Group)
                                                                                                                           communications for the Stoli brand in the U.S. and its global markets.

                                                                                                                         The American Cancer Society (ACS) has named Hipcricket its mobile AoR.
          American Cancer
30-Mar                             USA           MOBILE           Hipcricket         Independent   no incumbent agency    The mobile agency will be working with ACS to promote the nonprofit's              Miscellaneous
              Society                                                                                                           events and raise funds via SMS campaigns and initiatives.

                                                                                                                          Annik Technology Services Ltd. selects Kirk Communications as Digital
          Annik Technology                     D. AOR, WEB,
5-Apr                          UK, India USA                Kirk Communications      Independent                          Agency of Record. The agency will handle the revamp of the new website           Financial, Internet
            Services Ltd.                        SEARCH,                                                                   and service search and copywriting duties across UK, USA and India.

                                                                                                                         CITGO Petroleum Corporation has selected Carmichael Lynch as its Digital
          CITGO Petroleum                         D. AOR,
7-Apr                              USA                         Carmichael Lynch      Interpublic                           AoR. The agency will provide digital strategy and support for CITGO’s                Energy
              Corp.                             STRATEGY                                                                                        “Fueling Good” program.

                                                                                                                           Digital Jungle has been appointed as exclusive Digital AoR for Allianz
            Allianz Global                                                                                               Global Assistance (for 2 years). Digital Jungle will provide digital marketing
9-Apr                             APAC            D. AOR         Digital Jungle      Independent
                                                                                                                          strategy, planning and execution services throughout Asia specifically in
                                                                                                                              India, Thailand, China, Japan, Hong Kong, Singapore and Korea.

            JBL, Harman
           Kardon, AKG,                                                                                                   Isobar US has been named global digital agency of record for HARMAN,
12-Apr                            Global          D. AOR            Isobar              Aegis
                                                                                                                               with the objective to strengthen its connection with consumers.
         Pull-Ups (Kimberly-                                                                                                Following a review, Ogilvy & Mather (Chicago & NY, WPP) has been
14-Apr                             USA            D. AOR       Ogilvy & Mather          WPP
                                                                                                                                     named Digital AoR for Huggies (Kimberly-Clark).
                                                                                                                                                                                                             Personal Care
                                                                                                                          After a review Organic was named North America Digital AoR for Pull-Ups
         Pull-Ups (Kimberly-
19-Apr                             USA            D. AOR           Organic            Omnicom                            (Kimberly-Clark). Organic is also Digital AoR other KC brands (U by Kotex,          Personal Care
               Clark)                                                                                                                    Kotex, Depend, Poise and GoodNites brands).

1-May          McCain             Canada         SOCIAL              TAXI               WPP                                         TAXI became the digital and Social AoR for McCain.                           Food

         Cancer Treatment                                                                                                Without review iCrossing has been named Digital AoR by Cancer Treatment
2-May    Centers of America        USA                             iCrossing         Independent                          Centers of America (CTCA). iCrossing will build digital strategies across          Organizations
                                                 SEARCH                                                                            channels, including SEM, SEO, creative and analytics.
                                                AOR, WEB,
2-May          Manilla             USA                          Darling Agency                                                                                                                             Financial, Internet
                                                                                                                         R/GA won the U.S. Digital AoR for L'Oreal luxury products (incl. Lancome,
                                                 D. AOR,                                                                 Kiehl's, Giorgio Armani Beauty and Yves Saint Laurent Beauty in addition to
                                                                                                                           fragrances for both Diesel and Viktor & Rolf). R/GA will build websites,
12-May         L'Oreal             USA           SOCIAL,             R/GA            Interpublic
                                                                                                                              creative, media planning, mobile, social and retail programs. Moxie

                                                 MOBILE                                                                  Interactive handles all digital media planning and buying for all L'Oreal USA.
                                                                                                                                     Publicis Modem, handles digital for SoftSheen Carson.

                                                                                                                         Naza Kia Malaysia has appointed Media Contacts as its Agency of Record to
18-May    Naza Kia Malaysia      Malaysia         D. AOR        Media Contacts         Havas
                                                                                                                                     handle its local digital business following a pitch.

                                                                                                                         Following a review McCann Erickson (NY) is appointed as social agency of
                                                                                                                             record for Weight Watchers against nine undisclosed other digital and
20-May    Weight Watchers          USA           SOCIAL        McCann Erickson       Interpublic          nine
                                                                                                                         "specialist" agencies. Previously social responsibilities were among a number

                                                                                                                           of agencies. Razorfish will continue to handle the brand's social analytics.

                                                                                                                         Yokohama Tire Corporation hired United Future (California, a Wong Doody,
           Yokohama Tire
27-May                             USA          STRATEGY        United Future        Independent                         Crandall, Wiener company), as its digital marketing AoR. United Future will          Automotive
            Corporation                                                                                                       develop strategies, implementation tactics and business analytics.

                                               WEB, SOCIAL,                                                               After a review Digitas won Chili's digital marketing account (digital-media
                                                                                                                          planning and -buying, customer-relationship marketing, social media and
31-May         Chili's             USA          MOBILE,             Digitas            Publicis       Hill Holliday
                                                                                                                             mobile, display, search marketing, website design, and analytics and

                                                 SEARCH                                                                       measurement). Hill Holliday handled display, search and planning.

