conference at a glance November 5-7_ 2011

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					                                                conference at a glance
                                                November 5-7, 2011


Saturday, 3:30pm-6pm, Welcome Session
Kyoto Grand Hotel 120 S. Los Angeles St. Los Angeles CA 90012
All sessions will be held in the Four Seasons room, on the Banquet Level

3:30    Opening Welcome
4:30    Regional Meetings
5:30    Regional Report Back and Closing
6:00    Adjourn


Saturday, 8pm-11pm, Reception & Celebration
Upstairs Hall, Angel City Brewing, 216 S. Alameda Street, Los Angeles, CA

8:00    Networking & Socializing


Sunday, 9am-6pm, Priorities and Possibilities for California
Kyoto Grand Hotel 120 S. Los Angeles St. Los Angeles CA 90012
All sessions will be held on the Banquet Level

8:00    Continental Breakfast
9:00    Opening Plenary: Why bicycling is important to California
9:30    Panel: CBC’s current strategic priorities
10:30   Break
10:40   Panel: our allies on state transportation reform
11:45   Panel: CBC Advocacy & Capacity
12:25   General Assembly Discussion on Priorities
1:00    Lunch and voting on priorities
2:30    Break-out sessions, round 1
3:45    Break-out sessions, round 2
5:00    Reports Back
5:40    Closing Thoughts
6:00    Adjourn
Monday, 9pm-4:15pm, Best Practices in Advocacy
The California Endowment Conference Center 1000 N. Alameda St. Los Angeles CA 90012

9:00    Opening Plenary: Why California is Important to the Bicycle Movement
10:00 Break Out Sessions, Round 1
      Best Practices in Using the Media
      Best Practices in Bike Retailer Advocacy
      Influencing Sustainable Communities Strategies in the RTP
      Special Session for Organization leaders (by invitation)
11:15 Break
11:30 Break Out Sessions, Round 2
      Best Practices In Membership Development
      Bike-Friendly Business Districts
      What Makes a Good Complete Streets Policy
      Working with Grassroots Organizations and Movements
12:45 Lunch Break
2:00    Break Out Session, Round 3
        Best Practices in Bicycle Education
        Best Practices In Fundraising
        Bike-Sharing in California
        Best practices in Bicycle Access to Transit
3:30    Closing Speech
4:00    Evaluation
4:15    Adjourn
                                                 conference program



Saturday, November 5
Kyoto Grand Hotel 120 S. Los Angeles St. Los Angeles CA 90012

All events in the Four Seasons room

3:30   OPENING GENERAL SESSION
       Alexis Lantz, Board of Directors, California Bicycle Coalition; Planning & Policy Director,
       LACBC
       Chris Morfas, President, Board of Directors, California Bicycle Coalition.
       Jeff Miller, President & CEO, Alliance for Biking & Walking

4:30   REGIONAL MEETINGS
       Participants will join with their fellows from the same region to introduce themselves, share their
       visions for their part of the state, and discuss the issues and challenges that face them and where
       state-level coordination and leadership can help.

5:30   REGIONAL REPORT BACK & CLOSING
       Each region will report back to share the results of their meeting with the larger group.

6:00   ADJOURN


Sunday, November 6
Kyoto Grand Hotel 120 S. Los Angeles St. Los Angeles CA 90012

Events in the Main Ballroom

8:00   BREAKFAST
       Continental breakfast will be provided.

9:00   OPENING PLENARY
       What happened with the 3-foot passing bill, and other possibilities.
       Senator Alan Lowenthal

9:30   CBC’S CURRENT STRATEGIC PRIORITIES
       1. Economic Development through bicycling and bicycle tourism. Jim Sayer, Executive Director,
       Adventure Cycling Association
       2. Putting Bicycle Safety Curriculum in every school. Dave Snyder, Executive Director, CBC
       3. Complete Streets advocacy. Chris Morfas, President, CBC
       4. Reforming bikeway design standards. Ryan Snyder, Ryan Snyder Associates

10:30 BREAK

10:40 OUR ALLIES ON THE STATE’S TRANSPORTATION REFORM PRIORITIES
       Many organizations share our goal of transforming California’s communities through
       transportation reform. We’ll hear about their efforts to create safer walking conditions, better
       transit, more funding for sustainable transportation, safer routes to school, reduced greenhouse
       gas emisisons, and smarter land use -- all critical to our agenda. What can we learn from each
       other’s priorities and perspectives? How can we work together to support each other’s success?

       PANELISTS:
       Laura Cohen, Western Region Director, Rails-to-Trails Conservancy
       Jessica Meaney, California Policy Manager, California Safe Routes Network
       Autumn Bernstein, Director, ClimatePlan
       Graham Brownstein, State Policy Director, TransForm
       Wendy Alfsen, Executive Director, California Walks
       Paul Zykofsky, Local Government Commission

11:45 CBC’S ADVOCACY AND CAPACITY
       What are the CBC’s plans to deliver on the promise of an organized bike movement? What have
       we done so far to deliver on that promise? We’ll hear about the work that California bike
       advocates have done so far to get our Congressional delegation to prioritize bicycling and
       walking in the federal transportation bill, and the plan for 2012. We’ll hear from the CBC’s
       Legislative Committee on how the CBC chooses legislative campaigns, and what ideas we’re
       considering for the second half of the current two-year legislative session. We’ll learn about the
       CBC’s communications plan, and about the services we provide for and our relationship with the
       state’s local and regional bicycling organizations.

