£24,000 pro rata
15 hours for eight months then 7.5 hours a week for the remaining period.
Fixed Term Contract until 31st March 2014.
Purpose of the Job
The Marketing Officer leads the marketing and publicity of the work of Smiths Row raising
its profile in the East of England and nationally. S/he is responsible to the Director, with
whom they work closely, and liaises with all other staff and volunteers. As this is a part-
time post, the Marketing Officer will have assistance from staff and volunteers in some of the
administration of marketing activities. S/he will use Gallery systems to ensure marketing
opportunities are maximised and their time is effectively used.
This post is a fixed term contract funded through the lottery by Arts Council England, East
up until 31st March 2014.
The Marketing Officer will:
Write punchy and arresting copy for publicity and marketing including
advertisements, listings and press releases and final edit copy for all other print and
Ensure maintenance of up to date marketing systems including databases, e-marketing
and print distribution. Liaise with the Director, the Fundraising Administrator and
her PA to invite special guests and business comps for previews and events and work
closely with front of house staff to constantly increase the number of email addresses
Ensure the efficient and effective co-ordination of print distribution, through direct
mail, casuals and front of house.
Manage the marketing budget with a focus on value for money/return on investment,
in liaison with Director. Work with the Director and Fundraising Administrator to
take up opportunities to raise additional funds for the marketing programme.
Continually evaluate the effectiveness of the marketing programme, including
supervising the maintenance of a press archive. Implement improvements.
Act as the brand guardian for Smiths Row, ensuring consistent use of Smiths Row
branding and partner acknowledgement in liaison with staff and designers.
Deliver occasional national campaigns in liaison with PR companies to promote key
exhibitions and events.
Deliver occasional local campaigns in liaison with Gallery staff and volunteers.
Maximise the use of Smiths Row’s extensive audience data and audience development
toolkit to reach new and existing audiences.
Develop strong working relationships with news and arts press and stakeholders
including funders, the arts sector and opinion-formers.
Attend marketing and tourism meetings, staff and board meetings, private views and
special fundraising events on an occasional basis.
Handle marketing enquiries by telephone, email and face to face.
Act as an advocate for the visual arts, crafts and Smiths Row.
Social and Digital Marketing
Liaise with the Director’s Personal Assistant to ensure Smith Row’s web presence
stands out from the crowd. Devise and implement a search engine optimisation plan.
Devise and oversee digital marketing and social media activity. Ensure staff managing
social media sites understand its protocols and maximise marketing opportunities.
Assist the Director with any other duties they may require.
Fulfil these responsibilities in line with Gallery policies.
Train and supervise staff and volunteers to contribute to Smiths Row’s marketing and
advocacy work, when appropriate.
Minimum of two years’ full-time, or equivalent part-time marketing experience.
Excellent written and oral communication skills, with ability to write creatively for a
range of publications and audiences and to negotiate effectively.
Experience of managing successful public-facing publicity and media relations to build
audiences and drive positive coverage and opinion.
A good understanding of contemporary visual art and craft practice. Excellent
Knowledge, interest and experience of PR and Press relations.
Ability to project-manage effectively.
Ability to think creatively as well as strategically.
High degree of organisational ability to manage time lines and meet deadlines, even
Excellent attention to detail and proof reading skills.
Ability to work unsupervised and on own initiative, whilst also being a team player.
Excellent ICT skills and familiarity with standard applications such as MS Word, Excel,
Outlook, PowerPoint, simple image manipulation skills. Fast typing speed.
An outgoing and friendly manner.
Commitment to working in a customer focussed charity.
Ability to work in a busy, open plan office.
Commitment to undertake further training as required.
Ability to work very occasional evenings and/or weekends.
Experience of managing volunteers and/or paid staff.
Ability and willingness to travel to meetings within the East.
Experience of business to business marketing.
We can offer you:
Experience of working in a dynamic and well respected contemporary art gallery.
Training appropriate to the post.
A satisfying job in a very pleasant working environment.
10% discount in the Gallery shop.
Time in Lieu for any additional hours worked.
The annual marketing budget for the Gallery is £5400 and Exhibitions and Events
budget is £11425.
The post is responsible to the Director.
The post is entitled to 20 days’ paid holiday a year plus bank holidays, pro rata.
Working hours are generally 9.00 am to 5.30 pm.
The probationary period for the post is six months.
Notice period is six weeks.
Appointment is subject to references and signing up to the Child and Vulnerable
Adult Protection Policy.