         One Million Casino                                       Agencyone                                              The One Million Casino Group named Agencyone Multimedia (Hampshire,
1-Jun                               UK            D. AOR                             Independent
                                                                                                                                                UK) as their Digital AoR.
                                                                                                                                                                                                           Leisure, Internet
              Group                                               Multimedia

                                                                                                                          wwwins Isobar has won the digital duties for Xian Janssen Pharmaceutical (
                                                                                                                           Johnson & Johnson) after a three-way pitch against Tribal DDB, and Neo
                                                                                                                          Ogilvy. Xian Janssen’s digital duties were previously handled by a couple of
             Xian Janssen                                                                                                offline advertising and media companies. wwwins Isobar has become its first
                                               WEB, SOCIAL,
1-Jun       Pharmaceutical         China                        wwwins Isobar           Aegis                            Digital AoR in China. wwins Isobar Beijing will handle the digital services of     Pharmaceutical
                                                 MOBILE                                                                      all of Xian Janssen Pharmaceutical's over-the-counter (OTC) products
         (Johnson & Johnson)
                                                                                                                         including Strategy and Planning, Creative, Media Planning and Buying. The
                                                                                                                             activity will span across all digital channels, including web, mobile and

1-Jun       Canadian Tire         Canada          D. AOR         DDB Canada           Omnicom                                     DDB Canada won Digital AoR for Canadian Tire in 2011.                          Retail

                                                  D. AOR,                                                                   After a competitive pitch against undisclosed agencies LG Electronics
                                                STRATEGY,                                                                appointed iCrossing as its global Digital AoR. iCrossing will be in charge of
                                                  MEDIA,                                                                 overall global digital strategy, media, creative and the development of search,
1-Jun      LG Electronics         Global                           iCrossing         Independent
                                                                                                                             social and mobile programs. The business will be run mainly out of
                                                                                                                           iCrossing’s newly launched office in Seoul, South Korea and across the
                                                                                                                                                    network's 13 global offices.
1-Jun    Linblad Expeditions       USA         DIGITAL, CRM      Band Digital                                                                                                                                    Travel
                              REGIONS/    DIGITAL
DATE      ADVERTISERS                                    WINNERS            GROUP OWNER            INCUMBENTS                                           DETAILS                                                   SECTOR
                              COUNTRY     Assignment
                                                                                                                          After pitch Conagra named Spark Communications (Starcom MediaVest
                                                                                                                             Group), its digital-media agency of record. MediaCom (incumbent)
2-Jun        Conagra            USA        D. AOR                               Independent           MediaCom          participated in the digital review and will remain the marketer's offline media             Food
                                                       Communications                                                     agency. Spark Communications will handle all digital media planning &
6-Jun       Calvin Klein        UK        DIGITAL            Carat                 Aegis          no incumbent agency                                                                                              Luxury

7-Jun                           USA       DIGITAL        Euro RSCG                Havas                                                                                                                       Office Equipment
                                                                                                                        MEA Digital is the Digital AoR for TVG. Working with TVG since January
11-Jun                          USA        D. AOR        MEA Digital            Independent                             2010, agency will take on a more strategic role moving forward in addition to          Leisure, Internet
          (Betfair Group)                                                                                                         handling all creative development and media planning.

                                           D. AOR,                                                                      Without a review Virgin America shifted the digital media & search business
                                          SEARCH,                                                                            from incumbents Carat and iProspect to Eleven (San Francisco,
14-Jun    Virgin America        USA                         Eleven              Independent         Carat, iProspect
                                                                                                                           Independent). The agency will handle all planning & buying activity,
                                                                                                                                  including traditional, digital, search & emerging media.
                                                                                                                         Following a review Cake (Havas Media) has been named the social agency
                                                                                                                           of record for StriVectin (anti-aging skin care products). There was no
                                                                                                                         incumbent agency working on the brand, although Mother had previously
22-Jun       StriVectin         USA        SOCIAL            Cake                 Havas           no incumbent agency
                                                                                                                          worked on a project basis. Cake will continue to build StriVectin’s social

                                                                                                                           presence online as well as launch sampling and event initiatives in key
                                                                                                                                      markets, including New York and Los Angeles.

                                                                                                                         FIAT North America has named 72andSunny as their lead digital agency of
                                                                                                                            record. The agency will develop and manage the FIAT brand's website
                                                                                                                         ( and will be responsible for the brand's digital marketing
               FIAT                                                                                                      efforts. 72andSunny will work in conjunction with a digital agency, recently
23-Jun                          USA        D. AOR        72andSunny             Independent
                                                                                                                        selected in Europe, to ensure a consistent brand experience across continents.
          (North America)
                                                                                                                            While the website design, functionalities and tools will be shared, each
                                                                                                                          market's website will be tailored to reflect local products, unique marketing
                                                                                                                               needs and consumers' expectations of site content and operation.

23-Jun     Chevrolet-Fiat       USA      STRATEGY,       72andSunny
                                           D. AOR,                                                                       After a review involving undisclosed contenders, R/GA (Chicago) has been
            Grey Goose
29-Jun                         Global     MOBILE,            R/GA               Interpublic                               named Grey Goose first Digital AoR. The global assignment will include                   Alcohol
             (Bacardi)                                                                                                     responsibilities like platform development, mobile and social initiatives.

                                                                                                                         Coca-Cola moved global digital work for its 2012 Olympics sponsorship to
                                                                                                                          LBi from SapientNitro. Last August, Coke appointed Sapient to the 2012
             Coca-Cola                                                                                                   Olympics business, which would be handled out of its London and Atlanta
 6-Jul                          UK         D. AOR             Lbi               Independent          SapientNitro
                                                                                                                        offices. LBi already worked for Diet Coke in the UK. Sapient remains one of
                                                                                                                                                                                                              Food, Soft Drinks
          (2012 Olympics)
                                                                                                                         Coca-Cola major digital roster agencies (Coke, VitaminWater, SmartWater,
                                                                                                                                                    Powerade and Fuse).

                                                                                                                        After a review Big Fuel won its first social-media AoR against Dachis Group
             T-Mobile                                                                                                   Collaboratory, AKQA and SapientNitro. Big Fuel will handle social strategy
 8-Jul                          USA        SOCIAL          Big Fuel               Publicis
                                                                                                                           & analytics, integration of social into existing marketing efforts, brand
                                                                                                                        channel oversight, content development & social media network activation.