       PANELISTS:
       Ryan Wiggins, Southern California Field Organizer, Transportation for America
       Stephan Vance, Legislative Committee, California Bicycle Coalition
       Jim Brown, Communications Director, California Bicycle Coalition
       Corinne Winter, Executive Director, Silicon Valley Bicycle Coalition

12:25 GENERAL ASSEMBLY DISCUSSION ON PRIORITIES
       With the knowledge of the CBC’s current priorities and advocacy capacity and our allies’ plans
       and goals, it’s time to start thinking which are the best ideas for action in 2011. Do we understand
       the proposals? Did we leave anything out?

1:00   VOTING ON PRIORITIES
       Before or during the lunch period, participants will use stickers placed on the wall to vote for
       their favorite priorities.

1:00   LUNCH

Lunch is gourmet food truck fare just outside the hotel.
Afternoon workshops are held in the Four Seasons rooms. Impromptu meetings may also be
held in the Main Ballroom.

2:30   AFTERNOON WORKSHOPS
       For the next two time periods, in at least four concurrent breakout sessions, we’ll explore
       potential specific priorities for California’s bicycling movement. Each group will examine a
       single priority and report back with an evaluation of how important the goal is and what it will
       take to win it.
       Facilitated by Charlie Gandy, CBC Board member

2:30   FIRST WORKSHOP SESSIONS

3:30   BREAK

3:45   SECOND WORKSHOP SESSIONS

4:45   BREAK

5:00   REPORTS BACK FROM GROUPS

5:40   CLOSING THOUGHTS

       Deb Hubsmith, Director, Safe Routes to School National Partnership
       Dave Snyder, Executive Director, California Bicycle Coalition

6:00   ADJOURN


Monday, November 7
California Endowment Center for Healthy Communities, 1000 N. Alameda St., Los Angeles, CA

8:30   BREAKFAST

9:00   OPENING GENERAL SESSION
       Why is California important to bicycling? California, as the nation’s most populous state with
       what could be considered the world’s 8th largest economy, is important to the country’s bicycle
       movement. Randy Neufeld, Advocacy Director for SRAM.

10:00 WORKSHOP SESSIONS
       Four different rooms in three sets of workshops will host breakout sessions on best practices.
       Time of each workshop is subject to change.
10:00 FIRST WORKSHOP SESSIONS

     Getting Your Message Out: the Press, Public and Politicians
     Traditional media, those television and radio stations and professional internet outlets that purport
     to provide objective news and commentary, remain an important way to get our message out. And
     Facebook, twitter, Google+, email blasts, and smartphone apps represent enticing new media but
     it’s hard to tell the great potential from the pure hype. We’ll learn how to use all kinds of media
     to get our message out.

     PANELISTS:
     Diana Rohini-LaVigne, Executive Director, Bay Area Bicycle Coalition
     Andrew Casteel, Board of Directors, California Bicycle Coalition; partner of Collectively, app
     and web software development.
     Frank Peters, host of the FrankPetersShow.

     Best Practices in Bike Retailer Advocacy
     Independent retailers often make the first communication between bicycling proponents and
     everyday people, and they maintain relationships with the customers sometimes including
     mailing lists of tens of thousands of bicyclists. What are bike shops doing that works well to
     promote advocacy in their communities? What are the best practices in collaborations between
     retailers and advocacy organizations?

     PANELISTS:
     Brian Cox, Vice President of Operations, Jax Bicycles
     Eric Woods, Cynergy Cycles

     Influencing Sustainable Communities Strategies in upcoming Regional Transportation Plans
     Thanks to SB 375, every Regional Transportation Plan will now have to show how increases in
     transit, walking and bicycling will reduce vehicle miles traveled. How do we make sure these
     “sustainable communities strategies” are real?

     Stephan Vance, CBC Board Member and Senior Planner, San Diego Association of Governments

     Special Session for Organization leaders (by invitation)
     Developing models of collaboration and vertical integration for efficient advocacy at local,
     regional, and state levels. (Room reserved throughout conference for continued discussion as
     necessary.)

11:15 BREAK

11:30 SECOND WORKSHOP SESSIONS

     Best Practices In Membership Development
     Learn the secrets of success of the San Francisco Bicycle Coalition whose 12,000 members
     account for the highest per capita membership of a bicycle advocacy organization in the country,
     with 1 member for every 62 residents.

     Renee Rivera, Executive Director, East Bay Bicycle Coalition, former interim Executive Director
     of SFBC
       Bike-Friendly Business Districts
       Long Beach, California started a Bike-Friendly Business District (BFBD) pilot program in
       October 2010 – the first such program in the nation – to encourage residents to bike and buy
       local. Learn about the program and why it’s important to make the business case for bicycling.
       Also learn from Santa Monica about planning tools and programs that support these types of
       efforts and from the San Diego County Bicycle Coalition on business advocacy.

       PANELISTS
       April Economides, BFBD program manager and Green Octopus Consulting principal
       Graham Baden, BFBD participant and The Workshop Bicycles and Skateboards Store Manager
       Lucy Dyke, Transportation Planning Manager, City of Santa Monica
       Andy Hanshaw, Executive Director, San Diego County Bicycle Coalition

       What makes a good Complete Streets policy?
       Complete streets is a great way to talk about our agenda: remaking streets so that they serve every
       user, and complete streets policies are now required in every community’s general plan, thanks to
       the CBC-sponsored AB 1358. But a complete streets policy can be a paper tiger: mandating
       consideration of bicycle and pedestrian safety is not the same as providing it. This session will
       look at the state’s strongest policies, and what differentiates a good policy from a weak one.

