Kodak Joins GOLF CHANNEL to Promote Broadcast of Fall PGA TOUR Events

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					Kodak Joins GOLF CHANNEL to Promote Broadcast of Fall PGA
"Golf's Photo Finish presented by Kodak" Aims to Get Fans More Involved in P
Challenge Action This Fall

10.05.2009 –
                                                                                            Twitter Pitc
ROCHESTER, N.Y., Sep 23, 2009 -- As part of the inaugural Kodak Challenge                   Kodak Joins G
                                                                                            Broadcast of
competition, Kodak announced today it will join GOLF CHANNEL in a series of high
profile activities to promote the broadcast of the PGA TOUR Fall Series and the
                                                                                            News Facts
culmination of the Kodak Challenge.                                                           As part of t
                                                                                              Challenge c
The Kodak-GOLF CHANNEL Fall partnership, dubbed "Golf's Photo Finish                          announced i
presented by Kodak," involves a series of on-air and online promotions designed to            in a series o
build greater viewer and spectator interest in the final five events of the PGA TOUR          promote the

season, including the conclusion of the inaugural $1 million Kodak Challenge                  TOUR Fall S
                                                                                             the Kodak C
                                                                                              The Kodak-
Contests Geared to Engage Fans
                                                                                              Finish prese
                                                                                              series of on
To more actively involve fans in Kodak Challenge and PGA TOUR Fall action, Kodak              designed to
and GOLF CHANNEL have created a series of weekly fan contests tied to GOLF                    spectator int
CHANNEL Fall Series programming. Beginning with coverage of the Turning Stone                 events of th
Resort Championship on October 1, the "Photo Challenge" will present a series of              including the

on-screen photo-trivia questions during the GOLF CHANNEL's PGA TOUR coverage                  inaugural $1
and "Big Break" broadcasts. To participate, fans can visit a special website
                                                                                              Beginning w
( to answer the photo-trivia questions and
                                                                                              Stone Resor
become eligible for prizes. Many of the questions will be Kodak Challenge-themed
                                                                                              1, the "Phot
and Kodak products will be among the prizes available for winning participants.
                                                                                              series of on
                                                                                              questions d
In addition to the photo-trivia contest, a special "Text to Win" promotion will provide       PGA TOUR
fans watching PGA TOUR action on GOLF CHANNEL the opportunity to instantly win                broadcasts.
a KODAK Zi8 Pocket Video Camera. At various intervals during each day of Fall                 The KODAK
tournament coverage, on-screen messages will prompt viewers to text message                   plays a role

their entry for a chance to win the KODAK Zi8.                                                Golf" storyli
                                                                                              digital video
                                                                                              personal vid
"Big Break Disney Golf" to Showcase Kodak Challenge & Kodak Products

Kodak products and the Kodak Challenge competition will have integral roles in the          Resource Li
Fall 2009 installment of GOLF CHANNEL's "Big Break Disney Golf", which
premieres October 13 and airs on Tuesdays at 10 p.m. ET. The 12th edition of the
Big Break series, "Big Break Disney Golf" features a field of 12 golfers competing in
a series of golf skill-based activities for a shot to play in the 2010 Children's Miracle
Network Classic, a PGA TOUR event. The KODAK Zx1 Pocket Video Camera and
elements of the Kodak Challenge competition are featured throughout the 10-week
series, which includes a segment filmed at the final Kodak Challenge hole of the
2009 season, hole #17 at Disney's Magnolia Course, home to the Children's Miracle
Network Classic.

The KODAK Zx1 Pocket Video Camera plays a role in the "Big Break Disney Golf"
storyline, as contestants use the digital video camera to capture personal video
diaries of their experiences. Segments from the videos will appear during the
program, and a special "Big Break Disney Golf" microsite will provide access to
additional video content captured during the 10-week series.

"In a very short period of time, the Kodak Challenge has generated a great deal of
interest among golf fans, PGA TOUR players, and our customers and business
partners," commented Jeffrey Hayzlett, Chief Marketing Officer and Vice President,
Eastman Kodak Company. "As the players enter the final swing of the PGA TOUR
and close in on the Kodak Challenge $1 million prize, we're pleased to join GOLF
CHANNEL and the PGA TOUR in a variety of activities that are specifically geared
towards engaging fans in the Fall golf action."

The Kodak Challenge is a first-of-its-kind competition for PGA TOUR players and
fans which celebrates beautiful holes and memorable moments on the PGA TOUR.
In 2009, 30 PGA TOUR tournaments feature a designated Kodak Challenge hole.
Players must play at least 18 of the 30 Kodak Challenge holes throughout the
season to compete for the $1 million prize. The Kodak Challenge contest concludes
at the Children's Miracle Network Classic in November at DISNEY's Magnolia Golf
Course in Lake Buena Vista, FL.

Kodak's marketing partnership with the TOUR includes the designation as Official
Imaging Provider of the PGA TOUR, Champions Tour and Nationwide Tour,
including cameras, printers and scanners. For more on the Kodak Challenge visit and Fans can also follow the
Kodak Challenge at,, and

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses,
and creative professionals unleash the power of pictures and printing to enrich their

To learn more, visit and follow our blogs and more at

More than 75 million people worldwide manage, share and create photo gifts online
at KODAK Gallery --join today at

About the PGA TOUR

The PGA TOUR is a tax-exempt membership organization of professional golfers. Its
primary purpose is to expand the PGA TOUR domestically and internationally so as
to substantially increase player financial benefits while maintaining our commitment
to growth in charity and integrity to the game.

In 2009, the three Tours are competing in 100 events for more than $350 million in
prize money. Tournaments will be held in 10 countries outside the U.S. and in 35
In addition to providing competitive opportunities for its membership, TOUR events
also generate significant funds for local charities. In fact, the three Tours have
surpassed the $1 billion mark in overall charitable contributions. The PGA TOUR's
web site address is and the company is headquartered in Ponte
Vedra Beach, FL.


GOLF CHANNEL (, co-founded by Arnold Palmer and a
subsidiary of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is available in
more than 120 million homes worldwide through cable, satellite and wireless
companies. GOLF CHANNEL features a programming schedule that includes more
live golf coverage than all other networks combined, as well as news, instruction
and original productions. In addition to more than 40 PGA TOUR events and at least
15 European Tour events per year, GOLF CHANNEL also televises a generous
schedule of events from the LPGA Tour, Champions Tour and Nationwide Tour. In
2009, more than 2,100 hours will air in high definition, including tournaments and
all-new original series, highlighted by marquee events like The Presidents Cup and
The Solheim Cup. Also featured is a generous mix of other competition from the
USGA and PGA of America. Beginning in 2010, GOLF CHANNEL will be the
exclusive television or cable home of all the world's major tours.

Financial Media:KodakDavid Lanzillo, +1 585-781-
5481david.lanzillo@kodak.comorChristopher Veronda, +1 585-724-
2622christopher.veronda@kodak.comorTrade Media:KodakSteven J. Powell, +1
585-781-5666sjpowell@kodak.comorEric Mower and AssociatesChuck Beeler, +1

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