           Apollo Sales &                                                                                               Apollo Sales & Marketing Group, a Houston-based B2B sales and marketing
10-Jul                          USA        D. AOR            JDM                Independent       no incumbent agency
                                                                                                                                   firm, named JDM (based in Dallas) as its Digital AoR.
          Marketing Group
                                                                                                                            Mahindra (Indian major Automotive) has appointed Qais Consulting
12-Jul       Mahindra          Global      D. AOR      Qais Consulting          Independent                                (Singapore) as its Digital AoR Globally. Qais Consulting will help build              Automotive
                                                                                                                                         brand Mahindra and its brand positioning.

                                                                                                                         MEA Digital ( has been named the Digital AoR for
12-Jul     USAOPOLY             USA        D. AOR        MEA Digital            Independent
                                                                                                                                        USAOPOLY™ (

             Sunny D                                                                                                      After a pitch, Exopolis (independent) became digital agency of record for
14-Jul                          USA        D. AOR          Exopolis             Independent
                                                                                                                                      Sunny D against Curiosity360, Ample and others.
                                                                                                                                                                                                              Food, Soft Drinks
          (Sunny Delight)
                                                                                                                           After two separate pitches Razorfish won Surf detergent and Dove hair
            Surf, Dove                                                                                                                                                                                     Household Care, Personal
18-Jul                         Global      D. AOR          Razorfish              Publicis                               against AKQA, SapientNitro and Euro RSCG. Razorfish also handles Axe,
            (Unilever)                                                                                                                           Lipton, Rexona and Signal.
            SC Johnson                                                                                                    SC Johnson selects BBDO as its global advertising agencies for its Home
29-Jul   (Home Fragrance &     Global                    OgilvyAction              WPP                   R/GA             Fragrance and Home Cleaning brands. Duties will include digital, CRM,                     Food
                                           DIRECT                                                                        Shopper marketing as well as direct marketing. Incumbent agency is R/GA.
           Home Cleaning)
            SC Johnson                                                                                                    SC Johnson selects BBDO as its global advertising agencies for its Pest
29-Jul    (Pest Control &      Global                  BBDO Proximity            Omnicom                 R/GA           Control and Home storage brands. Duties will include digital, CRM, Shopper             Household Care
                                           DIRECT                                                                            marketing as well as direct marketing. Incumbent agency is R/GA.
           Home storage)
                                                                                                                          A month after Clorox selected Universal McCann, the brand shifted its
                                                                                                                                                                                                           Household Care, Personal
29-Jul        Clorox            USA        D. AOR           AKQA                Independent       Universal McCann      digital-media agency of record to AKQA (second choice). The win includes
                                                                                                                                                 digital media and buying.

1-Aug      Plum Organics        USA        D. AOR          Odopod               Independent                             Odopod became digital agency of record for Plum Organics (food for babies).                 Food

1-Aug          Lipton          Canada      D. AOR        DDB Canada              Omnicom                                             DDB Canada won Digital AoR for Lipton in 2011.                           Food, Soft Drinks

            Naked Juice
1-Aug                           USA        D. AOR           BLITZ               Independent                                  BLITZ was name named digital agency of record for Naked Juice.                   Food, Soft Drinks
                                                                                                                         After a review conducted by consultancy SRI, Digitas (Atlanta office) won
                                                                                                                           the creative and media AoR for Equifax. Other agencies involved (not
                                          D. AOR,                                                                           confirmed) were Mullen (Interpublic) and Ogilvy & Mather (WPP).
2-Aug         Equifax           USA       SOCIAL,           Digitas               Publicis               BKV             Incumbent BKV did not participate. Digitas will handle brand marketing,                  Financial
                                          MOBILE                                                                           acquisition and CRM in TV, digital, social media & mobile, as well as
                                                                                                                          planning & buying for all media. This is the first consolidated pitch for
                                                                                                                         Isobar, the digital arm of Aegis Media, has been appointed digital agency of
9-Aug        Kellogg's         APAC        D. AOR           Isobar                 Aegis
                                                                                                                                      record for Kellogg's in Asia-Pacific and South Africa.

                                                                                                                              After a pitch, United Continental Holdings has appointed Dentsu's
                                                                                                                           McGarryBowen to handle its $70 million dollar account for creative and
10-Aug   United Continental     USA       DIGITAL      McGarryBowen         Dentsu Holdings USA
                                                                                                                            digital duties. The review comprised Havas' Arnold Worldwide against

                                                                                                                                                       Omnicom's TBWA.
11-Aug         Natrel          Canada      D. AOR        CloudRaker             Independent                                        CloudRaker named digital agency of record for Natrel.                            Food
                                                                                                                          After a review Chrysler choose Ignite (Independent, Raleigh), as its new
16-Aug       Chrysler           USA      SOCIAL AOR          Ignite             Independent              NMS
                                                                                                                                        social media AoR against incumbent NMS.

                                                                                                                        Mindshare has won the Media AOR duties for Belk, a North Carolina based
16-Aug         Belk             USA        MEDIA          Mindshare                WPP                                    retailer who spends $33 million annually on ads. Services will include                    Retail
                                                                                                                                    traditional media planning as well as digital media.

          Multi-Tabs and                                                                                                 After review Ferrosan appointed VerticPortals as Digital AoR. Objective are
                                                                                                                        to improve digital presence, optimize sales through all digital channels, create
19-Aug   Idoform / Bifiform     USA        D. AOR        VerticPortals          Independent
                                                                                                                         market awareness and create a preference for Ferrosan among the consumer

             (Ferrosan)                                                                                                                                   audience.
19-Aug     Boston Bruins        USA         A. OR           Arnold                                                                                                                                                  Sports
                                                                                                                           Blue State Digital (Washington) is the new digital agency of record of
22-Aug      Recyclebank       USA, UK      D. AOR      Blue State Digital       Independent

                                                                                                                          Estee lauder selects GroupM China for its Search digital duties without a
23-Aug     Estee Lauder         China      MEDIA           GroupM                  WPP                 ClickPro          pitch. The incumbent agency is ClickPro (Charm communications). M2M                      Cosmetics
                                                                                                                                 will still continue to handle some of the digital media duties.
                                 REGIONS/         DIGITAL
DATE      ADVERTISERS                                              WINNERS           GROUP OWNER            INCUMBENTS                                           DETAILS                                                   SECTOR
                                 COUNTRY          Assignment
                                                                                                                                  Clarins selected Empathy Lab as their Digital AoR to re-launch their global
                                                                                                                                    sites for Clarins, Azzaro and Thierry Mugler. Objective is to re-Imagine
                                                                                                                                 Clarins global ecommerce platform and digital brand experience. After initial
23-Aug         Clarins             Global          D. AOR         Empathy Lab            Independent
                                                                                                                                    user experience development was completed for Clarins, Empathy Lab
                                                                                                                                                                                                                    Personal Care, Cosmetics

                                                                                                                                 extended the experience design and site framework to include their fragrance
                                                                                                                                                       lines for Azzaro and Theirry Mugler.