       Stephan Vance, Jessica Meaney

       Working with grassroots organizations and movements
       Critical Mass, the Bike Party, Midnight Ridazz, Bike co-ops: these events and organizations
       provide a ton of energy and can engage thousands of people in bicycling. But they can antagonize
       the mainstream, and they often have clear hierarchial leaders. How do mainstream advocates
       support grassroots movements and work with them to promote a bicycling agenda?

       PANELISTS
       Don Ward, Co-founder Midnight Ridazz
       Ben Guzman, Co-founder Bicycle Kitchen
       Aurisha Smolarski, Former LACBC Campaigns Manager, Midnight Rida, and Bike Kitchen Cook
       Colin Bogart, Program & Campaigns Manager, Los Angeles County Bicycle Coalition

12:45 LUNCH BREAK
       The California Center for Healthy Communities has a great and affordable deli where participants
       can choose from a variety of healthy options for a take-out lunch. Lunch in hand, we’ll break into
       our regional groups again and discuss what campaigns make sense in our own communities.

2:00   THIRD WORKSHOPS SESSIONS

       Best Practices in Bicycle Education
       Making the streets safe may be the most important change to get millions more Californians
       bicycling, but education plays an important role in helping people drive their bikes safely and in
       encouraging people who feel uncertain or unsafe on two pedal-powered wheels, and it’s
       indispensable for those who somehow never learned to bike. Learn from the best how to use
       education to promote more bicycling.

       PANELISTS
       Bert Hill, LCI, Bicycle Safety Coordinator for the San Francisco Bicycle Coalition.
       Wendi Kallins, Marin County Bicycle Coalition Safe Routes to School Program Director
       Jim Baross, LCI, President of the California Association of Bicycling Organizations (CABO)
       Chris Quint, LCI, League of American Bicyclists Trainer/Coach for Certifying League Instructors

       Best Practices In Fundraising
       We may have history on our side, but well-funded advocacy is usually more successful than un-
       funded advocacy! Learn how to run a successful fund-raising operation from a professional in the
       art of fundraising, and teaching fundraising. He’ll guide you through best practices in bringing in
       your own millions for advocacy.

       Ron Milam, Ron Milam Consulting.

       Bike-Sharing in California
       It was a “game-changer” in Paris when the Vélib' launched with 7,000 public bikes in 2007, since
       expanded to 20,000 bikes. The Bay Area’s Metropolitan Transportation Commission is timidly
       kicking off bike-sharing in California with a 1,000-bike program to be launched next year. Also,
       variations on the theme are sprouting throughout California, with businesses and university
       campuses providing semi-public bikes for their employees and customers and students.

       PANELISTS
       Andrea Garland, Alta Planning
       April Economides, Green Octopus Consulting
       Heath Maddox, Livable Streets Subdivision of the San Francisco Municipal Transportation
       Agency
       Brett Hondorp, Principal, Alta Planning + Design

       Best Practices in Bicycle Access to Transit
       Bicycles are often the best mode for the “last mile” between the transit stop and the passenger’s
       destination, yet transit agencies are slow to accommodate this technique of increasing ridership
       on transit. What are the best ways to increase access to vehicles (racks on buses and access in
       trains) and parking at the stations?

       PANELISTS
       Shirley Johnson, Bikes-on-Board project leader, San Francisco Bicycle Coalition (invited)
       Ken Fagut, Director of Sales & Marketing, Dahon Bicycles
       George Mulling, BikeStation

3:30   CLOSING SPEECH

4:00   EVALUATION

4:15   ADJOURN
                                                      presenters


Wendy Alfsen is the Executive Director of California Walks, the nonprofit that advocates for walkable
communities across the state. Wendy has worked with walking transportation for more than ten yeas, in
community engagement policy-making, and building a statewide network of local organizations.
California Walks has 21 member groups. Wendy lives in Oakland.

Graham Baden is Store manger for The Workshop Bicycles and Skateboards in Long Beach, Ca and
believes that changing the way we commute can have a great impact on controlling the pace of our day to
day lives. Through his work in founding Pedal Movement and Long Beach's first bike cooperative, The
HUB, he's had the opportunity to learn from the Long Beach locals and teach them ways of changing the
pace of their lives by finding other ways to get around. Now, he finds himself at the helm of the newest
bike shop in town and is guiding the Bixby Knolls Bike Friendly Retail District to lead the city into the
future.

Jim Baross has a twenty-five year history as a League of American Bicyclists Certified Instructor (LCI),
and since 2002 as a Trainer/Coach for certifying new LCIs; having lead thirteen League Instructor
training seminars in California. He also serves as President of the California Association of Bicycling
Organizations, Chair of Bicycle-Pedestrian Advisory Working Group for San Diego Regional Association
of Governments, and Vice Chair of the California Bicycle Advisory Committee for Caltrans. He has
served as the Interim Executive Director of the San Diego County Bicycle Coalition and presently is their
“Spokesperson”.

Autumn Bernstein is the founding Director of ClimatePlan, a statewide coalition working to advance
sustainable communities and better transportation choices. ClimatePlan's primary focus is the
implementation of California's landmark law SB 375. Prior to starting ClimatePlan she was a grassroots
organizer for Greenbelt Alliance and Sierra Nevada Alliance. Autumn has been a bicycle commuter since
attending college at UC Davis and she now lives in Oakland.