                                                                                                                                   The Belize Tourism Board recently brought on two agencies to bolster its
                               North America, D. AOR, WEB,                                                                       marketing and communications efforts in North America. Following separate
           Belize Tourism                                                                                                        competitive review processes, the board selected Edelman for digital services
23-Aug                         USA, Canada,     SEARCH,              Edelman             Independent
                                                                                                                                  and JG Group PR for public relations. As digital agency of record, Edelman
                                  Mexico         SOCIAL                                                                            will help the board leverage online and social channels. The scope of work
                                                                                                                                          includes a website revamp; search, social media and content.

                                                                                                                                  HUGE has been appointed Digital AoR for and will provide
24-Aug             USA            D. AOR            HUGE                Interpublic
                                                                                                                                      digital strategy, creative design, and implementation services.
                                                                                                                                                                                                                        Media, Telecom

                                                                                                                                     Following a competitive pitch Sydney digital agency Reborn wins the
         National Broadband                       DIGITAL,
25-Aug                            Australia                          Reborn              Independent                               National Broadband Network (NBN). Duties will mainly involve website                 Media, Telecom
              Network                            WEB, VIDEO                                                                         design and construction focused on video content and user experience.

                                                                                                                                  After the recent launch of Heineken's local branch, United Breweries has
              Heineken                             MEDIA,
29-Aug                              India                        Wieden+Kennedy          Independent       no incumbent agency   appointed W+K to handle the digital duties of the account. Part of the duties              Alcohol
         (United Breweries)                        SOCIAL                                                                          will include Digital creative, media and activation through Social media.

                                                                                                                                  After a competitive pitch against Huge (incumbent, 6y), the digital agency
31-Aug        JetBlue               USA            D. AOR            Rokkan              Independent              Huge           Rokkan (independent, 50 staff) won the airline company JetBlue and became                   Travel
                                                                                                                                                             its lead digital agency.
                                                   D. AOR,                                                                       After a review Doner became AoR for Perkins restaurants against incumbent
                                                   MEDIA,                                                                         Engauge (independent) and BBDO (Minneapolis). Doner will handle TV,
6-Sep         Perkins               USA                               Doner              Independent            Engauge
                                                                                                                                     print, point-of-sale, digital & social media, media planning & buying,
                                                                                                                                                           promotions & event support.
                                                                                                                                 FutureLab Asia has been assigned Digital AoR for Vico and Vochelle brands
          Vico and Vochelle                        D. AOR,
7-Sep                             Malaysia                        FutureLab Asia         Independent                                (Maestro Swiss). FutureLab Asia will develop digital and social media                    Food
           (Maestro Swis)                          SOCIAL                                                                                                        solutions.

                                                 STRATEGY,                                                                         Nestlé appointed ZenithOptimedia Korea to handle its digital strategy and
8-Sep          Nestlé            South Korea                     ZenithOptimedia           Publicis              Dentsu
                                                                                                                                       Search duties across South Korea. Incumbent agency is Dentsu.
       Fédération Française                                                                                                         Textuel La Mine has been handed the entire revamp of the Federation
14-Sep                             France            WEB         Textuel La Mine          Omnicom
                                                                                                                                                      Française de Tennis's website.
            de Tennis
                                                                                                                                    HLP Solutions (Dallas, Recruiting & Staffing firm), has awarded JDM
15-Sep     HLP Solutions            USA             WEB               JDM                Independent                                Digital AoR (full-website re-development, collateral redesign and new              General Services

                                                                                                                                 Integrity partnered with online job bank, PracticeLink, as their digital agency
                                                                                                                                 of record. PracticeLink is the nation’s top choice for physicians, hospitals and
                                                                                                                                      recruiters to find and fill the best healthcare jobs. Last year, Integrity
16-Sep      PracticeLink            USA            D. AOR            Integrity           Independent                             redesigned the PracticeLink website and has since assisted with social media          General Services
                                                                                                                                     support and a variety of other online strategies. As a key component to
                                                                                                                                    PracticeLink’s growth plan, Integrity has been chosen to lead all of their
                                                                                                                                                                     online needs.

                                                                                                                                  H&R Block Canada has appointed Toronto-based Stone Canoe as its digital
                                                                                                                                 AoR following an agency review. The agency will handle all online work for
                                                 D. AOR, WEB,                                                                       H&R Block’s retail and digital business. Stone Canoe will begin work
16-Sep   H&R Block Canada          Canada                          Stone Canoe           Independent
                                                                                                                                      immediately on an online advertising and social media campaign in
                                                                                                                                                                                                                         Retail, Cloting
                                                                                                                                 preparation for the 2012 tax season, with Media Contacts handling the online
                                                                                                                                                              plan and media buy.

                                                 D. AOR, WEB,                                                                    Makheia Digital won the global digital and communication strategy of Euler
           Euler Hermes                                                                                                           Hermes (Allianz) including recommendation of its web positioning. The
19-Sep                             Global           SOCIAL,      Makheia Digital         Independent
                                                                                                                                  agency will then advise on creative and operational aspects especially on
                                                    MOBILE                                                                                         social networks, and mobile solutions.