Colin Bogart is the LACBC Program and Campaigns Manager. Before joining the LACBC staff, Colin
Bogart was a volunteer from 2000 to 2008. In his volunteer days, he recruited other volunteers, helped
organize rides, and served on the Board of Directors from 2003-2007. He holds a Bachelor's Degree from
Loyola Marymount University and is a certified League Cycling Instructor (#2240). As the PLACE Grant
Coordinator, Colin worked closely with a team of Glendale City Staff members to create the Glendale
Safe & Healthy Streets Plan, making Glendale a better place to walk or ride a bike. His work with
Glendale City Staff and community members is ongoing, in addition to a renewed focus on more
LACBC programs and campaigns.

Jim Brown joined CBC as Communications Director in July 2007. He’s been a Sacramento-based writer
and editor for 30 years, much of it focused on public policy issues as diverse as land use, transportation,
corrections, health care and agriculture. He got his start in Sacramento right out of college as a policy
intern at the Governor’s Office of Planning & Research during Jerry Brown’s second term as governor —
back when every state building had free loaner bikes for employees parked out front! An around-town
bicyclist for many years and now almost entirely car-free, Jim loves the way bicycling helps him slow
down and pay attention what’s going on around him. He has a B.A. in English from U.C. Berkeley.
Graham Brownstein represents TransForm’s statewide policy interests in Sacramento. Previously, he
served as Director of Community Organizing and Outreach for The Utility Reform Network (TURN),
helping communities across the state navigate the California energy crisis and organizing a successful
campaign to stop a major increase in telephone rates for rural customers. More recently Graham was
Executive Director of the Environmental Council of Sacramento (ECOS), where he focused on
augmenting the organization’s internal and political resources. Graham and his wife live near the
American River Parkway in Sacramento and love to walk and bike along the river with their dogs.
Graham majored in Environmental Studies and American Studies in college, receiving his BA from Yale
University in 1996 and received a JD from the University of California at Davis School of Law in 2005.

Andrew Casteel has worked to build effective public private partnerships in the transportation and
education sectors since 2001. He has brought top technology professionals together to mentor high school
students, managed regional transportation promotions for the 7 million residents of the bay area and built
mobile applications to promote sustainable transportation and gather critical planning data. Throughout
his work, he strives to apply the latest tools in technology and game design to address modern social
issues. He is currently a board member of the Bay Area Bicycle Coalition and the Chair of the Advocacy
Committee. He can be reached at: andrew@collectively.us

Laura Cohen is the Director of the Western Region (comprising 6 western states); she is responsible for
carrying out Rails-to-Trails Conservancy’s mission to create healthier places for healthier people by
creating networks of trails and connecting corridors. Over the past decade, Laura has successfully
advocated to protect and expand hundreds of millions of dollars in bicycle, pedestrian and trail funding
in California. She regularly speaks on policy initiatives to promote trails and greenways for recreation,
public health, transportation, and smart growth. She co-founded the Caltrans Active Transportation and
Livable Communities Advisory Group that has successfully advocated for a strong Complete Streets
policy and has helped transform Caltrans into a better partner in serving bicyclists and
pedestrians. Previously she served as senior environmental policy staff for a State Senator, and worked as
an entertainment attorney for MGM/UA. Laura holds a B.A. in Political Science from U.C. Santa
Barbara, and a law degree from U.C. Berkeley’s Boalt Hall Law School.

Brian Cox became engaged with the bicycle industry in the fall of 1971 as a high school sophomore in
Keene, NH. He stayed in the retail side of the industry throughout high school and college, eventually
being lured to the wholesale side of the industry in 1979 by Ben Lawee, of Lawee, Inc. (Univega and
Motobecane) based in Long Beach, CA. In 1988 he was recruited by Richard Long of GT Bicycles, Inc.
Mr. Cox managed the credit department of the fledgling regional company for 2 years, eventually
becoming the national credit manager. As GT Bicycles continued to grow, Mr. Cox turned his focus to
the distribution portion of the business and was named the Vice President of Global Distribution Services.
In 2002, Mr. Cox left the wholesale side of the industry to return to retail as Vice President of Operations
for Jax Bicycle Center, based in Irvine, CA. Jax Bicycle Center is a BRAIN top 100 retailer in the USA,
in the top 10 retailers for Trek Bicycle Company, and a leading southern California bicycle retailer with 8
retail locations. Mr. Cox served on the board of directors for the CBC for 7 years and is currently on the
board of directors for the Orange County Bicycle Coalition, he is also an LCI.

Lucy Dyke been working in local government transportation in Los Angeles County for over 20 years.
 She has a Master of Public Policy Harvard University and an LCI certification from the League of
American Bicyclists. Most recently, she has been helping the City of Santa Monica create a Bike Action
Plan, including programs and strategies to encourage people in Santa Monica to make 14-35% of trips by
bicycle by 2030.

April Economides is the principal of Green Octopus Consulting, a sustainability firm that works at the
intersection of local economic development and urban planning. April created and manages the City of
Long Beach’s Bike Friendly Business District program and Bike Saturday’s program in partnership with
four business districts. She educates business leaders on the economic case for bicycling and advises them
on place making projects, such as parklets. An M.B.A. in Sustainable Management, she is a member of
the Long Beach Green Business Council, helped write the City of Claremont’s Sustainable City Plan and
wrote climate action metrics for the City of Berkeley. She authored From Open Spaces to Vital Places, a
paper about successful park management, and two traveling green museum exhibits, CSI: Crime Scene
Insects and Glow: Living Lights. She and her daughter live without a car, commuting everywhere on there
“bike limo,” or tag-along.

Ken Fagut is a 31-year veteran in the bicycle industry, first as a bicycle shop owner in Syracuse, NY,
then cycling advocate in the early 90's. He was pushing for Complete Streets before the term was coined.
 He developed bicycle safety programs for the school districts and traveled around to area districts,
sharing his message on bicycle safety and helmet usage. Proper mechanical and handling skills were
addressed by Ken at the numerous "Bicycle Rodeo's" he supported or attended.
Ken currently sits as a board member of the New York Bicycling Coalition and is the Director of Sales
and Marketing for Dahon North America.

Andrea Garland is originally from Bogota, Colombia. Inspired by the remarkable city’s infrastructure
and mass transportation during the administration of Enrique Peñalosa, she decided to pursue a career in
sustainable transportation. After earning a Master’s degree in Transportation Engineering from Virginia
Tech, and working as a planner for the regional government in Roanoke, Virginia, she joined Alta
Planning + Design as a bicycle and pedestrian planner (Her dream job). Andrea first steps as a bicycle
advocate started in Roanoke, VA where she quickly became involved and recognized by her community
by promoting bicycle related events and encouragement programs, including ciclovías and bicycle
education courses. Andrea currently lives car-free in San Diego.

Ben Guzman returned to Los Angeles from Portland, OR in the spring of 2002. During his first years
back in L.A. he helped to found the Bicycle Kitchen. During his time with the Kitchen he helped build
capacity, aided in the moving the Kitchen to its current location at Heliotrope and Melrose, filing for non-
profit status, forming its board and bylaws. He also wrote the first grant for the Kitchen from the Durfee
Foundation. Ben Guzman works in postproduction, plays fiddle in Triple Chicken Foot and puts on the
annual Los Angeles Old Time Social.

Andy Hanshaw, MPA, is Executive Director of the San Diego County Bicycle Coalition. He is also the
founder and organizer of the Bike The Bay, a community bike ride that takes place annually in San
Diego, California. Prior to his current role, he was the Executive Director of the Pacific Beach Business
Improvement District where he led efforts to assist small businesses and generate economic activity. A
career non-profit program administrator and fundraiser, Hanshaw has also worked with Business
Improvement Districts in Phoenix, Arizona and Portland, Oregon. He currently serves as a board member
on the San Diego Business Improvement District Foundation and the Arizona State University Alumni
Association.

Bert Hill has been the lead instructor for the City of San Francisco’s adult bicycle education and safety
program since 2004. A League of American Bicyclist Certified instructor, he was recognized with the
League’s 2009 National Education Award, having instructed over three thousand students in ‘urban street
skills’. Through his company, Bicycle Commuter Services, he also produces safety videos and other
consulting services. Through his tenure as Chair of the SF Bicycle Advisory Committee, Bert has played
an active role in development and implementation of the SF Bicycle Plan, and advocacy for legislation
and procedures that promote bicycle use in the city.

Deb Hubsmith is the founding director of the Safe Routes to School National Partnership, a network of
more than 550 partner affiliate organizations. She has worked on Safe Routes to School and bicycle
advocacy, program implementation and legislative development for 15 years. Deb started as a grassroots
advocate and was the founding executive director of the Marin County Bicycle Coalition. She played a
leadership role in creating Marin County’s successful pilot programs for Safe Routes to School and
bicycle infrastructure, and assisted with the development of the first state Safe Routes to School program
in California. Deb then took the results to the national level where she worked extensively on the
campaign that authorized $1 billion for a national Safe Routes to School program. Deb is the Chair of the
California Safe Routes Network and has testified before Committees of the U.S. Congress. She got her
start in transportation advocacy in 1996 after totaling a car and since that time has used a bicycle as her
primary means of day-to-day transportation.

Shirley J. Johnson completed her Ph.D. in chemical engineering at Stanford University in 1987, shortly
after Shirley moved to Holland to conduct post-doctoral research. It was there that she learned it is
practical and preferable to do everything by bike – commuting, errands, shopping, recreation, and
vacations. She took those lessons back to the United States, commuted regularly by bike to work, and
sold her car in 2002. She has done long-distance, solo bike trips including riding across the United States
in 2000 and two solo rides from Alaska to San Francisco in 2007 and 2011. In 2008, she created the
BIKES ONboard project, sponsored by the San Francisco Bicycle Coalition, to help Caltrain plan for its
onboard bicycle service. Caltrain, the commuter rail line from San Francisco to San Jose, has increased
onboard bicycle capacity more than 50% since 2008, largely due to encouragement from BIKES
ONboard and other advocates. Based on her advocacy and dedication to bicycle commuting, Shirley was
selected as San Francisco County Bicycle Commuter of the Year for 2009. She currently serves as chair
of Caltrain’s Bicycle Advisory Committee.

Wendi Kallins is the founder and Program Director for the Safe Routes to Schools in Marin County, CA,
one of two national model programs selected in 2000. Wendi authored the first National Safe Routes to
Schools Toolkit, which was published by NHTSA in 2002. She is a trainer for the National Center for
Safe Routes to Schools and consulted on development of the trainings. She has provided training and
consultation to over 40 communities nationwide and has been a featured speaker on the subject at dozens
of conferences, nationally and internationally.