                                                                                                                                  Canadian Digital agency Rethink has been selected as the agency of Record
                                                                                                                                    that will handle the digital and social media duties for Molson Coors's
20-Sep   Molson Canadian's         Canada          DIGITAL           Rethink             Independent             CP+B              Canadian and Rickards brand. Molson Coors is an alcohol manufacture                      Alcohol
                                                                                                                                 company that CP+B is the incumbent which did not participate in the review,
                                                                                                                                             due to client conflict ( CP+B pitching for Bud Light).

                                                                                                                                    Following a global review Whirlpool choose Digitas France to lead its
                                                                                                                                    European digital strategy (definition and execution of the company’s
23-Sep       Whirlpool             Europe        STRATEGY            Digitas               Publicis
                                                                                                                                 European digital communication strategy). Digitas France has redesigned the

                                                                                                                                  brand’s master website in collaboration with VivaKi partners Performics.

                                   France,                                                                                         Won the Logitech partner's (retailers) web portal. This B2B portal is multi
                                  Germany,                                                                                        languages for France, Germany, Switzerland, UK and Austria. Furthermore
28-Sep    Logitech Europe                           WEB            Interakting           Independent
                                                                                                                                    Interakting won the development of a Partner Relationship Management
                               Switzerland, UK
                                 and Austria
            Stella Artois      North America,                                                                                    VML became Stella Artois’s Digital AoR for North America and will provide
                                                   D. AOR,
30-Sep    (Anheuser-Busch       USA, Canada,                          VML                   WPP                                   strategic and creative digital support and increase the brand’s social media              Alcohol
                                                   SOCIAL                                                                                                           presence.
               InBev)              Mexico
4-Oct            But                France       STRATEGY           My Media             Independent                                     French retailer named My Media to handle its digital strategy.                      Retail
6-Oct      Under Armour             USA          STRATEGY,            CP+B                                                                                                                                              Sports, Clothing

          Branded Business
6-Oct                               USA          WEB, SEARCH        90 Octane                                                                                                                                               Telecom
                                                                                                                                  Without pitch, Ferrero Rocher appointed Atomic Search. Atomic has been
                                                                                                                                   given the challenge of driving search around the brand’s e-commerce
8-Oct      Ferrero Rocher         Australia        SEARCH         Atomic Search          Independent              PHD
                                                                                                                                   offering. Digital is in Deepend (Ferrero Rocher’s digital agency). PHD
                                                                                                                                                                                                                      Food, Confectionery

                                                                                                                                                      handled search duties for the brand.

                                                                                                                                  Expedia India selects Aegis Media Group's Isobar to handle its social media
11-Oct        Expedia               India          SOCIAL             Isobar                Aegis                                  presence on the Indian market. This appointment follows a multi agency                    Travel
                                                                                                                                    After a competitive pitch against Huge and DKLW Lowe, Lean Mean
                                                                                                                                   Fighting Machine won the Digital AoR of Domestos across 35 markets.
                                                                Lean Mean Fighting
12-Oct   Domestos (Unilever)       Global          D. AOR                                Independent                                  LMFM will handle the digital strategy and produce digital creative                Household Care
                                                                     Machine                                                     campaigns. Lean Mean Fighting Machine already works with Unilever on its
                                                                                                                                                        Snuggle fabric softener brand.

                                                   D. AOR,                                                                          In conjunction with the Waxing Poetic’s website redesign, Something
15-Oct     Waxing Poetic            USA                         Something Massive        Independent
                                                                                                                                     Massive have been named their Digital and Social agency of record.
                                                 SOCIAL AOR
                                                                                                                                     Carousel30 was awarded Digital AoR by The Washington Center for
          The Washington                                                                                                          Internships and Academic Seminars (TWC). Carousel30 will oversee most
18-Oct                              USA            D. AOR           Carousel30           Independent
                                                                                                                                  aspects of TWC’s digital brand, including strategy, marketing, advertising,
                                                                                                                                                                                                                       General Services
                                                                                                                                                          creative and development.
                                                                                                                                  360i won after pitch against 20 agencies the social-media monitoring of all
18-Oct       Coca-Cola          USA, Canada        SOCIAL              360i          Dentsu Holdings USA                            Coca-Cola North America brands. 360i is already Digital AoR for many               Food, Soft Drinks
                                                                                                                                                              Coca-Cola brands.
19-Oct     Crystal Cruises          USA            SOCIAL,            Y&R               M&C Saatchi                                                                                                                          Travel

                                                                                                                                 Tequilarapido wins digital duties for Banque de France. The agency has been
26-Oct    Banque de France         France            WEB          Tequilarapido          Independent
                                                                                                                                        assigned the graphic design of the Banque de France's Intranet.
                                REGIONS/      DIGITAL
DATE      ADVERTISERS                                           WINNERS          GROUP OWNER       INCUMBENTS                                             DETAILS                                                    SECTOR
                                COUNTRY       Assignment
                                                                                                                         Tequilarapido wins digital duties for Vivendi. The agency has been assigned
26-Oct         Vivendi            France         WEB           Tequilarapido       Independent
                                                                                                                                the design chart, strategy, content and functional consultancy.
                                                                                                                                                                                                                  Media, Telecom

                                                                                                                            Tequilarapido will implement the Content Management System of the
26-Oct      BNP Paribas           France         WEB           Tequilarapido       Independent
                                                                                                                          domestic websites throughout the countries where BNP Paribas is present.

                                                                                                                         Tequilarapido will create an internal interactive application for mobile tablets
26-Oct     Crédit Agricole        France     WEB, MOBILE       Tequilarapido       Independent
                                                                                                                                      to be used within the agencies of Crédit Agricole.

                                                                                                                          Publicis Groupe's agency Marcel has been selected by Pasta manufacturer
                                                WEB,                                                                     Buitoni (Nestlé Group) to handle its digital communication. The agency will
26-Oct         Buitoni            France                          Marcel             Publicis
                                                                                                                         work on the french website and will pilot the digital campaigns of the brand
                                                                                                                                                            in 2012.
                                                                                                                         XL fuels (social digital marketing agency) based in Toronto has been named
8-Nov         Drambuie           Canada         D. AOR           XL fuels          Independent
                                                                                                                                                    Drambuie’s digital AoR.