Alexis Lantz is the Planning & Policy Director of the Los Angeles County Bicycle Coalition. Alexis
created and fosters LACBC’s Regional Partnership, which seeks to empower local advocates. She works
to achieve LACBC’s mission by building capacity in the region from the grassroots level up to elected
leaders. Alexis holds an M.A. in Urban Planning from UCLA. Her interest in transportation stems from a
belief that bicycling, walking, and mass transit are integral components for ensuring equitable and
sustainable communities with thriving local economies. While at UCLA she initiated a student-led course
on bicycle and pedestrian planning that continues today. As a Fellowship recipient of the Los Angeles
Sustainability Collaborative, she authored the report “Cycling in Los Angeles” as her applied graduate
research project. She is on the board of the California Bicycle Coalition.

Senator Alan Lowenthal is one of the most effective and well-respected legislators in Sacramento. His
experience as a former educator, city councilmember and long serving state representative has provided
him with a unique understanding of the challenges facing California. As the former Chair of the Senate
Transportation Committee and current Chairman of the Select Committee on Goods movement, Senator
Lowenthal has played a leading role in developing innovative programs that have simultaneously lead to
both more efficient transportation systems and markedly cleaner air. Among his many accomplishments
Senator Lowenthal has had legislation signed into law to reduce diesel emissions at the ports by limiting
idling time for trucks conducting transactions at the ports, established a grant program to provide
financial incentives for purchasing or leasing electric vehicles, and a bill to protect highway workers from
assault. By working with leaders of the goods movement sector, local governments and environmental
advocates, Senator Lowenthal has proven that job creation and sound environmental stewardship are not
mutually exclusive. Currently, Senator Lowenthal serves as Chair of the Senate Committee on Education.
His approach to educational policy is driven by his belief that educators must be given the tools necessary
to allow students the ability to excel.

Heath Maddox is a Senior Planner in the Livable Streets Subdivision of the San Francisco Municipal
Transportation Agency (SFMTA). He holds a master’s degree in City and Regional Planning with a
focus in transportation planning and policy from the University of California at Berkeley, and has served
professionally for the past 11 years as a bicycle and pedestrian planner for local and regional government
agencies. Over the past four years with the City of San Francisco, he has managed a variety of projects in
both the Bicycle and Pedestrian Programs, and he currently manages the SFMTA’s Bicycle Parking and
Sharing Team, leading the City’s efforts to launch a bike-sharing pilot in 2012.

Jessica Meaney serves as the California Policy Manager for the Safe Routes to School National
Partnership and is based in Los Angeles. She coordinates two Safe Routes to Schools networks – one at
the State level, and one at the regional level in Southern California. These networks work to bring
together advocacy groups, parents and community members, government agencies and other leaders.
They also help ensure that Safe Routes to School funds succeed in California, leverage additional
resources, and address and improve regional transportation policies.

Ron Milam is a skilled facilitator, trainer and coach specializing in strategic planning, board
development and fundraising for community-based nonprofit organizations. Since 1997 he's served more
than 65 organizations as a consultant, executive director and board member. Ron has led over 200
retreats, planning meetings and capacity building trainings for a wide-spectrum of sustainability-oriented
organizations (including the Alliance for Bicycling and Walking, Bike Kitchen, Bikestation,
Transportation Alternatives, Bikeable Communities and the Santa Barbara Bike Coalition). Prior to
consulting, Ron launched the Los Angeles County Bicycle Coalition and served as its first Executive
Director.

Jeffrey Miller is President/CEO of the Alliance for Biking & Walking, the North American coalition of
grassroots advocacy organizations. He serves on the boards of America Bikes, America Walks, and the
Adventure Cycling Association. Graduating from College of the Atlantic in 1992, he was awarded a
Thomas J. Watson Fellowship, in which he traveled by bicycle and studied bicycle use around the world.
Prior to heading up the Alliance, Jeff was the Executive Director of the Bicycle Coalition of Maine for
nearly 12 years.

Chris Morfas is the President of the California Bicycle Coalition. As CBC Executive Director from
1997-2003, he was a key leader in creating the state’s Safe Routes to School program and the modern
Bicycle Transportation Account; Since 1999, those two programs have funded over 1,100 bicycling and
walking projects in hundreds of cities across California totaling over $300,000,000 in active
transportation investments. In 2000 he was a co-winner of the first-ever national pedestrian safety award
from America Walks. Since 2006, as Legislative Liaison for the Sacramento Metropolitan Air Quality
Management District, Chris has played a central role in the emergence of Sacramento as a complete
streets leader, including the introduction of Congresswoman Doris Matsui’s federal complete streets
legislation, Caltrans’ adoption and implementation of its internal complete streets policy and the
Governor’s complete streets guidance for localities.

George Mulling is the Interim CEO and a Board member of Mobis Transportation Alternatives, Inc.
d.b.a. Bikestation. He joined the company in 2010. George's background is in leading national and
global sales organizations for both large enterprises and smaller service providers. His experience is in
supply chain services and technology including ecommerce and logistics applications. George's focus is
in driving opportunities for Bikestation to expand the availability of secure bike parking and a range of
bike related services to municipalities, universities and developers across North America. Bikestation
plans, designs, builds and operates secure bike parking facilities enabling people to ride their bikes.
Randy Neufeld is the director of the SRAM Cycling Fund that supports advocacy for innovative cycling
infrastructure in Europe and the U.S. He worked for over twenty years and now serves on the board of
the Active Transportation Alliance, formally the Chicagoland Bicycle Federation. Randy serves on the
CMAP Transportation Committee and both the pedestrian and bicycle councils for Chicago. He is
president of America Bikes the national coalition for federal funding for cycling. Randy is strategic
management consultant for the National Complete Streets Coalition.