                                                                                                                         Without review Grand Marnier has named The WOO (independent, former
8-Nov      Grand Marnier           USA         SOCIAL           The WOO            Independent                             Woo Agency) its Digital AoR to manage and expand the brand’s social                        Alcohol
                                                                                                                                                        media presence.
                                                                                                                             Won the INRA (National Agronomic Research Institute) web portal
8-Nov           INRA              France         WEB            Interakting        Independent
                                                                                                                                                                                                                  Public Services

       Regal Entertainment                                                                                               After launching a Day and Date Couponing campaign for Regal, Something
15-Nov                             USA       SOCIAL AOR      Something Massive     Independent
                                                                                                                                 Massive has been named as Regal’s Social agency of record.

          Foster's, Molson                                                                                                Without a review Arc Worldwide (Publicis) consolidated its business with
21-Nov    Canadian, Sparks        Global        D. AOR        Arc Worldwide          Publicis                                MillerCoors with the addition of Foster's, Molson and Sparks. Arc                        Alcohol
           (MillerCoors)                                                                                                     Worldwide will handle creative and digital duties for those brands.

                                                                                                                         LBi has been named as Australian Digital AoR by Johnson & Johnson after                  Personal Care,
21-Nov   Johnson & Johnson       Australia      D. AOR              Lbi            Independent
                                                                                                                                           it won a place on the APAC roster.                                     Pharmaceutical

          Ghirardelli                                                                                                    UM (San Francisco, Interpublic) has been awarded the Ghirardelli Chocolate
22-Nov                             USA          D. AOR              UM             Interpublic
                                                                                                                                             Company’s Digital AoR business
       Chocolate Company
                                                                                                                            Following a digital pitch NextIdea Digital Media (Lagardère) won Sage
                                              SEARCH,         NextIdea Digital
22-Nov          Sage              France                                           Independent                               (software editor) for SEM, display, affiliation and website SEO refont                 Computers
                                             MEDIA, WEB           Media                                                                                 (

                                                                                                                          After a competitive pitch process, which began in March 2011 Tribal DDB
                                                                                                                         Canada has been appointed Digital AoR for McDonald's Canada. The agency
                                                                                                                         will provide digital strategy, creative ideas, design and implementation. Tribal
22-Nov   McDonald's Canada       Canada         D. AOR          Tribal DDB          Omnicom                               DDB Canada is now one of 18 Tribal DDB offices and 34 DDB offices in                      Restaurants
                                                                                                                         the DDB Worldwide network that service the McDonald's brand. Montreal-
                                                                                                                          based partner, Bleublancrouge, will provide a strong French Canadian point
                                                                                                                                                  of view to the digital game plan.

                                                                                                                            Digitas won the loyalty marketing (customer relationship management,
                                                                                                                          contact strategy and digital) of Dunkin' Donuts. Dunkin's creative & media
23-Nov     Dunkin' Donuts          USA           CRM              Digitas            Publicis
                                                                                                                            AoR is Hill Holliday (Interpublic); Digital agency is Studiocom (former
                                                                                                                                                                                                                 Food, Restaurants

                                                                                                                                                       VML, Y&R, WPP).
                                                                                                                         British Airways appointed Huge Digital to handle the revamp of its flagship
                                                                                                                         website. That decision is separate to the wider digital review monitored by
24-Nov     British Airways        Global         WEB              HUGE             Interpublic          Being
                                                                                                                           consultants, The Oystercatchers. Being is the incumbent. Bartle Bogle

                                                                                                                                                   Hegarty is the creative.
29-Nov     Hachette Livre         France         WEB            Interakting        Independent                                            Won website redesign of                                      Media

                                                                                                                         After a competitive review against undisclosed agencies Cosmoparis choose
29-Nov       Cosmoparis           France      STRATEGY          L’Agent X          Independent                                                                                                                    Retail, Clothing
                                                                                                                                   L’Agent X digital agency to develop a full web strategy.

                                                                                                                         Won after pitch against FullSix and Spikly (incumbent). In charge of Digital
1-Dec        Ibis (Accor)         Global      STRATEGY         BETC Digital          Havas              Spikly
                                                                                                                           Strategy + Web reservation portal for 53 countries. Decision France.

                                                                                                                          Lenôtre tasked Digitas France (VivaKi / Publicis Groupe) for the rebuild of
1-Dec          Lenôtre            France         WEB              Digitas            Publicis
                                                                                                                                   its brand and e-commerce platform (

           Lindt (Lindt &                                                                                                 Duke Razorfish won Global digital budget of Lindt including global brand
5-Dec                             Global        D. AOR           Razorfish           Publicis
                                                                                                                                          digital strategy (websites worldwide).
                                                                                                                                                                                                                Food, Confectionery
                                                D. AOR,
                                              STRATEGY,                                                                   Carvel (Ice cream company) has chosen Brandmovers as their Digital AoR
6-Dec          Carvel              USA          MEDIA,         Brandmovers         Independent                            for 2012. Brandmovers will develop digital strategy & planning; online and                   Food

                                               MOBILE,                                                                              mobile media buys; social media management services.

                                                                                                                           Following a four-way-pitch William Grant & Sons has appointed Brand
              Hendrick                       D. AOR, CRM,                                                                   Advocate as global digital and CRM agency for Hendrick’s Gin. Brand
7-Dec     (William Grant &         UK           SOCIAL,       Brand Advocate       Independent                             Advocate will develop a customer relationship marketing strategy, across                   Alcohol

                Sons)                        MOBILE, WEB                                                                   digital platforms and touchpoints including POS to events, social media,
                                                                                                                                                        mobile and web.