Frank Peters founded Plaid Brothers Software, which developed portfolio management systems for Wall
Street firms and sold it 15 years later in 1998. When Frank then relocated to Orange County, he joined the
Tech Coast Angels, the largest angel investor group in the United States, eventually serving as Chairman.
He is an enthusiastic investor in early-stage companies even given the high risks in that sector. When not
looking for the next hot investment, he produces and hosts the popular Frank Peters Show where he
interviews a wide variety of guests from bicycle entrepreneurs to angel investors. He was a member in the
2010 Newport Beach TaskForce on Bicycle Safety and enjoys spending his time writing and blogging. In
one blog, he shares his cycling adventures at cdmCyclist. Today, he and a handful of advocates promote
safe cycling on bikeNewportBeach.org. Frank has a B.S. in Mathematics from the University of
Massachusetts and a Masters degree in Computer Science from UCLA. He can be reached at:
frank@bikeNewportBeach.org

Chris Quint is a League of American Bicyclists Trainer/Coach for certifying League Instructors. He has
produced training manuals and videos in English and Spanish, including A Cyclists’ Eye View, which
receives wide acclaim, as well as Roadway and Commuter Safety, and materials and training for a Parent
Bicycle Safety Program. As a middle school teacher, Chris established a Bicycle Safety and Driving
course, and a separate Bicycle Mechanics Program for young people. He also consults on a wide range of
bicycle issues in the City of Long Beach.

Renee Rivera learned to ride a purple bike with a yellow banana seat on the streets of San Francisco at
the age of five. There, a bicycle advocate was born. Today Renee leads the East Bay Bicycle Coalition
(EBBC) as its new executive director. She has worked with the San Francisco Bicycle Coalition (SFBC)
for the past fifteen years as a volunteer, board member and most recently as acting executive director
while the current director, Leah Shahum, was on sabbatical. She was instrumental in launching the
SFBC’s Connecting the City campaign.

Diana Rohini LaVigne came to the Bay Area Bicycle Coalition as Executive Director with over 20 years
of journalism and communications experience. She is a member of the Bicycle Pedestrian Technical
Advisory Committee (BPTAC) in Fremont. She graduated from Harvard University with a BA and
attended Hebrew College for her MA with a minor in journalism for both and has worked for over a
dozen media outlets in the past decade. She's received several awards for her work. Diana was the
Executive Producer and on-air co-host for Boston’s leading cable arts show, ‘Its All About Arts’. And
currently she is the host and producer of a local cable show ‘Bay Area Bikes TV’. In her spare time, she
holds leadership positions as an executive committee member of the ICC's Community Partners' Program
and is the Bay Area Chair for the South Asian Journalists Association. She can be reached at:
Lavigne@post.harvard.edu

Michael Ronkin has worked for the Oregon DOT from 1984 to 2006. The first five years in construction,
where he learned the basics of highway design and road building. From 1989 to 2006, he served as the
Bicycle/Pedestrian Program Manager, where he helped shape ODOT’s proactive pedestrian and bicycle
policies. Michael now has his own consulting firm, and he’s a nationally acknowledged expert in
designing streets to better accommodate pedestrians and bicyclists. He can help citizens achieve their
goals of place making, building livable communities, and reaching consensus on critical design issues.
Michael regularly offers training courses to engineers and planners, and addresses a variety of audiences
on the need to ensure our cities and streets are planned and built with people, not just cars, in mind.

Jim Sayer joined Adventure Cycling Association -- North America's largest cycling membership group
and dedicated to bicycle travel -- at the end of 2004. He relocated to Missoula, Montana from Truckee,
California, where he was president of the Sierra Business Council. Previously, he directed Greenbelt
Alliance in the San Francisco Bay Area, served as a regional media and intergovernmental director for US
EPA, and was a senior legislative assistant in Washington, DC for Senator Tim Wirth. Jim was drawn to
Adventure Cycling because of his major enthusiasm for cycling and self-propelled transportation. Jim
serves on the board of America Bikes, is a founding member of the Bike/Walk Alliance for Missoula, and
served on the boards of Amnesty International USA and the Ginetta Sagan Fund for the Rights of Women
and Children. In 2010, he rode the entire Pacific Coast (in the US) self-contained with his wife and three
daughters (ages 13, 11 and 11) and this year, rode with his 14-year old daughter from Missoula to Astoria,
Oregon.

Aurisha Smolarski has been a veteran cyclist of Los Angeles, participating in early Critical Mass rides,
the development of the Bicycle Kitchen and Bitchen and was one of the original Midnight Ridazz. At the
LA County Bicycle Coalition she has been a volunteer, a board member and most recently the Campaigns
and Communications Director. She currently lives at the Los Angeles Eco Village and holds a Masters in
Psychology from Antioch University.