                                                                                                                          International fashion retailer Max Studio has appointed I Spy Marketing to
7-Dec        Max Studio         USA, UK        SEARCH         I Spy Marketing      Independent
                                                                                                                                 optimise the natural search of both its UK and US websites.
                                                                                                                                                                                                                  Retail, Clothing

                                                D. AOR,                                                                   Sprint Nextel Corp. tapped Digitas Chicago (Publicis Groupe) to handle all
                                                                                                 Goodby, Silverstein &
7-Dec    Sprint Nextel Corp        USA        STRATEGY,           Digitas            Publicis                            digital advertising, brand strategy, offline media, digital buying and analytics.            Telecom
                                                                                                      Partners                  Sprint was with Goodby, Silverstein & Partners since four years.
                                                                                                 Goodby, Silverstein &    Telecom mogul Sprint hands account to Publicis Groupe without a review.
7-Dec           Sprint             USA          MEDIA             Digitas            Publicis
                                                                                                                                   Incumbent agency is Goodby Silverstein & partners.
                                                                                                                          The creative agency H partnered with the digital agency n² (Havas Media)
                                                                                                                          and won the brand Marques Avenue. n² will rebuild the different websites:
8-Dec     Marques Avenue          France         WEB             H and n²            Havas                              ; the 7 malls and the 2 website:                           Retail, Internet
                                                                                                                and n² will handle these
                                                                                                                                                     websites for 2 years.
                                                                                                                           iCrossing UK, has been appointed by villa (tour operator), Villa Plus, to
9-Dec         Villa Plus           UK          SEARCH            iCrossing         Independent
                                                                                                                                      manage and develop their paid search marketing.

                                                                                                                            iCrossing UK, has been appointed by Viking River Cruises, to increase
9-Dec    Viking River Cruises      UK                            iCrossing         Independent                           online awareness and sales through an integrated natural search, paid search                  Travel
                                                SOCIAL                                                                                           and social media strategy.

                                                                                                                         Consolidation. Acquity Group will be responsible for the design and creative
                                             CREATIVE,                                                                   aspects for many Cooper International web properties, which include more
13-Dec    Cooper Industries       Global      DESIGN,         Acquity Group        Independent                            than 80 sites in 25 countries. Acquity Group will also provide support for                Electronics

                                             MARKETING                                                                      Cooper Industries’ future investments in digital marketing and next-
                                                                                                                                          generation customer experience strategies.

                                                MEDIA,                                                                     The account will be led out of the US with a focus on key markets (Asia).
                                                                                                                            The scope of work will include search engine marketing, search engine
13-Dec          Hyatt             Global                           PHD              Omnicom                              optimisation, social, and display media. According to PHD, the agency won                     Travel
                                               SOCIAL,                                                                    on the strength of its ability to provide global infrastructure as well as local,
                                                MEDIA                                                                    direct support. PHD is Hyatt agency of record in North America since 2008.

                                                                                                                         Won the global intranet website design including the development of a Team
                                               DIGITAL,                                                                     Relation Management software (intranet tool to develop link between
14-Dec        Ingenico            France                        Zee Agency         Independent
                                                                                                                         business regions, in various languages, on different supports: wikis, forums,
                                                                                                                                                                                                                 Financial, Internet
                                                                                                                                                         blogs, FAQ).

                                               DIGITAL,                                                                  Following a seven month review, Toys R Us appoints OMD to handle digital
                                                MEDIA,                                                                    Duties on the $100 million worth account. The review included incumbent
16-Dec       Toys R Us             USA                             OMD              Omnicom             MEC
                                                                                                                           participant WPP's MEC as well as Universal McCann. Digital duties will
                                                                                                                                                                                                                  Toys & Games
                                                                                                                                   include display, Search analytics, mobile and social Media.
16-Dec     Bare Escuentals         USA       A. OR, SOCIAL   TBWA\Chiat\Day                                                                                                                                   Personal Care, Cosmetics

                                                                                                                           Sony Computer Entertainment appoints Euro RSCG Chicago to handle
                                             CRM, SOCIAL,
19-Dec    Sony PlayStation         USA                          Euro RSCG            Havas                               customer relationship marketing platforms that include e-mail, digital, social             Electronics
                                               MOBILE,                                                                    and mobile campaigns. Deutsch LA stay on the brand's roster of agencies.
                                  REGIONS/         DIGITAL
DATE      ADVERTISERS                                               WINNERS            GROUP OWNER      INCUMBENTS                                            DETAILS                                                   SECTOR
                                  COUNTRY          Assignment
                                                                                                                               iDiscovery TV choose after review, NewVideo Outfit as Digital Agency of
2-Jan       iDiscovery TV            USA            D. AOR       NewVideo Agency         Independent
                                                                                                                                           Record to launch its audience outreach campaign.

                                                    D. AOR,
                                                  STRATEGY,M                                                                  In a final pitch including R/GA & Rapp, Levi's appointed WPP's wunderman
4-Jan           Levi's               APAC            EDIA,          Wunderman               WPP                                  as its first global digital agency. The agency will handle Digital creative,        Retail, Clothing

                                                    MOBILE,                                                                                    social media as well as data strategy and analytics.

                                 North America,                                                                               PCMA selects Travel Spike as its Agency of Record for the North American
                                                     D. AOR,                                                                  market. Duties will include a full digital strategy comprising of online content
8-Jan          PCMA              USA, Canada,                       Travel Spike         Independent
                                                                                                                                development, sponsorship and partnership development, as well as new
                                    Mexico                                                                                                             digital product development

                                 North America,                                                                                 Reckitt Benckiser selects Iris as Agency of record for 23 of its brands to
                                                   DIGITAL,                                                                    provide digital marketing, digital relationship marketing strategy and social     Household Care, Personal
2-Mar     Reckitt Benckiser      USA, Canada,                           Iris             Independent
                                                                                                                              media. Yet RB keeps Euro RSCG as Global Agency of Record for integrated             Care, Pharmaceutical
                                    Mexico                                                                                              communications, including digital and off line creative.

                                                                                                                               Previously handled in-house, the digital strategy and production, as well as
                                                  STRATEGY,                                                                       the brand’s social media & mobile marketing will now be handed to
6-Jun       ACTIVATE®                USA                           Big Spaceship         Independent                                                                                                                Food, Soft Drinks
                                                   SOCIAL,                                                                                  Brooklyn-based creative agency Big Spaceship.
                                                    D.AOR,                                                                     Glowpoint, a global provider of cloud managed video services appointed
11-Nov        Glowpoint              USA          CREATIVE,         Rocket Red           Independent   no incumbent agency    Dallas based marketing and digital agency RedRocket for creative, branding,         Electronics, Computers

                                                     WEB                                                                                               design and web duties.

                                                    D.AOR,                                                                     In a pitch against M&C Saatchi and The Works, McCann Sydney has been
                                 Australia, New                                                        M&C Saatchi, The
1-Dec       Suzanne Grae                          CREATIVE,      McCann Erickson         Interpublic                            appointed Agency of Record for the creative and digital duties of Suzanne            Clothing, Retail
                                    Zealand                                                               Works                                   Grae across Australia and New Zealand.

                                                                                                                                After a decline in sales, CKE Restaurants decided to take away the $63.6
                CKE                                  D.AOR,                                                                    million worth Carl's Jr. and Hardee's account from creative shop David &
2-Dec     Restaurants/Carl's         USA           CREATIVE,        72andSunny           Independent     David & Goliath      Goliath to eventually hand it to 72andSunny without a review. 2 CCO's who                   Food
           Jr. & Hardee's                           DIGITAL                                                                    had worked for the brands at Hakuhodo-owned Mendelsohn Zien last year
                                                                                                                                                  will pursue on creative & digital duties.

                                                    D.AOR,                                                                    Moe's Southwest Grill chose Brandmovers as their digital agency of record in
          Moe's Southwest
12-Dec                               USA          CREATIVE,        Brandmovers           Independent                            2012. Digital duties will include revamping the corporate website and                     Food
               Grill                                                                                                                             provide digital strategy & planning.
                                                    D. AOR,
                 STM                                                                                                           Digital AoR for 3 years including digital web marketing & strategy, social,
15-Dec   (Société de transport      Canada                              TP1              Independent                          design, content, analytics, SEO, SEM and the full redesign of the web portal                Travel
                                                   SOCIAL,                                                                                                  (
             de Montréal)
                                                    D.AOR,                                                                    USA based creative shop StruckAxiom has been appointed Digital Agency of
                                                                                                        Apollo Interactive,
15-Dec     Jack in the Box           USA          CREATIVE,        StruckAxiom           Independent                          Record by Fast-Food chains Jack in the Box to handle its $1 million creative                Food
                                                                                                         Secret Weapon                and digital duties. The final pitch included Secret Weapon.
                                                                                                                               In a formal agreement Dream Water selected Pomegranate as its Digital
21-Dec      Dream Water              USA                           Pomegranate           Independent                          Agency of Record to revamp the brand's online presence through digital and            Food, Soft Drinks
                                                     DIGITAL,                                                                                              social media.
                                                  D. AOR, WEB,                                                                In the realignment process with its television channels, the Economic Times
29-Dec The Economic Times            India                          Lowe Lintas          Interpublic   Mudra, Tribal DDB
                                                                                                                                            newspaper brand chose Lowe Lintas as its AoR.
                                                                                                                                Charlie Brown has selected Critical Mass as its Digital Agency of Record.
24-May     Peanuts Comics            USA               WEB,        Critical Mass          Omnicom
                                                                                                                                                 Duties will include website creation

                                                     DIGITAL,                                                                  Best Buy has selected agency Chi & Partners part of WPP's Wunderman
20-Dec        Best Buy               USA           STRATEGY,        Wunderman               WPP                               network to handle digital and social media campaigns. This moves follows a                  Retail

                                                      SOCIAL                                                                        review in which CP+B, Razorfish & Starcom were involved.

             Jamba Juice                            SEARCH,       Smith Brothers
1-Jun                                                                                    Independent
               (Nestlé)                             SOCIAL,          Agency
1-Jun      The Economist                                           Havas Digital           Havas
1-Jun        ERGOBaby                                                 Profero            Independent
                                                  SOCIAL, WEB
1-Jun                               Global           A.OR           Tribal DDB            Omnicom       Ogilvy & Mather
 1-Jun      Pizza Hut                    SEARCH,                 The Martin Agency       Interpublic           IMC
 1-Jun      Pizza Hut                  ECOMMERCE                      HUGE               Interpublic           IMC
 1-Jun      Strivectin        UK       A.OR, SOCIAL                   Cake                 Havas
 1-Jun The Limelight Lodge                 WEB,                        BCF               Independent
             Penguin                     DIGITAL,
 1-Jun                                                            La Comunidad           Independent
         (Munsingwear)                    SOCIAL
 1-Jun     Provo Craft                  STRATEGY,                     Mullen            Independent
                                       WEB, SOCIAL
 1-Jun      Feadship                     SEARCH,                                        Independent
 1-Jun     Direct Buy                    SEARCH,                 Atrinsic Interactiv     Independent
 1-Jun  Clarks Companies North America   SEARCH,                     Elite SEM           Independent
 1-Jun   General Motors                   SOCIAL                      Tierney            Independent
                                        STRATEGY,                                                                             Won in a pitch against Tribal DDB NYC, SapientNitro & Possible. MCD is
 1-Dec   Discover Card       USA                                      Draftfcb           Interpublic          MCD
                                                                                                                                                            the incumbent.
                                         DIGITAL,                                                                                  Media2win has bagged the digital business of UTV Motion Pictures
                                        CREATIVE,                                                                             following a multi-agency pitch. Media2win will be responsible for the digital
          UTV Motion
20-Dec                       India        SOCIAL,                   Media2win            Independent                          marketing initiatives encompassing creative ideas, social media, digital media          Entertainment
             Pictures                                                                                                          planning & buying, search, mobile and other innovative solutions for UTV
                                                                                                                                   Motion Pictures, a leading movie production house in the country.
                                       SEARCH, P&B
                     REGIONS/   DIGITAL
                     COUNTRY    Assignment

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