Ryan Snyder is the President of Ryan Snyder Associates, a transportation planning firm that prepares
bicycle plans, pedestrian plans, trail plans, safe routes to school plans, transit plans and smart growth
plans. He recently coordinated development of a Model Street Manual for the County of Los Angeles
Department of Public Health. He is a Federal Highways Administration Pedestrian Safety Design
instructor, a National Sustainable Advisor Program instructor, and a member of the Steering Committee
for the National Complete Streets Coalition. Snyder teaches a class on Pedestrian and Bicycle Planning to
graduate students in the UCLA Urban Planning Department. He is former Vice President of the Los
Angeles Board of Transportation Commissioners. He holds an M.A. in Urban Planning and a B.A. in
Economics from UCLA. Snyder was one of the founding board members of both the California Bicycle
Coalition and the Los Angeles County Bicycle Coalition.
Andy Thornley is Policy Director of the San Francisco Bicycle Coalition, a 12,000-member grassroots
advocacy organization promoting the bicycle for everyday transportation. He currently serves as president
of TransForm's board of directors and is former chair of the San Francisco Bicycle Advisory Committee,
the San Francisco Board of Supervisor's advisory committee for the city's bicycle planning and programs.

Stephan Vance is an urban planner for SANDAG, the Metropolitan Planning Organization in San Diego
where he has worked on public transit, active transportation, and urban design issues for the last 30 years.
His recent work has focused on the how the built environment effects public health. He has been actively
involved in bicycle advocacy as a member of the San Diego County Bicycle Coalition since 1996 and has
been a member of the CBC Board since 1998 where he focuses on legislative matters as chair of the CBC
Policy Advisory Committee.

Don "Roadblock" Ward is co-founder of Midnight Ridazz a nighttime group social bicycle ride
phenomenon in Los Angeles. A graphic artist and web designer by trade, in 2006 Roadblock established
MidnightRidazz.com encouraging thousands of cyclists to organize their own "branded" ride concepts
and events across southern California. With more than 8000 events posted in the archive the website
continues to facilitate a social network of widely diverse and active enthusiasts to unite around one cause:
Fun on two wheels. After surviving a high speed hit and run crash in 2009 he confronted LAPD
indifference by personally hunting down the driver with the help of the Midnight Ridazz community and
bringing the suspect to justice in court, a process that is surprisingly difficult to navigate. It was this
incident that sent Roadblock down the path of political activism becoming involved in the fight for bike
lanes, police justice and active transportation advocacy. Roadblock is currently a neighborhood
councilman and a member of the LAPD Bicycle Task force and recently awarded the 2010 Advocate of
the Year award by Streetsblog Los Angeles.

Ryan Wiggins is the Southern California Organizer for Transportation for America, a national coalition
of over 600 organizations, elected officials, agencies, businesses, and labor groups focused on reforming
federal transportation policy to invest in a multi-modal 21st century transportation system that promotes
economic development, improves public health, and reduces oil dependency. He has a dual Masters in
International Environmental Policy and Natural Resources and Sustainable Development from American
University in Washington D.C. and the United Nations mandated University for Peace in Costa Rica. He
is also a veteran of the United States Navy.

Corinne Winter began work as Silicon Valley Bicycle Coalition’s Executive Director - the organization's
first paid position - in November of 2005. Since that time, her hard work and dedication have boosted
SVBC’s capacity remarkably. Now overseeing three other staff members, Corinne is more able to focus
on expanding the role of SVBC in both San Mateo and Santa Clara Counties. She is determined to make
SVBC the go-to organization for “all things bike” in the South Bay and San Francisco Peninsula, from
youth and adult bike education to technical support for bicycle advisory committees, governments, and
public agencies. Corinne graduated from the University of California, Santa Cruz, with a Bachelor of
Science degree in Environmental Studies and a minor in Physics in 2001. In spring of 2011 the Silicon
Valley/San Jose Business Journal named her as one of 100 “Women of Influence”. In addition to her
work with SVBC, Corinne sits on the boards of several other organizations, including the Bay Area
Bicycle Coalition, the California Bicycle Coalition, TransForm, and the Downtown San Jose Parking
Board.

Eric Woods spent 10 years in the bicycle industry at the manufacturer level and nearly a lifetime of
riding and racing his bike, before his recent purchase of the renowned Cynergy Cycles in Santa Monica,
Ca. This full circle of experience allows for a unique perspective and insight into the needs of safe access
for the rider as well as the particular objectives of the manufacturer and business owner. Previous to his
bicycle industry experience, Eric held positions within the IT services industry. He resides in Santa
Monica with his wife Katharine and their 3 children.

Paul Zykofsky is Associate Director at the Local Government Commission, a non-profit, non-partisan
membership organization of local government officials dedicated to creating more livable communities.
In the past 16 years he has worked with over 200 communities to improve conditions for infill
development, walking, bicycling and transit. During the last 10 years he helped facilitate design charrettes
in over 40 communities. He is certified to facilitate workshops on Walkable Communities, Safe Routes to
School (for the National Center for SRTS), Complete Streets (for APBP) and pedestrian safety (for
FHWA). He was one of four instructors in California that developed and administered 3-day classes on
Context Sensitive Solutions to several hundred planners and engineers in Caltrans district offices.
Zykofsky is co-author of Building Livable Communities: A Policymaker's Guide to Transit Oriented
Development and has edited documents on infill development, street design, traffic calming, traffic safety,
smart growth, form-based codes and smart economic development. Zykofsky is a frequent presenter at
local, regional and national conferences and is a member of the American Institute of Certified Planners
and the Congress for the New Urbanism. He was born and raised in Mexico and is fluent in Spanish.

				
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